• Title/Summary/Keyword: Visual

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The Study about Visual Environment in Fashion Store (Part I) - Focusing on the Elements of Store Visual Environment - (패션 점포의 비주얼(visual) 환경에 관한 연구 (제1보))

  • Kim Seonsook;Jin Sunmee;Hyllegard Karen
    • Journal of the Korean Society of Clothing and Textiles
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    • v.28 no.12 s.138
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    • pp.1617-1624
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    • 2004
  • The visual environment of the retail store is an important factor to attract consumers to the store, to satisfy consumers, and finally to increase retailers' profits. This study focused on store visual environment influencing consumer behavior. First, how store environment influenced time that consumers spent in a retail store was examined. Next, visual environment elements of the store that consumers perceived important were identified and the elements of store visual environment preferred by consumers characteristics were examined. Through the result of this study, retailers can realize importance of store visual environment and can also use the findings to establish a new visual merchandising policy of the store or to improve the store environment newly.

A Study of the Visual Evaluation by Variation in the Line and Length of the Bolero (볼레로 라인과 길이 변화(變化)에 따른 시각적 평가(視覺的 評價))

  • Lee, Jung-Soon;Kim, Jeong-Mee
    • Journal of Fashion Business
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    • v.10 no.5
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    • pp.122-134
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    • 2006
  • The purpose of this study was to evaluate the visual effects and images according to changes in the line and length of the connecting lines of the neck, center front, and hem line from analyzing the bolero style shown in 2005 S/S domestic fashion. The basic lines of the bolero were classified into three different categories according to the connecting lines of the neck, center front line, and hem line. We altered the length of the bolero in three categories with changes in the waistline-5cm, waistline-8cm, and waistline-11cm. For the visual evaluation, 9 stimuli were placed in mannequins, and were estimated by the experts in the fashion design. For the visual evaluation according to changes in the line and length of the bolero, we used 12 pairs of items to find the visual effects, and 13 pairs of adjectives to measure the visual images. The stimuli and adjectives were randomly given to the evaluators and were evaluated by the 7-Point Likert Type Scale. The data have analyzed by frequency, factor analysis, anova, scheffe's test. According to the result of factor analysis of the visual effects of the Bolero, the result was classified into 4 factors: the whole silhouette, neck line, breasts and shoulders. According to the result of factor analysis of the visual image of the Bolero, the result was classified into 3 factor: maturity, tenderness, neatness. The visual effects by variations in the line and length of the bolero had significant differences in all factors. The visual images by variations in the line and length of the bolero had significant differences in the maturity, tenderness, but they didn't show significant differences in neatness.

Temporal-perceptual Judgement of Visuo-Auditory Stimulation (시청각 자극의 시간적 인지 판단)

  • Yu, Mi;Lee, Sang-Min;Piao, Yong-Jun;Kwon, Tae-Kyu;Kim, Nam-Gyun
    • Journal of the Korean Society for Precision Engineering
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    • v.24 no.1 s.190
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    • pp.101-109
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    • 2007
  • In situations of spatio-temporal perception about visuo-auditory stimulus, researches propose optimal integration hypothesis that perceptual process is optimized to the interaction of the senses for the precision of perception. So, when the visual information considered generally dominant over any other sense is ambiguous, the information of the other sense like auditory stimulus influences the perceptual process in interaction with visual information. Thus, we performed two different experiments to certain the conditions of the interacting senses and influence of the condition. We consider the interaction of the visuo-auditory stimulation in the free space, the color of visual stimulus and sex difference of testee with normal people. In first experiment, 12 participants were asked to judge the change in the frequency of audio-visual stimulation using a visual flicker and auditory flutter stimulation in the free space. When auditory temporal cues were presented, the change in the frequency of the visual stimulation was associated with a perceived change in the frequency of the auditory stimulation as the results of the previous studies using headphone. In second experiment, 30 male and 30 female were asked to judge the change in the frequency of audio-visual stimulation using a color of visual flicker and auditory flutter stimulation. In the color condition using red and green. Both male and female testees showed same perceptual tendency. male and female testees showed same perceptual tendency however, in case of female, the standard deviation is larger than that of male. This results implies that audio-visual asymmetry effects are influenced by the cues of visual and auditory information, such as the orientation between auditory and visual stimulus, the color of visual stimulus.

