• Title/Summary/Keyword: Value-based adoption model

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Moderating Effects of Personal Innovativeness on the Relationship between Perceived Usefulness, Subjective Norm and Intention to Use Mobile Internet (인지된 유용성과 주관적 규범이 모바일인터넷 사용 의도에 미치는 영향에 있어 개인 혁신성향의 조절효과에 대한 연구)

  • Shin, Hyun-Sik
    • The Journal of Information Systems
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    • v.19 no.3
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    • pp.209-236
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    • 2010
  • Recently, utilization of mobile Internet services is rapidly increasing. To properly accelerate the vitalization of mobile Internet usage, we have to know exactly about the factors affecting potential users' value recognition and intention to use. Technology acceptance model (TAM) is one of the most powerful reference framework for the individual user's adoption of IT innovations. This research borrowed core concept of TAM, and tried to explain users' intention to use mobile Internet by understanding the direct and indirect effects of subjective norm and perceived usefulness. To increase the explanatory power of the model, this paper introduced personal innovativeness as a key moderator variable. The research findings include; i) subjective norm has strong positive influence on perceived usefulness and intention to use, ii) perceived usefulness has positive influence on intention to use, iii) the influence of subject norm is greater than that of perceived usefulness, iv) positive influence of subjective norm on the perceived usefulness and intention to use are significantly stronger in the case of low personal innovativeness sub-group than the case of high personal innovativeness sub-group, and v) high personal innovativeness sub-group have shown strongly positive influence of perceived usefulness on the intention to use while there is no such significant relationship in the case of low personal innovativeness sub-group. Based on these findings, this paper proposed several guidelines to increase the adoption and the usage of mobile Internet; i) word-of-mouth is extremely important, ii) to form a good word-of-mouth, it will be very important to make early adopters and heavy users have positive direct experiences of using mobile Internet.

An empirical study on the influencing factors of learning through knowledge sharing live streaming - Based on live streaming platform in China (지식 공유 라방 학습 영향요인에 대한 실증 연구 - 중국 라이브 방송 플랫폼을 기반으로 하여)

  • Liu, Yi;Pan, Young-Hwan
    • Journal of the Korea Convergence Society
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    • v.12 no.12
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    • pp.197-211
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    • 2021
  • The emergence of knowledge-sharing live streamers provides more diversified content to the live streaming platform. Analysis of the factors affecting the intention to use knowledge sharing live streaming users can allow the live streaming platform to understand better the adoption characteristics of users who follow this type of content. Help platform operators provide better services and help live streaming platforms innovate. Based on the TAM model, this research uses questionnaire surveys and structural equation models to construct a conceptual model of the influencing factors of users' intentions in the knowledge sharing live streaming and conduct an empirical analysis on the influencing factor models. The results of data analysis show that a significant influence of users' attitudes of knowledge sharing live streaming is perceived usefulness, followed by flow experience; perceived value has a positive impact on users' attitudes and intention to use, and the positive influence of users attitude significantly affect the user's intention.

Assessment of Legal Instruments and Applicability to the Use of Electronic Bills of Lading

