• Title/Summary/Keyword: Visitor services

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Studies on User and Use Characteristics of Soknisan National Park, Korea (속리산 국립공원의 이용객 및 이용특성에 관한 연구)

  • 공영호;김재현;최진호;손철호
    • Korean Journal of Environment and Ecology
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    • v.4 no.1
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    • pp.69-88
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    • 1990
  • This study was conducted to investigate user, use characteristics and use pattern of Soknisan national park. In this study, the questionaire was used which was included the questions on socioeconomic variables of users, visiting motivations, attitudes on management and services, and so on. And to count the passingers, 9 observation points were selected. Visitor's important motivations were to escape from crowded city, to escape from daily routine, to enjoy natural seeing beauty, and so on. Their main activities were temple visit, stroll and mountain climbing. The visitor's composition showed that high school or more graduated twenties were respectively dominant. Perceived crowding level in this park were relatively high and most crowded area was Bupjusa area. Visitors had unsatisfactory attitudes on management and services as like trail, facilities, educational environment and others related services. Accordingly satisfaction level was comparatively low. A major portion of visitors merely visited Bupjusa area, only 15% and less climbed as far as top of mountain.

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Service Quality Recognition and Satisfaction of Art Museum Visitors: The Case of Gwangju Museum of Art (미술관 관람객의 서비스품질 인식과 만족도 분석 : 광주시립미술관을 중심으로)

  • Byun, Gil-Hyun;Lee, Hae-Jin;Kang, Shin-Kyum
    • Review of Culture and Economy
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    • v.17 no.2
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    • pp.137-159
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    • 2014
  • The items currently used in museum service evaluations fail to offer satisfactory suggestions that could aid in the improvement of museum services. This study aims to identify and develop items that take into consideration the unique nature of art museum services. This study also identifies factors that determine visitor satisfaction and decisions to revisit with the end of offering methods to improve art museum service. The research conducted was based on an on-site survey of visitors of the Gwangju Art Museum. 223 questionnaires were collected, 211 of which were used in the data analysis. Factor analysis was applied to identify service factors to be considered at art museums. Regression analysis was then applied to estimate the influence of each factor in visitor satisfaction and revisit intention. This study first identifies five service quality factors of art museums: display method, employers, content, facilities, and supplemental programs. Results of the regression analysis showed that content is the most important factor in raising customer satisfaction and revisit intention. Supplemental programs were also significant in raising young and family customer satisfaction. The results also showed that various supplemental services such as education and experiential programs were necessary. Service facilities were also statistically significant factors in customer satisfaction and revisit intention. This study contributes in identifying five factors that could better measure art museum service quality. It also suggests a method to improve museum service quality based on the results of empirical investigations. This information could be of great help to art museum operators and other researchers.

Relationship with the Phenology of Cherry Blossoms and Associated Festival : Case of Changwon Jinhae Gunhangje (벚나무의 계절현상과 이를 이용한 지역축제와의 관계 - 창원시 진해 군항제 사례 -)

  • Do, Yuno;Kim, Seong-Bo;Joo, Gea-Jae;Choi, Kee-Ryong
    • Journal of the Korean association of regional geographers
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    • v.19 no.3
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    • pp.446-453
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    • 2013
  • Festivals using plant phenology is one of the examples can represent the ecosystem services. Changwon Jinhae Gunhangje is typical spring festival using cherry blossoms phenology. This research was done to define relationship between flowering of cherry blossoms and Gunhangje. Phenological data (Julian day) of cherry blossoms and visitor number of Gunhangje from 1987 to 2013 were collected. Differences of Phenological phase of cherry blossoms and duration of Gunhangje was analyzed. Trend analysis was performed to know changes of flowering and budding day of cherry blossoms. Correlations between visitor number of Gunhangje and environmental factors was defined by factor analysis and regression analysis. Results are showed that during the 26 years, periodicity of flowering and budding day was not identified or even identified it was not significant. Environmental factors effect on visitor numbers of Gunhangje were defined as temperature factor, day factor, and precipitation factor. Temperature factor was significantly correlated with visitor numbers of Gunhangje. Though Flowering day of cherry blossoms and festival duration was not matched, however, difference of visitor numbers was not showed. These results suggest that fixed duration of Gunhangje would be more effective to visitors than changing the festival duration following the phenological day changes of cherry blossoms.

