• Title/Summary/Keyword: Visual Culture

검색결과 960건 처리시간 0.026초

시각 문화콘텐츠 분석에 관한 연구 -시각적 재미의 분석 방법론을 중심으로 (Analysis of Visual Culture Contents -Focusing on the Analytic Methodology for Visual Fun)

  • 박영원
    • 한국콘텐츠학회논문지
    • /
    • 제12권6호
    • /
    • pp.170-181
    • /
    • 2012
  • 다양한 미디어를 통한 문화콘텐츠가 국가의 주요 성장동력산업이 되는 현대에 시각문화콘텐츠의 효과적인 생산을 위한 논리적이고 실용적인 분석 및 생산방법론을 모색하는 것은 의미가 있다. 이에 시각문화를 배경으로 문화콘텐츠 개념을 정리하고, 시각문화콘텐츠의 창작 모티브로서의 재미의 요소를 분석하였다. 그리하여 향후 경제적 가치를 창출하고 재미를 제공할 수 있는 시각문화콘텐츠 생산을 가능하게 하는 분석방법론을 고찰하여 제시하였다. 이것은 주로 기호학적 접근방법을 통한 분석방법론인데. 찰스 모리스 기호학 이론에 근거한 분석 매트릭스, 롤랑 바르트의 의미작용 이론 그리고 로만 야콥슨의 커뮤니케이션 기능 이론에 근거한 분석 매트릭스이다. 이러한 분석 매트릭스는 '재미'의 매커니즘을 다양한 층위로 연구하는데 참고자료가 되며, 시각문화콘텐츠에 재미의 요소를 논리적으로 활용할 수 있게 하는 근거가 될 수 있다.

Introduction of the European Peep-box and Development of Visual Culture in the 18th Century Japan

  • LEE, Sang-Myon
    • 비교문화연구
    • /
    • 제36권
    • /
    • pp.97-122
    • /
    • 2014
  • During the Edo-period [江戶時代 1603-1867], Japan accepted the modern western science and culture while trading with Holland since 1609, and also through the influx of optical instruments in the $18^{th}$ century the culture of viewing pictures began to be developed. Especially, the peep-boxes and their pictures had been imported from China and Holland since the mid 1750s when they were flourished. The peep-box was rapidly and widely spread. Soon after, the peep-boxes and pictures had begun to be produced in Japan (megane [眼鏡] and megane-e [眼鏡繪]) since 1770s when the early visual culture settled down in Kyoto and Tokyo etc. The visual culture developed with the peep-box contains two remarkable factors in the cultural history of the $18^{th}$ century Japan. First, the peep-boxes became the popular device of visual entertainment, and opened the first phase of the modern visual culture before the advent of photography and cinema in the mid and end of the $19^{th}$ century. Secondly, the peep-box played a role of an educative media as a 'window to the unknown world' in the $18^{th}$ century Japan, by showing various pictures of many European cities. Through the peep-box pictures the 'western images' were spread and knowledges of Japanese about the west increased, although they were recognized just as 'Holland's images' without differentiation in each country.

A Study on the Value Change of Digital Image According to Digital Technology

  • Choi, Won-Ho;Kim, Chee-Yong
    • Journal of information and communication convergence engineering
    • /
    • 제8권5호
    • /
    • pp.595-601
    • /
    • 2010
  • The strategy through visual sense is one of the ways that subject builds the outside world and communicates. The visual sense seems higher level of dependence than the other senses and contributes to intercommunication. For this reason, the desire of image dates back to primitive art and visual image(visual media and visual culture) has dialectically developed in the history of mankind. Visual subject, based on perspective of Renaissance, was moved from God to human beings. Andre Bazin's 'la genese automatique' through technical art has epochally changed the paradigm of visual art and visual culture. From primitive art to photo and film, the image, based on visual sense, has reflected human wish, appealed visual desire and led to evolution of image. In the late 20 century, without dialectical evolution of technology and culture, rapidly progressive digital image has changed social and cultural implication over rational strategy of production and distribution and it strengthened authority of image through visual approach of endless desire. The goal of this study is to analyze the value change of digital image developing a new Renaissance through production, reading, communication, and implication of evolution due to digitalized image, which has evolved as object and tool of desire.

