• 패션비즈니스
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• 제17권1호
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• pp.1-12
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• 2013

The purpose of this study was to classify consumer's attitude at fashion store and analyze the relationship between emotional marketing and visual merchandising. Questionnaires were administered to 20-30 young consumers at fashion store in 20-30s who live in Seoul and Daegu. Data were analyzed by using frequency, factor analysis, reliability analysis, correlation analysis, regression analysis, multiple regression analysis, mediated regression analysis, analysis of variance, T-test, one way ANOVA. The results are as follows. First, emotional marketing had an effect on positive emotional response at fashion store. Second, visual merchandising had an effect on positive emotional response at fashion store. Third, emotional marketing and visual merchandising had an effect on positive relationship. Forth, positive emotional response had an effect on positive consumer's attitude. Lastly, emotional marketing and visual merchandising had an effect on positive consumer's attitude. The result of this study suggests to the fashion business that well managed various emotional response factor, positive emotional experience and desirable visual merchandising are necessary.

• 대한통합의학회지
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• 제3권4호
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• pp.37-42
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• 2015

Purpose: This study was conducted to test the impact of The Dynamic Visual-Motor integration training has effect on the visual perception reaction velocity. Dynavision were used to measure data from the participating 24 students(K college). Method : The participants were the 24 students of 'K' College in Busan in there twenties. They were divided into the The Dynamic Visual-Motor integration training group and the control group. To know if the Dynamic Visual-Motor integration training has effect on the visual perception reaction velocity, the Dynamic Visual-Motor integration training was implemented triweekly for 4 weeks. In Dynamic Visual-Motor integration training the ball should be grasped with one hand and threw by an arm. Only the balls threw beyond the objective point were counted. The visual perception reaction velocity and the number of response were measured before and after experiment by Dynavision. Result : Firstly, the visual perception reaction velocity was increased in Dynamic Visual-Motor integration training group compared with control group. Secondly, the number of response was also increased in Dynamic Visual-Motor integration training group compared with control group. Conclusion : As a result of The Dynamic Visual-Motor integration training has an effect on the visual perception reaction velocity and the number of response. The Dynamic Visual-Motor integration training seems to be effective for cerebral apoplexy patient who has visual perceptional disability or cerebral palsy child in training for visual perceptional development or daily living activities development. Study participated by more detailed and practical patients in hospital is needed.

• 대한인간공학회지
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• 제30권4호
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• pp.563-569
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• 2011

Objective: This study focuses on the effects of pre-cues informing the location of upcoming visual stimulus on finger movement response in the context of control-on-display interfaces. Background: Previous research on pre-cues focus on attention allocation and motion studies were limited to indirect control conditions. The design of this study aimed to collect data on the exact landing point for finger-tap responses to a given visual stimulus. Method: Controlled visual stimuli and tasks were presented on a UI evaluation system built using mobile web standards; response accuracy and response time were measured and collected as appropriate. Among the 16 recruited participants, 11 completed the experiment. Results: Providing pre-cue on the location of stimulus affected response time and response accuracy. The response bias, which is a distance from the center of stimulus to the finger-tap location, was larger when the pre-cue was given during a one-handed operation. Conclusion: Given a pre-cue, response time decreases, but with accuracy penalized. Application: In designing touch-screen UI's - more strictly, visual components also acting as controllers - designers would do well to balance human perceptual and cognitive characteristics strategically.

• 대한산업공학회지
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• 제19권2호
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• pp.53-64
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• 1993

Successful completion of a visual task in a predetermined time is very crucial to many operations such as piloting an aircraft. Although existing ergonomic interface models often provide a function of vision tests, it determines only the visibility at any given location. To complement this problem in existing models, the isoresponse time region considering the factors related to visual tasks is presented. Using a multiple regression model, equal response time regions were obtained within which mean response time is expected to be the same and is asymmetrical in shape. Among the factors considered, expectancy significantly decreased response time, and when cued, the effects of field heterogeneity, target uncertainty, density, size contrast and peripheral position on search time were less significant than those in unexpected cases. Response time and error rate, gender and visual acuity were not significantly correlated, and response time and age was positively correlated. These results are expected to be directly applicable to designing various visual tasks in real-life situations.