A Study on the Visual Evaluation of Changes in the Silhouettes and Length of Miniskirts (미니스커트의 실루엣과 길이변화에 따른 시각적 평가)

  • Lee, Jung-Soon;Kim, Jeong-Mee
    • Journal of Fashion Business
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    • v.12 no.4
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    • pp.143-157
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    • 2008
  • The purpose of this study was to evaluate the visual effects and images according to changes in the silhouettes and length of miniskirt. The silhouettes of the miniskirt were classified into two different categories according to side line, H-line and A-line. We altered the length of the miniskirt in five categories with changes in 25cm, 27.5cm, 30cm, 32.5cm, and 35cm. For the visual evaluation, 10 stimuli were placed in mannequins, and were estimated by the experts in the fashion design. For the visual evaluation according to changes in the silhouettes and length of the miniskirt, we used 13 pairs of items to find the visual effects, and 23 pairs of adjectives to measure the visual images. The stimuli and adjectives were randomly given to the evaluators and were evaluated by the 7-Point Likert Type Scale. The data have analyzed by frequency, t-test, factor analysis, anova, scheffe's test and the MCA method. According to the factor analysis of the visual effects of the miniskirt, the result was classified into 3 factors: the thickness of the lower body, the length of the lower body, and the shape of the lower body. According to factor analysis of the visual image of the miniskirt, the result was classified into 4 factor: personality, attraction, elegance, and activity. The silhouettes of miniskirt had more positive visual effects and images in A-Line than in H-Line. Among the visual effects of miniskirts, the length affected the thickness and length of the lower body more than the silhouette did and, the silhouette had more effects on the shape of the lower body than the length did. And shorter the skirts, stronger the image of personality. However, 32.5cm and 35cm miniskirts are estimated to be more attractive than excessively short skirts. There are many differences in the image of personality and activity according to the changes in the length of miniskirts.

Development and Validation of Visual Representation Competence Taxonomy (과학 교수 학습을 위한 시각적 표상 능력의 교육목표 분류체계 개발 및 타당화)

  • Yoon, Hye-Gyoung
    • Journal of The Korean Association For Science Education
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    • v.38 no.2
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    • pp.161-170
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    • 2018
  • Various forms of visual representations enable scientific discovery and scientific reasoning when scientists conduct research. Similarly, in science education, visual representations are important as a means to promote students' understanding of science concepts and scientific thinking skills. To provide a framework that could facilitate the effective use of visual representations in science classroom and systemic science education research, a visual representation competence taxonomy (VRC-T) was developed in this study. VRC-T includes two dimensions: the type of visual representation, and the cognitive process of visual representation. The initial categories for each dimension were developed based on literature review. Then validation and revision was made by conducting teachers' workshop and survey to experts. The types of visual representations were grouped into 3 categories (descriptive, procedural, and explanative representations) and the cognitive processes were grouped into 3 categories (interpretation, integration, and construction). The sub categories of each dimension and the validation process would be explained in detail.

A Study on the Relation of Visual Information Character and Design Alternatives (시각적 정보의 특성이 디자인대안에 미치는 영향에 관한 연구)

  • 오해춘
    • Archives of design research
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    • v.15 no.2
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    • pp.81-90
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    • 2002
  • Designer creates new design alternatives using acquisition of visual information in design process. Which is more effectiveness to acquire in directive visual information or in-directive visual information\ulcorner In this research we would like to find out that the relation of character in visual information and design alternatives. So to A subjects, we give them to see directive visual information to make visual mental imagery, to B subjects, we give them to see in-directive visual information to make it. In this experiment they must crate telephone design. C subjects must evaluate this design alternatives by questions composing scale in distinction and elegant. After a experimentation, It is true that we make hypothesis that distinct two subjects in distinction and elegant. Though elegant is opposite with hypothesis. So to make elegant design. it is import to concentrate cognitive ability. Accordingly it proves that in-directive visual information is effective for new type design stage in design process and directive visual information is effective for new style design stage in design process.

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The Physiological Influence of Acoustic Information on Landscape Preference (청각정보가 경관의 선호도에 미치는 생리적 영향)

  • 서주환;성미성
    • Journal of the Korean Institute of Landscape Architecture
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    • v.31 no.4
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    • pp.49-56
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    • 2003
  • This study is to find physiological effects of acoustic information on landscape preference. Both the volume and the rate of $\alpha$-waves and $\beta$-waves were used to measure the effects in the study. The result of this study are summarized as follows: The outputting amount of $\alpha$-waves are sorted by different types of visual and acoustic factors. The results show that acoustic factors interacted with visual factors. That is, although visual factors are positive, the volume of $\alpha$-waves depends upon the character of acoustic factors; positive acoustic factors produce more $\alpha$-waves than negative or neutral(soundless) acoustic factors. Also the volume of $\alpha$-waves increase in the case of positive acoustic factors even if there is the same negative visual information. The results show that the volume of $\alpha$-waves increase without connecting with the types of visual factors. The volume of $\beta$-waves are largely reduced when visual stimulus is positive and soundless stimulus is provided. On the other hand, they generally increase when both visual and acoustic stimuli are negative, which fosters extremely unstable, tense and upset stress. The rate of $\alpha$-waves increase according to supplying positive acoustic factors in the opposed visual factors. The rate of wave(shouldn't be $\alpha$-waves\ulcorner) is high if both visual and acoustic factors are positive, so it is the most comfortable and causes no stress. Preference is the lowest if visual and acoustic factors are negative, but a -waves are conspicuously low in positive visual and negative acoustic factors.

