• The Journal of the Korea Contents Association
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• v.20 no.4
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• pp.212-229
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• 2020

'Live + Sale' is actively promoted in China and 'Wang-Hong', also known as Chinese internet celebrities are dominating this format of marketing strategy recently. They introduce products to consumers through live broadcasts, promote online shopping, and frequently evoke impulsive buying. Under this context, it is worth focusing on what factors influence impulse buying during Wang-Hong's live broadcast. This study investigated the impact of Wang-Hong characteristics on impulse buying behavior when watching live sales. Also, the mediating role of flow experience and viewing satisfaction was explored. Furthermore, we expected that the different live broadcast circumstances could have a different impact on flow experience, viewing satisfaction, and impulse purchase. A total of 242 Chinese women who have experience of viewing live sales were recruited through a Chinese research platform. The results revealed that Wang-Hong's trustworthiness and attractiveness positively affected the viewer's impulse buying directly, and indirectly through flow experience and viewing satisfaction, whereas expertise did not have any impact on impulse purchase. However, there were no significant differences between the two live broadcast circumstances. This research can enhance understanding of the impulse buying process during Wang-Hong's live sale and help brands come up with effective influencer marketing strategies using live sales.

• The Journal of Korean Philosophical History
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• no.25
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• pp.411-437
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• 2009

Generally transition of Thought from Wang Yangming(王陽明) to Liu Zongzhou(劉宗周) is construed from emphasis of subjectivity to emphasis of intention(意; Yi). This Transition from emphasis of subjectivity to emphasis of intention is definitely expressed between Wang Yangming's Four-Sentence Teaching(四句敎) and Liu Zongzhou's explanation of Wang Yangming's Four-Sentence Teaching. Wang Yangming's Four-Sentence Teaching evoked much controversy among scholars of Yangming school. Consequently Four-Sentence Teaching's controversy caused Yangming school's division. Also this was a representative controversy on the transition period from The Ming Dynasty to The Ching Dynasty. Liu Zongzhou's critique and exposition of Four-Sentence Teaching was result from this controversy. The difference between Wang Yangming's Xinxue(心學) and Liu Zongzhou' Xinxue(心學) is due to different interpretation of intention. As is generally known Wang Yangming interprets intention is in heart stiring, but Liu Zongzhou interprets intention is being before heart stiring, immanence in heart. Liu Zongzhou suggests new exposition of Four-Sentence Teaching on intention being before heart stiring, immanence in heart. Liu Zongzhou's critique and exposition is not only criticizing Yangming's Four-Sentence Teaching, but also solves troubles of the times. As a result he promotes theory of Xinxue(心學) being peculiar his own.

• The Journal of Korean Philosophical History
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• no.37
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• pp.135-157
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• 2013

The Tian-Ren Relations theory was prevalent in Han period. People says that after this, in the West Han period, Dong zhong shu systematized the theory. In his Tian-Ren Relations theory, the various characters of Ren & Tian has same structure by personifying Tian and Nature. Wang chong's Tian-Ren Relations theory is not only very a critique on the Tian-Ren response theory in West Han period, but also a basis of his own thought-system. At that time, the social consciousness form was already the modified Tian-Ren response theory. But Wang chong sharply criticized it, because he thought that Tian-Ren response theory is very falsehood. Critique of Wang chong has two aspect, One is truth and falsehood judgement in empirical fact of human about the Tian-Ren response theory. The other is right and wrong judgement in value of human & society about the Tian-Ren response theory. The different meanings are always overlapped each other or appeared at the same time in critique of Wang chong In this paper will be research on this Tian-Ren relations theory of Wang chong, his critique on Tian-Ren response theory and the meaning of human-being on his theory.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.19 no.2
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• pp.63-74
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• 2009

In 2005, Wang et al. discovered devastating collision attacks on the main hash functions from the MD4 family. After the discovery of Wang, many analysis results on the security of existing hash-based cryptographic schemes are presented. At CRYPTO'07, Fouque, Leurent and Nguyen presented full key-recovery attacks on HMAC/NMAC-MD4 and NMAC-MD5[4]. Such attacks are based on collision attacks on the underlying hash function, and the most expensive stage is the recovery of the outer key. At EUROCRYPT'08, Wang, Ohta and Kunihiro presented improved outer key recovery attack on HMAC/NMAC-MD4, by using a new near collision path with a high probability[2]. This improves the complexity of the full key-recovery attack on HMAC/NMAC-MD4 which proposed by Fouque, Leurent and Nguyen at CRYPTO'07: The MAC queries decreases from $2^{88}$ to $2^{72}$, and the number of MD4 computations decreases from $2^{95}$ to $2^{77}$. In this paper, we propose improved outer key-recovery attack on HMAC/NMAC-MD4 with $2^{77.1246}$ MAC queries and $2^{37}$ MD4 computations, by using divide and conquer paradigm.

