• International Journal of Internet, Broadcasting and Communication
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• v.14 no.2
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• pp.199-205
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• 2022

The purpose of this study is to investigate the causal relationship between the variables related to media sports violence viewing experience, negative emotion, aggression and violent imitation behavior of middle school students and high school students. The subjects of 240 middle school students and 240 high school students were surveyed for 2 months. Among the collected data, 64 samples judged to have low reliability were excluded from the analysis, and the final 416 data were used. The questionnaire used in this study consisted of four potential variables including experience of watching media sports violence, negative emotion, aggression, and violent imitation behavior. Among the sub-variables of experience of watching media sports violence, exogenous potential variables except frequency, period and time and questions that are endogenous potential variables were composed of a questionnaire of 5-point Likert scale. results of this study were analyzed using the AMOS statistical program, which was used to identify the causal relationship between watching media sports violence and negative emotion, aggression, and violent imitation behavior. There was no significant difference in violent imitation behavior according to school grade. The causal models for media sports violence viewing experience, negative emotions, aggression and violent imitation behavior were found to be appropriate. It was found that there was a significant causal relationship between the viewing experience of sports violence and the violent imitation behavior. Therefore, in order to reduce the imitation behavior of adolescents, it is necessary to be more careful about the production and viewing of sports violence programs at the institutions and homes that produce media.

• Korean Institute of Interior Design Journal
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• v.20 no.6
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• pp.272-281
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• 2011

The purpose of this study is to analyze the correlation between spatial space structure and visitors' behavior and interpret visitors' behavior concretely from the aspect of exhibition environments. So, this study intends to qualify spatial space structure with integration, connectivity and control value by utilizing space syntax, limit to tracking score among the analysis index and reinterpret with exhibition density and extend of eyesight among the exhibition environments. The results of this study are as follows; First, in case of museums, tracking score shows plus correlation with connectivity and control value among the space syntax variables and very low correlation with integration. In case of art museums, tracking score shows plus correlation with integration and wide variable is judged to more useful to analyze visitor's behavior than minor variable. Second, museums doesn't make a great effect on visitors' behavior from the aspect of extent of eyesight, but from the aspect of exhibition density, visitors relatively watched evenly without short cut at the early stage of exhibition in spite of high exhibition density. And, they conducted short cut as they went to the middle stage of exhibition on the course of watching although the numerical value of exhibition density is low. Third, in case of art museums, visitors' behavior was relatively influenced by exhibition density, not extent of eyesight. But, as they went to the high level on the course of watching, watching speed became rapid and watching length became short in the place the value of extent of eyesight was high. Its reason is judged to be easy to grasp position or space structure of the next exhibition room visually. Therefore, when the concentration of watching is necessary from the aspect of exhibition, to control exhibition density properly before the space is useful to draw visiting to exhibition space afterward.

• The Journal of the Korea Contents Association
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• v.17 no.2
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• pp.521-534
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• 2017

In 2013 the Netflix, an OTT in USA, launched all at once 13 episodes of the House of Cards season. Binge-watching is the word which means watching continuously 2~6 episodes of a TV program with one sitting, the new normal of TV watching behavior, cultural and social currents all over the world. This study has analyzed the factors and motivations which affect to the persistent intention to use binge-watching. It conducted an online survey from 333 Quota sample from Korean age groups between 20th~60th with 81 questionnaires. The 5 groups were induced as motivation factors to binge-watching. The 3 groups which consisted of , , are affecting as positive to intention to use binge-watching. But the other 2 groups which are and doing as negative. The survey has shown that the persistent intention to binge-watching is affected by ages more younger, whom doing binge watching more frequently, whom estimating more higher to the conceived usefulness to use. As a theoretical model, expanded technology acceptance model was adopted and US drama House of Cards. This study could promote the next generation contents planning and S-VOD service industry.

• Journal of the Korea Convergence Society
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• v.11 no.3
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• pp.181-186
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• 2020

The purpose of this study is to empirically examine the factors affecting the binge-watching behaviors of OTT service users by using a multi-layer perceptron (MLP) artificial neural network. All samples (n=1,000) were collected from 'A survey on user awareness in OTT service' published by a Media Research Center of the Korea Press Foundation in 2018. Our research model includes one dependent variable which is binge-watching behaviors on OTT service and five independent variables such as gender, age, frequency of service usage, users' satisfaction with content recommendation algorithm, and content types mainly consumed. Our findings demonstrate that age, frequency of service usage, users' satisfaction with content recommendation algorithms, and certain types of contents (e.g., Korean dramas, Korean films, and foreign dramas) were found to be highly related to binge-watching behavior on OTT services.

