• 한국조경학회지
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• 제24권1호
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• pp.32-41
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• 1996

This study examines the relationships between desired recreation experiences recreational context and environmental attributes that influence the choice of national park in which to recreate. Eight hundred and five visitors in three national park in which to recreate. Eight hundred and five visitors in three national parks were surveyed. Seven recreational experience domains and four homogeneous groups were identified. The contributions of environmental attributes homogeneous groups were identified. The contributions of environmental attributes to the choice of national park were found to differ among four groups, and across recreational context such as past experience, membership, and the length of visit. The implications for national park management were discussed.

• International Journal of Contents
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• 제7권3호
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• pp.38-47
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• 2011

The present research has created and evaluated contents capable of work appreciation visitors changing their viewpoints on their will by introducing mobile exhibition exposition devices (iPad) for large exhibition museum. Various exposition contents of usually invisible parts or those provided in accordance with user positions drew visitors' attentions and improved museum experience satisfaction. Utilization of digitalized exhibition information generated activeness in viewing and new communication between exhibition and a visitor instead of the conventional exhibition exposition.

• 자원ㆍ환경경제연구
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• 제10권1호
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• pp.1-23
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• 2001

This paper reviews a single trip decision to visit individual sites of a natural park within a random utility framework as an alternative to travel cost model. The model is applied to a 1998 survey of on-site visitors to Mu Deung Mt. neighboring Kwang Ju. city. Out of four sites considered, the model seemed to provide a reasonable description of behavior for three sites. In addition to travel costs as an implicit price, variables reflecting characteristics of each site also influenced decisions to visit the site. Moreover, benefits estimates derived from the RUM implied that visitors placed three times higher values on a site based on cultural inheritance compared with those of two recreational sites.

• 동굴
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• 제87호
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• pp.18-22
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• 2008

동굴은 주요 관광자원으로 각광을 받으면서 개발되고, 일반인에게 개방되기에 이르렀다. 이러한 동굴들은 개방과 더불어 갖가지 환경오염 사례가 지적되고 있다. 본 연구는 이러한 동굴의 환경오염 사례를 밝히는데 목적을 두었으며, 그 결과는 다음과 같다. 동굴은 개발과 동시에 통로 개설에 따른 파손이 많이 이루어지고 있으며, 관람을 위한 각종 시설물에 의해 점차 오염되고 있다. 조명들과 같은 시설물은 빛을 제공해 줌으로서 녹색곰팡이와 흑색 곰팡이를 조성시키며, 관람객의 출입과 조명시설에 의한 동굴내부의 온도 상승은 건화현상과 박리 현상을 초래한다. 또한 관광객의 무질서한 행위에 의해 동굴내의 수질은 오염되고 동굴생물들의 설자리가 좁아지고 있는 실정이다.

• 한국조경학회지
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• 제26권3호
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• pp.213-224
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• 1998

Theoretically and practically, it is very important to understand the way which tourist satisfaction is operated. The purpose of this study is to identify interaction among the determinants of tourist satisfacton process. A model of tourist satisfactioin process is developed based based on the confirmation / disconfirmation which is originated from consumer behavior literature. Three elements of the model include 'expectation','performance', and 'discrepancy between expectation and performance'. 340 questionnaires were delivered to find Everland visitors' perceptions of the determinants of tourist satisfaction. LISREL 8.14 was used to analyze the interaction among the determinants. The results are as follows : 1) 'expectation' has indirect effect on tourist satisfaction while 'performance' and 'discrepancy' has direct effect on the tourist satisfaction, 2) two precedent variables such as 'expectation' and 'performance' have indirect effect on the satisfaction through 'discrepancy',3) among the three determinants it is found that 'performance' is the most effective determinant of tourist satifaction, and 4) the model which was composed from the aspect of 'travel cost' was more effective to describing tourist satisfacton rather that from the aspect of 'service quality'.

• 디지털융복합연구
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• 제18권6호
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• pp.209-215
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• 2020

본 연구는 축제 이미지가 방문객의 축제 만족도에 미치는 요인과 축제 만족도가 행동의도에 미치는 영향에 대해서 알아보고자 하였다. 본 연구의 표본은 축제 방문객 233명을 대상으로 하였으며, 분석방법은 다중회귀분석을 사용하여 각 변수간의 인과관계에 대해 알아보았다. 연구결과 축제이미지 적합성, 편의성, 유희성 요인이 만족도에 정(+)영향을 미치는 것으로 나타났다. 그리고 만족도가 행동의도에 정(+)의 영향을 미치는 것으로 검증되었다. 따라서 본연구에서는 고유한 역사성에 근거한 이미지를 발굴하여 활용방안으로 제시하고 축제활성화에 기여하도록 한다. 특히 역사성을 가진 고유한 콘텐츠와 시대별 대표 프로그램발굴, 역사의 인물에 얽힌 이야기 등이 필요하다. 향후 연구에서 부(-)의 영향을 미친 이미지 가치성 요인에 대한 추가분석이 필요하다.

