• 제목/요약/키워드: Visual Studies

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한국 소매점에서의 비주얼머천다이징 개념 정리와 방향 (A Study on the Concepts and its Vision for Visual Merchandising in Korean Retail Shops)

  • 서정화;윤명길
    • 유통과학연구
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    • 제14권8호
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    • pp.153-160
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    • 2016
  • Purpose - The current distribution enterprises have realized the necessity for integrated and specialized images in their stores. From those reasons, visual merchandising has been considered as a powerful means towards brand value judgement as well as maximizing both brand and corporate identity. This research intends to study and discuss the current situations in Korean visual merchandising and its future concept setting. Based on the research findings, this paper tries to propose the basic concept for development strategies of visual merchandising in Korean distribution market. Although the studies on visual merchandising in Korean traditional markets have been continued, visual merchandisers have been distorted by display control centers in real situations. Therefore, this study tries to set both current and future concepts in visual merchandising for further discussions and a new complement formulation. Research design, data, and methodology - This study has investigated previous studies with the way of normative study by comparing, organizing concepts and relating terms on visual merchandising. In order to be an exact research, it seems to be more appropriate to analyze this study with a deductive analysis way rather than inductive as for getting the core of visual merchandising. Besides, this study changed the term 'visual merchandising' into 'VMD', and used it as an unified one. Results - Visual merchandising has an important key in retail planning. With focusing on organizing visual merchandising concepts, it should be adequate for domestic circumstances because there are various visual merchandising concepts with different perspectives. Thus, it is necessary to establish a concept including modern and Korean features through previous studies and data. Visual merchandising can be defined as followings. It enhances the value of shop images from visual aspects and conveys brand concepts effectively. Its task is to plan and manage products sales by combining three merchandising domains such as interior, display, and merchandising. Conclusions - There are some limitations on setting academic concepts in visual merchandising due to its features as to be taken in the field focused studies. More meaningful case studies should be performed as an area of future studies. Therefore, it is necessary to perform an effectiveness analysis on empirical visual merchandising state and present the course of development.

A Systematic Review on the Management of Cortical Visual Impairment

  • Myunghwa Oh;Hyunjoong Kim
    • Physical Therapy Rehabilitation Science
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    • 제13권2호
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    • pp.196-204
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    • 2024
  • Objective: Cortical Visual Impairment (CVI) is a leading cause of pediatric blindness and the most common form of pediatric visual disability, particularly prevalent among children with cerebral palsy (CP). This systematic review synthesizes the latest research on various interventions for managing CVI, focusing on studies published in the last decade. Design: A systematic review Methods: A comprehensive search was conducted in March 2024 across several databases including MEDLINE, CINAHL, Embase, and Web of Science. Studies were selected based on inclusion criteria set under the PICOSD framework and were limited to those involving human subjects, published in English, and conducted within the past ten years. The selected studies included randomized controlled trials, observational studies, and case reports focusing on rehabilitation, therapy, and surgical interventions for CVI. Results: Out of 221 studies screened, 5 met the inclusion criteria and were reviewed in detail. These studies covered a range of interventions including physiotherapy, sensory integration training, visual training programs, neuromotor rehabilitation, and surgical procedures aimed at improving visual function and overall quality of life for CVI patients. Conclusions: The studies demonstrate the potential benefits of structured, early intervention programs that incorporate family involvement and are tailored to the unique needs of children with CVI. However, there remains a significant need for further research to establish evidence-based practices in this field.

A Study on Visual Humor Expression in Fake Technique Fashion

  • Kim, Jinyoung;Kan, Hosup
    • 패션비즈니스
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    • 제21권3호
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    • pp.43-57
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    • 2017
  • This study concerns visual humor in fake technique fashion. While previous studies focused mainly on expression techniques of fake technique fashion, this study analyzed visual humor in fake technique fashion based on classification criteria of visual humor expression techniques, differenting this study from other studies. The purpose of this study was to derive visual humor in fake technique fashion by classifying cases of fake technique fashion, and re-classifying outcomes of primary classification based on criteria of visual humor expression techniques. As for methods, this theoretical study was conducted on humor, expression techniques of visual humor, fake fashion and fake expression techniques through literature review. Subsequently, 485 fake technique fashion images obtained from research were classified by expression techniques, and cases of fake technique fashion were analyzed. In addition, by combining this theoretical study with case studies, fake technique fashion was re-classified according to criteria of visual humor expression techniques to derive the characteristics of visual humor in fake technique fashion. Based on visual humor expression techniques, visual humor in fake technique fashion was created by distortion and transformation that made the fake look real by distorting or transforming the fake, enlargement and reduction that created new forms by altering familiar forms, and typeplay that added fun by changing familiar luxury logos into various forms.

