• 한국조경학회지
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• 제41권4호
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• pp.68-76
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• 2013

의도된 집중력은 환경에 의해 장기간 요구되면 피로하게 된다. Kaplan과 Kaplan의 집중력 회복이론(ART)에서는 피로한 의도된 집중력은 치유경관에 의해 회복된다고 주장된다. 네 가지 치유특질은 탈출감, 경관의 매력, 경관의 공간감, 그리고 적합성이다. ART에서는 다양한 경관이 치유효과를 유발할 수 있다고 인정하고 있지만, 지금까지 경관의 치유효과는 자연경관과 도시경관의 두 가지 차원에서 연구되어 왔다. 본 연구의 목적은 본 연구의 목적은 두 가지로 첫째, 전통경관을 대상으로 한국형 PRS를 개발하고, 두 번째, 전통경관의 치유특질이 방문경험에 미치는 영향을 조사하는 것이다. 본 연구는 안압지에서 수행되었으며, 200명의 안압지 방문자가 설문조사에 참여하였다. Hartig 등의 PRS(Perceived Restorativeness Scale)가 경관의 치유성을 평가하기 위한 측정도구로 사용되었다. 분석결과는 다음과 같이 요약된다. 1) PRS는 역사지역에 대한 한국인의 평가에 매우 신뢰성 있는 측정도구로 밝혀졌다. 특히, 요인분석에서는 네 가지 요인이 도출되었는데, 이는 ART를 뒷받침하고 있다. 2) 경관의 장소성은 치유효과에 긍정적인 영향이 있는 것으로 나타났다. 3) 경관의 아름다움은 비록 경관의 장소성이 경관치유에 미치는 영향보다는 작지만, 긍정적인 영향이 있는 것으로 분석되었다. 4) 네 가지 경관치유특질 중에서 세 가지 특질(경관의 매력, 탈출감, 적합성)이 방문만족과 재방문의사에 영향을 미치는 것으로 나타났으며, 상대적인 중요도의 순서는 경관의 매력, 탈출감, 적합성으로 분석되었다. 연구결과에 근거하면, 앞으로의 연구에서는 PRS의 신뢰성을 재 검증하기 위한 연구가 필요한 것으로 나타난다. 또한 장소성과 경관의 치유효과의 관계성을 밝히기 위한 연구도 필요한 것으로 판단된다.

• 한국실내디자인학회논문집
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• 제22권4호
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• pp.70-77
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• 2013

This study has analysed the composition elements in a cafe space where visual transfer-elements are filled and the perceptual characteristics of facade designs with the purpose of drawing any important elements to advertisement and their related items for uniqueness of designs. For the analysis of the perception process shown in the consecutive situations of observing and visiting cafes, the cafe facade was grouped and stereotyped for the analysis of perceptual characteristics and significant composition elements for better designing of cafes through survey with representative facades as subjects. The conclusions from this study are the followings. First, for the uniqueness specific to cafes to be integrated into facade, memory was chosen first as the most significant advertisement factor followed by interest as with male and attention as with female. The memory has much to do with furniture and finishing material of Clause (4), Chapter 4.1 and the types having effects on perception of Clause (1) and the atmosphere having effect on that of Clause (2) were found to be major factors to attention and interest. Second, it was found out that women preferred horizontally stable partition and men clearly divided facades. The factor of shape was observed first among the constituents of facade followed by color. There was no difference with 'shape' between men and women and color was found to be a space constituent having a lot of effects on women. Third, the memory of experience from visiting a cafe was very likely to offer the motivation of visiting it again, on which furniture had the most effect followed by finishing material and color. Such elevation elements as facade and logo were found not to have effect on the memory or the re-visit. Any intention of visiting again seemed to be influenced by such comprehensive images as atmosphere rather than by any concrete facade, furniture, or appliance. From the above viewpoint, facade design should have any uniqueness or impressive feature as well as the effect of making passers-by drop in and attracting them into the shop. The analysis of attributes of facade constituents revealed that the abstract images in addition to the configuration of facade had much to do with interest or behavior.

• The Journal of Korean Physical Therapy
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• 제27권1호
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• pp.68-77
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• 2015

Purpose: This study was conducted in order to explore home visiting therapists' self-perceived role, problems, and supplement points of the home-based rehabilitation (HR) program based on the community-based rehabilitation (CBR) model. Methods: Four home visiting physical therapists, who conducted the HR program, participated in this study. After completion of the HR program, in-depth interviews were conducted using a semi-structured questionnaire for participants to explore their self-perceived role, problems, and supplement points of the HR program. Results: Participants regarded the role of the HR program as for "the linkage between recipient & society", "maintenance & improvement of recipients' physical function", and "education of recipient about the way of self rehabilitation". The problems and supplement points were derived from all phases of the HR program, including "human & material resources", "training program for human resources for HR service", "selection of recipient of HR service", "contents of the intervention for HR service", and "duration of HR service". Conclusion: These findings indicate that participants well recognized the intention of the HR program based on the CBR model, and suggest that high-quality human resources with rich expertise and experiences, a training program for HR service led by experts, and selection of recipients led by experts are necessary for an effective HR program. In addition, strategies and capacities specified to HR service should be identified, and applied to the training program for human resources for HR service. The results of this study could provide useful information when the government decides on the next guideline for home visiting health service.

