• Title/Summary/Keyword: Value-Based Strategy

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A Study on Establishment of Time Series Model for Deriving Financial Outlook of Basic Research Support Programs (기초연구지원사업의 재정소요 전망 도출을 위한 시계열 모형 수립 연구)

  • Yun, Sujin;Lee, Sangkyoung;Yeom, Kyunghwan;Shin, Aelee
    • Journal of Technology Innovation
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    • v.27 no.4
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    • pp.21-48
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    • 2019
  • In the basic research field, quantitative expansion is carried out with active support from the government, but there is no research and policy data suggesting systematic investment plans or data-based financial requirements yet. Therefore, this study predicted future financial requirements of basic research support programs by using time series prediction model. In order to consider various factors including the characteristics of the basic research field, we selected the ARIMAX model which can reflect the effect of multi valuable factors rather than the ARIMA model which predicts the value of single factor over time. We compared the predictions of ARIMAX and ARIMA models for model suitability and found that the ARIMAX model improves the prediction error rate. Based on the ARIMAX model, we predicted the fiscal spending of basic research support programs for five years from 2017 to 2021. This study has significance in that it considers the financial requirements of the basic research support programs as a pilot research conducted by applying a time series model, which is a statistical approach, and multi-variate rather than single-variate. In addition, considering the policy trends that emphasize the importance of basic research investment such as 'the expansion of basic research budget twice', which is the current government's national policy task, it can be used as reference data in establishing basic research investment strategy.

A Comparative Study on Relationship between Advertising Sociology and Illustration - Focused on the Images of Modern Women in Commercial Posters in Korea and China- (일러스트레이션과 광고 사회학의 관계 - 한국과 중국의 상품광고 포스터속의 근대 여성이미지를 중심으로-)

  • Jang, Mee-Kyung
    • Archives of design research
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    • v.18 no.2 s.60
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    • pp.27-36
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    • 2005
  • Illustrations in advertisement uses various social and cultural codes to stimulate the desire to buy in consumers in the first place, since this is an economic phenomenon orchestrated to sell a product. Hence, factors outside the product per se, such as tradition, social issues and class consciousness are introduced. Especially, in modern advertisement a strategy is adopted to differentiate standard products produced by mass production. In order to do so, such factors as mentioned above become as important as physical characteristics of the product per se and its usage value. As a result, phrases or images used for advertisement can have independent influences on the society irrespective of the sales effects on the product. In this respect, it is fair to state that advertisement reflects the phases and consciousness of a given period as a cultural phenomenon. Therefore, based on the premise of characteristics and roles attributed to the advertisement, this thesis proposes to make a comparative study on the images of women in commercial advertisement in Korea during Japanese Imperialism and China during Cultural Colonial period dating from 1900 to 1945. The starting point of this research will cover the period of foreign trade and Japanese Imperialism in Korea and interference of Western Power in China. It will also investigate on the birth of Korean advertisement by Japanese Imperialists and Chinese modern advertisement along with the modernization of Shanghai. Then, I propose to present the illustrations of women in advertisements based on comparative study of their characteristics and expressions as observed in several case studies both in Korea and China. Connotative meanings in such advertisement will be investigated in the context of political, economic and cultural dominance.

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The Policy Effects on Traditional Retail Markets Supported by the Korean Government (정부의 전통시장 지원 정책 효과에 대한 실증연구)