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Influence of Electronic Word of Mouth on Visitor's Interest to Tourism Destinations

  • APRILIA, Fitri;KUSUMAWATI, Andriani
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.2
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    • pp.993-1003
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    • 2021
  • The contribution made by the tourism sector is strategic enough to provide job opportunities and increase the state's foreign exchange which will be followed by development in the information and technology sectors. The population of this study includes all domestic tourists who visit the Batu City Angkut Museum over 17 years of age and who have obtained information via eWOM from other tourists. Based on the measurement, a minimum of 160 respondents must be selected as the research sample. Non-probability sampling techniques are used to select samples. Social media had been used by companies to provide information, services, and products related to tourism, and it was utilized by tourists to share information about their traveling experiences. Nowadays, tourists have become more selective and critical in selecting their destinations as they have become good observant in finding adequate information about certain destinations before deciding to visit the place. This reaction can be influenced by positive eWOM communication, positive image, and trust given to certain tourist destinations. Therefore, improving the number of visits requires the management of certain tourism service companies to apply proper marketing strategy and provide various advantages and best service quality to attract more visitors and give satisfaction to visitors.

The VLR Overflow Control Scheme considering Mobility of Mobile Users in Wireless Mobile Networks

  • Oh, Sun-Jin
    • Journal of Korea Multimedia Society
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    • v.6 no.4
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    • pp.601-609
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    • 2003
  • In wireless mobile networks, the service area is partitioned into several registration areas (RAs). Every RA is associated with a mobility database called Visitor Location Register (VLR). The VLR is used to achieve the location management of the mobile terminals. When a mobile terminal enters a new RA, the VLR stores the current location information of the mobile terminal before serving any mobile services. At that time, if the VLR is full, the registration procedure fails, and the system can not deliver services to the mobile user under the existing cellular technology To resolve this problem, we propose a VLR overflow control scheme considering mobility of mobile users to accomodate incoming users during VLR overflow. The performance of the proposed scheme is evaluated by an analytic model in terms of costs for the location search and the location update, and compared with those of the overflow control scheme proposed by Lin[1].

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Comparison of Visitor Characteristics in Recreational Forests and Arboretums (자연휴양림과 수목원 방문객의 이용특성 비교 연구)

  • Yoo, Rhee-Hwa;Jang, Youn-Sun;Lee, Jeong-Hee
    • Journal of Korean Society of Forest Science
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    • v.109 no.4
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    • pp.532-543
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    • 2020
  • This study was conducted with the aim of comparing and analyzing the relationship between visitors' characteristics and service satisfaction, overall satisfaction and loyalty (revisit intention, recommendation intention) of recreational forests and arboretums. The main results are as follows. First, the scores given for service satisfaction, overall satisfaction, and loyalty of the users of the recreational forests were all higher than those given by the visitors to arboretums, and the service satisfaction level was relatively different from that of the overall satisfaction level or loyalty of the users. Second, the service satisfaction level of the recreational forests did not affect the overall satisfaction level and visitor loyalty, whereas the service satisfaction level of the arboretum was found to be positively correlated with the overall satisfaction level and visitor loyalty. The results are meaningful given that the visitors to recreational forests and arboretums are distributed throughout the country; thus, we confirmed that there are differences in visitor characteristics between the two types of forest recreation areas. In order to differentiate operation strategies for each type of forest recreation areas, the development of common survey items covering the entire set of services provided by forest recreation areas is needed. In addition, it would be advantageous to further develop and modularize the relevant items and conduct surveys in parallel with common survey items, as the service contents are operated selectively to function in accordance with the purpose of creating each forest recreation area.

Multimodal Emotional State Estimation Model for Implementation of Intelligent Exhibition Services (지능형 전시 서비스 구현을 위한 멀티모달 감정 상태 추정 모형)

  • Lee, Kichun;Choi, So Yun;Kim, Jae Kyeong;Ahn, Hyunchul
    • Journal of Intelligence and Information Systems
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    • v.20 no.1
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    • pp.1-14
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    • 2014
  • Both researchers and practitioners are showing an increased interested in interactive exhibition services. Interactive exhibition services are designed to directly respond to visitor responses in real time, so as to fully engage visitors' interest and enhance their satisfaction. In order to install an effective interactive exhibition service, it is essential to adopt intelligent technologies that enable accurate estimation of a visitor's emotional state from responses to exhibited stimulus. Studies undertaken so far have attempted to estimate the human emotional state, most of them doing so by gauging either facial expressions or audio responses. However, the most recent research suggests that, a multimodal approach that uses people's multiple responses simultaneously may lead to better estimation. Given this context, we propose a new multimodal emotional state estimation model that uses various responses including facial expressions, gestures, and movements measured by the Microsoft Kinect Sensor. In order to effectively handle a large amount of sensory data, we propose to use stratified sampling-based MRA (multiple regression analysis) as our estimation method. To validate the usefulness of the proposed model, we collected 602,599 responses and emotional state data with 274 variables from 15 people. When we applied our model to the data set, we found that our model estimated the levels of valence and arousal in the 10~15% error range. Since our proposed model is simple and stable, we expect that it will be applied not only in intelligent exhibition services, but also in other areas such as e-learning and personalized advertising.

