• The Journal of Asian Finance, Economics and Business
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• 제8권5호
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• pp.157-166
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• 2021

This study aims to investigate the impact of green corporate identity and employees' green identification on green business performance of international automobile manufacturers in Thailand. It involves 400 employees from the target study area, using questionnaires to collect data from January to February 2021, with purposive and convenient sampling methods. Data analysis employed structural equation modeling (SEM). The results show that green corporate identity has a significant impact on employees' green personal-social identification and green business performance; meanwhile, employees' green social identification has a significant impact on green business performance. However, employees' green personal identification has a significant impact on green business performance only through employees' green social identification. Green corporate identity can increase the corporate' green business performance via economic, environmental and social aspects through employees' green personal-social identification. The findings suggest that green corporate communication through visual identity, employee behaviors, culture, policy products and services in response to environmental forces and drivers to create the green corporate identity is deemed to systematically work. Furthermore, the findings also suggest that employees' green identification on both personal and social levels can be a significant issue that the managers in automobile manufacturers should pay attention as well.

• 한국디자인학회:학술대회논문집
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• 한국디자인학회 2005년도 추계 학술발표대회 논문집
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• pp.234-235
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• 2005

• 패션비즈니스
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• 제22권1호
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• pp.114-123
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• 2018

The purpose of this study is to investigate the visual elements for effectively conveying the make-up method of the Korean history. We will do basic research on language visualization through visual poetry by using a make-up method as a visual expression element. Our research methods consisted of a related literature research, an internet search, and case study methods. The make-up methods of Korean classical make-up through visual poetry consisted of a through literature review. First, make-up methods, cosmetics, jewelry, and hair styles are shown in the classic make-up style of each age. Second, classical make-up visual poetry shows the identity, gender, and character depictions. Third, there were many visual metaphors about the hair types, figures, and hair among the classical make-up methods of each age. I think that this topic is worth researching as an appropriate medium to increase attractiveness. This research is with visual expression elements of the Korea make-up method. This study analyzed the Korean traditional make-up method that expresses and reinterprets visual metaphors. The results of this study can be applied for basic research.

• 한국환경과학회지
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• 제18권1호
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• pp.73-86
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• 2009

This research aims to find processes for developing the design language for the visual notes and design meaning of street furnitures. The result of this study are as follows. 1) The design language implies to get how to represent condensed symbols of the street furnitures. 2) The configuration of the street furnitures has their visual note and design meaning of community identity, represented their own detail design languages. 3) The detail design languages are useful to solve the matters of what design elements of the street furnitures can be composed of the visual notes and design meaning. 4) The detail design languages can be applied to the pattern of tools of Microsoft Office Word.

• 디자인학연구
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• 제19권6호
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• pp.15-20
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• 2006

SKM 면세점은 서울 강남구 삼성동에 위치하여 훌륭한 지리적 조건과 유리한 주변환경, 넓은 매장 등 여러가지 장점을 지녔음에도 불구하고 [그림 2]의 'SKM Dutyfree' 구 심볼은 낮은 브랜드 인지도와 위치정보의 비효율적 전달이 가장 큰 문제로 드러났다. 이에 첫째, 면세점브랜드 'SKM Dutyfree'를 상대적으로 브랜드 인지도가 높은 'COEX'의 사용허가를 취득하여 'COEX Dutyfree'로 브랜드 네임을 변경하였으며 둘째, 도시적 이미지와 위치정보의 효율적 전달을 위한 시각적 이미지를 개발하였다. 따라서 비주얼 아이덴티티 디자인의 컨셉은 첫째, 기존 COEX의 이미지와 도시 구조물 이미지 전달. 둘째, 코엑스몰 호텔 백화점 전시장 공항터미널 등을 아우르는 국제적이고 도시적인 이미지와 위치정보의 조합. 셋째, 타 면세점 보다 젊고 다이나믹한 이미지 전달을 목표로 하여 [그림 1]의 새로운 아이덴티티디자인으로 개발되었다.

• 한국조경학회지
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• 제26권4호
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• pp.25-35
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• 1999

