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The role of visual and verbal information on the functionality of shapewear in female consumers' online purchase decisions

  • Shin, Eonyou;Zhang, Ling;Hwang, Chanmi;Baytar, Fatma
    • The Research Journal of the Costume Culture
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    • v.27 no.6
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    • pp.539-552
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    • 2019
  • The purpose of the current study was to examine the role of information on shapewear's functionality in consumers' purchase decisions in an online shopping context. Through two steps of stimulus development process, four mock websites were developed to conduct a main study. In the main study, a 2 (visual information: absent vs. present images of the shapewear's functionality) x 2 (verbal information: absent vs. present descriptions of the shapewear's functionality) between-subject factorial design was employed to examine the impact of visual and verbal information regarding the functionality of shapewear on the consumer decision-making process (i.e., attitudes and purchase intentions). The results showed that verbal information about how shapewear reduces the size of specific body parts (i.e., waist, abdomen, hips, and thighs) were effective in increasing perceived attractiveness in an online context, which increased attitudes and purchase intentions. In addition, attitudes toward the shapewear mediated the effects of expected physical attractiveness on purchase intentions. The results of this study provided empirical support for the importance of expected physical attractiveness in consumers' online purchase decision on shapewear and useful managerial implications for enhancing the effectiveness of online shapewear presentations by including descriptions of the functionality of shapewear in decreasing the size of body parts.

An Asymmetric Half-Bridge Converter with Reduced Transformer Offset Current in Wide Input Voltage Range (넓은 입력 전압 범위에서 작은 트랜스포머 오프셋 전류를 가지는 비대칭 하프-브리지 컨버터)

  • Han, Jung-Kyu;Kim, Jong-Woo;Moon, Gun-Woo
    • The Transactions of the Korean Institute of Power Electronics
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    • v.22 no.5
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    • pp.431-439
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    • 2017
  • An asymmetric half-bridge is one of the most promising topology in low-power application because of its small number of components and inherent zero-voltage switching capability. However, when it is designed taking into a hold-up time, it has large transformer offset current and small transformer turns-ratio, which severely decreases the total efficiency of s converter. In this paper, a new boost-integrated asymmetric half-bridge converter is proposed to solve these problems. The integrated boost converter compensates the hold-up time, thus facilitating optimal design in nominal state. As a result, the proposed converter can achieve high efficiency in nominal state. To verify the effectiveness of the proposed converter, an experiment is conducted using a 250-400 V input and 45 V/3.3 A output prototype.

The Determination of Diffusion and Partition Coefficients of Indoor Bottom Finishing Materials (바닥재의 확산계수 및 분배계수 산정)

  • Park, Jin-Soo;Little, John C.;Kim, Shin-Do;Yun, Joong-Seop
    • Journal of Environmental Health Sciences
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    • v.34 no.3
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    • pp.219-225
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    • 2008
  • Many building materials may contain high concentrations of volatile organic compounds (VOCs) and other hazardous pollutants(HAPs). Specifically, VOCs discharged by indoor building material may cause "new house" syndrome, atopic dermatitis etc. The diffusion coefficient and initially contained total VOC quantity were determined using microbalance experiments and small chamber tests. Interactions between volatile organic compounds (VOCs) and vinyl flooring (VF), a relatively homogenous, diffusion-controlled building material, were characterized. Rapid determination of the material/air partition coefficient (K) and the material-phase diffusion coefficient (D) for each VOC was achieved by placing thin VF slabs in a dynamic microbalance and subjecting them to controlled sorption/desorption cycles. K and D are shown to be independent of concentration for all of the VOCs and water vapor. This approach can be applied to other diffusion-controlled materials and should facilitate the prediction of their source/sink behavior using physically-based models.