• The Journal of the Korea Contents Association
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• v.11 no.1
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• pp.294-301
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• 2011

The current study examined the influence of current TV health programs on old people's practice of health behaviors through analyzing their recognition, watching behaviors and satisfaction. The study conducted 293 old people living in Pohang City, North Gyeongsang Province from March 17, 2008 to March 28, 2008. The results of this study were as follows: 86.3% of the respondents has watching experience of TV health programs in a month while there was a meaningful difference in frequency of watching by education, obesity and a clinical history. The degree of health behavior practice, 62.1% answered high while 17.7% said low. Factors that influence the degree of health behavior practice were sex, interest in health and experience of watching. In addition, men practiced 1.78 times more than women, those with more interest in health practiced 3.3 times of those with no interest, and those with watching experience presented 6.1 times higher practice degree than those with no experience. It was found that old people's recognition for TV health programs was positive, and the more frequently they watch the programs, the higher their practice of health behaviors was. In addition, old people's popularity rate of TV health programs means that they have a lot of opportunities to be exposed to information provided in health programs. Accordingly, it is thought that TV health programs should try to provide correct health information that can meet old people's needs.

• Journal of Information Science Theory and Practice
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• v.4 no.2
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• pp.6-20
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• 2016

In the last few years, a new type of synchronous social networking services (SNSs) has emerged—social live streaming services (SLSSs). Studying SLSSs is a new and exciting research field in information science. What information behaviors do users of live streaming platforms exhibit? In our empirical study we analyzed information production behavior (i.e., broadcasting) as well as information reception behavior (watching streams and commenting on them). We conducted two quantitative investigations, namely an online survey with YouNow users (N = 123) and observations of live streams on YouNow (N = 434). YouNow is a service with video streams mostly made by adolescents for adolescents. YouNow users like to watch streams, to chat while watching, and to reward performers by using emoticons. While broadcasting, there is no anonymity (as in nearly all other WWW services). Synchronous SNSs remind us of the film The Truman Show, as anyone has the chance to consciously broadcast his or her own life real-time.

• Journal of Fisheries and Marine Sciences Education
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• v.20 no.1
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• pp.121-126
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• 2008

This study presents the results of basic sighting surveys conducted for dolphin watching from 2004 to 2006 in the northeastern waters of Jeju. The sighting probability of dolphins (bottlenose dolphin, Tursiops truncatus) was 71.9% (82 sightings out of 114 surveys). The dolphin's attractive behaviors observed included leaping, tail or peduncle slapping and surfing. The findings of this study provide useful baseline data for dolphin watching in the northeastern waters of Jeju.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.9 no.9
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• pp.3635-3654
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• 2015

With the rapid development of smart devices and mobile Internet, the video application plays an increasingly important role on mobile devices. Understanding user behavior patterns is critical for optimized operation of mobile live streaming systems. On the other hand, volume based billing models on cloud services make it easier for video service providers to scale their services as well as to reduce the waste from oversized service capacities. In this paper, the watching behaviors of a commercial mobile live streaming system are studied in a content-centric manner. Our analysis captures the intrinsic correlation existing between popularity and watching intensity of programs due to the synchronized watching behaviors with program schedule. The watching pattern is further used to estimate traffic volume generated by the program, which is useful on data volume capacity reservation and billing strategy selection in cloud services. The traffic range of programs is estimated based on a naive popularity prediction. In cross validation, the traffic ranges of around 94% of programs are successfully estimated. In high popularity programs (>20000 viewers), the overestimated traffic is less than 15% of real happened traffic when using upper bound to estimate program traffic.

• Proceedings of the Korea Society of Design Studies Conference
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• 2001.05a
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• pp.40-41
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• 2001

• Korean Institute of Interior Design Journal
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• v.15 no.4 s.57
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• pp.81-88
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• 2006

The form and function of modern museum present more a variety of aspects in need of transition of the mature civil society and culture than the past. Considering that an art museum is the space where a multitude of unspecified visitors inspect simultaneously, exhibitions and adequate construction make visitors lead to successively visual contact. Consequently a goal of this study is to analyze that there is correlation between exhibit space and exhibitions and to suggest an alternative plan at exhibition through relationship among exhibitions, exhibit space and spectators' behavior. Two Art galleries (one is a large-sized gallery and the other is a small-sized one) located in Pyung-Chang dong were selected to analyze the correlation and suggest the better display for the exhibition. The finding of the study is following. The exhibit space which spectators recognize is assumed diverse forms by an unique characteristics of exhibits and space and an arrangement of exhibitions and the path of flow of spectator who walking ahead have an huge effect on a spectators' behavior. In other words, spectators' watching patterns are affected by display of exhibitions and the path of flow. That is to say, the spectators' behavior and the concentration to watch exhibitions is decided by the exhibit form in the museum, and the quality of watching experience is depended on the spectators' relevant knowledge prior to exhibitions.