• Title/Summary/Keyword: Value-added promotion

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A Study on Promotion of Value Added Logistics(VAL) Activities of Lumber Hinterland in Incheon Northport (인천북항 목재배후단지 부가가치물류 활성화방안)

  • Chung, Tae-Won;Han, Jong-Khill
    • Journal of Navigation and Port Research
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    • v.35 no.10
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    • pp.847-853
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    • 2011
  • The purpose of this study is to develope a series of business models for promotion of value added logistics activities of lumber hinterland in Incheon Northport. A set of policies to create value added developed are an import market diversification model using Incheon Northport, a model by building integration processing center by pallet facility, a model by joint logistics center, an export-oriented Pre-cut material development model and an export processing value added model.

The Effect of Value-added Promotion and Retailer Uncertainty on Customers' Perceived Value of the Product (부가가치 제공 유형별 판매촉진과 유통업체 불확실성이 제품 가치 평가에 미치는 영향 - 사은품(Freebie) 제공 판매촉진을 중심으로 -)

  • Kim, Hyang-Mi;Lee, So-Young;Kim, Jae-Wook
    • Journal of Distribution Research
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    • v.16 no.1
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    • pp.117-140
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    • 2011
  • The sales promotion strategy can be classified into two categories: cost-down and value-added promotions. Although many studies have been performed on sales promotion in the past, little attention has been given on cost-down promotion, and in particular on its strategy. Also there has been a renewed interest on value-added promotion strategy as means of attracting more customers and delivering value by providing a greater benefit. This study examines the effect of value-added promotion on the evaluation of promotional products. The topic is important because the value-added promotions are not always perceived as a benefit by consumers and they depend on the situational factors. We postulate three hypotheses on the basis of related literature. We conduct two studies: one employing experiment (study 1) and the other, quasi-experiment (study 2) to investigate the effect of two situational factors, namely the promotional package type and retailer uncertainty on the valuation of promotional products. Study 1 employs 2 promotional package types (bundled with freebie type vs. one-plus-one type) by 3 evaluation targets (overall package, a focal product and freebie) in experimental design. Also it is found that consumers devaluate the promotional product when the level of retailer uncertainty is high (t=-4.70, p=.000) as shown in Table 2. As depicted in Figure 2, the interaction effect of retailer uncertainty and package types on the evaluation of promotional product as a whole does not appear to be significant. However, when the level of retailer uncertainty is high, the focal product suffers from lower valuation if it is included in a bundle with freebie type package. The purpose of Study 2 is to cross-check the results of Study 1. The results of Study 2 also show that the consumers devaluate the promotional products as a whole when the level of retailer uncertainty is high. Furthermore, Study2 examines the consumers' willingness to purchase. The willingness to purchase of 2 different consumer groups divided by their reservation prices before and after exposure to a promotional stimuli shows no significant differences(t=1.911, p=.057). The results suggest that the consumers' reservation prices before the exposure to the promotion can be a reference prices of their's. But after the promotional events, the promotional price would become their reference prices. Furthermore, when the level of retailer uncertainty is high, consumers devaluate the promotional product as a whole. Because the promotional offerings activate the persuasion knowledge of consumers and make them incorporate negative inference about the firm's motives into their valuation and consequently, consumers tend to hesitate to purchase.

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A Study on Promotion of Value Added Logistics(VAL) Activities between Korea and China (한.중간 부가가치물류 활성화방안에 관한 연구 - 산동성을 중심으로 -)

  • Lee, Jung-Min;Lee, Choong-Bae
    • Journal of Korea Port Economic Association
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    • v.25 no.3
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    • pp.385-406
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    • 2009
  • The volume of trade between Korea and China has been growing significantly year by year since the diplomatic relations have been established in 1992. The economic and logistics cooperation between the two countries is crucial not only for the development of their economic relations but for promotion of value-added logistics. However there are still huge and serious impediments to logistics network and management between the two countries including bottlenecks in transport and customs procedures. The purpose of this study is to investigate how to promote value added logistics activities between Korea and Shandong Province of China. It is suggested the ways to increase VAL activities such as enhanced division of international labour within industries, provision of comprehensive logistics service and establishment of strategy for supply chain management between the two countries.