• Proceedings of the KIEE Conference
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• 1999.07d
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• pp.1916-1918
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• 1999

The electrical conductive mechanism and temperature dependence of electrical resistivity of ${\beta}-SiC+ZrB_2$ composites with $Al_2O_3+Y_2O_3$ contents were investigated. The electrical resistivity of hot-pressed composites was measured by the Pauw method from $25^{\circ}C$ to $700^{\circ}C$. The electrical resistivity of the composites showed the PTCR(Positive Temperature Coefficient Resistivity) and follow the electrical conduction model for a homogeneous mixture of two kind of particles with different conductivity. Also, the electrical resistivity versus temperature curves indicate the formation of local chains of $ZrB_2$ particles.

• The Journal of the Korea Contents Association
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• v.20 no.4
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• pp.530-539
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• 2020

In this paper, we implement a digital content that visualizes the ten kings of Hell kings appearing in Buddhist myths according to their keyword. The ten kings of Hell are called ShiWang, and can be found in ordinary temples as tangible cultural Heritage such as paintings of the Buddha. ShiWang is a great king who controls the underworld and has been passed on in various forms in shamanism and Buddhist culture. We analyze the ShiWang, who appears in ancient literature, analyzes its features by hell and categorizes keywords. When the public chooses keywords of interest from implemented digital content, digital content represents the ShiWang and Hell image and descriptions associated with the selected keywords. Applications of the digital content are as follows; development of games and cultural characters, digital storytelling using traditional culture, teaching Buddhist culture and doctrines, games, etc.

• Korean Journal of Ichthyology
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• v.1 no.1_2
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• pp.19-23
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• 1989

A puffer fish Fugu flavidus Li, Wang et Wang of Family Tetraodontidae was studied for the first time in Korea. Specimens were obtained from fish markets in Kunsan and Mokpo in February 1985 and June 1989. The Fugu flavidus is similar to F. obscurus and F. niphobles in morphometric characters, but differs from them in dorsal part of the body : yellowish-brown or greenish-brown, and covered with many round white spots which are clear in young and become indistinct as the fish grow. A new Korean name "Hwangjombok" is proposed for the F. flavidus.

• Journal of Acupuncture Research
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• v.24 no.6
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• pp.171-185
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• 2007

Objectives : This study was undertaken in order to establish the composite principles of formulas through the comparison of Saam acupuncture and Eight Constitution acupuncture theories. Methods : We compared the structural patterns of formulas between Saam and Eight Constitution acupuncture theories, and applied 'Wang Xiang Xiu Qiu Si(旺相休囚死)' to the analysis of formulas of these theories. Results : 1. There were similarities between Saam and Eight Constitution acupuncture theories in the comparisons of structural patterns of acupuncture formulas and tonifying liver formulas. 2. 'Wang Xiang Xiu Qiu Si' is applied to the constitutional strong and weak relationships of zang-fu organs in these theories. 3. In the cases of tonifying, it is possible to reinforce the family group and reduce the enemy group organs in the Eight Constitution acupuncture theory. In cases of purging, it is possible to reduce the family group and reinforce the enemy group organs. Conclusions : It is possible to establish the composite principles of formulas by the application of 'Wang Xiang Xiu Qiu Si' in Saam acupuncture and Eight Constitution acupuncture theories.

• Journal of the Korean Chemical Society
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• v.59 no.6
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• pp.493-498
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• 2015

The reductive amination of cyclohexanone with ammonia over Cu-Cr-a/γ-Al₂O₃ was investigated. It was found that a proper solvent with high solubility of ammonia and 4Å molecular sieves for the elimination of generated water contributed to the formation of cyclohexylamine in the premixing process. In addition, the addition of ammonia in the fixedbed reactor could obviously improve the conversion of cyclohexanone to cyclohexylamine. Finally, reaction conditions including reaction temperature, hydrogen pressure and charging rate of the premix were optimized. Under the optimized conditions, cyclohexylamine was obtained in 83.06% yield.

• Mycobiology
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• v.47 no.4
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• pp.401-407
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• 2019

Two new species of the lichen genus Placolecis are discovered in China, namely P. kunmingensis An. C. Yin & Li S. Wang and P. sublaevis An. C. Yin & Li S. Wang. The new combination P. loekoesiana (S.Y. Kondr., Farkas, J.J. Woo & Hur) An. C. Yin is proposed. Placolecis kunmingensis is characterized by having simple, spherical or ellipsoid, hyaline spores, and pear-shaped pycnidia; while P. sublaevis can be distinguished by its thallus forming larger aggregations with slightly flattened lobes at the thallus margin, and urn-shaped pycnidia. Descriptions, a phylogenetic tree and a key are provided for all the known Placolecis species in China.