IE interfaces (산업공학)

Korean Institute of Industrial Engineers (대한산업공학회)
권호 표지

The Application of the Evaluation Models Towards the Internet Business Web Site Model

인터넷 비즈니스 웹사이트 모델별 평가모형의 적용

  • 손달호 (계명대학교 경영정보학과) ;
  • 임준식 (계명대학교 경영정보학과)
  • Received : 20030800
  • Accepted : 20031200
  • Published : 2004.03.31
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Abstract

In the web environment for general information seeking and business-to-customer and business-to-business electronic commerce, users are customers. Understanding their expectations and how they feel about the web sites they use is becoming a very serious concern. While the success of a company or an organization is dependent on many factors, its web site plays a central role. This paper described the use of WebQual2.0 to evaluate the various web sites of B2B and B2C. WebQual2.0 has been extended and refined to encompass an interaction-quality literature. Furthermore, this paper described the use of Kano model to evaluate the various web sites which classified by internet business types. The result showed that the inherent characteristics of B2B and B2C web site should be considered in initial site construction. Further, customers in a web domain do not regard all quality factors as equally important and the rankings of important quality factors differ from one web domain to another. This study was focused on the identifying the weights of web quality factors according to the each web site of the internet business types.

Keywords

References

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