• Title/Summary/Keyword: Web Customer

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Rule Acquisition Using Ontology Based on Graph Search (그래프 탐색을 이용한 웹으로부터의 온톨로지 기반 규칙습득)

  • Park, Sangun;Lee, Jae Kyu;Kang, Juyoung
    • Journal of Intelligence and Information Systems
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    • v.12 no.3
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    • pp.95-110
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    • 2006
  • To enhance the rule-based reasoning capability of Semantic Web, the XRML (eXtensible Rule Markup Language) approach embraces the meta-information necessary for the extraction of explicit rules from Web pages and its maintenance. To effectuate the automatic identification of rules from unstructured texts, this research develops a framework of using rule ontology. The ontology can be acquired from a similar site first, and then can be used for multiple sites in the same domain. The procedure of ontology-based rule identification is regarded as a graph search problem with incomplete nodes, and an A* algorithm is devised to solve the problem. The procedure is demonstrated with the domain of shipping rates and return policy comparison portal, which needs rule based reasoning capability to answer the customer's inquiries. An example ontology is created from Amazon.com, and is applied to the many online retailers in the same domain. The experimental result shows a high performance of this approach.

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A Scalable Index for Content-based Retrieval of Large Scale Multimedia Data (대용량 멀티미디어 데이터의 내용 기반 검색을 위한 고확장 지원 색인 기법)

  • Choi, Hyun-HWa;Lee, Mi-Young;Lee, Kyu-Chul
    • Proceedings of the Korea Contents Association Conference
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    • 2009.05a
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    • pp.726-730
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    • 2009
  • The proliferation of the web and digital photography has drastically increased multimedia data and has resulted in the need of the high quality internet service based on the moving picture like user generated contents(UGC). The keyword-based search on large scale images and video collections is too expensive and requires much manual intervention. Therefore the web search engine may provide the content-based retrieval on the multimedia data for search accuracy and customer satisfaction. In this paper, we propose a novel distributed index structure based on multiple length signature files according to data distribution. In addition, we describe how our scalable index technique can be used to find the nearest neighbors in the cluster environments.

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Research Trends Investigation Using Text Mining Techniques: Focusing on Social Network Services (텍스트마이닝을 활용한 연구동향 분석: 소셜네트워크서비스를 중심으로)

  • Yoon, Hyejin;Kim, Chang-Sik;Kwahk, Kee-Young
    • Journal of Digital Contents Society
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    • v.19 no.3
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    • pp.513-519
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    • 2018
  • The objective of this study was to examine the trends on social network services. The abstracts of 308 articles were extracted from web of science database published between 1994 and 2016. Time series analysis and topic modeling of text mining were implemented. The topic modeling results showed that the research topics were mainly 20 topics: trust, support, satisfaction model, organization governance, mobile system, internet marketing, college student effect, opinion diffusion, customer, information privacy, health care, web collaboration, method, learning effectiveness, knowledge, individual theory, child support, algorithm, media participation, and context system. The time series regression results indicated that trust, support satisfaction model, and remains of the topics were hot topics. This study also provided suggestions for future research.

The Effect of eCRM Features on Website Visit and Purchase (eCRM 기능이 고객의 웹사이트 방문과 구매에 미치는 영향)

  • Min, Dai-Hwan;Park, Jae-Hong;Park, Cheol
    • Information Systems Review
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    • v.4 no.2
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    • pp.155-168
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    • 2002
  • This paper examines whether the functions of eCRM solutions affect the site visit and purchase by customers. The functions of eCRM solutions are extracted and classified into three categories of c-marketing, e-sales, and e-service. E-marketing includes campaign/event marketing, e-mail marketing, and questionnaire marketing; e-sales consists of recommendation system and incentive/discount promotion.; e-service is composed of e-mail call center and web call center. From the online survey, 146 responses are collected and analyzed. The analysis shows that the level of experience in campaign/event marketing, e-mail marketing, e-mail call center, and web call center significantly affect the website visit by customers and that the level of experience in all eCRM functions except e-mail marketing significantly affect the purchase by customers. The effects of those functions in eCRM on the website visit are moderate, while the effects of the functions on the purchase are low. The results from this study imply that eCRM needs to strengthen the effect on the purchase with more thorough analysis of the customer profile.

Development of PDA and Web-based System for Quality Inspection and Defect Management of Apartment Housing Project (PDA 및 웹 기반의 공동주택 품질점검 밀 하자관리 시스템의 개발)

  • Oh Se-Wook;Kim Young-Suk
    • Korean Journal of Construction Engineering and Management
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    • v.6 no.1 s.23
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    • pp.140-150
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    • 2005
  • Recently, quality inspection and defect management have been considered as one of the major issues for increasing customer satisfaction and corporate image in domestic construction industry. However, the quality inspection and defect management have not been performed systematically because of insufficient field managers, the excessive amount of documents, complicated work process and difficulty in communicating construction information. Therefore, the field manager could not perform the quality inspection and defect management work in time as well as the reliability of recorded quality and defect data was decreased. The primary objective of this study is to propose a quality inspection and defect management system using information technology which enables field managers to efficiently gather the information of defection in apartment housing. It is anticipated that the effective use of the proposed system would be able to imp개ve communication among the related participants and systematically accumulate data that might be used in similar construction projects.

