• 디지털융복합연구
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• 제20권5호
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• pp.733-739
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• 2022

본고는 사전 설문지를 통해 소비자의 실시간 댓글에 대한 기능성 수요, 수용 정도 및 선호도를 조사한 뒤 아이트래킹을 통해 실시간 댓글의 유형 및 구역 위치에 대해 비교분석을 진행하는 연구이다. 연구 결과에 따르면, 실시간 댓글의 기능성 수요가 비교적 높고, 수용 정도가 비교적 높으며, 실시간 댓글의 기능은 이용자 선호도에 영향을 미치지 않는 것으로 나타났다. 실시간 댓글 유형 중에 문장 하나를 별도의 반투명 사각형으로 했을 경우 스타일의 시각주의도가 가장 높게 나타났다. 이는 이용자의 시각 행동에 독특한 스타일의 경향성이 있음을 의미한다. 본 연구는 실시간 댓글 중 다양한 유형과 구역 위치의 시각적 주의도를 분석하는 것을 통하여 추후 실시간 댓글의 인터페이스 디자인에 선도적 역할을 할 수 있을 것으로 기대한다.

• 한국감성과학회:학술대회논문집
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• 한국감성과학회 2008년도 추계학술대회
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• pp.5-8
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• 2008

This study proposed the Knowledge Base Building method reflecting the user's preferences based on the fuzzy set theory to develop information contents which support pedestrian's navigation. This research evaluated subject's preferences on the commercial spaces set to the hypothetical destination. Also it surveyed the causal relationship between the visual characteristics and the emotional characteristics to propose the methods of Navigation Knowledge Base (NKB). The NKB was composed by three elements; 1.the correlation model between emotional characteristics, 2.the causal relationship between visual characteristics and emotional characteristics, 3.the transformation model between visual characteristics and the physical characteristics.

• 한국디자인학회:학술대회논문집
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• 한국디자인학회 2005년도 추계 학술발표대회 논문집
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• pp.198-199
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• 2005

• 한국콘텐츠학회논문지
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• 제20권7호
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• pp.534-546
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• 2020

먹방과 쿡방의 유행과 함께 음식 관련 콘텐츠가 다양한 포맷으로 변화하면서 인기가 지속되고 있는 상황에서 수용자의 개인적 성향 변인이 콘텐츠의 이용 동기와 선호도에 어떤 영향을 미치는지 알아보고자 하였다. 혼밥 경향, 음식 관심도, 공감 능력을 개인적 성향 변인으로 설정하였고, 음식 콘텐츠는 속성에 따라 6가지 유형으로 세분화하여 각각의 선호도를 살펴보았다. 주요 연구결과는 첫째, 음식 콘텐츠 특징이 반영된 동기로 식도락적 감각 쾌락과 음식 보는 쾌감 동기가 추출되었다. 둘째, 음식 콘텐츠 이용 동기에 가장 영향을 미치는 성향 변인은 음식 관심도인 것으로 나타났다. 셋째, 이용 동기에 따라 음식 콘텐츠 선호도가 다른 것으로 나타났고, 혼밥 경향, 공감 능력도 영향을 미치는 변인인 것으로 나타났다. 음식 콘텐츠를 선택하고 이용하는데 영향을 미치는 변인을 콘텐츠 유형별로 탐색해 본 결과가 콘텐츠 제작 과정에서 목표 수용자 층에 맞는 경쟁력 있는 요소를 개발하는데 도움이 될 것으로 기대한다.

• 한국실내디자인학회논문집
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• 제23권4호
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• pp.120-128
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• 2014

Due to prolonged recession and limited spending of the consumers, domestic fashion brands are putting their efforts in pursuing competitiveness in order to survive in an intense competition, and because of this reason, VMD is being considered significant as a strategy for store environment improvement. An empirical research regarding analysis for systematic strategic VMD configuration factors of fashion retail store and relationship of repurchase intention that have effects on increase in sales was conducted. Thus, this study considers importance and spatial interrelation of VMD configuration factors of fashion retail store through theoretical consideration, and based on this, VMD configuration factors were restructured into reconcilability, attractiveness and epidemicity. An empirical validation through theoretical hypotheses and survey for relationships among VMD configuration factors, brand preference and repurchase intention was conducted. As a result of path analysis, VMD configuration factors reconcilability, attractiveness and epidemicity have effects on repurchase intention, and it was analyzed that epidemicity has the biggest effect on consumers. Also, it was found that brand preference has effects on repurchase intention and through this, as favorability and customer satisfaction for brand has effects on repurchase intention, it is judged that creating a strong brand image and brand image building is important the most for improving brand preference.