This thesis is to newly understand the value and the meaning of Chonju Palkyong(全州八景) by the specific gravity in making a counter-proposal in other to improve the landscape identity of modern city and at the same time. I intended to group the grafting device for the preservation and regeneration of modern history cultural environment through the interpretation of landscape construction. The meaning system of Chonju Palkyong showed the symbolic system which a landscape construction, four directions and two places has and exhibited the landscape shape possessing a luxuriant local feature peculiar to Chonju, preserving visual bound language of a classical Palkyong. Especially, it implies the use of the substantial landscape experienced factor, the expressions about natural phenomena and the matter which has melted human living circumstances. The landscape construction and it's form show the system which forms the different time field, a far landscape and a mid distance landscape and a near landscape, etc., under the visual, psychological, scenic influenced area, preserving the feature of the similar and typical type of Sosang Palkyoung（瀟湘八景) which intended to seek the local reappearance of the famous site experienced type and natural matter which famous place and local conduct were combined. The object space of Chonju Palkyong area representing the nature of historical landscape cultural assets, pushed by the greater part of the development based theory, shows injured aspects, but needs to play a part to seek such a up-to-date successive plan as the reconstruction of the destroyed historical landscape area which motivated Palkyong, the establishment of useful area, the embodiment of the cultural identity of Palkyong area and the becoming of the educational cultural life space. The analysis of the landscape construction of Chonju Palkyong and the grouping of the modern successive plan which I considered in this thesis, will be able to become a fundamental data to carry out the preservation of historical landscape and the landscape plan in the city.

• 한국HCI학회:학술대회논문집
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• 한국HCI학회 2008년도 학술대회 2부
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• pp.140-145
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• 2008

모바일 디바이스는 한정된 디스플레이 공간과 인터렉션의 제한적인 요소를 가지고 있다. 모바일 디바이스의 중요한 이슈 중 하나는 이러한 상황에서 어떻게 제조사의 Identity를 표현할 수 있느냐 하는 것이다. 그것은 사용자에게 일관성이라는 측면에서 매력적이기 때문이다. 그러므로 우리는 GUI, IA, AUI 요소에 해당하는 사용자 경험요소들로부터 추출하고 통합하는 작업들을 진행하였다. 이 연구는 각 부서의 실무담당자들이 모여 전사 TF로 진행되었다. 이 연구에서는 대상제품의 다양한 특성을 반영하면서 일관성을 유지하기 위해 여러 방법들과 프로세스들을 거치면서 시도되었다. 이러한 적용 가능한 결과들은 진행되는 본문에서와 같은 논의과정을 거쳐 얻어진 젓이다.

• 한국주거학회:학술대회논문집
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• 한국주거학회 2008년 추계학술발표대회 논문집
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• pp.203-208
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• 2008

The purpose of this study was to propose the design concept for the brand identity communication of the housing cultural center. The case studies, case of two flagship stores and two housing cultural centers, were used in this study for analyzing each case‘s characteristics, brand identity components and design components. As the result of this study, there are differences between the flagship stores and housing cultural centers. The major differences are as follows. First, the flagship stores offer variety of experiences in the store so people can enjoy a lot of unexpected programs whereas the housing cultural centers do not have ones. Second, the flagship stores have dramatic facades so that people want to enter the space even though they do not need to buy anything. However, the housing cultural centers do not have any exciting elements in the facade even most of them are located in the downtown. Moreover, people can have a lot of visual and emotional experiences in the flagship stores from unique merchandising display, changeable wallpapers, movable walls, etc. In other words, designers who are in charge of housing cultural centers should consider carefully to design both interior and facade. Also, company should invest their efforts to make better housing cultural centers because they are the best way to express their own brand identity.

• 한국콘텐츠학회:학술대회논문집
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• 한국콘텐츠학회 2019년도 춘계종합학술대회
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• pp.51-52
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• 2019

문화 기호는 민족 문화를 이해하고 특성을 분석하는 효과적인 방법이다. 중국에서 민족 문화 정체성에 대한 분석은 중화 민족 화합을 위한 중요한 자료로 활용된다. 이에, 본 논문은 <채운남(彩云南), 2009> 애니메이션 속 문화 기호 정체성의 표현에 대한 분석을 통해 민족문화 정체성을 고찰하고자 한다. 이를 통해, 다양한 민족 간 유대감과 소속감을 유도할 수 있는 기초 학술자료가 되리나 기대한다.

• 한국멀티미디어학회논문지
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• 제24권1호
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• pp.146-154
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• 2021

Conspicuous consumption is often investigated in Korea and consumers purchase a product to publicly display economic power or social status. The existing studies argue that brand loyalty and luxury brand preferences escalate conspicuous consumption, and it is important to identify different visual perception to understand irrational consumers' behavior. Car emblem as brands' visual identity represents the brand's image, mission and message. Irrational consumers thus are expected have different visual perception to the emblem or logo. To understand the impact of irrational consumer behavior on visual perception, this study explored how brand loyalty and luxury brand preferences impact on the visual perception of car emblems between Korean domestic brand and imported brand. This study used eye tracking technology to measure the respondents' attention on an emblem of the cars. Eye tracking tools analyze fixations and measure the attention on a specific area of interests (AOI). This study explored the maintaining time and frequency on AOI, as well as explored the size of pupil to identify the respondents' attention on the AOI. In this experiment, the logos of domestic cars (i.e., Hyundai and Kia) and foreign cars (i.e., Mercedes-Benz and BMW) were swapped to see how irrational consumer behavior impact on visual perception of car emblem.