• 패션비즈니스
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• 제22권4호
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• pp.20-29
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• 2018

Today, visitors of art galleries like to share their life in their communities than interacting with artwork. Meantime, image sharing of an exhibition on social media has become more important than actual watching of the artwork. Accordingly, most of the galleries have started paying more attention in organizing an exhibition environment for proof-shots to attract more visitors. We initially conducted research about the internet environment from the late 1990s to the recent years and analyzed the changing watching patterns of the exhibition since the advent of social media. Secondly, for empirical case analysis, we selected 'Plastic Fantastic' held in D-Museum as the target of analysis. The analysis targeted 500 recent postings that were discovered on Instagram on March 4, 2018, as 'Plastic-Fantastic'(in Korean). The methods of analysis included classification types of image, hashtag, and text on Instagram and were arranged in an order of relation to the exhibits. Based on the image analysis, 44.2% of the images involved exhibition displays; the others included a person or other goods. Based on the results of the text and hashtag analysis, only 3.6% of posting included information about the exhibition and 56.4% had non-related inflow hashtags only with image. The behavior of these shares is likely to gradually lose the inherent meaning of the exhibition and to the value rather than imparting the artistic thrill that viewers derive from art. Exhibition should try to seek deep interaction between the display, audience, and social media users, rather than encouraging the visitors to take proof-shots.

• Proceedings of the National Institute of Ecology of the Republic of Korea
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• 제3권2호
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• pp.103-114
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• 2022

Zoological Parks house exclusive animal species, thus creating a source of education and awareness for visitors. Big cats like tigers and leopards are among the most visited species in zoos globally. However, they often display stressful or stereotypic behaviours. Such behaviours are influenced by multiple factors including visitors, animal history, and captive environment. To understand this impact, we investigated the behavioural response of tigers and leopards to visitation, captive, and biological factors. The behaviour of eight big cats housed in the National Zoological Park, New Delhi, was monitored using focal sampling technique during May and June 2019. We recorded the captive and biological factors and visitor density for the subjects. The study revealed high proportions of inactive and stereotypic behaviours amongst the species. Tigers and leopards were found to perform stereotypic behaviours for 22% and 28% of their time, respectively. Generalised Linear Models revealed a significant variation of stereotypy in association with the factors. Stereotypy was influenced by visitor density, age, sex, breeding history, coat colour, and enclosure design. Adults, males, white-coated, previously bred, and those housed in smaller and simple enclosures display more stereotypy than young, females, normal-coated, unbred, and those housed in larger and complex enclosures, respectively. A high density of visitors induced more stereotypic behaviours amongst the big cats. As providing entertainment and awareness amongst the public is one of the fundamental objectives of the zoo, visitors can not be avoided. Thus, we suggest providing appropriate enrichments that would reduce stereotypies and promote naturalistic behaviours.

• 실천공학교육논문지
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• 제16권1_spc호
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• pp.95-103
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• 2024

학령인구의 급격한 감소로 입시 경쟁이 치열해지고 디지털 채널을 통한 마케팅이 더욱 중요해지면서 대학은 신입생 모집을 위해 온라인 홍보와 소통에 더 많은 리소스를 투자하고 있다. 이에 본 연구는 웹로그 분석도구인 구글 애널리틱스를 활용하여 대학 입시 홈페이지의 방문자 행동을 추적하고, 이를 기반으로 디지털 마케팅 전략을 수립하였다. 분석 대상 기간은 구글 애널리틱스4(GA4)가 통합된 2023년 7월 1일부터 대학 입시가 마무리된 2024년 1월 10일까지 설정하였다. 분석 결과 방문자의 접속 위치에 기반한 지리적 정보, 방문자가 사용한 기기(운영체제) 및 브라우저, 방문자들의 트래픽을 통한 유입 채널, 방문자가 참여한 페이지 및 화면의 전환, 방문자의 이동 흐름 등 흥미로운 패턴을 확인하였다. 본 연구를 바탕으로 대학은 디지털 마케팅을 통한 입시 홍보를 강화하고 입학 지원자들과 효과적인 소통을 통해 경쟁력을 확보할 수 있는 방안을 찾을 것으로 기대한다.

• 한국의류학회지
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• 제27권9_10호
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• pp.1036-1047
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• 2003

This study was carried out in the purpose of proposing internet marketing strategy which can make conversion rate higher through analysis of internet shopping behavior types. This study was executed in two stages; qualitative study, quantitative study. In the qualitative study, internet shopping behavior types were investigated through the In-depth interview and direct observation, and then in the quantitative study, differences of internet shopping behavior types according to consumer characteristics, product properties and shopping-mall types were examined. For qualitative study, 30 samples by focus sampling were inquired and for quantitative study, 334 data were collected through web survey. The results of this study are as follows: First, 7 Internet shopping behavior types of apparel were found through the qualitative study: cautious purchase by price comparison, searching purchase, special low price purchase, impulse purchase, prepurchase deliberation, information accumulation, recreation-oriented. Second, in relation to consumer characteristics, consumers that have many internet purchase experiences showed goal-directed behavior more and female did more special low price purchase behavior and impulse purchase behavior than male. Third, according to product properties, high price product led more cautious purchase by price comparison & prepurchase deliberation behavior and fashionable product led more information-searching behavior. In the case of low price and fashionable products, impulse purchase behaviors were showed more. Forth, according to Internet shopping mall types, category killer shopping mall visitors showed information search behavior, recreation-oriented behavior more.