• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2011.05a
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• pp.93-94
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• 2011

• The Research Journal of the Costume Culture
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• v.17 no.3
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• pp.523-534
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• 2009

The purpose of this study is to categorize the dimensions of the visual evaluation of the costume details of the retro romantic fashion and to research on the costume details and the visual evaluation by evaluators' gender, age, and major, and on their preferences. Quantitative research were conducted for this study. Based on the pictures, 10 costume details were selected for the survey questions and data were collected. All 446 subjects who participated in this research were college students(males and females) residing in or near Seoul. Data were collected in September, 2008. The collected data were statistically analyzed using SPSS which included: factor analysis, Cronbach's $\alpha$ reliability analysis, three-way ANOVA, two-way ANOVA, one-way ANOVA, Duncan's multiple range tests, and the t-test. The results of visual evaluation of retro romantic fashion are as follows: First, as a result of the factor analysis of the costume detail evaluation, five factors including attractiveness, decorativeness, cuteness, retro, and femininity surfaced. Second, the gender difference in the results of the research revealed that women rated decorative, cute, retro, and feminine characteristics higher than men did. Third, there were significant interactive effects in attractiveness and femininity depending on costume details and evaluators' gender. Fourth, subjects majoring in fashion valued attractiveness and femininity of the stimulus over non-fashion majoring subjects. Fifth, there were significant differences in the preferences of costume details depending on gender.

• Journal of the Korea Fashion and Costume Design Association
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• v.19 no.3
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• pp.207-218
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• 2017

This study evaluates the difference in visual images according to changes in waist position and pants style. The researcher made twelve stimuli-combination of four pants styles (classic, baggy, skinny, bell-bottom) and three waist positions (0cm, -3cm, -5cm). The test involved 48 female college students. The stimuli were made using the i-Designer computer program. The panels tested the screen images of all manikins wearing pants. A 7-point scale was used to evaluate each image. For the data analysis, the ANOVA and Duncan-test were applied along with an SPSS program. The results of this study are as follows. The visual evaluations by pants style and waist position are composed of seven factors (attractiveness, attention, hip, activity, height, waist, abdomen). Among these factors, attractiveness is evaluated to be the most important factor. The mutual agreement of the visual effect (according to pants style and waist position) was indicated as four factors of attractiveness, attention, waist, and abdomen. The height factor is evaluated to be the most important factor by change in regards to waist position. The 0cm waist position of three styles (classic, baggy, bell-bottom) were evaluated positively in elongated height whereas the -3cm, -5cm waist position of the skinny style was evaluated positively in elongated height. The mutual agreements of visual effect (according to pants style and waist position) were not indicated.

• Korean Journal of Human Ecology
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• v.19 no.2
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• pp.399-407
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• 2010

The purpose of this study was to investigate the visual images of shirts according to coloration and the interval of checked patterns. The experimental stimulus and questionnaires for scaling response were developed for this study. The stimuli were 12 color pictures, in which the gender, coloration(WG: white+gray, WK: white+black, GK: gray+black), and interval(0.5 cm, 1.5 cm, 3.5 cm, 5.5 cm) were manipulated. The 7-point rating scale was used for evaluation of the visual image. Data were obtained from 144 male college students and 144 female college students living in Gyeonggi, Gyeongnam, Seoul, Gwangju, Daegu, and Busan on December 2009. For data analysis, ANOVA and the Duncan-test were used by using the SPSS program. The results of this study were as follows; the visual images for shirts according to the coloration and interval of checked patterns consisted of four dimensions of attractiveness, appeal, youth, and modesty. Gender was the main factor when looking at attractiveness. Coloration had the main effect on appeal, youth, and modesty. Also, there was a significant interaction effect of gender and coloration on attractiveness, while there was a significant interaction effect of coloration and interval on modesty.

• Journal of the Korean Society of Clothing and Textiles
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• v.23 no.2
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• pp.196-207
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• 1999

The purpose of this study was to investigate the differences of the visual evaluation for the Picture image combination of Clothing and Ground. The major finding were as follows ; 1) For the visual evaluation of the Picture image as Clothing variation there were significant differences in all factors 2) For the visual evaluation of the Picture image as Ground variation there were significant differences in Attractiveness Hardness and softness Cuteness Attention Cool and Warm factor 3) For the visual evaluation of the Picture image as Percentage of Clothing there were significant differences in Attractiveness cool and Warm factor. It will Percentage of Clothing there were significant differences in Attractiveness Cool and Warm factor. It will aid in choosing the most beneficial background for any clothing brand. It will enhance the picture images to their full potential in any advertising medium 4) As a result of Regression analysis image effecting on " Preference" is refined-country like harmonious-inharmonious comfortable-uncomfortable beautiful-ugly splendid-dull stable-uneasy live-gentle 5) For the Image effecting on "Harmony" according to clothing image there were significant differences. the results analyzed according to the change of background are as follows. Mdern and strong images formed charming urban and cool visual images with urban and neat artificial backgrounds. Mature images were created with romantic and static artificial backgrounds. Mannish straight and conservative images created charming and rigid visual images in urban and formatted artificial background. Using a white natural background for the urban style created a cool visual image. The use of an interior background lead to warmer images and more defination lines Causal images created a rural and warm image which expressed charm and a soft visual while using a rural and natural background. A most unharmonious and hard image was created when using an urban and formatted artificial background. The coolest visual image was created with a cool and natural background. Feminine and flawless images created urban and neat visual image using an urban and formatted artificial background. The coolest visual image was fresh created with a cool and natural background. natural background.