Time Series Evaluation of Visual Fatigue and Depth Sensation Using a Stereoscopic Display

  • Kim, Sang-Hyun;Kishi, Shinsuke;Kawai, Takashi;Hatada, Toyohiko
    • Journal of Information Display
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    • 제10권4호
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    • pp.188-194
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    • 2009
  • Conventional stereoscopic (3D) displays using binocular parallax generate unnatural conflicts between convergence and accommodation. These conflicts can affect the observer's ability to fuse binocular images and may cause visual fatigue. In this study, time series changes in visual fatigue and depth sensation when viewing stereoscopic images with changing parallax were examined. In particular, the physiological changes, including the subjective symptoms of visual fatigue, when viewing five parallax conditions, were examined. Then a comparative analysis of the 2D and 3D conditions was performed based on the visual function. To obtain data regarding the visual function, the time series changes in the spontaneous-blinking rate before and during the viewing of 3D images were measured. The time series change results suggest that 2D and 3D images cause significantly different types of visual fatigue over the range of binocular disparity.

Time-series changes in visual fatigue and depth sensation while viewing stereoscopic images

  • Kim, Sang-Hyun;Kishi, Shinsuke;Kawai, Takashi;Hatada, Toyohiko
    • 한국정보디스플레이학회:학술대회논문집
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    • 한국정보디스플레이학회 2009년도 9th International Meeting on Information Display
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    • pp.1099-1102
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    • 2009
  • Conventional stereoscopic (3D) displays using binocular parallax generate unnatural conflicts between convergence and accommodation. Those conflicts can affect the ability to fuse binocular images and may cause visual fatigue. This study examined time-series changes in visual fatigue and depth sensation while viewing stereoscopic images with changing parallax. We examined the physiological changes, including the subjective symptoms of visual fatigue, when viewing five parallax conditions. The time-series results suggest that 2D and 3D images produce significantly different types of visual fatigue over the range of binocular disparity.

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Visual Perception in Autism Spectrum Disorder: A Review of Neuroimaging Studies

  • Chung, Seungwon;Son, Jung-Woo
    • Journal of the Korean Academy of Child and Adolescent Psychiatry
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    • 제31권3호
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    • pp.105-120
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    • 2020
  • Although autism spectrum disorder (ASD) is a neurodevelopmental disorder characterized by social impairments, patients with ASD frequently manifest atypical sensory behaviors. Recently, atypical sensory perception in ASD has received much attention, yet little is known about its cause or neurobiology. Herein, we review the findings from neuroimaging studies related to visual perception in ASD. Specifically, we examined the neural underpinnings of visual detection, motion perception, and face processing in ASD. Results from neuroimaging studies indicate that atypical visual perception in ASD may be influenced by attention or higher order cognitive mechanisms, and atypical face perception may be affected by disrupted social brain network. However, there is considerable evidence for atypical early visual processing in ASD. It is likely that visual perceptual abnormalities are independent of deficits of social functions or cognition. Importantly, atypical visual perception in ASD may enhance difficulties in dealing with complex and subtle social stimuli, or improve outstanding abilities in certain fields in individuals with Savant syndrome. Thus, future research is required to elucidate the characteristics and neurobiology of autistic visual perception to effectively apply these findings in the interventions of ASD.

유아의 시지각 발달과 읽기 : 수.방향.형태항상성 지각이 한글 단어 읽기에 미치는 영향 (Effects of Preschoolers' Visual Perception on Reading Words in Hangul : Application of the Test of Visual Perception for Reading)

  • 최나야
    • 아동학회지
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    • 제30권2호
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    • pp.161-177
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    • 2009
  • In this study of the relationship between preschoolers' visual perception and reading Hangul words, the 287 participants showed significant developmental change in visual perception between three to five years of age. The researcher developed the computer-based screening Test of Visual Perception for Reading (TVPR). Factor analysis confirmed three factors of TVPR : perception of number, direction, and form constancy. These factors correlated highly with four factors of motor-reduced visual perception of the Korean Developmental Test of Visual Perception (Moon et al. 2003). All factors of TVPR explained reading real words and pseudo words; direction and form constancy perception predicted reading low frequency letters. These findings confirm that preschoolers' skills in visual perception contribute to the reading of words in Hangul.

