• 정보처리학회논문지D
• /
• 제15D권3호
• /
• pp.337-346
• /
• 2008

오늘날 많은 기업들이 비즈니스 프로세스 관리의 개념을 도입하여 비즈니스 프로세스를 효율화하려고 노력하는 동시에, 기업의 공익성을 알리고, 이미지를 향상시키며, 경쟁력을 높이기 위하여 기업의 비즈니스가치를 추구하며 기업을 운영한다. 비즈니스 가치 달성을 증진시키기 위해서는, 가치창출을 위한 기업의 기본 활동이 비즈니스 프로세스에 담겨 있어야 함은 물론, 가치 달성도를 측정하는 능력과 측정 결과를 프로세스 개선에 반영하는 방법이 비즈니스 프로세스에 내재되어야 한다. 본 연구에서는 비즈니스프로세스에서의 가치달성도의 측정방법을 제시하고, 이를 위하여 비즈니스프로세스 설계에 포함되어야 하는 가치 달성도 측정 요소들을 제시한다. 또한, 예제를 통하여, 제안된 가치 측정체계의 효용성을 보여준다.

• Asia Marketing Journal
• /
• 제16권1호
• /
• pp.169-193
• /
• 2014

The earlier studies have verified that brand values have significant impact on financial values such as stock return and stock price to justify marketing costs for brand building. Except for Mizik and Jacobson (2008), however, little research has addressed what kinds of brand components composing brand values have a significant relationship with financial values. As a follow-up research of Mizik and Jacobson (2008), this research focuses on what kinds of relationships exist between the unanticipated change of each brand asset component and stock return, one of the financial values. The authors selected six brand asset components from the Korea-Brand Power Index(K-BPI) data in which 'Top of Mind,' 'Unaided Awareness,' and 'Aided Awareness' are brand awareness measures and 'Image,' 'Purchase Intention,' and 'Preference' are brand loyalty measures. Out of those six brand components, they found that unanticipated changes of 'Top of Mind,' 'Unaided Awareness,' 'Image,' and 'Preference' have significantly positive effect on unexpected stock return change. Therefore, they conclude that these four brand asset components provide incremental information in explaining unanticipated stock return.

• 지식경영연구
• /
• 제22권1호
• /
• pp.105-120
• /
• 2021

최근 정보기술의 발달과 함께 부동산 시장에도 급속한 변화가 일어나고 있다. 프롭테크는 인공지능, 센싱기술, 빅데이터 등 다양한 정보기술의 적용으로 촉진되는 부동산 거래혁신으로 정의된다. 본 연구의 목적은 프롭테크 비즈니스에서 어떤 가치가 창출되고 공유되는지에 대한 이해를 바탕으로 조직의 전략 및 비즈니스개발에 도움을 주는 프롭테크 비즈니스 가치창출 프레임워크를 제시하는 것이다. 연구의 결과에서는 인지된 가치 활동을 바탕으로 프롭테크 비즈니스 분류 매트릭스를 구분하고 이 매트릭스를 중심으로 프롭테크 비즈니스의 주요 가치를 무형화, 관계화, 고도화가치로 도출하고, 프롭테크 비즈니스 유형별로 이들 가치가 구현되는 사례를 제시하였다.

• The Journal of Asian Finance, Economics and Business
• /
• 제7권12호
• /
• pp.773-782
• /
• 2020

The research objectives are to study the implementation of Islamic Corporate Social Responsibility (i-CSR) values in BMT UGT Sidogiri, an Islamic microfinance institution in Indonesia based on Islamic boarding school or pesantren. This research employed a post-positivist paradigm. Data observation was performed by conducting an in-depth interview with several informants. The data analysis utilized an interactive model technique. The research results showed that i-CSR was successfully implemented in the Islamic microfinance institution based on Islamic boarding school due to the mutual passion (convergence) with conventional CSR typologies. The convergence is in two ways, firstly managerial behavior that focuses on protecting company stakeholders, second, creating sustainable corporate values through effective and efficient business activities. The orientation is the creation of a social role based on justice and sustainable development. The convergence is mainly in the dimensions of economic, legal, ethical and philanthropic responsibilities. The Islamic values have enriched the implementation of i-CSR as the form of practicing the teachings of Islam and evidence of human servitude to God so that the behaviors become worthy of worship. The implementation of i-CSR focused on the Islamic teachings. Compliance to Islamic jurisprudence and apply it in business activities became a divergent element of conventional CSR concept.

• 패션비즈니스
• /
• 제19권5호
• /
• pp.157-174
• /
• 2015

This research intends to observe the effects of social capital regarding fashion social enterprises on the community sense of participating consumers, and verify the relationship of the effects that such social capital and community sense have on sustainability formation variable(shared values, suitability of values, behavioral flow, cognitive belief and long-term relationship orientation) of social enterprises. For such analysis, a sample of 400 consumers with experience of purchasing products of fashion social enterprises more than once was utilized, and path analysis was conducted utilizing AMOS 20.0. As a result of this research, first, information sharing, social participation among the characteristic factors of social enterprises' social capital had a meaningful impact on shared values, and self-pursuit and significance meaningfully affected the suitability of values. Second, mutual influence, sense of belonging, satisfaction of needs and emotional bond among the characteristic factors of community sense between social enterprises and consumers meaningfully affected shared values, whereas mutual influence, sense of belonging and emotional bond substantially influenced suitability of values. Third, shared values and suitability of values affected the relationship between behavioral flow and cognitive trust, and behavioral flow and cognitive trust both had meaningful impact on long-term relationship orientation.