  • Lee, Kyu-Hyun;Kim, Yong-Jae
    • Journal of Distribution Science
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    • v.13 no.11
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    • pp.101-109
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    • 2015
  • Purpose - A traditional retail market is a place that offers economic opportunity to employees and employers alike it also is a place where the community can meet. The Korean government has invested three trillion won to improve physical and non-physical aspects in traditional retail markets since 2004. However, little research on this has been conducted. We explore this research gap that could lead to theory extension. We analyze consumption behavior with respect to traditional retail markets through an empirical analysis, thus overcoming limits in previous research. We empirically analyze policy effects of traditional retail market projects supported by the Korean government. Research design, data, and methodology - We propose a traditional retail market improvement plan via the relation between cause and effect resulting from the analysis. More specifically, logit analysis was carried out with 1,754 consumers in 16 cities nationwide. In order to analyze consumer consumption behaviors nationwide, the probability was analyzed using a logit model. This research analyzes the link between support and non-support by the Korean government using binary values. The dependent variable is whether Korean government support is implemented; the binomial logistic regression is used as the statistical estimation technique. The object variables are:1 (support) or 0 (nonsupport), and the prediction value is between 1 and 0. As a result of the factor analysis of questions related to attributes of service quality, four factors were extracted: convenience, product, facilities, and service. Results - The results indicate that convenience, product, and facilities have a significant influence on consumer satisfaction in accordance with the government's traditional retail market support. Additionally, the results reveal that convenience, product, facilities, and service all have a significant influence on consumer satisfaction in a traditional retail market's service quality and consumer satisfaction. Finally, the analysis indicates that the highly satisfied traditional retail market customer has a significant influence on revisit intention. Moreover, the results reveal that the highly satisfied traditional retail market customer has a significant influence on recommendation intention. Conclusions - This research focused on consumers nationwide to measure policy effects of traditional retail markets compared to previous research that focused on one traditional retail market or a specific area. We verified the relationship of service quality and customer satisfaction and consumer behavior based on service quality theory. The results indicate that consumer satisfaction of traditional retail markets supported by service quality factors has a significant impact. In a concrete form, the results indicate that these effects are from facility modernization projects and marketing support projects of the Korean government. The results also imply that these facility and management support effects from the Korean government have been consistent. We realize that the Korean government has to selectively support traditional retail markets in major cities and small and medium-sized cities. To that end, the Korean government needs to select a concentration strategy for the revitalization of traditional retail markets.

A Study on the Strategy to promote Geospatial Information Industry based on Users Requirements Analysis (수요자 요구 분석을 통한 공간정보산업 진흥 전략에 관한 연구 -전문가 설문조사를 중심으로-)

  • Seok, Sangmuk;Song, Ki Sung;Hwang, Jung Rae
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.17 no.7
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    • pp.400-409
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    • 2016
  • The geospatial information industry has the advantage of being able to converge with other industries to create new value. Therefore, efforts are underway to promote the growth of this dwindling national industry by endorsing policies and initiatives to promote its convergence with other industries. In this study, feedback was collected from experts in various fields through three rounds of polls using the Delphi method. The poll results were used to investigate the causes of hindrance to the growth of the geospatial information industry and to build a comprehensive solution to this problem. As a result, 27 strategies were constructed based on the users' requirements related to policy, data and service, including the demands for establishing public polling methods, enhancing data quality and advertisement. Since the coefficient of variance fell between 0.11 and 0.20 in the importance evaluation, an amicable consensus was reached between the experts. Considering that the convergence of industries is achieved through the integration of various types of technology and information, it is important to consider the requirements of users in different industries. In this respect, the results of this study will serve as a useful base for constructing mid-to-long term road maps to promote the development of the geospatial information industry.

A Strategy for Developing New Road Projects (경관도로 등 신개념의 도로사업 개발에 관한 연구)

  • Kim, Eung-Cheol
    • International Journal of Highway Engineering
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    • v.9 no.2 s.32
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    • pp.115-127
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    • 2007
  • Developed countries, especially in road construction and management fields, introduce new road porjects such as National Scenic Byways Program(NSBP program) in USA and the Eco-road project in Japan. This study develops a conceptual model for deploying new road projects in Korea. The four step approach is suggested to create new road projects, including foundation of an act based on the existing Road Act, creation of new road project ideas, development of evaluation process and guidelines, and enhancement of an administrative scheme. To create new road projects, three different ways are devised; (1) designation of national roads having uniqueness in overall spectrum, (2) designation of roads having intrinsic values in a different aspect, (3) designation of single structures of engineering outcomes such as bridges, tunnels, new design techniques, considerable Value Engineering output, and well analyzed Life Cycle Cost Analysis practices. For the evaluation process, NSBP program of USA and/or Sustainable City Award program of Korea would be recommended. An administrative scheme and integrated funding process for the new road projects are also suggested based on evaluation of tasks of each team or division of Korea Ministry of Construction and Transportation.