  • Lee, Un-Ho
    • Journal of Korea Trade
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    • v.24 no.2
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    • pp.31-52
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    • 2020
  • Purpose - This study mainly investigates two potential legal regimes expected to govern the use of electronic bills of lading: the Rotterdam Rules (2009) and the UNCITRAL Model Law on Electronic Transferable Records (2017). Widespread use of electronic bills of lading has been unsuccessful partly due to the absence of a uniform legal regime and protracted uncertainties. This paper aims to carry out an assessment of the possibilities where either of two potential legal regimes could provide certainty to the effect and validity of the use of electronic bills of lading, and contribute to the facilitation of electronically transferring the rights to goods carried by sea. Design/methodology - This paper first introduces two legal instruments and the relevance to electronic bills of lading. Since neither of these legal instruments has yet entered into force, the following section looks into the ratification or enactment possibilities based on a literature review and track records of the past legal regimes of the same kind. Assessment of the different adoption possibilities further requires comparative work of the two legal instruments, which will be based on an analysis of relevant provisions and a literature review. The literature review on the Rotterdam Rules delves into various studies and data produced since the UNCITRAL's adoption in 2009. The literature review on the UNCITRAL Model Law on Electronic Transferable Records heavily relies on UNCITRAL working group documents from 2011 to 2017 together with the final explanatory note. Findings - The main findings can be summarized as follows. Application of the Rotterdam Rules would negate the role of the UNCITRAL Model Law on Electronic Transferable Records assisting in the implementation of the Rotterdam Rules due to some conflicting issues. Enactment of the UNCITRAL Model Law alone can sufficiently provide a higher level of certainty in the use and effect of electronic bills of lading so long as lawmakers and parties are aware of some issues with the application. What concerns potential users most is the extension of the status quo, where neither of the legal instruments have any effect. It is necessary to take a number of alternatives into consideration, such as promotion of standard clauses and confirmation by a court ruling. Originality/value - Existing studies focus either on the Rotterdam Rules or on the UNCITRAL Model Law, but not both. Not many papers have yet dealt with the Model Law, which was adopted by UNCITRAL only 2 years ago, particularly in the context of a potential legal regime for electronic bills of lading. This paper attempts to introduce the differences between the two legal instruments in regulating the use of electronic bills of lading while providing an assessment of the various possibilities for which parties involved in international trade can be better prepared for the changing legal environment.

Economic Analysis for Packaged Software Adoption : Considering the Number of Concurrent Users (동시 사용자수를 고려한 패키지 소프트웨어 구매에 관한 경제성 분석)

  • Yoon, Ho-Jung;Ahn, Jae-Kyoung
    • Journal of Information Technology Services
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    • v.10 no.4
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    • pp.119-131
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    • 2011
  • When your company buys packaged software, the company needs to determine how many software licenses must be purchased. If the quantity is too small, it will be not enough for the users to access the programs at anytime within the company. Conversely, if the quantity is too large, they will waste a lot of money. In this paper, we surveyed several number of researchers of K institute and derived the using pattern of a specific packaged software. We estimated a proper number of packaged software licenses by Erlang Loss Function, the Engset Model, and simulation model. With the results of the three methodologies, we were able to empirically verify economic benefits of packaged software purchase by comparing NPV (Net Present Value) between user licenses and network licenses. Consequently, TCO of user licenses is much higher than that of network licenses. We had probabilistically calculated proper number of licenses based on the using pattern of users. Hence, this paper will be useful for decision makers who are going to determine package software's type and quantity from an economic perspective.

IoT Makes Life Simpler: How to Improve the Chinese Consumer's Intention to Use of LG HomNet Smart Home

  • Xiangdong Shen;Xi Chen;Yuting Jiang;Haixin Ji
    • Journal of Korea Trade
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    • v.26 no.8
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    • pp.1-20
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    • 2022
  • Purpose - The paper aims to develop the theory of TAM and perceived risk through a more comprehensive and rigorous understanding of the influencing factors of the consumer's adoption of LG HomNet smart home from the perspective of trade-offs. Design/methodology - Based on the TAM and perceived risk theory, combined with the individual characteristics of consumers in the context of information technology as the external factors of the technology acceptance model, this paper constructs a theoretical model of the factors affecting the use intention of the consumer. It was empirically tested by using SEM, and survey data was collected from 458 respondents. Findings - The research results show that 9 hypotheses of the research model are supported and have reliable prediction accuracy. Consumers' perceived interest, perceived connectivity and perceived controllability have a significant positive impact on their intention to use. In addition, this paper also confirmed the mediating effect of perceived usefulness and perceived ease of use. Originality/value - Consumers are very concerned about gains and losses. Low-level performance risks, security risks, and financial risks will drive the consumer to have a stronger intention to use, and financial risks have the strongest impact. This research provides a useful implication and guidance for smart home equipment manufacturers and service providers in product and service innovation and marketing and promotion strategies.

