• Journal of Korea Entertainment Industry Association
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• v.14 no.4
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• pp.237-250
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• 2020

The purpose of this study was to investigate the relationship between the performance factors of dance performance and the intention to revisit the audience, and to investigate the structural relationship between viewing satisfaction and viewing value. For data processing, SPSS Ver. 21.0 and AMOS Ver. The program of 21.0 was used. Structural relationships were analyzed using a two-step approach, and the significance of the effects was verified using bootstrapping. In addition, a full mediating effect and a partial mediating effect were presented using the three-step regression analysis mediating effect. The results of the study are as follows. First, it was found that the viewing factors influenced the viewing satisfaction and the viewing value. Second, it was found that viewing satisfaction had an intention to revisit and influenced the viewing value. It was also found that the viewing value had an effect on the intention to revisit. Third, in the relationship between the viewing factors of the dance performance and the viewing value, it was found that the viewing satisfaction had a partial mediating effect. Fourth, it was found that the attendance factor of the dance performance was not related to the intention to revisit. However, it was found that the satisfaction of viewing and the value of viewing had a complete mediating effect in relation to the viewing factors of dance performances and the intention to revisit. Through these studies, the dance performance should overcome the inherent limitations of space-time limitations and present basic data for establishing a mid- to long-term marketing strategy that can respond quickly.

• The Journal of the Korea Contents Association
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• v.17 no.9
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• pp.510-522
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• 2017

This study aims to investigate the brand image of Korean TV news in terms of functional and symbolic attributes, to examine their interrelationships and their effect on audience' viewing intentions. A survey was conducted on 412 evening main news viewers of KBS1, SBS, and JTBC, and factor analysis and regression analysis were used. The results show that TV news brand personality was composed of three dimensions including enterprising, sincerity, and tradition. JTBC showed the highest mean value in terms of enterprising and sincerity over SBS and KBS1, and the lowest in tradition. The symbolic and functional attributes of the TV news brand image are highly correlated. Finally, the viewing intentions were determined in the order of news brand functional benefit, sincerity and enterprising personality factor.

• The Journal of the Korea Contents Association
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• v.19 no.8
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• pp.265-275
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• 2019

The purpose of this study is to validate scale of deteminants for watching Korean traditional music performances to activate the market by procuring and increasing Korean traditional music performance consumers that exhibit generally low preference in the performance market. Accordingly, FGI was conducted on seven employees and professionals in the arts and cultural sector and then open survey results were categorized into eight factors and a total of sixty-five items using the KJ method to find the viewing decision factors per consumer type of Korean traditional music performances. Afterwards, a six-factor and thirty-five items were extracted after conducting an exploratory factor analysis and confirmatory factor analysis was conducted to verify the structural appropriateness, and then the feasibility of the composition of Korean traditional music performance viewing decision factor scale was verified. Results of the analysis showed that first, for general Korean adults making decisions to view Korean traditional music performances, there was positive impact in the order of interest-creating factors, fame and talent factors, emotional and information factors, creativity factors, reasonable price factors, and social relation factors. Second, the general tendency of decision factors to view Korean traditional music performances showed relatively high levels in reasonable price factors and interest-creating factors among the Korean traditional music performance viewing decision factors, while emotional and information factors were found to be relatively low.

• The Journal of the Korea Contents Association
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• v.15 no.2
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• pp.139-150
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• 2015

This study highlighted influences which affect purchase intention of audience to viewing performance. And after grouping audience types by applying the cluster analysis to samples which are collected by survey, this study examined how purchase intentions influence audience to viewing performance by each audience type. Thus, to improve the reliability to classify audience type, the sample was selected by considering neither age group nor previous experience of viewing performance arts. Factor analysis and reliability analysis was performed to analyze the effect of purchase intention according to the type of audience. And we used AMOS program to verify using SEM(Structural Equation Modeling) how affect it was with moderating variable of audience type. Through surveying and analyzing th results, we confirmed that viewing motivation and quality of performing work have significant effect on purchase intention and significant moderating effect according to audience type. Therefore, we contribute to make suitable strategy that they figure out audience type, when performing art organizations make marketing strategy.