Exploration of Fit Reviews and its Impact on Ratings of Rental Dresses

  • Shin, Eonyou;McKinney, Ellen
    • Fashion, Industry and Education
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    • v.15 no.2
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    • pp.1-10
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    • 2017
  • The purposes of this study were to explore (1) how fit reviews differ among height groups and (2) how overall numerical ratings differ depending on height groups and ifferent types of fit reviews. Content analysis was used to analyze systematically sampled online consumer reviews (OCRs) of formalwear dresses rented online. In part 1, 201 OCRs were analyzed to develop the coding scheme, which included three aspects of fit (physical, aesthetic, and functional), valence (negative, neutral, positive), and overall numerical rating. In part 2, 600 OCRs were coded and statistically analyzed. Differences in frequency were not found among height groups for any types of mentions (negative, neutral, and positive) in terms of the three aspects of fit in the OCRs. Differences in overall mean ratings were not found among height groups. Interestingly, valence of each aspect of fit reviews affected mean numeric ratings. This study is new in examining relationships among textual information (i.e., fit reviews), numerical information (i.e., numerical rating), and reviewer's characteristic (i.e., height). The results of this study offered practical implications for etailers and marketers that they should pay attention to the three aspects of fit reviews and monitor garments with negative fit evaluations for lower ratings. They may attempt to increase ratings by providing customers recommendations to get a better fit.

Torque Ripple Reduction of a PM Synchronous Motor for Electric Power Steering using a Low Resolution Position Sensor

  • Cho, Kwan-Yuhl;Lee, Yong-Kyun;Mok, Hyung-Soo;Kim, Hag-Wone;Jun, Byoung-Ho;Cho, Young-Hoon
    • Journal of Power Electronics
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    • v.10 no.6
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    • pp.709-716
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    • 2010
  • MDPS (motor driven power steering) systems have been widely used in vehicles due to their improved fuel efficiency and steering performance when compared to conventional hydraulic steering. However, the reduction of torque ripples and material cost are important issues. A low resolution position sensor for MDPS is one of the candidates for reducing the material costs. However, it may increases the torque ripple due to the current harmonics caused by low resolution encoder signals. In this paper, the torque ripple caused by the quantized rotor position of the low resolution encoder is analyzed. To reduce the torque ripples caused by the quantization of the encoder signals, the rotor position and the speed are estimated by measuring the frequency of the encoder signals. In addition, the compensating q-axis current is added to the current command so that the 6th order torque harmonic is attenuated. The reduction of torque ripples by applying the estimated rotor position and the compensated q-axis current is verified through experimental results.

Adjustment of Control Limits for Geometric Charts

  • Kim, Byung Jun;Lee, Jaeheon
    • Communications for Statistical Applications and Methods
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    • v.22 no.5
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    • pp.519-530
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    • 2015
  • The geometric chart has proven more effective than Shewhart p or np charts to monitor the proportion nonconforming in high-quality processes. Implementing a geometric chart commonly requires the assumption that the in-control proportion nonconforming is known or accurately estimated. However, accurate parameter estimation is very difficult and may require a larger sample size than that available in practice in high-quality process where the proportion of nonconforming items is very small. Thus, the error in the parameter estimation increases and may lead to deterioration in the performance of the control chart if a sample size is inadequate. We suggest adjusting the control limits in order to improve the performance when a sample size is insufficient to estimate the parameter. We propose a linear function for the adjustment constant, which is a function of the sample size, the number of nonconforming items in a sample, and the false alarm rate. We also compare the performance of the geometric charts without and with adjustment using the expected value of the average run length (ARL) and the standard deviation of the ARL (SDARL).

Nonlinear response of a resonant viscoelastic microbeam under an electrical actuation

  • Zamanian, M.;Khadem, S.E.;Mahmoodi, S.N.
    • Structural Engineering and Mechanics
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    • v.35 no.4
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    • pp.387-407
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    • 2010
  • In this paper, using perturbation and Galerkin method, the response of a resonant viscoelastic microbeam to an electric actuation is obtained. The microbeam is under axial load and electrical load. It is assumed that midplane is stretched, when the beam is deflected. The equation of motion is derived using the Newton's second law. The viscoelastic model is taken to be the Kelvin-Voigt model. In the first section, the static deflection is obtained using the Galerkin method. Exact linear symmetric mode shape of a straight beam and its deflection function under constant transverse load are used as admissible functions. So, an analytical expression that describes the static deflection at all points is obtained. Comparing the result with previous research show that using deflection function as admissible function decreases the computation errors and previous calculations volume. In the second section, the response of a microbeam resonator system under primary and secondary resonance excitation has been obtained by analytical multiple scale perturbation method combined with the Galerkin method. It is shown, that a small amount of viscoelastic damping has an important effect and causes to decrease the maximum amplitude of response, and to shift the resonance frequency. Also, it shown, that an increase of the DC voltage, ratio of the air gap to the microbeam thickness, tensile axial load, would increase the effect of viscoelastic damping, and an increase of the compressive axial load would decrease the effect of viscoelastic damping.