A Study on the Evaluation of the Work-Net, a Web-based Public Employment Information System (웹 기반 공공고용정보시스템 워크넷(Work-Net)평가에 관한 연구)

  • Kim, Soon-Won
    • Journal of the Korean Society for information Management
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    • v.20 no.2
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    • pp.93-112
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    • 2003
  • A public information system is being expanded, along with the advance of information technology, to strengthen national competitiveness and provide people with better services. And there also is a growin need for the better performance of that system, as a tremendous amount of public financial resources is invested in that. To address that need, it's required to make an evaluation of its efficiency on a regular basis to identify its problems and make it work better. The purpose of this study was, accordinglu, to examine the quality of data and services provided by the Work-Net, a Web-based public employment information system. The subjects in this study were 102 users of it, and the system was evaluated in terms of content, accuracy, timeliness, display format, ease of use and customer support. For data analysis, t-test and one-way ANOVA were implemented to find out the general characteristics of the users, and to see Whether or not their view was different according to the type of information they searched for. The findings of this study are expected to lay some foundation for intensifying the efficiency of the public and private employment information systems.

A New Latent Class Model for Analysis of Purchasing and Browsing Histories on EC Sites

  • Goto, Masayuki;Mikawa, Kenta;Hirasawa, Shigeichi;Kobayashi, Manabu;Suko, Tota;Horii, Shunsuke
    • Industrial Engineering and Management Systems
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    • v.14 no.4
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    • pp.335-346
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    • 2015
  • The electronic commerce site (EC site) has become an important marketing channel where consumers can purchase many kinds of products; their access logs, including purchase records and browsing histories, are saved in the EC sites' databases. These log data can be utilized for the purpose of web marketing. The customers who purchase many product items are good customers, whereas the other customers, who do not purchase many items, must not be good customers even if they browse many items. If the attributes of good customers and those of other customers are clarified, such information is valuable as input for making a new marketing strategy. Regarding the product items, the characteristics of good items that are bought by many users are valuable information. It is necessary to construct a method to efficiently analyze such characteristics. This paper proposes a new latent class model to analyze both purchasing and browsing histories to make latent item and user clusters. By applying the proposal, an example of data analysis on an EC site is demonstrated. Through the clusters obtained by the proposed latent class model and the classification rule by the decision tree model, new findings are extracted from the data of purchasing and browsing histories.

Web based Customer Power Demand Variation Estimation System using LSTM (LSTM을 이용한 웹기반 수용가별 전력수요 변동성 평가시스템)

  • Seo, Duck Hee;Lyu, Joonsoo;Choi, Eun Jeong;Cho, Soohwan;Kim, Dong Keun
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.22 no.4
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    • pp.587-594
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    • 2018
  • The purpose of this study is to propose a power demand volatility evaluation system based on LSTM and not to verify the accuracy of the demand module which is a core module, but to recognize the sudden change of power pattern by using deeplearning in the actual power demand monitoring system. Then we confirm the availability of the module. Also, we tried to provide a visualized report so that the manager can determine the fluctuation of the power usage patten by applying it as a module to the web based system. It is confirmed that the power consumption data shows a certain pattern in the case of government offices and hospitals as a result of implementation of the volatility evaluation system. On the other hand, in areas with relatively low power consumption, such as residential facilities, it was not appropriate to evaluate the volatility.

Web-based Product Recommendation System with Probability Similarity Measure (확률 유사성척도를 활용한 웹 기반의 상품추천시스템)

  • Choi, Sang-Hyun;Ahn, Byeong-Seok
    • Journal of Intelligence and Information Systems
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    • v.13 no.1
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    • pp.91-105
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    • 2007
  • This research suggests a recommendation system that enables bidirectional communications between the user and system using a utility range-based product recommendation algorithm in order to provide more dynamic and personalized recommendations. The main idea of the proposed algorithm is to find the utility ranges of products based on user specified preference information and calculate the similarity by using overlapping probability of two range values. Based on the probability, we determine what products are similar to each other among the products in the product list of collaborative companies. We have also developed a Web-based application system to recommend similar products to the customer. Using the system, we carry out the experiments for the performance evaluation of the procedure. The experimental study shows that the utility range-based approach is a viable solution to the similar product recommendation problems from the viewpoint of both accuracy and satisfaction rate.

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A Study on the Development of One-Mile Comfort Wear Products for New Silver Women (뉴 실버 여성의 원마일 컴포트웨어 제품개발 연구)

  • Eun-Jung Cho;Chan-Ho Kim
    • Journal of the Korea Fashion and Costume Design Association
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    • v.26 no.2
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    • pp.57-72
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    • 2024
  • Currently, Korea is on the verge of entering into an ultra-aged society and the associated market size is growing. In this regard, customer-centered design that understands the consumer needs of the new silver generation, which is emerging as a new consumer group, and reflects them in products is the key to the success of the high-value-added fashion industry. Therefore, this study reviewed the changes in physical, biological, social, and psychological characteristics of the new silver generation, through a review of related books and previous studies, and secured the direction for clothing product development for the new silver generation. The literature review was supplemented by group interviews to accurately identify the needs of silver consumers. In addition, the study conducted case analysis through web searches of fashion magazines, newspaper articles, brand web sites, and trend information sites to investigate the market trends of one-mile wear products that have emerged due to the COVID-19 pandemic, the characteristics of one-mile wear brands, and products for new silver women, including size specification analysis and sewing techniques that minimize skin irritation while reflecting the consumer's characteristics. Based on the results of this study, a competitive design and product development were proposed from an economic and industrial perspective that can enhance the product value and maximize the marketing effect by developing consumer-oriented one-mile comfort wear products with aesthetic, practical, functional, and economic values that satisfy the characteristics and needs of new silver women.