• 제목/요약/키워드: Virtuality

검색결과 88건 처리시간 0.029초

현대 패션에 나타난 디지털 테크놀로지의 감성적 구현에 관한 연구 (A study on the emotional representation of the digital technology shown in the contemporary fashion)

  • 한상경;김영선
    • 복식문화연구
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    • 제23권2호
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    • pp.254-269
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    • 2015
  • The digital technology that has brought about the information revolution acts as the causes of multi-faceted socio-cultural phenomena. The spread of the digital environment and the popularity of the digital devices accelerate the phenomenon or the fusion of culture and technology, and such a phenomenon is no exception in the fashion design. Namely, the combination of fashion design and digital-based technology draws more and more attention; Not only the technology is simply applied to the fashion design, but also it is used as an emotional tool to enhance consumers' satisfaction, while some designs and marketing cases stimulating consumers' emotion are highlighted importantly. This study was aimed at surveying and analyzing the contemporary fashion using the digital technology and thereupon, assessing the characteristics of the emotional representations of technology as well as their aesthetic values. To this end, the theory of 'science of emotion and sensibility' was applied to divide the characteristics of emotional technological expressions in the contemporary fashion into immateriality, non-boundary, multi-media and interaction, while the aesthetic values of the emotional technology immanent in the contemporary fashion were categorized into communication & participation, conceptual configuration, physical expansion and variable movement. This study analyzed uses of technology for human emotion and sensibility shown in not only collections but also communication media and exhibition spaces and thereby, suggested the direction for our fashion industry to fulfill consumers' changing needs and advance further.

포스트-인터넷 아트에서의 이미지 특징과 예술적 적용에 관한 연구 (A Study on the Characteristics and Artistic Application of the Image in Post-Internet Art)

  • 노아영;이정은
    • 문화기술의 융합
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    • 제6권4호
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    • pp.347-357
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    • 2020
  • 본 연구는 '포스트-인터넷 아트'라는 맥락에 기초하여 네트워크를 매개로 한 이미지의 실체에 대해 알아보고, 작품 이미지 안에서의 적용 사례를 분류·분석하는데 연구의 목적이 있다. 웹2.0의 배경과 확장된 디지털·네트워크 환경을 포괄하는 포스트-인터넷 아트에서 이미지는, 고정된 형태를 넘어 다양한 포맷으로 변형·재매개되는 성격을 지닌다. 특히 디지털상에서 저화질로 복제·다운로드·재편집되는 이미지를 히토슈타이얼은 '빈곤한 이미지'라 명명하였으며, 디지털 네이티브 세대인 젊은 작가들은 변화된 네트워크 환경을 포착·재맥락화하고, 다양한 이미지로서 묘사한다. 이러한 맥락에서 포스트-인터넷 아트에서의 이미지 적용을 SNS, 운영체제, 웹사이트에서 발견한 이미지를 수집 후 재구성한 '질료로서 수집된 이미지', 편집프로그램을 통해 새롭게 가공·재맥락화한 '작업에서 가공되는 이미지', 디지털 사회의 단면을 가상과 실재가 결합된 영상·이미지로 나타낸 '혼합된 디지털-현실 이미지'로 분류·분석 할 수 있다.

현대 디지털 패션에 나타난 예술 매체적 특성과 미적 가치 (The Aesthetic Value and Art-media's Characteristics as Appeared in Contemporary Digital Fashion)

