• 한국유통학회지:유통연구
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• 제3권1호
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• pp.55-69
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• 1998

One of the urgently-needed retail strategies is to lower the labor expenses of the store. For this purpose, more stores are developing new, fancy techniques to make consumers work for the stores without paying them. Examples include self-service system, consumer suggestion system and others. These are called customer voluntary performance. Intiated by Bettencourt(1997), customer voluntary performance(CVT) becomes an important concept in modern retailing. This paper applies three dimensions of CVP (loyalty, cooperation, participation) to the setting of Consumer Complaint Intentions(CCI). Similar to CVP, CCI has three dimensions in itself (voice, private, third party). The major focus of this empirical research is on finding the possible relationships between three dimensions of CVP and three dimensions of CCI. The results show that participation is positively related to the levels of consumer complaint intentions, whereas loyalty is negatively related to the levels of them. This implies that the weak tactic of CVP(loyalty) may reduce the levels of complaint, but strong one(participation) may not be so. More conceptual and empirrical studies are urgently needed.

• 한국의류학회지
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• 제32권9호
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• pp.1438-1449
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• 2008

The current research investigates customers' voluntary participation, using a sample of 446 consumers who visit fashion retail stores. The main focus of this study is to test a social exchange CVP model, including three antecedents of customers' perceived justice through mediators of service satisfaction and brand commitment. In support of the proposed model, I identify fully mediated relationships from interactional justice to the three CVP via service satisfaction and brand commitment and partially mediated relationship from distributive justice to the three CVP through brand commitment. No mediated relationship found for procedural justice neither through service satisfaction nor brand commitment to the CVP behaviors. The results generally support that the significantly indirect effects of perceived justice to the three CVP and satisfaction and commitment are the important mediators in between. The concept of justice can be interpreted in light of the normative value of social exchange relationship.

• 한국지역사회생활과학회지
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• 제16권2호
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• pp.61-73
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• 2005

This study aims to examine the socio-demographic heterogeneity of community participation in rural Korea. Data was collected through interviews with 1,870 rural householders and housewives who have lived in Up or Myen as an administrative unit of rural communities, and analyzed by the SPSS/PC Win V.10 program. The statistical techniques used for this study were frequency and percentile. The major findings of this study were as follows. Firstly, the extent to which rural people have participated in community organizations were: cooperative groups, $80.8\%$; religious groups, $20.6\%$; learning groups, $12.7\%$; political groups, $9.8\%;$ civil groups $6.7\%$; and voluntary groups, $5.3\%$. Whereas the numbers were high for community participation in groups related to agricultural production, participation in civil and voluntary groups were lower. Secondly, it showed that people who lived in urbanized and high population density areas were more likely to participate in community groups. The diversity of community organizations was different according to the level of rurality. Thirdly, farm householders were more likely to participate in religious, civil and voluntary groups than non-farm householders. Fourthly, people with higher education, females, those in the 40 to 50 age groups were more likely to participate in community organizations. Fifthly, even though men are more likely to participate in political parties, women were more likely then men to agree that women should participate in political parties. This empirical study could support the results of Sundeen (1988) and Wilson and Musick (1997) in that education was related positively to community participation. In addition, we concluded that community participation in a rural development process has two main considerations: philosophical and pragmatic. This implies that there is room for government to enable and facilitate 'true' community participation. That can be done through policy reform which creates a permissive environment for community decision-making and input, in addition to simply supporting community development through financial assistance.

• 한국게임학회 논문지
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• 제18권6호
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• pp.5-16
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• 2018

콘텐츠에서 자발적인 사용자 참여를 유도하고 유지하는 것은 매우 어렵지만 중요한 일이다. 그 예로 많은 인터넷 콘텐츠 등에서 사용자들의 참여와 그 유지를 위해 금전적 보상을 제공하고 있다. 그러나 금전적 보상처럼 외재적 동기만을 자극하는 등의 방식으로는 한계가 있으며, 콘텐츠의 대한 지속적이고 자발적인 사용자 참여를 얻기 위해서는 정교한 설계와 관리가 필요하다. 이를 위해, Gamified Learning Management System의 예를 참고하여, 기존의 Contents Management System(CMS)을 확장한 게임화 기반의 CMS(Gamified CMS)를 제안하고자 한다. 이를 통해 궁극적으로 사용자의 콘텐츠에 대한 참여와 몰입을 증대시키고자 한다.

• 농촌의학ㆍ지역보건
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• 제43권1호
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• pp.1-8
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• 2018

노인의 자원봉사활동의 참여와 건강관련 삶의 질의 관계를 규명하기 위하여 65세 이상 남녀노인 318명을 대상으로 2012년 5월 1일부터 6월 30일까지 질문지를 이용하여 자료를 수집하였고, 다중선형회귀분석을 실시하였다. 노인 중 자원봉사활동에 참여하고 있는 경우는 48.1%였으며, 자원봉사활동에 참여하고 있는 노인이 참여하지 않은 노인에 비해 건강관련 삶의 질이 통계적으로 유의하게 높았다. 본 연구결과, 자원봉사활동 참여가 노인의 건강관련 삶의 질에 긍정적 영향을 줄 수 있음을 확인할 수 있었고, 향후 노인의 자원봉사활동 참여를 확대시킬 수 있는 방안과 이에 대한 효과검증을 위한 연구수행이 필요할 것으로 생각된다.