• 융합경영연구
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• 제7권2호
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• pp.7-14
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• 2019

Purpose - Amid the slump in the food market, the importance of customer experience marketing is being highlighted as a strategy to satisfy consumers' needs. Research design, data, and Methodology - The survey used part 280 of the answers for the hypothesis test. This study confirmed 280 parts (93.3%) as final valid samples, excluding 40 disloyal sections of 340 sections. The survey was conducted between December 1, 2018 and December 30, 2018. An investigative factorial analysis and multiple regression analysis were conducted to test the hypotheses. Result - The results showed that sensibility and recognition were influenced by positive brand attitudes, but sense did not affect brand attitudes; senses and sensations had a positive effect on satisfaction; recognition did not affect satisfaction; brand attitudes had a positive influence on satisfaction; and brand attitudes and satisfaction had a positive influence on revisit intention. Conclusion - This study analyzed the experiences of customers visiting a family restaurant in order to determine how those experiences impacted the customers' satisfaction, brand attitudes, and revisit intentions. Several interesting results were uncovered from the study.

• 한국콘텐츠학회논문지
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• 제15권8호
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• pp.375-388
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• 2015

본 연구는 병원 이용자의 병원선택요인이 고객만족과 재이용의도에 미치는 영향을 체계적으로 분석하기 위한 목적으로 수행하였다. 가설 검증을 위해 부산, 울산, 경남지역 3개 종합병원을 이용한 외래환자 및 보호자를 대상으로 2014년 6월 1일부터 6월 28일까지 4주간 직접 설문조사를 통해 519부의 자료를 수집하였다. 주요 연구결과는 다음과 같다. 병원선택요인 중 인적요인, 접근성요인, 대외이미지요인은 고객만족에 영향을 미치는 것으로 나타났으나, 물리적요인, 효율성요인은 고객만족에 유의한 영향을 미치지 않는 것으로 분석되었다. 그리고 병원선택요인 중 대외이미지요인이 재이용의도에 유의한 영향을 보였으며, 고객만족 또한 재이용의도에 유의한 영향을 미치는 것으로 나타났다. 본 연구 결과를 통해, 병원경영진이 환자만족도와 재이용의도를 높여 궁극적으로 수익성의 제고로 연결시키기 위해서는 경영전략의 수립 시 병원선택에 영향을 미치는 다양한 요인들의 역학관계를 고려하는 것이 매우 중요함을 시사해 주고 있다.

• Journal of Preventive Medicine and Public Health
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• 제38권1호
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• pp.16-24
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• 2005

Objectives : To help develop strategies to cope with the changes arising from the rapid aging process by predicting the determining factors of intention to actual use of the charged long-term care services for elderly as perceived by the middle aged who play the major role of supports. Methods : Subjects were the parents (men 177, women 507) in their 40s of the students selected from a university of Busan city. A questionnaire survey was conducted for 4 weeks in October 2003 about the knowledge for long-term care service, the intention of actual use, and the preferences about the type of service suppliers. Data analysis was performed with frequency, chi-square test, and t-test using SPSS program (ver 10.0K), along with data mining using decision tree of Enterprise Miner V8.2 by SAS. Results : About half of the subjects (53.7%) had the actual experiences of elderly supports. Intentions to use the charged services were relatively high in home visiting nursing care service (40.1%) and long-term care facilities service (40.4%), and were influenced by previous knowledge about the services. The intentions were stronger in women, those with higher education, and those with greater income levels. Actual elderly supports were mostly (80%) done by women, and the perceived burdens for the supports were bigger in women and those of lower socioeconomic level. Desired charges were about 10,000 won for the bath service, 20,000 won for the rests services per day, and about 500,000 won for the long-term care facilities service per month. From the result of decision tree analysis, the job professionalism was the most important determining factor of intention to actual use of the services with validation as $63{\sim}71%$. Health and welfare mixed type facilities were preferred, and the most important consideration was the level of professionalism. Conclusions : Intention to actual use of the charged services was largely determined by the aspects of time and cost. Polices to increase the number of service suppliers and to decrease the burdens perceived by actual supporters were strongly recommended.

• 융합정보논문지
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• 제7권4호
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• pp.1-9
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• 2017

본 연구의 목적은 치과 내원 환자들의 인적서비스, 서비스 가치 정도를 알아보고 치과 재이용 의사에 영향을 미치는 결정요인을 파악하여 공급자와 소비자에게 질적 치과 의료서비스에 대한 정확한 요구도를 도출, 서로 간에 긍정적인 영향을 주고자 실시하였다. 대전 및 전북지역의 치과 의료기관에 내원한 성인을 대상으로 한 서술적 조사연구이며, 자료는 SPSSWIN 18.0을 이용하여 t-test와 one way ANOVA, Pearson correlation, Stepwise multiple regression을 이용하여 분석하였다. 인적서비스는 서비스 가치, 재이용 의사와 유의한 양의 상관관계를 나타냈고, 서비스 가치도 재이용 의사와 유의한 양의 상관관계를 나타냈다. 재이용 의사에 영향을 미치는 변수는 서비스 가치, 인적서비스, 치과 의료서비스에 대한 차별감으로 나타났다. 따라서 내원 환자에게 맞춤 치과 의료서비스를 제공하기 위한 최적화된 프로그램 개발이 필요하며, 꾸준한 방법 모색을 통한 실제 적용이 요구된다.