  • 조소영;양숙희
    • 복식문화연구
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    • 제19권1호
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    • pp.230-243
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    • 2011
  • In this modern digital era, there are very vigorous arguments about digital and media aesthetics throughout culture and art on the basis of new transferring of recognition about the art-media's characteristics. Therefore, this paper tries to discover the art-media's characteristics and aesthetic value that are included in contemporary digital fashion through studying the fusion between digital and fashion. The purpose of this research is to offer positive and evolutive opportunity of artistic thinking to make the meeting between fashion and media suggest the future generation, adaptation and recognition in the media - developmental environment that will be deeper and more fueling. In the area of research method, this paper takes the method of theoretical research by referring national and foreign literatures and preceding research-papers, and carries out investigation and analysis about digital fashion for the last 10 years. The results of this study; The art-media's characteristics of modern digital fashion are virtuality, immateriality and characteristics of multimedia. The aesthetic values can be classified with four kinds of properties. First is hybridity initiated from multi-media that creates works; the second is infinite reproductivity initiated from the characteristics of the multi media and the digital carrier. Thirdly, there is also interactivity appeared all over the area of production, adaptation and perception caused by non-linearity and immateriality. Finally there is synesthesia that can extend the capability of sense through digital media.

플랫폼 경제활동에 대한 시론적 고찰: 유형, 특성, 예상위험, 정책대안을 중심으로 (Economic Activities in Digital Platforms: Types, Natures, Risks, Policy Suggestions)

  • 김수영;강명주;하은솔
    • 한국사회정책
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    • 제25권4호
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    • pp.199-231
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    • 2018
  • 정보통신기술의 발전이 일의 형태와 의미 자체를 질적으로 바꿔놓고 있다. 이러한 변화는 산업경제의 사업장 노동자를 전형으로 구축되었던 기존의 사회보장제도에 대한 재조정을 촉구한다. 하지만 디지털 플랫폼 내에서의 경제활동이 산업노동과 어떤 차이가 있으며, 이에 따라 어떤 사회문제가 발생할 수 있는지, 이를 어떻게 대처해야 할지에 대한 논의는 아직 부족한 편이다. 이에 본 연구는 대표적인 플랫폼 경제활동자에 속하는 크리에이터, 공유경제 자원제공자, 앱노동자의 실태를 개괄하고, 이들의 경제활동이 산업노동과 다른 측면을 시간적 차원(유연성), 공간적 차원(가상성), 속성적 차원(연결성)으로 나누어 분석했다. 나아가 이 3가지 특성이 파생시키는 사회적 위험과 이에 대비한 사회적 안전망을 정책선례들을 들어 서술했다. 본 연구가 시론적이나마 미래의 노동방식에 적합한 사회보장제도의 방향을 모색하는 데 일조하길 바란다.

A Study on the Interactive Architecture in Nature Environment

  • Baek, Seung-Man
    • 대한건축학회연합논문집
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    • 제20권6호
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    • pp.41-46
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    • 2018
  • The context of innovation in which we evolve today, subtracts us in a spacial reality and virtuality (digital) that aimed less and less to interact with natural processes which could converge to new possible relationships in the world. We constantly live in presence of fluctuations and imperceptible natural energies (wind, solar radiation, etc.) defined by flows, their own physicality, which remains without being virtual, elusive. This study first outlines how these energies already exploited within the framework of production, could be thought as interactive of our habitat's space dimension, as a prolongation of a physical and material environment built by men and for men, giving rise to new social, cultural dynamics, and making natural complexity of our space vivid, comprehensible with new visual and physical clues. In recent days, where lifestyles are changing, architecture no longer needs to limit its scope of creation to only built structures. Based on a deeper understanding of human and through new potential advanced technologies (kinetic system, etc), it is time to fundamentally diagnose what environments or devices contribute to our lives. Architecture becomes ${\ll}interface{\gg}$, step up its fundamental role, and newly defines the sturdy image and tectonics of existing environment, establishing a stance to search for a new typology. In the end, building will show two simultaneous and distinctive connections related to its physical existence: reality in its function and irreductibility, in its ability to forge new dynamic connections with its environment, hybridizing the spatial dimension to a new form of physicality, adaptive and incessantly flexible in the dimension time, becoming a vessel for ever changing contemporary lifestyles.