미술교육에 있어서 시각적 미디어를 통한 조형교육에 관한 연구 (Visual Media Education in Visual Arts Education)

  • 박지숙
    • 조형예술학연구
    • /
    • 제7권
    • /
    • pp.64-104
    • /
    • 2005
  • Visual media transmits image and information reproduced in large quantities, such as a photography, film, television, video, advertisement, or computer image. Correspondence to the students' reception and recognition of culture in the future. arrangements for the field of studies of visual culture. 'Visual Culture' implies cultural phenomena of visual images via visual media, which includes not only the categories of traditional arts like a painting, sculpture, print, or design, but the performance arts including a fashion show or parade of carnival, and the mass and electronic media like a photography, film, television, video, advertisement, cartoon, animation, or computer image. In the world of visual media, Image' functions as an essential medium of communication. Therefore, people call the culture of today fra of Image Culture', which has been converted from an alphabet convergence era to an image convergence one. Image, via visual media, has become a dominant means for communication in large part of human life, so we can designate an Image' as a typical aspect of visual culture today. Image, as an essential medium of communication, plays an important role in contemporary society. The one way is the conversion of analogue image like an actual picture, photograph, or film into digital one through the digitalization of digital camera or scanner as 'an analogue/digital commutator'. The other is a way of process with a computer drawing, or modeling of objects. It is appropriate to the production of pictorial and surreal images. Digital images, produced by the other, can be divided into the form of Pixel' and form of Vector'. Vector is a line linking the point of departure to the point of end, which organizes informations. Computer stores each line's standard location and correlative locations to one another Digital image shows for more 'Perfectness' than any other visual media. Digital image has been evolving in the diverse aspects, such as a production of geometrical or organic image compositing, interactive art, multimedia art, or web art, which has been applied a computer as an extended trot of painting. Someone often interprets digitalized copy with endless reproduction of original even as an extension of a print. Visual af is no longer a simple activity of representation by a painter or sculptor, but now is intimately associated with a matter of application of media. There is some problem in images via visual media. First, the image via media doesn't reflect a reality as it is, but reflects an artificial manipulated world, that is, a virtual reality. Second, the introduction of digital effect and the development of image processing technology have enhanced a spectacle of destructive and violent scenes. Third, a child intends to recognize the interactive images of computer game and virtual reality as a reality, or truth. Education needs not only to point out an ill effect of mass media and prevent the younger generation from being damaged by it, but also to offer a knowledge and know-how to cope actively with social, cultural circumstances. Visual media education is one of these essential methods for the contemporary and future human being in the overflowing of image informations. The fosterage of 'Visual Literacy' can be considered as a very purpose of visual media education. This is a way to lead an individual to the discerning, active consumer and producer of visual media in life as far as possible. The elements of 'Visual Literacy' can be divided into a faculty of recognition related to the visual media, a faculty of critical reception, a faculty of appropriate application, a faculty of active work and a faculty of creative modeling, which are promoted at the same time by the education of 'visual literacy'. In conclusion, the education of 'Visual Literacy' guides students to comprehend and discriminate the visual image media carefully, or receive them critically, apply them properly, or produce them creatively and voluntarily. Moreover, it leads to an artistic activity by means of new media. This education can be approached and enhanced by the connection and integration with real life. Visual arts and education of them play an important role in the digital era depended on visual communications via image information. Visual me야a of day functions as an essential element both in daily life and in arts. Students can soundly understand visual phenomena of today by means of visual media, and apply it as an expression tool of life culture as well. A new recognition and valuation visual image and media education is required to cultivate the capability of active, upright dealing with the changes of history of civilization. 1) Visual media education helps to cultivate a sensibility for images, which reacts to and deals with the circumstances. 2) It helps students to comprehend the contemporary arts and culture via new media. 3) It supplies a chance of students' experiencing a visual modeling by means of new media. 4) There are educational opportunities of images with temporality and spaciality, and therefore a discerning person becomes to increase. 5) The modeling activity via new media leads students to be continuously interested in the school and production of plastic arts. 6) It raises the ability of visual communications dealing with image information society. 7) An education of digital image is significant in respect of cultivation of man of talent for the future society of image information as well. To correspond to the changing and developing social, cultural circumstances, and the form and recognition of students' reception of them, visual arts education must arrange the field of studying on a new visual culture. Besides, a program needs to be developed, which is in more systematic and active level in relation to visual media education. Educational contents should be extended to the media for visual images, that is, photography, film, television, video, computer graphic, animation, music video, computer game and multimedia. Every media must be separately approached, because they maintain the modes and peculiarities of their own according to the conveyance form of message. The concrete and systematic method of teaching and the quality of education must be researched and developed, centering around the development of a course of study. Teacher's foundational capability of teaching should be cultivated for the visual media education. In this case, it must be paid attention to the fact that a technological level of media is considered as a secondary. Because school education doesn't intend to train expert and skillful producers, but intends to lay stress on the essential aesthetic one with visual media under the social and cultural context, in respect of a consumer including a man of culture.

