• Journal of the Korean Society of Environmental Restoration Technology
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• v.23 no.6
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• pp.125-135
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• 2020

The uncontrolled urban expansion causes various social, economic problems and natural/environmental problems. Therefore, it is necessary to forecast urban expansion by identifying various factors related to urban expansion. This study aims to forecast it using a decision tree that is widely used in various areas. The study used geographic data such as the area of use, geographical data like elevation and slope, the environmental conservation value assessment map, and population density data for 2006 and 2018. It extracted the new urban expansion areas by comparing the residential, industrial, and commercial zones of the zoning in 2006 and 2018 and derived a decision tree using the 2006 data as independent variables. It is intended to forecast urban expansion in 2030 by applying the data for 2018 to the derived decision tree. The analysis result confirmed that the distance from the green area, the elevation, the grade of the environmental conservation value assessment map, and the distance from the industrial area were important factors in forecasting the urban area expansion. The AUC of 0.95051 showed excellent explanatory power in the ROC analysis performed to verify the accuracy. However, the forecast of the urban area expansion for 2018 using the decision tree was 15,459.98㎢, which was significantly different from the actual urban area of 4,144.93㎢ for 2018. Since many regions use decision tree to forecast urban expansion, they can be useful for identifying which factors affect urban expansion, although they are not suitable for forecasting the expansion of urban region in detail. Identifying such important factors for urban expansion is expected to provide information that can be used in future land, urban, and environmental planning.

• Asia Marketing Journal
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• v.15 no.3
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• pp.53-77
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• 2013

As advertising and promotions are categorized as operating expenses, managers tend to reduce marketing budget to improve their short term profitability. Gauging the value and accountability of marketing spending is therefore considered as a major research priority in marketing. To respond this call, recent studies have documented that financial market reacts positively to a firm's marketing activity or marketing related outcomes such as brand equity and customer satisfaction. However, prior studies focus on the relation of marketing variable and financial market variables. This study suggests a channel about how marketing activity increases firm valuation. Specifically, we propose that a firm's marketing activity increases the level of the firm's product market information and thereby the dispersion in financial analysts' earnings forecasts decreases. With less uncertainty about the firm's future prospect, the firm's managers and shareholders have less information asymmetry, which reduces the firm's cost of capital and thereby increases the valuation of the firm. To our knowledge, this is the first paper to examine how informational benefits can mediate the effect of marketing activity on firm value. To test whether marketing activity contributes to increase in firm value by mitigating information asymmetry, this study employs a longitudinal data which contains 12,824 firm-year observations with 2,337 distinct firms from 1981 to 2006. Firm value is measured by Tobin's Q and one-year-ahead buy-and-hold abnormal return (BHAR). Following prior literature, dispersion in analysts' earnings forecasts is used as a proxy for the information gap between management and shareholders. For model specification, to identify mediating effect, the three-step regression approach is adopted. All models are estimated using Markov chain Monte Carlo (MCMC) methods to test the statistical significance of the mediating effect. The analysis shows that marketing intensity has a significant negative relationship with dispersion in analysts' earnings forecasts. After including the mediator variable about analyst dispersion, the effect of marketing intensity on firm value drops from 1.199 (p < .01) to 1.130 (p < .01) in Tobin's Q model and the same effect drops from .192 (p < .01) to .188 (p < .01) in BHAR model. The results suggest that analysts' forecast dispersion partially accounts for the positive effect of marketing on firm valuation. Additionally, the same analysis was conducted with an alternative dependent variable (forecast accuracy) and a marketing metric (advertising intensity). The analysis supports the robustness of the main results. In sum, the results provide empirical evidence that marketing activity can increase shareholder value by mitigating problem of information asymmetry in the capital market. The findings have important implications for managers. First, managers should be cognizant of the role of marketing activity in providing information to the financial market as well as to the consumer market. Thus, managers should take into account investors' reaction when they design marketing communication messages for reducing the cost of capital. Second, this study shows a channel on how marketing creates shareholder value and highlights the accountability of marketing. In addition to the direct impact of marketing on firm value, an indirect channel by reducing information asymmetry should be considered. Potentially, marketing managers can justify their spending from the perspective of increasing long-term shareholder value.

