• 한국컴퓨터정보학회논문지
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• 제24권7호
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• pp.45-52
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• 2019

With the popularity of mobile Internet and smart phones, the domestic digital music access platform has entered a period of rapid development. Existing studies in the academic circle have shown that experience has a positive impact on user perception and loyalty. However, the research on the relationship between brand loyalty, user perception and user experience of Internet products has not received much attention. Starting from the brand loyalty theory and user experience theory, this paper explores the mechanism of user experience, user perception and brand loyalty of digital music access platform. Based on the development status of digital music access platform in China, the purpose is to explore how the user experience of the mainstream digital music access platform can affect Usefulness Perception, Epidemic Perception. And to explore how the Usefulness Perception, Epidemic Perception can affect users' brand loyalty. also further explore the role of users' perception in this process to understand the relationship between brand and user experience. In practical operations, 398 formal questionnaires were issued online to collect first-hand data, and reliability analysis, factor analysis, correlation analysis and hypothesis analysis were carried out successively on the data in the later stage. Through research, it is found that the user experience of digital music access platform has a partial significant impact on the perception and loyalty of applications. The visual presentation and emotional feelings of digital music access platform are positively correlated with the perceived usefulness of applications. The visual presentation and emotional feelings of digital music access platform are positively correlated with the perceived popularity of applications. The e perceived usefulness and perceived popularity of the digital music access platform are positively correlated with the loyalty of the application. Through this research, it has certain guiding significance to the promotion of digital music access platform's brand loyalty degree.

• 유통과학연구
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• 제18권8호
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• pp.23-33
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• 2020

Purpose: In the digital age, visual cues in computer-mediated environments are becoming a very popular means of communication. Therefore, it is a very critical market for marketers to utilize for marketing communication and platform providers and manufacturers of mobile devices which create and distribute the visual cues While the prevalent research on visual cue consumption focuses on the positive side, the dark side of consuming visual cues has not been investigated. Therefore, in this research, the dark side of using visual cues, such as difficulties and problems in their application, will be investigated. Research design, data, and methodology: Due to the nature of this study, a netnography approach was adopted. Twitter which the users regularly utilise visual cues in their communications was a prime source for data of this research. Results: This research suggests that visual cue users experience anxiety about the subordination of expression and suffer from the myth of an ideal practice of expression. Conclusions: As the previous research emphasised the complementary role of visual cues, has failed to recognise the problems associated with the extensive and growing dependence on visual cues. This awareness demonstrates that we need to take a careful approach to visual cue usage.

• 한국멀티미디어학회논문지
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• 제18권2호
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• pp.277-286
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• 2015

Recently, to draw the web users' attention and stay in the website for a long time to transmit information efficiently, the website designing is focused on providing emotional experience. Emotional experience is possible through the use of interactive storytelling and multimedia. Users immersion, pleasurable experience and synesthesia satisfaction is connected to the emotional experience due to the interaction operation and multimedia feedback. In this study, application of the parallax scrolling technique's possibility has been studied to induce the emotional experience of the web users that appeared in the technical development of the web. Realizing characteristics of the elements that effect emotional experience through web cases are studied and the possibility of effective emotional experience is proposed as using parallax scrolling technique on web.

• 아동학회지
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• 제20권3호
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• pp.231-244
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• 1999

This study examined the effects of short and long term playing of video gamer on children's visual parallel processing. All of the 64 fourth grade subjects were above average in IQ. They were classified into high and low video game users. Instruments were a visual parallel processing task consisting of imagery integration items, computers, and the arcade video game, Pac-Man. Subjects were pre-tested with a visual parallel processing task. After one week, the experimental group played video games for 15 minutes, but the control group didn't play. Immediately following this, all children were post-tested by the same task used on the pretest. The data was analyzed by ANCOVA and repeated measures ANOVA. The results showed that relaying short-term video games improved visual parallel processing and that long term experience with video games also affected visual parallel processing. there were no differences between high and low users in visual parallel processing after playing short term video games.

• 한국임상보건과학회지
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• 제2권4호
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• pp.209-215
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• 2014

Purpose. The purpose of this study was to determine the relationship between typing speed required dexterity of hand and visual perception. Method. We studied 50 people who were not experience of hand injury in K university. Typing speed, hand dexterity and visual perception were measured using purdue pegboard test, MVPT-3 and 'Cheongsando' in Hancom typing program. Results analysis was used Pearson correlation coefficient of the SPSS 10.0. Result. In this study, the typing speed showed a positive correlation with the figure ground, but there was no correlation visual closure and visual discrimination. Conclusion. Typing speed was correlated with hand dexterity and figure ground. Therefore, utilizing a computer keyboard at treatment can be expected to enhance hand function and visual perception.