• 한국치위생학회지
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• 제12권2호
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• pp.307-315
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• 2012

Objectives : This study is to make basic materials for an effective human resource management plan by understanding relationship between self-esteem and intention of transfer of dental hygienists who are working in dental diagnostic institutions and to contribute to human resource program development for promoting development into a dental hygienic profession. Methods : This survey was carried out for dental hygienists who are engaging in dental diagnostic institutions in part of Cheonbuk Area by survey researchers for 10 days from September 14 to September 24, 2011 by visiting dental clinics after respondents replied to a questionnaire after listening to explanations of study purposes. Total 210 copies of questionnaire were retrieved and 201 copies were used as materials for the final analysis excluding 9 copies with insincere replies. Results : 1. The total average grade for self-esteem of study objects was 32.83(${\pm}3.08$) points. The total average of intention of transfer was found to be 32.91(${\pm}7.50$) points. 2. Self-esteem by satisfaction on the current workplaces was shown to be high with 'very satisfactory'(p=0.028), which has significant difference statistically (p<0.05). 3. In the intention of transfer by general characteristics, 20-25 years ($35.15{\pm}7.17$) was higher than over 40 years old ($23.44{\pm}3.47$) by age to show significant difference statistically (p=0.000). As for married status, single ($34.42{\pm}6.64$) was found to have higher intention of transfer than married ($30.28{\pm}8.11$), which showed significant difference statistically (p=0.018). As for the education background, 3 year course college graduates ($33.49{\pm}7.25$) showed more intention of transfer than over undergraduate students ($22.75{\pm}9.43$) to show significance statistically (p=0.002) and in the working years 1~3 years ($34.40{\pm}7.07$) was found to have more intention of transfer than over 10 years ($25.13{\pm}5.08$) to be significant statistically (p=0.000). The annual income less than 25 million won ($34.10{\pm}6.54$) showed more intention of transfer than over 40 million won ($21.00{\pm}0.00$) (p=0.000). 4. Intention of transfer by satisfaction of current workplaces was found to be high in 'very unsatisfactory', which showed significant difference statistically (p<0.001). 5. Pure correlation between self-esteem and intention of transfer came into existence and intention of transfer was found to be higher as self-esteem is higher. Conclusions : Through results as above, intention of transfer of dental hygienists was found to be higher as self-esteem is higher. Various follow-up studies which are to perform empirical verification by analyzing various factors which can affect intention of transfer based on this and using them as control variables are thought to be tried.

• 유통과학연구
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• 제13권2호
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• pp.35-44
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• 2015

Purpose - In this study, corporate social responsibility activities as perceived by customers visiting super-centers and the influence of the authenticity of such social responsibility activities on trust have been examined while attempting to verify how trust would influence consumers' attitude and purchase intention. Research design, data, and methodology - For data collection, a questionnaire survey has been conducted on 200 consumers who would visit super-centers, and 161 effective samples have been used for the final analysis. Methodologies such as Cronbach's α, factor analysis, correlation analysis, and structural equation modeling were used. Results - Among corporate social responsibility activities, legal responsibility in particular has turned out to influence consumers rather greatly. Thus, law observance has turned out to be a necessity rather than merely an economic or ethical responsibility; as for trust, trust in the product has turned out to exert more influence on consumers than trust in the enterprise. Conclusions - Corporate social responsibility activities can mean that the complete fulfillment of natural and proper corporate responsibility will secure consumer trust, thus influencing consumer attitude and purchase intention positively.

• 대한가정학회지
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• 제42권7호
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• pp.103-118
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• 2004

The purpose of this study was to investigate the discriminative factors of on-line consumer satisfaction. Data were obtained from an online questionnaire survey with 1089 online shoppers who had the experience of either purchasing or visiting a fashion on-line shopping mall from the panel of an online survey agency(www.inr.co.kr) and 1049 responses were analyzed. For analysis of data, descriptive analysis, Cronbach's ${\alpha}$, $\chi$$^2$-test, one-wav ANOVA, Ducan test and stepwise regression analysis were applied. The results of this study were as follows: Firstly as a result of differences of purchasing experience and future purchasing intention via internet, 4 consumer groups were generated: internet patronizing group, trial and unsatisfied experience group, future purchasing intention group, and internet carelessness group. Secondly each group differences was found in demographic variables such as age, marital status, income and employment status. Croup differences were also found in personal, product, and store variables except tangibility. According to consumer groups, different factors were directly impact on consumer satisfaction.