• Water Engineering Research
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• v.5 no.2
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• pp.101-109
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• 2004

Aggregating information by combining forecasts from two or more forecasting methods is an alternative to using forecasts from just a single method to improve forecast accuracy. This paper describes the development and use of a monthly inflow forecast model based on an optimal linear combination (OLC) of forecasts derived from naive, persistence, and Ensemble Streamflow Prediction (ESP) forecasts. Using the cross-validation technique, the OLC model made 1-month ahead probabilistic forecasts for the Chungju multi-purpose dam inflows for 15 years. For most of the verification months, the skill associated with the OLC forecast was superior to those drawn from the individual forecast techniques. Therefore this study demonstrates that OLC can improve the accuracy of the ESP forecast, especially during the dry season. This study also examined the value of the OLC forecasts in reservoir operations. Stochastic Dynamic Programming (SDP) derived the optimal operating policy for the Chungju multi-purpose dam operation and the derived policy was simulated using the 15-year observed inflows. The simulation results showed the SDP model that updated its probability from the new OLC forecast provided more efficient operation decisions than the conventional SDP model.

• Fashion & Textile Research Journal
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• v.19 no.3
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• pp.289-295
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• 2017

This study aims to develop clothing sales forecast system using weather information. As the annual temperature variation affects changes in daily sales of seasonal clothes, sales period can be predicted growth, peak and decline period by changes of temperature. From this perspective, we analyzed the correlation between temperature and sales. Moving average method was applied in order to indicate long-term trend of temperature and sales changes. 7-day moving average temperature at the start/end points of the growth, peak, and decline period of S/S clothing sales was calculated as a reference temperature for sales forecast. According to the 2013 data analysis results, when 7-day moving average temperature value becomes $4^{\circ}C$ or higher, the growth period of S/S clothing sales starts. The peak period of S/S clothing sales starts at $17^{\circ}C$, up to the highest temperature. When temperature drops below $21^{\circ}C$ after the peak temperature, the decline period of S/S clothing sales is over. The reference temperature was applied to 2014 temperature data to forecast sales period. Through comparing the forecasted sales periods with the actual sales data, validity of the sales forecast system has been verified. Finally this study proposes 'clothing sales forecast system using weather information' as the method of clothing sales forecast.

• The Bulletin of The Korean Astronomical Society
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• v.40 no.1
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• pp.84.2-84.2
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• 2015

There are probabilistic forecast models for solar flare occurrence, which can be evaluated by various skill scores (e.g. accuracy, critical success index, heidek skill score, true skill score). Since these skill scores assume that two types of forecast errors (i.e. false alarm and miss) are equal or constant, which does not take into account different situations of users, they may be unrealistic. In this study, we make an evaluation of a probabilistic flare forecast model (Lee et al. 2012) which use sunspot groups and its area changes as a proxy of flux emergence. We calculate daily solar flare probabilities from 1996 to 2014 using this model. Overall frequencies are 61.08% (C), 22.83% (M), and 5.44% (X). The maximum probabilities computed by the model are 99.9% (C), 89.39% (M), and 25.45% (X), respectively. The skill scores are computed through contingency tables as a function of forecast probability, which corresponds to the maximum skill score depending on flare class and type of a skill score. For the critical success index widely used, the probability threshold values for contingency tables are 25% (C), 20% (M), and 4% (X). We use a value score with cost/loss ratio, relative importance between the two types of forecast errors. We find that the forecast model has an effective range of cost/loss ratio for each class flare: 0.15-0.83(C), 0.11-0.51(M), and 0.04-0.17(X), also depending on a lifetime of satellite. We expect that this study would provide a guideline to determine the probability threshold for space weather forecast.