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Of Scent and Sensibility: Embodied Ways of Seeing in Southeast Asian Cultures

  • Ly, Boreth
    • 수완나부미
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    • 제10권1호
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    • pp.63-91
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    • 2018
  • One of the goals of this article is to continue the momentum begun by emerging scholarship on theory and practice of writing about visual culture of and in Southeast Asia. I hope to offer culturally sensitive and embodied ways of looking at images and objects as sites/sights of cultural knowledge as further theoretical intervention. The argument put forward in my essay is three-fold: first, I critique the prevailing logocentric approach in the field of Southeast Asian Studies and I argue that in a postcolonial, global, and transnational period, it is important to be inclusive of other objects as sites/sights of social, political and cultural analysis beyond written and oral texts. Second, I argue that although it has its own political and theoretical problems, the evolving field of Visual Studies as it is practiced in the United States is one of many ways to decolonize the prevailing logocentric approach to Southeast Asian Studies. Third, I argue that if one reads these Euro-American derived theories of vision and visuality through the lens of what Walter Mignolo calls "colonial difference(s)," then Visual Studies as an evolving field has the potential to offer more nuanced local ways of looking at and understanding objects, vision, and visuality. Last, I point out that unlike in the West where there is an understanding of pure, objective and empirical vision, local Southeast Asian perspectives on objects and visions are more embodied and multi-sensorial. I argue that if one is ethically mindful of the local cultural ways of seeing and knowing objects, then the evolving field of Visual Studies offers a much-needed intervention to the privileged, lingering logocentric approach to Southeast Asian Studies. Moreover, these alternative methods might help to decolonize method and theory in academic disciplines that were invented during the colonial period.

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Visual Perception Experiment Study on the Brand Effect - Comparison of Domestic and Imported Car Brand -

  • Im, Hajin;Kim, Chiyoung;Kim, Soojung;Yu, Sooyeon;Kwon, Mahnwoo
    • 한국멀티미디어학회논문지
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    • 제24권1호
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    • pp.146-154
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    • 2021
  • Conspicuous consumption is often investigated in Korea and consumers purchase a product to publicly display economic power or social status. The existing studies argue that brand loyalty and luxury brand preferences escalate conspicuous consumption, and it is important to identify different visual perception to understand irrational consumers' behavior. Car emblem as brands' visual identity represents the brand's image, mission and message. Irrational consumers thus are expected have different visual perception to the emblem or logo. To understand the impact of irrational consumer behavior on visual perception, this study explored how brand loyalty and luxury brand preferences impact on the visual perception of car emblems between Korean domestic brand and imported brand. This study used eye tracking technology to measure the respondents' attention on an emblem of the cars. Eye tracking tools analyze fixations and measure the attention on a specific area of interests (AOI). This study explored the maintaining time and frequency on AOI, as well as explored the size of pupil to identify the respondents' attention on the AOI. In this experiment, the logos of domestic cars (i.e., Hyundai and Kia) and foreign cars (i.e., Mercedes-Benz and BMW) were swapped to see how irrational consumer behavior impact on visual perception of car emblem.

뇌성마비 아동에게 시지각 중재가 미치는 효과에 대한 체계적 고찰 (A Systematic Review of the Effects of Visual Perception Interventions for Children With Cerebral Palsy)

  • 하예나;채송은;정미연;유은영
    • 재활치료과학
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    • 제12권2호
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    • pp.55-68
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    • 2023
  • 목적 : 본 연구는 뇌성마비 아동에게 시지각 중재를 적용한 연구들에 대해 체계적으로 고찰하여, 시지각중재의 효과에 대해 분석하고자 한다. 연구방법 : 데이터 베이스는 PubMed, EMbase, Science Direct, ProQuest, Koreanstudies Information Service System (KISS), Research Information Sharing Service (RISS), 국회도서관을 사용하였다. 키워드는 뇌성마비, 시지각, cerebral palsy, CP, visual perception을 사용하였다. PRISMA Flowchart에 따라 2012년 1월 1일부터 2022년 3월 30일까지 게재된 연구 중에서 10편을 선정하였다. 선정된 연구들의 질적 수준, 연구 대상자의 인구학적 특성, 중재의 효과, 중재의 영역과 전략, 중재의 효과를 측정하기 위한 평가도구, 비뚤림 위험에 대해 분석하였다. 결과 : 선정된 모든 연구에서 시지각 중재가 시지각 기능 증진에 효과적임을 확인하였다. 또한 시지각중재는 시지각 기능뿐만 아니라 상지기능, 일상생활활동, 자세조절, 목표달성, 심리사회 영역에서도 긍정적인 결과를 나타냈다. 눈-손 협응 영역은 모든 연구에서 중재되었다. 결론 : 시지각 중재 시 시지각 기능을 영역별로 평가하고, 개인별 체계적으로 단계화된 맞춤 중재를 적용해야 한다.