• 조형예술학연구
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• 제1권
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• pp.267-303
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• 1999

The visual humor can be regarded as an original source for creative ideation. There are several types of humor. for example,'wit, satire, irony and so on. These can be motivations of developing an up-to-date idea. Wit differs from most humor in being purely intellectual, rather than relying on incongruities that come up naturally in many situations. The humor of words contains pun, hyperbole, repetition, and comparison or contrast. Especially in case of pun, it can be most important type of humor for making analytical and humorous effects visually. Pun, meaning the humor of double meaning, furnish us with much of our humor. The concept of pun is the most valuable for creating the visual humor by substituting, combining and manipulating symbols. There are essentially three distinct categories of puns : the literal pun, the suggestive pun, and the comparative pun. All types of puns belong to one of these three groups. The definitions are simple to understand and easy to apply for creating the visual humor, In order to develop a better conceptual model, (this researcher) reexamine the concept of humor, the relationship of humor to various types of message processing, and the relationship of humor to various aspects of message. This thesis. is primarily concerned with basic theories of humor such as concepts of humor, types of humor and analysis of humor. And this contains the research of humor's communications effects and theory of humor response with literature reviews. Modem theories of humor response generally fall into three major schools : Incongruity theories, Superiority theories and Arousal (Relief theories. Together these three approaches address the cognitive-perceptual, affective-evaluative and psycho-dynamic dimensions of a subject's humor response. The literature research of humor and humor response theory in communications and visual communications can help the visual application of humor concepts and usefulness of visual humor appeals. This research agreed that the humor and visual humor must be very effective at being as a means for the advertising expression, not for the purpose itself. In addition, this research is aimed at studying significations and usefulness of visual humor through semiotic approaches in the near future. Then it can be essencial research for the appropriate situational uses of humor related to media, product, and audience factors, such as nationality, age, standard of living, sexuality, and so on.

• 감성과학
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• 제24권2호
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• pp.57-64
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• 2021

It has long been speculated that the visual system should use a coding strategy that takes advantage of statistical redundancies in images. But how such a coding strategy should manifest in neural responses has been less clear. Low-level image structure related to the power spectrum of natural images appears to be captured by a hard-wired efficient code in the retina of the fly and precortical structures like the LGN of cats that maximizes information content through the limited capacity channel of the optic nerve. But visual images are typically filled with higher-order structure beyond that captured by the power spectrum and visual cortex is not constrained by the same capacity limits as the optic nerve. Whether and how visual cortex can flexibly code for higher order redundancies is unknown. Here we show using psychophysical techniques that the neural response in early human visual cortex may be modulated by orientation redundancies in images such that a visual feature that is contained within a predictive pattern results in slower reaction times than a feature that deviates from a pattern, suggesting lower neural responses to predictable stimuli in the visual cortex. Our results point to a neural response in early visual cortex that is sensitive to global patterns and redundancies in visual images and is in marked contrast to standard models of cortical visual processing.

• International journal of advanced smart convergence
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• 제10권3호
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• pp.232-244
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• 2021

This study analyzed the changes in carbon monoxide, carbon dioxide, oxygen and visual distance by presence of sprinkler heads and their types in the event of a fire in an indoor gymnasium. Based on carbon monoxide and visual distance that affects human bodies enormously, first, if there is no sprinkler head, carbon monoxide will reach 0.4% within five seconds and visual distance rapidly shrank within five seconds. Seconds, in the event of standard sprinkler heads, carbon monoxide gradually increased from 30 seconds onwards and visual distance rapidly shrank after five seconds. Second, Third, if there are special sprinkler heads, carbon monoxide fluctuated after opening the head and visual distance became 5m or below from 15 seconds. Finally, in the event of early response sprinkler heads, carbon monoxide fluctuated up and down at 3 seconds due to falling water drops. Visual distance shrank up to 5m or below at 6 seconds. In the future, time for operation of each sprinkler head shall be analyzed.