Evaluation of Road Asset Value using Alternative Depreciation methods : Focusing on National Highway No.1 (대체적 감가상각기법을 활용한 도로자산의 가치 평가 : 국도 1호선을 중심으로)

  • Do, Myungsik;Park, Sunghwan;Choi, Seunghyun
    • International Journal of Highway Engineering
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    • v.19 no.3
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    • pp.19-30
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    • 2017
  • PURPOSES : This study proposes the road asset valuation approach using alternative depreciation methods. It has become necessary to have asset management system according to the adoption of accrual basis accounting for governmental financial reporting and the amendment of the road act. Therefore, it is very important to analyze the effect of depreciation methods on road asset value as a basic research for road asset management system. METHODS : The Ministry of Strategy and Finance (MOSF) has mainly performed road asset valuation based on Write down Replacement Cost and Straight Line depreciation method. This study suggests some appropriate asset valuation methods for road assets through case analysis using three depreciation methods: Consumption-based depreciation method, Condition-based depreciation method, and Straight Line depreciation method. A road asset valuation data of national highway route 1 (year 2014) is used to analyze the effect of three depreciation methods on the road asset value. Road assets include land and structures (pavement, bridge, and tunnel). This study mainly focuses on structures such as bridges and tunnels, because according to governmental accounting standards, land and road pavement assets do not depreciate. RESULTS : The main results of this study are as follows. Firstly, overall asset value of national highway route 1 was estimated at 6.97 trillion KRW when MOSF's method (straight-line depreciation method) is applied. Secondly, asset value was estimated at 4.85 trillion KRW on application of consumption-based depreciation method. Thirdly, asset value was estimated at 4.37 trillion KRW when condition-based depreciation method is applied. Therefore, either consumption-based or condition-based depreciation methods would be more appropriate than straight-line depreciation method if we can use the condition data of road assets including land that are available in real time. CONCLUSIONS : Since road assets such as pavements, bridges, and tunnels have various patterns of deterioration and condition monitoring period, it is necessary to consider a specific valuation method according to the condition of each road asset. Firstly, even though road pavements do not depreciate, asset valuation through condition-based depreciation method would be more appropriate when requirements for application of non-depreciation approach are not satisfied. Since bridge and tunnel facilities show various patterns of deterioration and condition monitoring period by type and condition level, consumption-based depreciation method based on deterioration model would be appropriate. Therefore, it is necessary to have a reasonable asset management system to apply condition-based depreciation method and a periodic condition investigation to manage road assets well.

A Study of Factors Affecting the Adoption of Cloud Computing (기업의 Cloud Computing 서비스 도입의도에 영향을 미치는 Cloud Computing 특성 요인에 관한 연구)

  • Kim, Dong-Ho;Lee, Jung-Hoon;Park, Yang-Pyo
    • The Journal of Society for e-Business Studies
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    • v.17 no.1
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    • pp.111-136
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    • 2012
  • The global recession has made it more difficult for companies to invest in IT, and they are increasingly aware of the environmental costs of so doing. In these circumstances, cloud computing has emerged as a new paradigm in the business IT sector. Governments, institutes and companies around the world, as well as specifically in Korea since 2009, have turned to this model of providing IT resources. This study is concerned to identify those characteristics of cloud computing that affect its introduction on a company's part; it offers a theoretical framework describing cloud services and seeks to establish causal linkages between antecedent factors and a company's introduction and application of this form of IT provision. The features of cloud computing in particular contexts that the study selected for analysis were its scalability, speed, security, potential compatibility with existing services, efficiency, economic feasibility, dependency and credibility. The study thus related these to whether or not cloud computing was adopted, verifying adjustment effects for cloud services. On the basis of a survey of enterprise IT decision-makers, it emerged through a statistical analysis of correlations that cloud computing's efficiency, economic feasibility and credibility had an effect on its introduction. This study's results should be of use to vendors and potential purchasers of cloud computing services. It is one of the first pieces of research on cloud computing from the customer perspective, based on the perceived characteristics of cloud services as they are seen and valued by users.