게임 속의 세계는 세기말을 어떤 방식으로 드러내는가? -게임 속 세기말의 구현 방식에 관한 분석 : Resident Evil 3, Parasite Eve 2, Silent Hill 3 중심으로- (How does the world in the game reveal the end of the century? -Analysis on the method of the representation of the end of the century in the game : With focus on Resident Evil 3, Parasite Eve 2, Silent Hill 3-)

  • 옥선영
    • 한국게임학회 논문지
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    • 제21권1호
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    • pp.3-24
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    • 2021
  • 본고는 세기말의 사회를 구현하는 게임의 방식을 다룬다. <레지던트 이블>, <패러사이트 이브>, <사일런트 힐>이 그 분석의 대상이다. 이 글은 각 게임의 세계관과 그 내용을 전달하는 게임의 언어 탐구, 게임이 모방하는 현실의 특정 부분과 그것을 재현하는 방식의 분석, 구현된 세계와 실제 세계 사이의 연관성 검토, 현실의 가려진 측면을 재현의 방식으로 드러내는 게임 미디어의 '대안적 시각'의 제공 가능성의 고찰로 구성됐다. 게임의 이미지는 우리의 시각을 보완할 눈이 되어, 현실의 특정 측면을 포착해서 의미 있는 부분을 획득하고, 그것의 청사진을 제시한다는 것이 이 글의 결론이다.

The Effect of eWOM Information Characteristics and Brand Community Experience Value on Brand Trust, Conversion

  • HAN, Sang-Seol
    • 산경연구논집
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    • 제13권4호
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    • pp.35-49
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    • 2022
  • Purpose - According to the recently changing consumer smart environment and consumer decision-making process, this study investigates the structural relationship between electronic(online) WOM information characteristics and brand community experience value types on specific brand reliability and brand transformation. In particular, the characteristics of word of mouth information and the experience value of brand community users were divided into detailed fac tors and approached. Methodology - In order to proceed with this study, we review previous studies and setting hypotheses. The hypothesis was verified through a survey that was conducted for the consumers with online consumption activities in less than six months. With reference to previous studies, operational definition was made for the questionnaire design. In order to verify the hypothesis, 282 people were statistically analyzed through the survey This data were used for AMOS for confirm hypothesis established. Results - eWOM information characteristics were classified into usefulness, timeliness and un-bias, and online community experience values were classified into interaction, playfulness, and virtuality. In addition, it is to investigate the relationship between the brand reliability and user's experience value in brad community. The main results are as follows. The first result was that usefulness and un-bias, which are the eWOM information characteristics had a positive effect on forming brand reliability. However, the factor of timeliness did not affect brand reliability. Second, in terms of user experience value and brand reliability in the brand community. It was fo und that experience values such as interaction, playfulness, and vituality all had a positive influence on brand reliability. Third, it was found that brand reliability has a positive influence on the on-line conversion activity of users. Conclusions - Through this study, the field of online consumer behavior research is expanding, and this study suggested that careful management is necessary according to the type or characteristics of eWOM information. Additionally, it presents the importance of the user's empirical value in the brand community influencing brand attitude and reliability. In practice, the implementation of the marketing communication mix in digital marketing has recently been underway to enhance the conversion behavior of users. At this level, it also reveals the preceding factors that increase user conversion behavior.

가상 뮤지엄의 전시유형별 상호작용 분석 (Analysis of Interaction by Exhibition Type of Virtual Museum)

  • 홍민정;김미진
    • 한국콘텐츠학회논문지
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    • 제22권5호
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    • pp.145-154
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    • 2022
  • 현실 뮤지엄이 관람 중심에서 관람자의 경험과 소통 중심으로 변화하고 있는 상황에서 가상 뮤지엄은 현실 뮤지엄의 보조, 대안적 역할뿐만 아니라 독립적 존재로 자리매김하고 있다. 따라서 가상 뮤지엄의 개념과 의미를 재고찰하고 전시유형별 속성을 분석할 필요가 있다. 본 논문은 가상 뮤지엄의 전시유형을 4가지로 분류하고 전시유형별 상호작용 방식을 분석하였다. 상호작용 주체의 본질적 특성은 4가지 유형 모두에 영향을 주지만 가상성의 표현방식은 구분되며, 전시공간과 작품의 가상성을 적극적으로 활용한 전시유형이 사용자의 체험과 소통을 다양하게 확장한 것으로 확인되었다. 본 연구는 가상 뮤지엄을 기획하고 구축하는 단계에서 전시유형별 특징과 고려사항을 제공함으로써 가상 뮤지엄의 다양한 형태 및 구축 방법을 모색할 수 있을 것이다.