• 대한인간공학회:학술대회논문집
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• 대한인간공학회 1997년도 추계학술대회논문집
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• pp.468-472
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• 1997

Visual Emotion is attempted to be evaluated by EEG(Electroencephalogram). Twenty university students were participated in this study. IAPS(International Affective Picture System) was used for the visual stimuli. Most positive and most negative emotional response were pairely compared. The results showed alpha increase, delta and beta decrease with postive emotional response, and alpha-delta inter-variation with emotional progress.

• 한국의류학회지
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• 제35권10호
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• pp.1139-1149
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• 2011

This study tested the validity of a three-factor model of the centrality of visual product aesthetics developed by Bloch, Brunel, and Arnold (2003) and explored the relationships between the centrality of visual product aesthetics and the relevant constructs. It was hypothesized that the path relationships including innovativeness and consumer independent judgment making are relevant constructs of the centrality of visual product aesthetics. Data were gathered by surveying university students in the Seoul metropolitan area (using convenience sampling) and 322 questionnaires were used in the statistical analysis. Correlation analysis, factor analysis, and regression analysis were conducted to analyze the data. The findings show the validity of the three factors (value, acumen, and response intensity) of the centrality of visual product aesthetics. Tests of the hypothesized path show that innovativeness influences the centrality of visual product aesthetics both directly and indirectly through consumer independent judgment making. Innovativeness positively influenced consumer independent judgment making and the three factors of the centrality of visual product aesthetics, whereas consumer independent judgment negatively influences the response intensity factor of the centrality of visual product aesthetics. The implications of these findings and suggestions for future study are also discussed.

• 생태와환경
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• 제56권4호
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• pp.406-413
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• 2023

어류의 시각적 및 화학적 정보를 토대로 포식자를 인지하는 능력은 개체가 자연에서 생활하는 동안 학습을 통해서 확보된다. 하지만 인공증식된 멸종위기종들의 경우 자연적응력 부족으로 인한 복원효율성 저하가 지속적으로 발생하고 있다. 따라서 본 연구에서는 복원을 위해 인공증식된 멸종위기종 여울마자의 자연적응력 증진을 위해 포식자 인지 능력 증진을 수행하였다. 연구결과 포식자 인지 훈련 기간에 따라 자극원에 대한 반응성이 달라짐을 확인할 수 있었으며, 인공증식된 여울마자는 동종의 알람신호를 통해 위험을 인지하는 능력이 떨어져 있었으며, 이는 포식 위험원 노출을 통한 훈련으로 개선이 가능하였고, 포식자에 노출되었을 때 포식자와 알람신호에 동시에 노출 되었을 경우 훈련 기간이 길어짐에 따라 자극에 대한 반응성이 줄어드는 것을 확인하였다. 알람신호에 대한 반응은 시간이 지날수록 커지는 경향을, 포식자에 대한 반응은 훈련 48시간 후 가장 높은 반응을 보이고 72시간 후 반응성이 떨어지는 경향을, 알람신호와 포식자 동시 노출에 대한 반응은 훈련 이전 가장 높은 반응을 보인 뒤 반응성이 낮아진 채로 유지되는 경향을 보였다. 따라서 방류 전 인공증식 개체의 동종의 알람신호(화학적 자극)에 대한 반응성을 높이기 위한 프로그램이 필요하며, 포식자(시각적 자극)에 대한 반응성도 높게 나타난 48시간가량의 포식 위험원 노출이 적합하다고 판단된다. 본 실험을 통해 인공증식 여울마자의 동족 알람신호 자극에 대한 반응성 부족이 확인되었으며 멸종위기종 방류전 자연성 증진 프로그램의 운용의 필요성이 확인되었다.