• KIEAE Journal
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• 제12권6호
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• pp.123-128
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• 2012

A window increases the lighting quality of a space by allowing daylight into the space, and maintains visual contact with the outside. Moreover, the window with a preferred view provides many benefits such as psychological satisfaction, occupants' health and improved environmental quality. This study aimed to investigate how view elements and window luminance influence occupants' seating preference in a living room. The experiment was carried out in a mock-up model with thirty-two subjects (17 men and 15 women). The nine seating positions in a living room have different view such as natural view (trees or sky) and man-made view (paving and roof top). Subjects were asked to select a position in the room where they felt most visual comfort. Simultaneously Photolux 2.1 software was used to analyze the window luminance. The experiment results indicated that subjects prefer to be seated near a window and feel comfort in a seating overlooking the trees and sky. This would indicate that the natural elements of the view and a distance to the window affect seating preference to the occupants.

• 농촌계획
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• 제18권3호
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• pp.67-76
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• 2012

The purpose of this study is to analyze the landscape preference and landscape images of the Agricultural Aqueduct Bridges(AAB) by several different criteria. Semantic Differential Scale(SD scale) with landscape adjectives and landscape preference are used to estimate the alternatives of the AAB. The statistic methods such as descriptive analysis, t-test, factor analysis and regression, cluster analysis, are operated. The landscape preference of the alternatives is generally positive, 3.977 out of 7.000. The gate type is the most preferred, but the road-along type is the worst, by the location types. The simple repair type is the worst preferred, but total remodeling is the most, by the repair types. The characteristics of the AAB are analyzed and 4 factors of visual landscape are contracted; interest, orderliness, naturality and spatiality. Cumulative factor loading of these factors is about 65%, which is quite high. The higher and bigger AAB's are preferred, and the advanced finishing materials are also preferred, such as aluminum or wood panels. The long span is also preferred and the high repair cost would be preferred. But in this study, the cost-benefit analysis is not included, so it is recommended to research further, considering the cost variable with the visual factors.

• 한국조경학회지
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• 제21권1호
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• pp.13-30
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• 1993

The purpose of this study was to present data to the landscape planning and design through analyzing correlation between visual preference of users and nonusers and the landscape of hole in golf couses. Stimulus objects were selected from the 18 holes in Tae-gu Country Club. Preference value was judged through photo simulation by 35 subjects photographed at Tee and Interpoint (IPI, IP2), and classified into three landscape types and nine landscape components from photo analysis by researcher. For test of difference between groups toward each stimulus, t-test was used, and Duncantest, Correlation analysis for finding out correlation between preference degree and the landscape of each hole. The results of this study were as follows: As a result of analysis of preference value between groups for each hole, it has been shown that there was scarcely difference with each other. Form the relation between preference degree and spacial structure of hole, the holes making up a superior preference group have been shown that the greater part of the holes had a downward slope or a gentle slope mostly and then a visible ratio of fairway was high, and had diversified scenery by a lotus pond, a solitary planting tree, the roll of a fairway, facilities for convenience, etc. The holes making up a low-ranking preference group have been shown that the greater part of the holes had upward slope or a similar slope to it and had characteries of the bad condition of lawn, the nearby factories and odors, the monotonous scenery of a fairway, an unreasonable mixing of holes, etc. From the relation between preference degree and landscape components forming hole, it has been shown that the preference degree between users and nonusers had positive correlation to the occupied ratio of space of landscape components at Tee and Approach. At Tee, it has been shown that the preference degree of two groups were related with a lawn surface of fairway negatively, a lotus pond, a sky positively, and the preference degree of nonusers was related with iron-top for electric transmission positively. At Approach, it has been shown that the preference degree of two groups were related with iron-top for electric transmission negatively, and the preference degree of nonusers was related with a building positively. From the relation between preference degree group to each hole and the occupied ratio of space of landscape types, it has been shown that the constituent ratio of a high-ranking group was 1:2.4:2.2 and a low-ranking group was 1:4.1:5.1 among vertical type, horizontal type and background at Tee, but the constituent ratio of space of a high-ranking group was similar to a low-ranking group at Approach.

• 한국조경학회지
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• 제35권1호
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• pp.48-58
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• 2007

The purpose of this study was not only to clearly examine the features of the scenery and visual elements of Oreum (parasitic cones) but also to investigate primary factors in landscape preferences for these cones. This study further attempted to gain basic information for examining the preservation of Oreum in regards to the influence of scenery on the general public. A Multiple Regression Analysis was used for this study for which the independent variable was the area ratio of the fore-, mid-, and background of the view under the feature element and the structure of the scenery at the Oreum. The dependent variables were the preference value, the number of summits, and the highest altitude of the Oreum. All but the highest inclination were positive variables. The area ratio of the Oreum was found to be the most important variable. The area of sky and the area of the distant scenery were shown to be positive explanation variables, while the area to the fore of the view and the area to the middle of the view were shown as negative explanation variable. In the preference for Oreum scenery, which has a high visibility and is clearly outlined against the skyline, it was found that as the hindrance element of visibility near to a visual point or the area ratio increased, the preference for the Oreum scenery decreased.

• 한국주거학회:학술대회논문집
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• 한국주거학회 1998년도 International Housing Conference
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• pp.121-123
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• 1998