• 복식
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• 제51권6호
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• pp.67-83
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• 2001

The purpose of this study is to define the aesthetic consciousness in the late Modernism fashion which generated a sudden style change and craze, and to identify the essential meaning of the style. In order to achieve this the aesthetic approach was applied. Visual commonalities were sought between fashion and contemporary architecture, furniture, ceramic and metalware, to lead to a deeper insight into the aesthetic consciousness. Common visual characteristics are curvedness of the line, obliqueness of the line, asymmetry of the form, exaggeration of the form and symbolic nature of the form. The content which can be analogized from the visual characteristics are the beauty of the nature, the beauty of the glamourous feminity, the beauty of the ideal and the beauty of the creative personality. In the creating process, the existential aspect of human being became a focus of attention, and human being's subjectivity operated as a principal force. In the late Modernism fashion, the appreciator's aesthetic experience became more important, and the appreciator's psychological satisfaction and pleasure were considered in the creative process. Fashion, architecture and crafts, which fulfill functional duties in everyday life, facilitated the appreciator's aesthetic experience through empathy. This study inquires into the relationship between aesthetic consciousness and visual form. This study offers meaning because to uncover the connoted aesthetic consciousness in the late Modernism fashion is to pursue the roots of current aesthetic consciousness and it is hoped that in doing so this study will provide a basis for interpreting and understanding today's fashion style.

• 디자인학연구
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• 제15권1호
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• pp.339-347
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• 2002

컷 분할 그림책은 이야기를 표현하는 연속적인 여러 개의 화면 또는 여러 개의 컷으로 분할된 화면으로 구성된다. 시각에 의한 정보전달 매체로서 컷 분할 그림책은 구체적인 시각 경험을 가능하게 하는 동시에 창조적 사고 발달과 정서 함양에 효과적이고, 그에 따른 미적 체험으로 다양한 조형 감각을 일깨우게 된다. 본 연구는 시각적 흐름에 따른 구체적 형태의 컷 분할을 이용한 일러스트레이션의 연결 표현에 관하여 알아보고 그에 따른 작품 분석을 통하여 영상 매체의 전달 특성을 수용한 컷 분할 형식의 일러스트레이션을 분석하였다. 컷 분할 형식의 일러스트레이션을 통하여 그림 자체로서 메시지를 전달하는 그림책 일러스트레이션은 인간에게 보다 발전된 의미에서의 시각적 경험을 할 수 있는 계기를 마련해주고, 다양한 표현과 일러스트레이션 제작을 통해 좀 더 새로운 조형 요소를 이해하고 시각적 경험을 할 수 있게 한다.

• 디지털융복합연구
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• 제18권3호
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• pp.341-348
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• 2020

본 연구는 TUI기반 체험전시의 담론 활성화를 위한 기초 연구로 디지털환경에서 변화되고 있는 어린이 체험전시 현상을 분석하여 TUI를 활용한 어린이 체험전시의 발전 유형을 밝혀 보고자 하였다. 연구 전개를 위하여 체험전시에서 야기되는 인터랙티브의 요소인 TUI(tangible user interface)를 처음 제안한 MIT Tangible Media Group의 3가지 요소 측면(인터랙티브 평면, 비트와 원자의 연결, 환경미디어)과 텐저블즈 유형(물건, 장치, 평면, 공간)을 토대로 국내외 체험전시 사례를 조사 분석하고 특성을 도출하였다. 분석결과, TUI 요소는 인터랙티브 평면과 비트와 원자, 환경미디어 순서가 많았으며, 텐저블즈는 물건, 평면, 장치, 공간 유형 순서로 높았다. 이러한 사실은 어린이들의 적극적 개입과 확장된 경험이 필요한 체험전시에 TUI가 적극 활용되고 있음을 보여준다.

• 한국의상디자인학회지
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• 제15권1호
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• pp.175-189
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• 2013

This study was aimed at finding the effects of consumer experience related to experience providers of apparel companies on brand loyalty. The participants of this study included experienced SPA fashion brand shopping female consumers who are between the ages of 20 to 50 residing in Seoul. A total of 285 questionnaires were used for the survey of this study. Methods of data analysis included. The result of this study revealed the 9 factors of experience providers in apparel companies: co-branding, advertising, visual/verbal identity & signage, design & quality, physical environment, people, emotional environment, websites, and sales promotion. The 5 factors of consumer experiences were behavioral experience, relational experience, affective experience, intellectual experience, and sensory experience. The experience providers of the apparel company had a significant impact on consumer experience of SPA, such as behavioral experience, sensory experience, affective experience, intellectual experience and relational experience. Of all, consumer experience of SPA as well as behavioral, sensory and affective experiences had a positive impact on brand loyalty. In conclusion, experience providers, at the disposal of the apparel company, are tactical implementation components for creating consumer experience. Therefore, the marketing strategy of apparel companies should be focused on eliciting affirmative responses from consumers.

• 건축역사연구
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• 제13권4호
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• pp.35-54
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• 2004

Perception of architectural experience is different in different culture. This paper aims to identify how the experience of architecture is understood to be different in Eastern and Western culture. The discussion is based on the idea that the Western architecture placed more emphasis on visual perception, while the Eastern, on mutual responsiveness between man and built environment. The fact that the Western culture is more visually oriented than other culture, and therefore visual aspect of architecture, too, is considered to be very important, is already widely agreed among scholars. But, then, what had been considered to be important in the architectural experience in the East? It is the degree and quality of mutual responsiveness between man and architectural environment. This fact influenced much on the making of architecture of course, and the same fact played the key role in making the Eastern architecture different from that of the West. We are so used to the way of architecture of the West, that the quality of responsiveness is unknown if not forgotten. However, it is not the quality that was useful only in traditional society of the East, but necessary in our modem period as well. The quality for responsiveness, therefore, should be rediscovered and restored as the prime value and quality of architecture in the future architecture.