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The Value-Added Brokerage Concept for Steering the CBSD Environments (CBSD 활성화를 위한 확장된 부가가치 중개 개념)

  • Sim, U-Gon;Baek, In-Seop;Lee, Jeong-Tae;Ryu, Gi-Yeol
    • The KIPS Transactions:PartD
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    • v.8D no.6
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    • pp.681-690
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    • 2001
  • In this paper, we propose a steering concept that considers overall aspects in the CBSD (Component-Based Software Development) environments. While many researches which are concentrated on using components, market promotion and component development itself seem to be insufficient. To overcome this problem, we introduce a brokerage concept called“Value-Added Brokerage Concept”that provides the following three services:1) domain architecture-based component promotion, 2) intelligent component search, and 3) white-box service. Domain architecture-based component promotion facilitates balancing component production and promoting architecture-level large scale reuse. Intelligent component search enables to overcome the long time search and selection problem. Finally, white-box service is for solving maintenance problems, which is one of the most critical problem in the CBSD environments. Especially, we expect this proposed concept would be well adapted to our national environments.

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A Study of an Application Scheme for Smart Meter and Value Added Services Based on Korean Environment (한국형 스마트 전력량계 부가서비스 적용방안 연구)

  • Kim, Seok-Gon;Lee, Han-Byul;Lee, Young-Joo;Choi, Yong-Sung
    • The Transactions of the Korean Institute of Electrical Engineers P
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    • v.59 no.1
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    • pp.106-111
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    • 2010
  • Electronic watt hour meters(WHM) for high pressure running in domestic were installed to the digital type meter and ones for low pressure are expected to complete within several years. Domestic power metering technology is being beyond a simple framework with an electronic type and is rapidly evolving to intelligent smart metering systems in conjunction with promotion of a national smart grid project. Major policy outlook of the world's major power company regarding Intelligent metering is the application of the fare structure diversification and is the improvement of level of service to customers. In addition, electric power companies should focus on the cost reduction and the improvement of management efficiency through an efficient operation of distribution facility. In this paper, we are about to make an observation of the additional services technology development trend of the overseas smart meter and to have a view of value-added services(VAS) system of smart meter suitable for the domestic environment based on the technology development of VAS utilizing electronic watt hour meter performed by recent research projects.

A Survey on the Shipping and Port Logistics Industry in Busan, and Establishment of Its e-Logistics Infrastructure (부산지역 해운.항만업체 총조사와 e-Logistics 인프라 구축에 관한 연구)

  • 노흥승;이재원
    • Journal of Korea Port Economic Association
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    • v.17 no.2
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    • pp.167-182
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    • 2001
  • The government of Busan Metropolitan City conducted the "Survey on Shipping and Port Logistics Companies in Busan" between May and December, 2000. This was the first comprehensive survey of Busan Port conducted from the perspective of regional & industrial economics. The objective of the survey was to find out the level of influence of the shipping and port logistics industry on the regional economy of Busan, and to obtain base data for use in establishing an actual promotion program. The survey acquired information about human and physical resources, management conditions and consciousness of the industry, In addition, the study analyzed the survey data. The results of the analysis showed a method of creating added value in support of the marketing activities of the companies, and indicated methods of achieving systematic and sustainable promotion. The government of Busan City shall develop an e-Logistics infrastructure which can deliver a synopsis and intelligent information to people and companies in the industry by the end of this year. The information system would be of great help for people who may not be familiar with Busan's port and shipping industry, particularly international shipping companies. This will result in an Increase of trade and exchange in the shipping and port logistics industry, resulting in the generation of increased added value within the near future.