  • PDF

A Study of the Visual Expressions of Traditional Culture in the 3D Animation Chang'an

  • Lei Xu;Jeanhun Chung
    • International journal of advanced smart convergence
    • /
    • 제13권2호
    • /
    • pp.136-141
    • /
    • 2024
  • Chang'an (Chinese: 长安三万里), also known as 30,000 Miles from Chang'an, is a 2023 Chinese 3D animated historical drama film directed by Xie Junwei and Zou Jing.This thesis aims to explore the visual expression of traditional culture in the 3D animated film Chang'an as an example to reveal the reasons for the success of this type of film. The study analyses in detail the design of the character models and costumes, as well as the use of the traditional landscape painting technique of 'white space' in the composition of the screen from the visual aspect. Through the analysis of character design and screen composition, the thesis concludes that the success of Chang'an lies in its elaborate visual design and clever use of traditional culture, which makes it a 3D animation film with both artistic and commercial values. Finally, the thesis concludes that the production of a successful 3D animation film needs to combine the visual elements of 3D animation with traditional culture in order to win audience recognition and achieve commercial success.

Analysis of Visual Art Elements of Game Characters Illustrated by the Case of Glory of Kings

  • He, Yangyang;Choi, Chulyoung
    • International Journal of Internet, Broadcasting and Communication
    • /
    • 제12권3호
    • /
    • pp.213-219
    • /
    • 2020
  • Visual art elements can most intuitively express the information expressed by a game character and play an important role in shaping a successful game character. We compares and analyzes the role design in the skins of the "Five Tiger-like Generals" series in Glory of Kings in terms of color, line, graphic and other visual elements. Different visual elements form different visual impacts and influences, which brings people different psychological feelings and presents different emotional colors. The reasonable use of visual elements gives people a refined visual experience and a comfortable psychological feeling, adding more influencing factors to the "immersion" of the game. It not only can strongly attract the attention and love of players, but also spreads traditional culture of the nation and the country. Therefore, whether the visual art elements of a game character can be appropriately used is an important part of the success of the game work. The analysis of visual art elements of game characters has important learning and research value.

시각문화교육과 디지털 미디어 시대의 애니메이션 교육의 방향 (Animation Education as VCAE in the Digital Age)

  • 박유신
    • 만화애니메이션 연구
    • /
    • 통권35호
    • /
    • pp.29-65
    • /
    • 2014
  • 시각문화교육은 포스트 모더니즘 이후, 미술교육의 새로운 패러다임이라고 볼 수 있다. 시각문화교육은 전통적인 미술교육에서 우리 주변을 둘러싸고 있는 시각 환경으로 그 관심의 폭을 확대하였으며, 전통적인 순수예술에서 대중문화 및 영상예술 등으로 미술교육의 관심을 폭넓게 확장해 왔다. 시각문화교육은 이미지를 둘러싼 사회문화적 맥락에 주목하고, 비주얼 리터러시 능력을 강조하며 구성주의적인 학습을 강조한다는 면에서 문화예술교육의 이슈와 많은 부분을 공유하고 있으며, 실제로 문화예술교육의 주요한 이론적 배경이기도 하다. 이 글에서는 디지털 미디어 시대와 더불어 중요성을 더해가고 있는 애니메이션 교육의 방향성을 제시하기 위해, 시각문화교육의 이론적 배경 및 이슈를 살펴보고, 이와 관련하여 애니메이션 교육의 방향을 제시하였다. 시각문화교육은 1970년대 이후의 진보적인 문화적 배경 아래에서 탄생하였으며, 그 요지는 개인적이고 사회적인 삶의 개선을 위해 시각적 인공물과 그 행위의 의미를 파악하는 것이다. 그러나 시각문화교육은 시각문화 양상의 변화에 따라 지속적으로 발전 중이며, 현재에는 시각문화에서의 미적 체험교육이나, 디지털 스토리텔링을 통한 의미 구성등으로 그 관심을 확장하는 중이다. 디지털 미디어 시대의 시각환경에서 애니메이션은 시각문화의 중심에 자리잡고 있으며, 애니메이션은 하나의 예술장르, 혹은 테크놀러지를 넘어 시각문화 전반에 걸쳐 이미지가 구현되는 형식이기도 하다. 그간 시각적 의사소통 및 비판적 문화 읽기 등을 강조해 온 시각문화교육 또한 미술교육의 체험에서 이해, 감상에 이르기까지 전 영역에 있어서 디지털-애니메이션 시각문화의 새로운 양상을 반영할 필요가 있을 것이다. 이 글에서는 애니메이션 교육 영역의 확장, 범교과적 접근, 사회재건주의적 교육철학, 애니메이션 리터러시 등을 강조하였다. 시각문화교육적 관점에 기초한 애니메이션 교육의 연구는 애니메이션 교육의 정립에 이론적 토대가 될 뿐 아니라 전통적인 비판적으로 텍스트 읽기중심의 시각문화교육을 내용적으로 풍부하고 동시대적이고 미래적인 방향성에 도움을 줄 수 있을 것이다.