• The Research Journal of the Costume Culture
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• v.27 no.6
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• pp.539-552
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• 2019

The purpose of the current study was to examine the role of information on shapewear's functionality in consumers' purchase decisions in an online shopping context. Through two steps of stimulus development process, four mock websites were developed to conduct a main study. In the main study, a 2 (visual information: absent vs. present images of the shapewear's functionality) x 2 (verbal information: absent vs. present descriptions of the shapewear's functionality) between-subject factorial design was employed to examine the impact of visual and verbal information regarding the functionality of shapewear on the consumer decision-making process (i.e., attitudes and purchase intentions). The results showed that verbal information about how shapewear reduces the size of specific body parts (i.e., waist, abdomen, hips, and thighs) were effective in increasing perceived attractiveness in an online context, which increased attitudes and purchase intentions. In addition, attitudes toward the shapewear mediated the effects of expected physical attractiveness on purchase intentions. The results of this study provided empirical support for the importance of expected physical attractiveness in consumers' online purchase decision on shapewear and useful managerial implications for enhancing the effectiveness of online shapewear presentations by including descriptions of the functionality of shapewear in decreasing the size of body parts.

• Journal of Fashion Business
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• v.10 no.4
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• pp.70-77
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• 2006

The purpose of this study is to evaluate the differences of visual image by variations in the location and width of the waist band of the one-piece dress. The stimuli are 24 samples: 8 variations of the location of the waist band and 3 variations of the width of the waist band. The data has been obtained from 50 fashion design majors. The data has analyzed by Factor Analysis, Anova, Scheff's Test and the MCA method. The results of the study are as follows. According to the result of factor analysis of the visual image based on the changes in the location and width of waist bands, three factors were identified- attractiveness, elegance and practicality. Among them, attractiveness was found to be the most important. The visual image was evaluated positively when waist bands were positioned above the natural waist line and negatively when waist bands were positioned below the natural waist line regardless of their width. In addition, the visual image based on the width of waist bands for one-piece dress was the most positive when the width was 4.5cm. No significant difference was observed in the visual image according to band width when the waist bands were positioned below the natural waist line. The interaction of visual image according to the location and width of waist bands for one-piece dress did not appear. As the main effect, significant differences were observed in all of the three factors according to the location of waist bands, but only two factors excluding elegance showed some difference according to the width of waist bands. When multiple classification analysis was applied to the factors without interaction, the location of waist bands appeared to have more significant effect on visual image than the width of waist bands.

• Journal of the Korea Fashion and Costume Design Association
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• v.15 no.4
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• pp.101-112
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• 2013

The purpose of this study was to evaluate the differences of the visual image on the variations in the waist position and the width of the wide pants. The stimuli were 9 samples: 3 variations of the waist position and 3 variations of the width of hem line. The data was obtained from 56 fashion students and analyzed by using Factor Analysis, Anova, Scheffe's Test and the MCA method. The results of this study are as follows; 1. The visual evaluation by the waist position and the width of the wide pants is composed of 4 factors: attractiveness, physical characteristics, modesty, and personality. Among these factors, the attractiveness was the most important. 2. The high waist pants showed the most characteristic and soft under the condition that the width of the hem line was 98cm at the third stage, while the natural waist pants showed no characteristics and stiff in case the width of the hem line was 66cm at the first stage. 3. The first stage pants were simplest and modest in case the waist position was low, while the third stage pants were the most complicated and untidiest in case the waist position was natural. 4. The waist position and the width of the wide pants interacted with the physical characteristics and the modesty. 5. According to the MCA on the attractiveness and the personality, the width affected to the visual image of the wide pants than the waist position did.

• The Research Journal of the Costume Culture
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• v.15 no.6
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• pp.982-995
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• 2007

The purpose of this study was to investigate the differences of the visual image evaluation according to coloration of men's dress shirts and neckties, and perceiver's gender. Subjects were 336 males and females living in Seoul. Five dimensions of visual evaluation were derived by factor analysis: elegance/intelligence, sociability, potency/attractiveness, individuality, and manliness. White shirts were evaluated highly in elegance/intelligence, and blue shirts were shown the manliest. Women evaluated the blue shirts manlier than men did. Dark blue neckties were evaluated highly in elegance/intelligence and sociability, and red ties were perceived to be very distinctive. Black shirts and white shirts with silvery gray ties were perceived to be the most elegant and intelligent. Blue shirts with dark blue ties was evaluated highly in sociability and potency/attractiveness, and black shirts with yellow ties were evaluated the highest in individuality. The evaluations of elegance/intelligence, potency/attractiveness, and manliness had significant interaction effects between the color of shirts and neckties. White shirts and blue shirts with dark blue ties were perceived to be more elegant and intelligent, potent, attractive and manlier than with red ties.

• Science of Emotion and Sensibility
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• v.13 no.3
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• pp.533-540
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• 2010

This study was designed to examine the difference in visual attention between the evaluations of facial attractiveness and facial trustworthiness, both of which may be the two most fundamental social evaluation for forming first impressions under various types of social interactions. In study 1, participants were asked to evaluate the attractiveness and trustworthiness of 40 new faces while their gaze directions being recorded using an eye-tracker. The analysis revealed that participants spent significantly longer gaze fixation time while examining certain facial features such as eyes and nose during the evaluation of facial trustworthiness, as compared to facial attractiveness. In study 2, participants performed the same face evaluation tasks, except that a word was briefly displayed on a certain facial feature in each face trial, which were then followed by unexpected recall tests of the previously viewed words. The analysis demonstrated that the recognition rate of the words that had been presented on the nose was significantly higher for the task of facial trustworthiness vs. facial attractiveness evaluation. These findings suggest that the evaluation of facial trustworthiness may be distinguished by that of facial attractiveness in terms of the allocation of attentional resources.