Social Network Analysis Using Booth Visiting Data (부스 방문데이터를 활용한 사회 네트워크 분석)

  • Park, Deuk Hee;Choi, Il Young;Kim, Hyea Kyeong;Kim, Jae Kyeong
    • Journal of Information Technology Services
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    • v.10 no.1
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    • pp.35-46
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    • 2011
  • As development of exhibition, it has been an important issue to analyze exhibition for the next success of exhibition. A lot of existing researches have focused on the exhibitor's and visitor's satisfaction problem. However, the exhibitor's satisfaction and success of exhibition come from the analysis of exhibition in the network level. Booths composing exhibition are regarded as nodes in network, so the trace of visitors visiting booths can construct the arc of networks. The purpose of this study is to analyze the booth visiting pattern and components of network through social network analysis using data collected in the $17^{th}$ International KIDS & EDU EXPO for Children. This research is the first approach of network-leveled analysis of exhibition, and the result of network analysis is helpful to support the booth arrangement in next exhibition. Our analysis results the following implications. First, Booths with high degree centrality or betweenness centrality should be deployed in the wide space or corner of the exhibition hall. Finally, booths within a block should be deployed in the same space of the exhibition hall to provide convenience to the visitors and to enhance exhibition performance.

The Impact of the Wayfinding Ability to Use Satisfaction and Intention to Revisit, Recommendation: Focusing on COEX Mall (길찾기 능력이 이용 만족도 및 재방문 의도, 추천의도에 미치는 영향: 코엑스몰을 중심으로)

  • Park, Kyoung-Ha;Youm, Dongsup
    • Journal of Digital Convergence
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    • v.11 no.8
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    • pp.109-117
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    • 2013
  • This study was to evaluate the impact of the wayfinding ability of the individual visitor attitudes. These wayfinding ability to analyze the preceding literature, were examined for the ability to determine whether any relationship and the attitude of the place for visitors. Firstly, the users' wayfinding abilities were identified as partially affecting the use satisfaction. Second, users' wayfinding abilities were identified as partially affecting revisit. Third, users' wayfinding abilities were identified as partially affecting recommendations. Finally, revisit and recommend to influence users' satisfaction were identified. Than the results of this study considering the structural characteristics of the space underground commercial facilities with the ground and the need for other forms of communication design, marketing strategy, especially considering the key aspects of complex commercial facility services space with the need for practical significance for can be said to have.

A Study on Ubiquitous Convention using RFID (RFID를 활용한 유비쿼터스 컨벤션에 관한 연구)

  • Noh, Young;Byun, Jeung Woo
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.5 no.3
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    • pp.175-184
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    • 2009
  • We are entering into a era of enterprise computing that is characterized by an emphasis on broadband convergence, knowledge s haring, and calm services. Some people refer to this as the "ubiquitous" computing because its focus is on a high degree of connectivity between a company and its customers, suppliers, and channel partners. Ubiquitous computing technology, "RF" stands for "radio frequency"; the "ID" means "identifer". The tag itself of a computer chip and an antenna. The shortest metaphor is that RFID is like a bar-code but is read with an electromagnetic field rather than by a laser beam. Much has already been written about the use of RFID. But there is no has written about the use of RFID in the convention industry. Therefore this study have specific objectives as follows. 1. To give details on the use of RFID in convention. 2. To introduces the key concepts behind RFID technology. 3. To identify advantage & disadvantage of RFID technology using a BEXCO CASE study. 4. To study on ubiquitous convention using RFID and effective operation methods such as entrance identification system, session management, machine management, CRM management, visitor management, and contents management. This results provide into the current status of ubiquitous computing technology in convention industries. Specific advantages by using ubiquitous computing technology(RFID) are one-stop differentiate service, wireless internet service, use of visitor management system, entrance by tag, and U-logistics. On other side, disadvantages are security, stabilization of RFID system, higher price of RFID tag, and commercial scale. Convention by using of RFID technology is currently at an early stage. Convention company as BEXCO need to have the capabilities to adapt, to customize, to commercialize, and to modify technology to suit our circumstances.