Application of Virtual Studio Technology and Digital Human Monocular Motion Capture Technology -Based on <Beast Town> as an Example-

  • YuanZi Sang;KiHong Kim;JuneSok Lee;JiChu Tang;GaoHe Zhang;ZhengRan Liu;QianRu Liu;ShiJie Sun;YuTing Wang;KaiXing Wang
    • International Journal of Internet, Broadcasting and Communication
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    • 제16권1호
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    • pp.106-123
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    • 2024
  • This article takes the talk show "Beast Town" as an example to introduce the overall technical solution, technical difficulties and countermeasures for the combination of cartoon virtual characters and virtual studio technology, providing reference and experience for the multi-scenario application of digital humans. Compared with the live broadcast that combines reality and reality, we have further upgraded our virtual production technology and digital human-driven technology, adopted industry-leading real-time virtual production technology and monocular camera driving technology, and launched a virtual cartoon character talk show - "Beast Town" to achieve real Perfectly combined with virtuality, it further enhances program immersion and audio-visual experience, and expands infinite boundaries for virtual manufacturing. In the talk show, motion capture shooting technology is used for final picture synthesis. The virtual scene needs to present dynamic effects, and at the same time realize the driving of the digital human and the movement with the push, pull and pan of the overall picture. This puts forward very high requirements for multi-party data synchronization, real-time driving of digital people, and synthetic picture rendering. We focus on issues such as virtual and real data docking and monocular camera motion capture effects. We combine camera outward tracking, multi-scene picture perspective, multi-machine rendering and other solutions to effectively solve picture linkage and rendering quality problems in a deeply immersive space environment. , presenting users with visual effects of linkage between digital people and live guests.

텍스트 마이닝을 이용한 소셜 미디어의 패션 비평에 관한 탐색적 연구 - 유튜브의 패션쇼 Panel discussion을 중심으로 - (An exploratory study on fashion criticism in social media using text mining - Focusing on panel discussion of fashion show in YouTube -)

  • 정다울;김세진
    • 복식문화연구
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    • 제32권2호
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    • pp.215-231
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    • 2024
  • The changing media landscape has diversified how and what is discussed about fashion. This study aims to examine expert discussions about fashion shows on social media from the perspective of fashion criticism. To achieve this goal objectively, a text mining program, Leximancer, was used. In total, 58 videos were collected from the panel discussion section of Showstudio from S/S 21 to S/S 24, and the results of text mining on 24,080 collected texts after refinement are detailed here. First, the researchers examined the frequency of keywords by season. This revealed that in 2021-2022, digital transformation, diversity, and fashion films are now commonly used to promote fashion collections, often replacing traditional catwalk shows. From 2023, sustainability and virtuality appeared more frequently, and fashion brands focused on storytelling to communicate seasonal concepts. In S/S 2024, the rise of luxury brand keywords and an increased focus on consumption has been evident. This suggests that it is influenced by social and cultural phenomena. Second, the overall keywords were analyzed and categorized into five concepts: formal descriptions and explanations of the collection's outfits, sociocultural evaluations of fashion shows and designers, assessments of the commerciality and sustainability of the current fashion industry, interpretations of fashion presentations, and discussions of the role of fashion shows in the future. The significance of this study lies in its identification of the specificity of contemporary fashion criticism and its objective approach to critical research.