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http://dx.doi.org/10.5909/JBE.2014.19.6.925

The Impact of Watching Motives of Parenting Reality TV Program on User Satisfaction and Rewatching  

Kim, Dong-Woo (seoul National University of Science and Technology, Graduate School of Public Policy and Information Technology)
Lee, Yeong-Ju (Seoul National University of Science and Technology, Graduate School of Public Policy and Information Technology)
Publication Information
Journal of Broadcast Engineering / v.19, no.6, 2014 , pp. 925-933 More about this Journal
Abstract
This study investigates the impact of watching motives of parenting reality TV Program, (MBC), (KBS2) on user satisfaction and rewatching. Viewing motives of parenting reality TV Program are found as 'interest', 'charm of children characters', 'relief of loneliness' and 'express everyday feelings'. The result shows that there is significant difference in watching time according to the factor of 'charm of children characters'. Also 'interest' and 'expression of everyday feelings' affect viewing satisfaction of viewers. It is necessary to plan interesting reality program and arrange attractive characters to improve viewing satisfaction of TV program.
Keywords
watching motives; parenting reality TV program; viewing satisfaction; viewing rewatching;
Citations & Related Records
Times Cited By KSCI : 3  (Citation Analysis)
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