Temperature and humidity effects on behavior of grouts

  • Farzampour, Alireza
    • Advances in concrete construction
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    • v.5 no.6
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    • pp.659-669
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    • 2017
  • Grouts compared to other material sources, could be highly sensitive to cold weather conditions, especially when the compressive strength is the matter of concern. Grout as one the substantial residential building material used in retaining walls, rebar fixation, sidewalks is in need of deeper investigation, especially in extreme weather condition. In this article, compressive strength development of four different commercial grouts at three temperatures and two humidity rates are evaluated. This experiment is aimed to assess the grout strength development over time and overall compressive strength when the material is cast at low temperatures. Results represent that reducing the curing temperature about 15 degrees could result in 20% reduction in ultimate strength; however, decreasing the humidity percentage by 50% could lead to 10% reduction in ultimate strength. The maturity test results represented the effect of various temperatures and humidity rates on maturity of the grouts. Additionally, the freeze-thaw cycle's effect on the grouts is conducted to investigate the durability factor. The results show that the lower temperatures could be significantly influential on the behavior of grouts compared to lower humidity rates. It is indicated that the maturity test could not be valid and precise in harsh temperature conditions.

Balancing Fun and Learning through a User Interface: A Case Study of Wii Game

  • Kim, Si Jung;Lee, Kichol;Park, Yeonjeong
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.13 no.7
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    • pp.3638-3653
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    • 2019
  • Designing a user interface is important because the user interface determines the level of physical and mental engagement of the user resulting in their level of learning. This paper investigated how physical engagement through a different user interfaces is associated with fun and learning and presented a theoretical physical engagement model called, PEM, developed based on an empirical user study. The PEM model describes how a game user interface is associated with the level of fun and learning, particularly in playing a full body engaged game. There are many different types of games but the Wii Tennis, an embodied interactive game, was chosen as an instance of full body engaged game. A user study with 32 participant's age ranged from 21 to 40 years old revealed that there is a positive correlation between both fun and learning and the level of physical engagement through two different user interfaces. The results of the study showed that the extent of fun and learning are associated with the physical engagement of the player through an interface. As an implication from the study, the result recommend that the level of user engagement is realized by an effective user interface, and the level of physical engagement is determined by the level of authenticity bridged by the user interface.

Fast-fashion retailers - Types of online-based internationalization -

  • Lee, Jung Eun
    • The Research Journal of the Costume Culture
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    • v.27 no.1
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    • pp.33-45
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    • 2019
  • This study identified types of online retail internationalization in the fast-fashion context and proposed driving factors of retailers' choices in online-based market entry following the logic of the Uppsala model and the eclectic theory. In particular, this study proposes three types of online-based internationalization: 1) entering a host market with a physical store first, and then expanding with an online store, 2) entering a foreign market with an online store, then expanding to physical stores, and 3) entering only with an online business. In addition, this study investigated the causal factors, ownership-specific and location advantages, that influence the choice of the type of developmental process of online-based internationalization. To develop theoretical and managerial insights into the issue researched, this study employed a qualitative research design involving case studies of three European fast-fashion retailers, H&M, TOPSHOP, and ASOS. This study suggested that fast-fashion retailers that enter a host market with high ownership-specific advantages are likely to choose to enter the market with physical stores and then expand with online stores. On the other hand, when faced with uncertainties attributable to low ownership-specific or location advantages, fast-fashion retailers are likely to choose to enter with an online store first and then expand with physical stores as conditions change. Consequently, this study provides a better understanding for fast-fashion retailers who are willing to expand their businesses to foreign markets via online stores.