A Model-based Performance Study of the EPCglobal Network (모델 기반 EPCglobal 네트워크의 성능 분석)

  • Kang, Yong-Shin;Son, Kyung-Won;Lee, Yong-Han;Rhee, Jong-Tae
    • IE interfaces
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    • v.24 no.2
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    • pp.139-150
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    • 2011
  • The EPCglobal Network is a computer network used to share product data among trading partners. It provides the supply chain with improved visibility and traceability by using Electronic Product Code (EPC), which is stored on an RFID tag. Although this network model is widely accepted as a global standard and the growth of EPCglobal-subscriber base is considerable, the EPC technology adoption process is still in its infancy. This is because some of the critical issues on this model still remain to be verified such as scalability, data management, security, privacy and the economic value of data sharing. In this paper, we focus on scalability issue among the challenges to overcome and we regard performance of the EPCglobal Network only as a track and trace query-processing cost in the network. We developed performance models consisting of three elements of the EPCglobal Network : Discovery Services (DS), EPC Information Services (EPCIS), Object Naming Services (ONS). Then we abstracted out the track and trace query execution model to evaluate performance of the overall EPCglobal Network. Finally using the proposed models, we carried out simulation analysis based on an RFID-based inbound logistics process of automobile parts. This work is an important step towards the EPC technology diffusion and provides guidelines for businesses looking to buy or build the EPCglobal Network-based systems.

Estimation of frost durability of recycled aggregate concrete by hybridized Random Forests algorithms

  • Rui Liang;Behzad Bayrami
    • Steel and Composite Structures
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    • v.49 no.1
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    • pp.91-107
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    • 2023
  • An effective approach to promoting sustainability within the construction industry is the use of recycled aggregate concrete (RAC) as a substitute for natural aggregates. Ensuring the frost resilience of RAC technologies is crucial to facilitate their adoption in regions characterized by cold temperatures. The main aim of this study was to use the Random Forests (RF) approach to forecast the frost durability of RAC in cold locations, with a focus on the durability factor (DF) value. Herein, three optimization algorithms named Sine-cosine optimization algorithm (SCA), Black widow optimization algorithm (BWOA), and Equilibrium optimizer (EO) were considered for determing optimal values of RF hyperparameters. The findings show that all developed systems faithfully represented the DF, with an R2 for the train and test data phases of better than 0.9539 and 0.9777, respectively. In two assessment and learning stages, EO - RF is found to be superior than BWOA - RF and SCA - RF. The outperformed model's performance (EO - RF) was superior to that of ANN (from literature) by raising the values of R2 and reducing the RMSE values. Considering the justifications, as well as the comparisons from metrics and Taylor diagram's findings, it could be found out that, although other RF models were equally reliable in predicting the the frost durability of RAC based on the durability factor (DF) value in cold climates, the developed EO - RF strategy excelled them all.

Projecting Climate Change Impact on the Potential Distribution of Endemic Plants (Megaleranthis saniculifolia) in Korea (기후변화에 따른 우리나라 특산식물의 잠재적 분포적지 변화 예측 - 모데미풀을 중심으로 -)

  • Lee, Sang-Hyuk;Jung, Huicheul;Choi, Jaeyong
    • Journal of the Korean Society of Environmental Restoration Technology
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    • v.15 no.3
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    • pp.75-84
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    • 2012
  • The importance of the genetic value of native plants has been raised recently after the adoption of Nagoya Protocol. In this stream, this research focused on the future distribution of Megaleranthis saniculifolia which has been evolved and adapted to Korean natural environment and classified as an endemic endangered species by IUCN. The distribution of the species in future are projected based on 'present potential distribution area' by adopting SRES (Special Report on Emission Scenarios) A1B climate change scenario using 6 types of GCM (General Circulation Model). The major results of the research are as follows : habitats of Megaleranthis saniculifolia. (1) will be reduced by 44% nation wide; (2) in Chungcheongngnam Do and Jeollanam Do will be the most affected; and (3) in high altitude in Chungcheongbuk Do, Gyunggi Do and Gangwon Do will be relatively less affected.