• Atmosphere
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• v.24 no.2
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• pp.151-158
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• 2014

This study investigated a method for the discrimination of precipitation type using thickness of geopotential height at 1000~850 hPa and improved Matsuo's scheme over South Korea using 7 upper-level observations data during winter time from 2003 to 2008. With this research, it was suggested that thickness between snow and rain should range from 1281 to 1297 gpm at 1000~850 hPa. This threshold was suitable for determining precipitation type such as snow, sleet and rain and it was verified by investigation at 7 upper-level observation and 10 surface observation data for 3 years (2009~2011). In addition, precipitation types were separated properly by Matsuo's scheme and its improved one, which is a fuction of surface air temperature and relative humidity, when they lie in mixed sectors. Precipitation types in the mixed sector were subdivided into 5 sectors (rain, rain and snow, snow and rain, snow, and snow cover). We also present the decision table for monitoring and predicting precipitation types using model output of Korea Local Analysis and Prediction System (KLAPS) and observation data.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.15 no.2
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• pp.129-135
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• 2015

This study, in the operation of street lamp, suggests appropriate algorithm to extend the number of days of street lamp operation as much as possible if the number of sunless days continues and experimentally determines the value of Weather Factor necessary for this algorithm. This is conducted by reducing electricity consumption and securing battery remains through the use of standby power mode, in which maximum amount of light is maintained if there is a pedestrian, and constant brightness is maintained without utilizing maximum electric power if no pedestrians exist, with the application of WFactor value created by the algorithm considering weather forecast and amount of sunlight.

• KIPS Transactions on Software and Data Engineering
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• v.6 no.9
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• pp.437-444
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• 2017

Although many studies tried to predict movie revenues in the last decade, the main focus is still to learn an efficient forecast model to fit the box-office revenues. However, the previous works lack the analysis about why the prediction errors occur, and no method is proposed to reduce the errors. In this paper, we consider the prediction error comes from the competition between the movies that are released in the same period. Our purpose is to analyze the competition value for a movie and to predict how much it will be affected by other competitors so as to improve the performance of movie box-office prediction. In order to predict the competition value, firstly, we classify its sign (positive/negative) and compute the probability of positive sign and the probability of negative sign. Secondly, we forecast the competition value by regression under the condition that its sign is positive and negative respectively. And finally, we calculate the expectation of competition value based on the probabilities and values. With the predicted competition, we can adjust the primal predicted box-office. Our experimental results show that predictive competition can help improve the performance of the forecast.

• Atmosphere
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• v.16 no.3
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• pp.247-257
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• 2006

The Yeong-dong heavy snowfall forecast supporting system has been developed during the last several years. In order to construct the conceptual model, we have examined the characteristics of heavy snowfalls in the Yeong-dong region classified into three precipitation patterns. This system is divided into two parts: forecast and observation. The main purpose of the forecast part is to produce value-added data and to display the geography based features reprocessing the numerical model results associated with a heavy snowfall. The forecast part consists of four submenus: synoptic fields, regional fields, precipitation and snowfall, and verification. Each offers guidance tips and data related with the prediction of heavy snowfalls, which helps weather forecasters understand better their meteorological conditions. The observation portion shows data of wind profiler and snow monitoring for application to nowcasting. The heavy snowfall forecast supporting system was applied and tested to the heavy snowfall event on 28 February 2006. In the beginning stage, this event showed the characteristics of warm precipitation pattern in the wind and surface pressure fields. However, we expected later on the weak warm precipitation pattern because the center of low pressure passing through the Straits of Korea was becoming weak. It was appeared that Gangwon Short Range Prediction System simulated a small amount of precipitation in the Yeong-dong region and this result generally agrees with the observations.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.34 no.4
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• pp.169-178
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• 2011

In this study, a forecasting engine from the user perspective is studied and developed. Characteristics of forecasting engine can be divided into a few categories, an algorithms for predicting variety of situations and the depth of algorithms based on the number and the types of data. Then applying a variety of algorithms that most closely match the predicted values for the actual value that deduce criteria for selecting an appropriate forecasting algorithm is to organize. Through the forecast quality assessment, the suggested distribution algorithm compared to the existing demand forecast algorithms is good indicators for its accuracy.