• 한국IT서비스학회지
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• 제13권2호
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• pp.35-53
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• 2014

Company Social Networks (CSN) has emerged as a commonly used marketing channel. One of the most important advantages in CSN is the user's voluntary behavior as a relational performance. We classified level of voluntary behavior, as 'consumption', 'active participation', and 'creative contribution' to comprehend different relational performance of CSN. Moreover, we proposed research model to compare positive attitude and negative attitude. This study aims to investigate 'the process of user's voluntary behavior in CSN' which is causal relationship between benefits of CSN, user's attitude and voluntary behavior. Empirical results with 175 valid questionnaire data revealed that CSN benefit factors played a significant role in trust and distrust. Based on these effects, trust and distrust have different influences as level of voluntary behavior, just as proposed. For practitioners, it is crucial finding that users are more active behavior based on strong trust.

• 한국보육지원학회지
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• 제12권5호
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• pp.91-113
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• 2016

This study aims to find out the significance in the experiences of voluntary participation in small groups by mothers of young children. As a result of the interviews conducted by targeting five mothers, the total was divided into three categories and six sub-factors. First, mothers voluntarily participated in small groups. Free from the role of mother and wife, they focused on their real selves, and had experiences of emotional support by forming close relationships with people. Second, mothers did not just participate in small groups as a hobby, but tried to be role models that help the growth of their children. They also tried to be the catalyst that helps create positive changes in their children and husbands. Third, mothers had social experiences, participated in economic activities as members of society or exerted their capabilities through active exchange with other people. Finally, this research hopes to provide the community with parent education-related implications that can have a positive impact on mothers themselves, their families and society.

• 한국주거학회논문집
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• 제23권4호
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• pp.11-18
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• 2012

The amount of energy consumption in the buildings is approximately 20% of domestic energy consumption. The Carbon Point Program have been published on reduction of greenhouse gas emission in buildings under the paradigm of 'Low Carbon Green Growth'. This study focuses on the effect of 'Carbon Point Program' for residential buildings in Daegu. The amount of electricity and waterwork consumption and information of households were investigated to analyse the effect of carbon point program. The samples are situated in Deagu and are apartment in Bukgu and Suseonggu. The $CO_2$ emission is analysed by factors of energy resource and household organization between before participating and after participating in Carbon Point Program. The participation type has a difference of voluntary participation in Suseonggu and passive participation in Bukgu. Based on this investigation, average amount of $CO_2$ emission was reduced from voluntary participation households but all of them did not. To promote the effect of Carbon Point Program, this study proposes that needing the plans to raise will and activity of reducing carbon and to help participation which have disadvantage against achieving reduction.

• 한국안전학회지
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• 제30권3호
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• pp.135-140
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• 2015

Individuals who are vulnerable during disaster - including elderly, people with disabilities, children, pregnant women and etc - have a strong desire to protect themselves when disaster strikes since they are less capable to deal with the impact of disaster. Their experience and effort to keep them safe can be used as a resource to reduce the impacts of disaster not only for them but also for the community as a whole. Therefore, voluntary disaster management program will contribute to our society as a tool to respond effectively to disaster not only to meet the vulnerable's special needs but also to enhance community safety and public interest. This paper suggests a model that able "disaster vulnerable population" to take a leadership role in identifying risk and vulnerability factors, recommending disaster management strategy, and through that, contributing to enhance society's disaster plan. Therefore, this study aimed to surveyed individuals including "disaster vulnerable population" in order to assess the vulnerable's participation in disaster related volunteer work and surveyed associated institutions(volunteer centers, community centers) in order to research currently existing relevant programmes and the participation of "disaster vulnerable population" in such programmes. Also conducted focus group interview to explore voluntary program which will possibly integrate "disaster vulnerable population" into disaster management activities. As a result, three types of voluntary disaster management programs - education, public-relations, and activity - were suggested.

• 보건행정학회지
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• 제17권4호
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• pp.54-81
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• 2007

The paradigm of health promotion requests community participation and its active problem-solving. Community is conceptualized as a resource pool to be organized. Such resource is called community capacity. Community participation is a process of capacity building. Community voluntary associations are considered as valuable resource to be used for health promotion. This paper tried to identify the network structure among community voluntary associations and to infer the possibility to make such network of organizations participate in health promotion programs. Two survey data were used for this research: 1) Measurements and Evaluations of Community Capacity on Dobong-gu (N=94) 2) A development plan of health medicine service to be Healthy Gangdong-gu (N=69). The questionnaire included such variables measuring community capacity as leadership, membership, organizational resources, and inter-organizational network, etc. Both regions had the following common characteristics: 1) There were positive correlations between the organization's budget and membership. 2) Organizational types were associated with their founded years. Two regions showed the following differences: Dobong displayed the high density of community organizations, but Gangdong showed the low density. Dobong community organizations were able to be classified into three network clusters such as women & environments, youth & adolescent, and sports organizations. Each cluster of organizations favored the different type of health promotion programs. Gangdong community organizations were less developed, and not possible to be clustered. Depending upon the level of community capacity or community organizations' differentiation, the strategy of community participation could be settle down in different ways. Particularly the health agency had to pay more attention to support the growth of civil organizations.