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A Performance and Change Management Based Method for Developing e-Government Enterprise Architecture (전자정부 엔터프라이즈 아키텍처 도입을 위한 성과 및 변화관리 기반의 개발 방법)

  • Seo, Kyeong-Seog;Ahn, Sang-Im;Chong, Ki-Won
    • The Journal of Society for e-Business Studies
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    • v.11 no.4
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    • pp.1-20
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    • 2006
  • Many government offices have been proceeding a development of Enterprise Architecture(EA) according to apply Government-wide Enterprise Architecture'. Each office and working-level officials have had a hard time because of no guides related to a EA development method such as the Framework, Standards, Principle, Reference Model, Etc. This paper propose a method for developing e-Government Enterprise Architecture considered a characteristic of public institutes through analyzing existing cases. The method for development e-Government EA includes the EA Performance Management Model to monitor objectively each office's long-term business promotion because the e-Government EA development is a job of long duration and cooperation with many institutes. This method also combines the EA Change Management Activities for the officials to improve general knowledge about EA's idea and EA's value, etc. We show the EA case study of the Ministry of Government Administration and Home Affairs to demonstrate feasibility of our approach. As a result, public offices will carry out their BPR(Business Process Re-engineering) and ISP(Information Strategy Planning) more efficiently based on this EA development method.

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A feasibility study for introducing electric vehicle taxis based on the life-cycle cost analysis (생애주기 분석을 통한 전기택시 도입에 대한 사업성 분석 연구)

  • Han, Daehee;Ahn, Yongjun;Yeo, Hwasoo
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.14 no.2
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    • pp.54-68
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    • 2015
  • The advantage of electric taxies is that people who are not familiar with electric vehicle(EV) can have easily experience to ride EV. So, EV taxi would be a reasonable strategy for triggering EV market expansion. However, the EV taxi can be adopted by taxi companies with financial benefits. Therefore the feasibility study should be required by analyzing the cost with the points of view of the taxi company. In this study we suggested the methodology for feasibility study of the EV taxi based on the real taxi data and presented political implication. According to the study result, EV taxies could have economic value under the specific conditions such that the government subsidy is added to the purchase price of the vehicle. Also, the charging time should be used as drivers' rest time or mealtime in order not to consider the loss cost. We suggest that the new feasibility study which compares an EV taxi with other alternative vehicles such as PHEV or with an old EV taxi is needed as the future works.

Diagnostic Strategy Using Barium Enema and Rectal Suction Biopsy with Acetylcholinesterase Histochemistry in Neonates with Suspious Hirschsprung's Disease (신생아 Hirschsprung's Disease에서 Barium Enema와 Acetylcholinesterase 조직화검사법을 이용한 진단적 접근)