Effect of Eco-Friendly Retail Visual Congruence on Trust

  • Eun-Jung Lee
    • International Journal of Advanced Culture Technology
    • /
    • 제11권2호
    • /
    • pp.366-374
    • /
    • 2023
  • Growing environmental awareness around the world has made environmental issues increasingly important in business. While most past research has focused on consumers' sustainable morals and lifestyles as the main motivations for eco-friendly consumption, few studies have examined the effect of traditional marketing programs on sustainable consumption. In this study, the author posited that delicate visual cues in store retail environments, particularly visual cues of the store interiors, affect the ways consumers evaluate the brand. The author specifically tested the effect of visual congruence, or the perceived fit between brands and visual cues in retail atmospheres, on perceived brand image and trust. The results of the online survey of 622 U.S. consumers indicated that visual congruence has a significant positive effect on consumer trust in the brand. The author also hypothesized that environmental concerns would moderate the relationships. consumers' subjective environmental concerns do not moderate the positive effect of visual congruence on trust in the brand.

융복합교육 프로그램을 위한 기반으로서 시각적 문해력(Visual Literacy) 개념 검토 (An Examination on the Concept of Visual Literacy as a Basis for Convergence Education Programme)

  • 박건규;김원석
    • 디지털융복합연구
    • /
    • 제14권12호
    • /
    • pp.397-403
    • /
    • 2016
  • 본 연구는 미술교과를 중심으로 하는 융복합 교육 프로그램을 수행함에 있어 중요한 기반이 되는 시각적 문해력(Visual Literacy)의 개념을 검토한다. 시각적 문해력은 문자에 대한 문해력이 그러하듯이 주체에게 시각적으로 주어지는 정보를 이해하고 적절하게 다룰 수 있는 능력을 의미한다. 청소년층의 생활전반에서 뉴미디어를 통해 접하는 시각정보가 많고 다양한 만큼 시각적 문해력의 필요성이 대두되는 것은 당연하다. 따라서 뉴미디어를 적극 활용하는 융합교육 프로그램의 수행에서 시각적 문해력은 프로그램의 수행을 위한 기반이 된다. 여기에는 뉴미디어를 사용하여 시각정보를 교환하며 서로 소통하는 능력도 포함된다.

산업사회, 대중문화, 도시에 대한 '현실과 발언'의 양가적 태도 (Ambivalence in "Hy$\breve{o}$nsil kwa Par$\breve{o}$n"'s Relationsip to Industrial Society, Mass Culture, and the City)

  • 신정훈
    • 미술이론과 현장
    • /
    • 제16호
    • /
    • pp.41-69
    • /
    • 2013
  • The inauguration of the collective Reality and Utterance (Hy$\breve{o}$nsil kwa Par$\breve{o}$n) in 1979 and 1980 marked a watershed moment in Korean art. This is not only because the collective gave birth to the politically-engaged art movement that would come to be labeled "Minjung Art" by the middle of the 80s, but also because it enthusiastically embraced a wide range of images from the urban culture. With a special focus on the members' early work, my research explores an issue largely neglected in the dominant narrative of Minjung art as a form of activism against the authoritarian Korean government during the 80s. The issue is what was at stake in Reality and Utterance's exploration of contemporary urban visual culture. The aim of this essay is to recognize the engagement with the urban visual culture as central to the group's early project and to consider it at some distance from the anti-urban and anti-mass culture perspective which was endorsed by the Minjung narrative. Focusing on members' turn to urban visual culture, this essay instead argues that this turn was by no means merely a means to making art as social critique, but more importantly, it was an experiment with the shared image world, as opposed to the rarefied visual vocabularies of abstract modernism. Visual productions such as advertisements, billboards, posters, and kitsch paintings, which come from outside the narrow confines of fine art, were definitely ominous signs of the colonization of everyday life in the capitalist city, but at the same time they were anticipated to be a catalyst for redefining Korean art in a more communicative, accessible, and democratized way. In this regard, in the early 1980s-in particular 1980 and 1982-the members' gesture oscillated between critique and embrace, which allowed the group to occupy a unique domain in the realm of Korean art production.

  • PDF