• 유통과학연구
• /
• 제19권1호
• /
• pp.37-47
• /
• 2021

Purpose: This study aims to review existing research on the definition, conceptualization, and measurement of relationship values to guide future research. This study specifically measures the relationship value between principals and retailers, which is still not widely discussed in previous research. Besides, to broaden our knowledge of the value-based determinants of competitive advantage, satisfaction, and retailer loyalty in business-to-business relationships. Research design, data, and methodology: This research assessed three alternative models of the relationship value construct's dimension structure and then tested for reliability, validity, and confirmatory factor analysis. The research sample is 185 retailers-data analysis using Structural Equation Modeling (SEM). Results: The results showed that product-based values and relationship-based values positively influenced competitive customer advantage, satisfaction, and loyalty. Conclusions: Relationship value construct can be measured and consist of five dimensions: product quality, delivery performance, customer orientation, service support, and personal interaction. They are key factors that maintain the relationship between principal and retailers. This study indicates that principals must invest more time and effort in building valuable relationships with their retailers. Finally, the value of relationships is a determinant of retailer performance: satisfaction and loyalty.

• 한국컴퓨터정보학회논문지
• /
• 제24권4호
• /
• pp.35-43
• /
• 2019

The purposes of this study is to derive the influence factors of Virtual Reality(VR) technologies acceptance based on the study of unified theory of acceptance and use of technology and value-based acceptance model to test the use and acceptance of VR devices. The survey methods were used for this study, and the data from a total of 400 consumers were used for the analysis. And the structural equation model was used to analyze the data. The results of the study are as follows: First, benefit components perceived enjoyment(EN) and sacrifice components personal innovative(PI) of VR devices were positively related to perceived values and use intention of VR devices, although the benefit components performance expectancy(PE) was positively related to perceived values(PV) but was not positively related to the use intention of VR devices. Second, sacrifice components perceived cost(PC) and anxiety(ANX) of VR devices were negatively related to perceived value(PV), but were not negatively related to the use intention of VR devices. Third, perceived values was not obvious related to the use intention(UI) of VR devices. The results of this study contribute to the literature as a new attempt to examining the effect on consumer use intention in VR technology areas.

• 기술경영경제학회:학술대회논문집
• /
• 기술경영경제학회 2005년도 27회 하계학술발표회 논문집
• /
• pp.5-23
• /
• 2005

Since the emergence of the Internet, electronic business (e-business) has become one of the most widely investigated issues. E-business is considered to have the potential of generating considerable new values and the capability to transform the rules of competition in unprecedented ways. This study aim to suggest a approach for new business idea creation. This is based on the analysis and manipulation of business method patents. For this end, our research is performed in the following ways. First, business keywords are extracted from business method patents. Second, business model framework which is used to structuralize the business is suggested based on the literature survey. Third, the business keywords are classified into the business model framework. Forth, existing business model is expressed based on the suggested framework. Finally, new business idea is created from the existing business model by adding, subtracting, or substituting the business keywords.

• 패션비즈니스
• /
• 제16권6호
• /
• pp.109-126
• /
• 2012

The purpose of this study was to examine the effect of price-attitude toward apparel products on shopping values and consumption behavior. The study was carried out in Deagu and Kyungbook area. Applying the convenience sampling, total 326 questionnaire were collected from university students who were randomly selected as participants. This study used frequency, factor analysis, reliability analysis, regression analysis, and t-test for data analysis. The finding are as follows. Price-attitude toward apparel products was categorized into information leading, price dignity, price discount, list price orientation, quality value and using coupons. Shopping tendency factors were found as pursuit of pleasure, pursuit of sociality, and pursuit of economic feasibility. Consumption behavior factors were categorized into impulsive buying, ostentatious consumption, utilization of internet information, possession of material and brand trust. Price-attitude toward apparel products had a significant effect on shopping values and consumption behavior. University students seemed to consider the value of money to be very important as well as economic feasibility. They utilized information from the internet to buy products with good quality and showed high usage level of coupons. And, university students who buy at a least price tried to show dignity with expensive brand products and they consider those brands express self-confidence.

• 벤처창업연구
• /
• 제3권3호
• /
• pp.67-88
• /
• 2008

Innovation has become a key distinct feature of modern industrial society. It is generally recognized that new knowledge and technology are one of the most important sources of innovation. However, because of their limited resources, firms can not pursue all the promising new knowledge and technology that have possibilities to be developed into critical innovation. In this article, using the stakeholder theory, we try to establish a new conceptual model that can be used for understanding knowledge creation and innovation in society. In a society, there exist diverse socio-economic groups that have conflicting values and interests. Our stakeholder theory perspective on innovation claims that innovation can occur only when new solutions can satisfy their idiosyncratic stakeholder' values and interests better than current existing solutions. From the viewpoint of stakeholder innovation theory, there could be three different types of innovation: value improvement innovation, non-traditional value Innovation, and innovation for non-traditional stakeholder.