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A Study on the Business Model for Value Added Petroleum Logistics in Northeast Asia (동북아 부가가치 석유물류 비즈니스 모델에 관한 연구)

  • Park Ji Woong;Lee Choong Bae
    • Journal of Korea Port Economic Association
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    • v.39 no.1
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    • pp.149-172
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    • 2023
  • In the Northeast Asian region, including Korea, China, and Japan, with rapid economic growth since the 1990s, intra-regional oil logistics has been increasing. Under such external circumstances, Korea has been pursuing a policy to become a Northeast Asian petroleum logistics hub since the mid-2000s. In order to become a Northeast Asian logistics hub, it is important to establish and promote a business model to promote the value-added oil logistics business. This study aims to propose policies and practical implications for increasing petroleum logistics by analyzing Korea's petroleum logistics business model in Northeast Asia. The results of case analysis through interviews with 23 tank terminal companies are as follows. First, most of the oil storage tank terminal companies interviewed are conducting value-added petroleum logistics such as blending, breaking bulk, and consolidation etc. Second, value-added petroleum logistics is caused by an imbalance in supply and demand among neighboring countries in Northeast Asia. In particular, there is a high demand for breaking bulk and blending connecting Japan, Oceania, the United States, and South America. Third, it is necessary to promote the promotion of value-added logistics by improving infrastructure, institutions, and regulations in response to the demand for value-added petroleum logistics, which will greatly contribute to Korea's policy for being Northeast Asian oil hub.

Mid-long Strategy for Dies and Molds Industry in Korea (금형산업의 중장기 발전 전략)

  • 허영무;강정진;신광호;이영훈
    • Proceedings of the Korean Society for Technology of Plasticity Conference
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    • 2003.05a
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    • pp.409-418
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    • 2003
  • The dies & molds are a very economical production tool and a high value-added product because of its mass production capability compared to other production methods. Due to the very stiff international competitiveness, the industries meet many obstacles. At this moment, measured the status, the international trends and try to find the vision and strategy to promotion of the industry. In Korea, large portion of dies and molds are still low value-added and make large number of tools. In order to advance this industry to the high-tech area and gain competitiveness in the golbal marketplaces, effective means of resource investment and strategy should be properly provided.

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An Analysis of Studios on the Future Leading Industries in Korea (한국의 미래산업 연구의 현황과 과제)

  • 민완기
    • Journal of Korea Technology Innovation Society
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    • v.1 no.2
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    • pp.231-244
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    • 1998
  • The purpose of this analysis is to clarify the direction and nature of the future leading industries in Korea. Existing studies were analyzed in depth and their implications are as follows. Existing studies have not given a careful consideration for the structural adjustment of Korean economy and the atmosphere for the growth of prospective leading industries. In relation to the structural adjustment, the accomplishment of high value-added in existing industries and the promotion for high-tech industries as well as service industries should be the future direction of the future leading industries. In order to create atmosphere for the growth, it is crucial to achieve a social consensus about the nature of the prospective leading industries and is necessary to continue a concrete research on the related industries.

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Globalization Trends of Korean Fashion Enterprises (한국 패션기업의 세계화 추세 연구)

  • 손미영;이은영
    • Journal of the Korean Society of Clothing and Textiles
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    • v.27 no.11
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    • pp.1219-1228
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    • 2003
  • This research was conducted to find out what the general globalization trends of Korean fashion enterprises are, and what the factors required the Korean fashion enterprises to improve the global competitiveness under the globalized circumstances are. The data were collected from the survey by questionnaire on Korean leading fashion enterprises and the Directory of Companies Branching out abroad in 2000/2001(Korea Trade-Investment Promotion Agency, 2000). The Results of the research are as follows: first, Korean fashion enterprises expanded evenly worldwide in the sales and distribution functions while relying heavily on Asian countries for manufacturing functions; Secondly, the globalization of Korean leading fashion enterprises was progressed, but still remains at the stage of the sales of manufacturing capability or the sales of low costs products rather than at the stage of manufacturing products of high added-value or the sales of design or marketing capability. Thirdly, the factors for the global competitiveness of the Korean fashion enterprises are related to capability of low cost, quick response, product development, marketing, internationalization and high value added.