An Analysis of Factors Related to Changes in the Visual Acuity of Primary School Children Over One Year (초등학생의 1년간 시력변화와 관련된 요인 분석)

  • Lee, Kyu Young
    • Journal of the Korean Society of School Health
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    • v.10 no.2
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    • pp.179-192
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    • 1997
  • The main purpose of this study was to analyze and identify factors related to changes in visual acuity of primary school students over one year period. The data for this study were collected from 980 students in the first to fifth grades of one elementary school located in Koyang City, Kyungki Province. The visual acuity tests of students and self reported questionnaires for the students and their parents were administered in 1995 and 1996. The data were analyzed by using SAS PC. The results of the study were as follows. 1. Visual acuity in both eyes is significantly lower in girls than in boys. 2. Overall visual acuity of the students decreased over the one year. Notably, decreases in visual acuity were statistically significant during the transition from the first to the second grade and from the third to the fourth grade. 3. Students with visual acuity ranging from 0.4 to 0.7 and those above 1.0 in 1995 showed a significantly lower acuity in 1996 than other students. 4. Students who needed glasses in 1995 showed significantly lower visual acuity in 1996 than those without glasses. 5. Other factors related to visual acuity are lights in the classroom, difficulty reading a blackboard, posture of children while watching TV, and distance from the TV set. Some of these factors may be the result of students' already poor visual acuity rather than causes of the decrease. In conclusion, many elementary school children experience significant decrease in visual acuity and need special intervention to maintain or improve their visual acuity.

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Construction of the 2D General $\Delta-TABLE$ of the Numerical Series of Position for the Syntactical Semantics of Visual Space (시(視)공간의 통사의미론을 위한 위치수열 2차원 일반 $\Delta-TABLE$의 구성)

  • Kim Bok-Young
    • Journal of Science of Art and Design
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    • v.2
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    • pp.239-293
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    • 2000
  • The paper aims to study how to describe the rigorous position on which semantic elements are laid, within the visual space. This purpose is, first of all, for the construction of visual syntactical semantics of the visual space. For this aim, the preliminary research begins with some definitions on : 1) visual space, visual design, visual syntactical semantic meaning, 2) position, sequence of position, 2-dim. sequence of position, and 3) 2-dim. numerical series of position, harmonious dynamic values. Here, The main issue is to define the position in general. To solve this problem, the researcher surveyed the positions on which the sets of pixemes are set up. The results are as follows ; 1. As far as the positions in visual space are concerned, they are the possible locations permitted in the visual patches. They are not the factual but the possible positions. 2.The position value that the sequential point has is not arithmetical but harmonious-dynamic, for it is not permitted for its own sake, but for the person, that is to say, for the viewer's visual perception. 3. The harmonious-dynamic value of positional sequence can be composed of the 2-dimensional successive numerical series which is, in turn, composed of the primordial 3 values x0, $\mu0$, y0. Here, the $\mu0$ is the harmonious mean value of x0 and y0. The x0 and y0 are, therefore, of the mutual dynamic relationship. 4. From this, the 2-dim general $\Delta-TABLE$ of the numerical series of position in visual design could be acquired through development of the primordial 3 values into the $X_i,\;Y_i$, orbit values.

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Selective Muscle Activation With Visual Electromyographic Biofeedback During Scapular Posterior Tilt Exercise in Subjects With Round-Shoulder Posture

  • Son, Jae-ik;Lim, One-bin;Han, Hae-rim;Cynn, Heon-seock;Yi, Chung-hwi
    • Physical Therapy Korea
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    • v.22 no.4
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    • pp.17-26
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    • 2015
  • The purpose of this study was to investigate the effects of visual electromyography (EMG) biofeedback on the EMG activity of the lower trapezius (LT), serratus anterior (SA), and upper trapezius (UT) muscles, the LT/UT and SA/UT EMG activity ratios, and the scapular upward rotation angle during scapular posterior tilting exercise (SPTE). Twenty-four subjects with round-shoulder posture participated in this study. The EMG activities of the LT, SA, and UT were collected during SPTE both without and with visual EMG biofeedback. The scapular upward rotation angle was measured at the baseline, after SPTE without visual EMG biofeedback, and after SPTE with visual EMG biofeedback. The LT, SA, and UT EMG activities, and the LT/UT and SA/UT EMG activity ratios were analyzed by paired t-test. The scapular upward rotation angle was statistically analyzed using one-way repeated analysis of variance. If a significant difference was found, a Bonferroni correction was performed (p=.05/3=.017). The EMG activities of LT and SA significantly increased, and the EMG activity of UT significantly decreased during SPTE with visual EMG biofeedback compared to SPTE without visual EMG biofeedback (p<.05). In addition, the LT/UT and SA/UT EMG activity ratios significantly increased during SPTE with visual EMG biofeedback compared to SPTE without visual EMG biofeedback (p<.05). Significant increases were found in the scapular upward rotation angle after SPTE without and with visual EMG biofeedback compared to baseline (p<.017), and no significant differences were observed in the scapular upward rotation angle between SPTE without and with visual EMG biofeedback. In conclusion, SPTE using visual EMG biofeedback may be an effective method for increasing LT and SA activities while reducing UT activity.