• Journal of Convergence for Information Technology
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• v.10 no.12
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• pp.175-182
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• 2020

This thesis is to investigate the relationship between college students' beauty YouTube viewing satisfaction and the development impact of K-beauty. University students' beauty YouTube viewing satisfaction showed more than average satisfaction in terms of reviews, makeup techniques, makeup trends, agency empathy, and entertainment motives. In order to study the relationship between beauty YouTube viewing satisfaction and K-beauty, as a result of factor analysis of the K-beauty questionnaire, it was divided into factors affecting development and development of other industries. University students' beauty YouTube viewing satisfaction was found to have a positive (+) effect on the factors affecting K-beauty development, and no relationship with other K-beauty industries. Based on these research results, we expect to use reference materials for the development of K-beauty development plans using media contents along with the development of beauty YouTube contents, and we plan to continue a more extensive research.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.38C no.10
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• pp.896-902
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• 2013

Crosstalk has been regarded as one of inherent problems in a factor disturbing optimal viewing experiences. For this reason, display developers address the crosstalk issues. However, due to various display characteristics and viewing environments it is hard to estimate the crosstalk generated in real space. This paper proposes an interactive multi-view display simulator based on augmented reality for developing mobile autostereoscopic displays. This display simulator can be used for the developers to estimate the crosstalk and find optimal viewing zone intuitively. Typical parameters for mobile phone use are applied for the estimation. The proposed simulator provides visualized crosstalk in real space for them to determine better viewing zone interactively. The proposed system is expected to help establish ergonomic guidelines for mobile multi-view autostereoscopic display developers, designers, and viewers.

• Journal of Broadcast Engineering
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• v.19 no.6
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• pp.925-933
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• 2014

This study investigates the impact of watching motives of parenting reality TV Program, (MBC), (KBS2) on user satisfaction and rewatching. Viewing motives of parenting reality TV Program are found as 'interest', 'charm of children characters', 'relief of loneliness' and 'express everyday feelings'. The result shows that there is significant difference in watching time according to the factor of 'charm of children characters'. Also 'interest' and 'expression of everyday feelings' affect viewing satisfaction of viewers. It is necessary to plan interesting reality program and arrange attractive characters to improve viewing satisfaction of TV program.

• Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
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• v.27 no.11
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• pp.14-19
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• 2013

Tunnel lighting design and operation are both regulated based on luminance in and out of Korea these days. However, domestic tunnel lighting is operated by internal lighting depending on external brightness by using an illuminometer applying the conversion factor on luminance. The purpose of tunnel lighting is to alleviate the visual shock occurring from the rapid change from external brightness to internal brightness when entering a tunnel. However, when looking at the tunnels operated based on an illuminometer, it is not a system where the driver can measure the brightness within his or her viewing angle when entering the tunnel. It is general to install and operate the illuminometer on the roof of an administrative office near the tunnel; however, this method is not structured to connect with the internal lighting by checking the brightness of the viewing scope of the driver, thus is not structured to properly apply the viewing conditions of the driver. Rather, it should be in a method for extracting the luminance value within the viewing scope of the driver pursuant to tunnel lighting standards and in connection with internal lighting. This research seeks to find the difference between operations based on luminance and operations based on intensity of Illuminance in road tunnels through field measuring, and to suggest the necessity of operating based on luminance with the resulting value.

• Journal of Broadcast Engineering
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• v.17 no.4
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• pp.572-583
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• 2012

In this study, we investigated visual fatigue in i3D system and basic factors that contribute to visual fatigue in the system. i3D is a type of glasses-free display which supports elementary manual interaction of users with the display. In Experiment 1, we performed open-ended survey of visual fatigue and collected responses from observers which then were used as survey questions for visual fatigue. The questions were validated by factor analysis from which we derived fatigue measurement scale. In Experiment 2, we measured visual fatigue in various conditions using survey questions obtained from Experiment 1. Using manual interaction (present/absent), viewing distance(1/2/4m), and viewing orientation($0/28/56^{\circ}$) as three factors in within-subject design, we measured visual fatigue in each condition. The results indicated that visual fatigue deceases with farther viewing distance, but viewing orientation and manual interaction does not influence visual fatigue. Although fatigue unexpectedly decreased in an extreme viewing condition (e.g., distance 1m, orientation $56^{\circ}$), the results were obtained because of technical limitation of glasses-free 3D display. General discussion provides discussion on limits of the current study and suggestions for future research.

• Science of Emotion and Sensibility
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• v.12 no.2
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• pp.169-180
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• 2009

The present study have investigated the effect of the characteristics of stereoscopic images and viewing environment on visual fatigue. We manipulated the speed of stereo images with motion-in-depth and viewing distance, which were used as representative variables of the characteristics of stereo image and viewing environment, respectively. Visual fatigue was evaluated with use of a subjective questionnaire which is consisting of 5 different and independent factors: "Eye pain", "Visual stress," "Nauseousness", "Body stiffness", and "Blurriness". In general, when viewing time increased from 10 minutes to 20 and 40 minutes, observers felt severe visual fatigue. Among other factors, only the factor score of "Nauseousness" was significantly increased as the speed of object moving in depth became faster. When viewing distance was increased, the score of "Blurriness" was decreased. These results suggest that different kind of the visual fatigue might be induced depending on characteristics of the stereo images and viewing environment.