  • Choi, Young-Il;Choi, Soon-Ok;Park, Woo-Hyun
    • Advances in pediatric surgery
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    • v.7 no.2
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    • pp.105-111
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    • 2001
  • To investigate the diagnostic accuracy and applicability of barium enema(BE) and rectal suction biopsy with acetyl cholinesterase(AChE) histochemistry in the diagnosis of neonatal Hirschsprung's disease(HD), we retrospectively reviewed the findings of BE and AChE staining in 96 neonates with suspected HD during a 10-year period from January 1991 to December 2000. Sixty-nine cases of HD(58 males and 11 females) and 27 cases of non-HD are included in this study. In regard to BE, HD was based on definite transitional zone, suspicious HD on reversed rectosigmoid index(RSI <1), and non-HD on normal RSI(RSI>1). The histochemical criterion used for the diagnosis of HD was that of Chow et al(1977), i.e., the presence of many coarse discrete cholinergic nerve fibers in the muscularis mucosae and in the immediately subjacent submucosa regardless of infiltration of cholinergic nerve fibers in the lamina propria. Of 66 neonates with HD who underwent BE, transitional zone was identified in 33 cases(50 %) and reversed RSI in 19 cases(21 %), microcolon in 4 cases and normal finding in 10 cases(15 %) while of 27 neonates with non-HD, there was normal finding in 16 cases and reversed RSI in 9 cases(41 %). Thus diagnostic accuracy based on transitional zone was 64 %. The positive predictive value of reversed RSI for the diagnosis of HD was 68 %. Of 42 neonates with HD who underwent AChE histochemistry, there were 41 AChE-positive reactions and one AChE-negative reaction in a neonate with total colonic aganglionosis, while of 27 cases of non-HD, there were one equivocal AChE-positive reaction and 26 AChE-negative reactions. Thus AChE histochemical study showed a 97 % diagnostic accuracy with a 98 % sensitivity and a 96 % specificity. In conclusion, we believe that BE is valuable as a first diagnostic step since about 80 % of neonates with HD show significant radiologic findings such as a transitional zone or reversed RSI. AChE histochemical study was a more reliable diagnos tic tool showing a 97 % diagnostic accuracy, and is part.

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Demand Estimation of Car-sharing Service Using Web-site Reservation Requesting Log Data (웹사이트 조회이력자료를 활용한 카셰어링 수요 추정 및 분석)

  • Kwon, Ohyeon;Choi, Yoon-Young;Byun, Wan-Hee;Lee, Chungwon
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.14 no.4
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    • pp.10-17
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    • 2015
  • Currently, there are increasing demand for researches on the development of car-sharing operating strategy. In order to carry out the research, demand for car-sharing is required. However, since previous researches only adopted performance data or demand derived from several assumptions, spilled demand has been spotted due to lack of available cars. For this reason, we plan to suggest the way to estimate the value including spilled demand which has been spotted previously based on the record of utilization on the website of operating company, actual company providing car-sharing service. In the case of 'LH Happycar Service', difference between estimated demand and record of utilization is about twice the difference between estimated demand and record of inquiry. Especially, it is found that service rate does not go above once it reaches to its maximum rate because it cannot satisfy additional demands. In short, when we evaluate the demand for individual station based on the record of utilization only, it would be possible to underestimate the demand especially for the station at full capacity.

An Efficient Dynamic Workload Balancing Strategy (PIECES 프레임워크 중심의 요구사항 정제와 우선순위 결정 전략)

  • Jeon, Hye-Young;Byun, Jung-Won;Rhew, Sung-Yul
    • Journal of the Korea Society of Computer and Information
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    • v.17 no.10
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    • pp.117-127
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    • 2012
  • Identifying user requirements efficiently and reflecting them on the existing system is very important in a rapidly changing web and mobile environments. This study proposes the strategies to refining requirements and to prioritizing those refined requirements for changing of web and mobile application based on user requirements (e.g. mobile application comments, Q&A, reported information as discomfort factors). In order to refining the user requirements, those requirements are grouped by using the advancement of the software business of the Forum of standardization and the existing configuration-based programs. Then, we mapped them onto the PIECES framework to identifying whether the refined requirements are correctly reflected to the system in a way of valid and pure. To determine the priority of refined requirements, first, relative weights are given to software structure, requirements and categories of PIECES. Second, integration points on each requirement are counted to obtain the relative value of partial and overall score of a set of software structural requirements. In order to verifying the possibility and proving the effectiveness of proposing technique in this study, survey was conducted on changing requirements of mobile application which have been serviced at S University by targeting 15 people of work-related stakeholders.