• Title/Summary/Keyword: Value of Design

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A Study on Brand of Interior space on the Basis of Marketing Strategy - Focused on the Spa and Cosmetic - (마케팅 전략을 기본으로 한 실내공간의 브랜드화에 관한 연구 - Spa와 Cosmetic을 중심으로 -)

  • Kim, Hyun-Jeong;Ahn, Hee-Young
    • Proceedings of the Korean Institute of Interior Design Conference
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    • 2007.05a
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    • pp.248-254
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    • 2007
  • A center of economy, during last 50 years, has been transferred from production into consumption and a new consumption culture has been made by changing from reasonable trend into subjective and psychological trend. In the past, an interest of consumers was to possess things, however, in present, an interest of them is mental value and satisfaction to experience various cultures, to focus value and meaning human's life, and to realize desires. According to this trend, society's interest on interior design has continuously increased. Social phenomenon to make a serious consideration of design management and value is rushing with various brands on the basis of marketing strategy. In this kind of era, interior designers also should try to make interior design area brand through long, objective and systematic marketing plan. Therefore, this research shows differentiation strategy to make interior design brand on the basis of marketing strategy with theoretical background through literature study, and presents an example of spa and cosmetic beauty salon - current new consumption culture - on the basis of marketing strategy.

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A study of analysis about application of design value engineering in the rural apartment building (농촌지역 아파트 공사 설계VE의 공간별 적용방법 분석 연구)

  • Min, Kyung-Seok
    • Journal of the Korean Institute of Rural Architecture
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    • v.8 no.1
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    • pp.17-24
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    • 2006
  • The purpose of this study is to provide the systematic report and analysis about Apartment VE application in Design Phase. In this study, the method of VE application is classified into foure groups-changing materials, changing a method of construction, acceptance of new technology, and use of new device. The facts found in this study can be summarized as follows. Application rate of VE is highest in building circumference parts. The main reason would be that there are many applicable factors according to locations, types of work, etc. Parking lots also show similar results with the same reason. It means there are a lot of possibility to adapt value engineering in these steps during the work. So far application of value engineering has been so limited that just small changes of process or method have been tried. One reason is the lack of challenging and the other is some characteristics of construction work which is very difficult to fix after completion. In the future, it would be more efficient to apply new technology and new device in construction work. Though these attempts have been ignored in Korea so far, there are still lots of possibilities to be developed in value engineering.

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ON A ROBUST DESIGN OF TIME-VARYING SYSTEM WITH BOUNDED DISTURBANCE

  • Suzumura, Fumihiro;Xu, Hau;Mizukami, Koichi
    • 제어로봇시스템학회:학술대회논문집
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    • 1990.10b
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    • pp.852-857
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    • 1990
  • The purpose of this paper is to design a robust controller for a class of time-varying systems with bounded disturbance described by the differential equation. The robust desiging method proposed in this paper, called "incentive design method" is different from developed designing methods in the past, and has following properties. The robust control law designed by this method can guarantee a certain value of the cost functional no matter how the disturbance vary within the given bounds. Here, the certain value of the cost functional may not be a saddle-point value, but is the value selected by a system designer. Therefore, the bounded disturbance has at least no bad effect on the value of the cost functional during finite interval of time. The method is based on the theory of incentive differential games. In addition, the form of control law is constructed by the system designer ahead of time. A numerical illustrative example is given in this paper. It is shown from this derivation and this numerical example that the approach developed in this paper is effective and feasible for some practical control problem.l problem.

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A Study on the Creative Value Innovation Strategy and Creative Value Design (국가선진화를 위한 창의가치혁신 전략에 관한 연구)

  • Lee, Gang-Gun;Lee, Dong-Gyu
    • 한국디지털정책학회:학술대회논문집
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    • 2006.06a
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    • pp.15-23
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    • 2006
  • 글로벌경쟁 시대에 지속가능한 성장(sustainable growth)을 달성하기 위해서는 경영환경 변화에 대한 신속하고도 유연한 전략적 대응이 요구된다. 이를 위해서는 고객과 시장의 요구에 대한 적극적 대응을 토대로 경쟁자가 쉽게 모방할 수 없는 차별적인 경쟁우위의 확보와 함께 조직의 핵심역량을 강화해 나가야 한다. 본 연구에서는 새로운 도약을 요구받고 있는 한국경제의 선진화를 위한 방안으로 기업경쟁력 향상을 위한 창의가치혁신 전략과 이에 따른 창의가치설계(Creative Value Design) 방법론을 제안한다.

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The Effect of the Fashion Product Classification Method in Online Shopping Sites (인터넷 쇼핑몰의 패션 제품 분류 방식의 효과)

  • Han, Seo-Young;Cho, Yunjin;Lee, Yuri
    • Journal of the Korean Society of Clothing and Textiles
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    • v.40 no.2
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    • pp.287-304
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    • 2016
  • This study examines the influence of product classification standards and structure on user perception as well as their attitude towards online shopping sites. The causal relationships of variables are also examined. The analysis was based on an online survey with 247 responses. Four types of internet shopping sites were developed and used as a stimulus. The results of the mean comparison analysis indicated that perceived variety, information overload, perceived shopping value and attitude towards the site varies significantly with product classification standards and structure. There was also of a marginally significant interaction between the classification standard and structure on perceived variety and information overload. The causal relationship analysis revealed that perceived variety positively influenced hedonic and utilitarian shopping value. However, information overload had a negative effect on hedonic and utilitarian shopping value. Both the hedonic and utilitarian shopping value positively influenced attitudes towards the sites. This study demonstrates that classification method influences customer perception and attitude. It offers interesting insights on a product classification method as a strategic tool for online shopping.

Reestimation of Hydrologic Design Data in Donghwa Area (동화지구 절계 수문량 재추정)

  • Kwon, Soon-Kuk;Lee, Jae-Hyoung;Jung, Jae-Sung;Chon, Il-Kweon;Kim, Min-Hwan;Lee, Kyung-Do
    • Journal of The Korean Society of Agricultural Engineers
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    • v.46 no.6
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    • pp.3-10
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    • 2004
  • The fundamental study of hydrologic redesign of Donghwa area located in a sccond tributary of Seomjin river was performed. The amounts of hydrologic design were estimated using the available cumulated hydrology data provided by Korea Agricultural and Rural Infrastructure Corporation (KARICO). The management status of The water resources in Donghwa area was also widely surveyed. The probability rainfalls, probable maximum precipitation (PMP) and probability floods were estimated and subsequently their changes analyzed. The amount of 200 year frequency rainfall with l day duration was 351.1 mm, 2.5 % increased from the original design value, and The PMP was 780.2 mm. The concentration time was reestimated as 2.5 hours from existing 2.4 hours. Soil Conservation Service(SCS) method was used to estimate effective rainfall- The runoff curve number was changed from 90 to 78, therefore the maximum potential retention was 71.6 mm, 154 % increased from the original value. The Hood estimates using SCS unit hydrograph showed 8 % increase from original value 623 $m^3$/s to 674 $m^3$/s and The probable maximum Hood was 1,637 $m^3$/s. Although the Row rate at the dam site was increased, the Hood risk at the downstream river was decreased by the Hood control of the Donghwa dam.

Linkage between Value of Digital Fashion Products and Purchase Behavior of Potential Consumers on the Metaverse Platform

  • Jae-Min LEE
    • The Journal of Industrial Distribution & Business
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    • v.14 no.8
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    • pp.1-8
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    • 2023
  • Purpose: This research aims to identify positive connections between digital fashion product value and consumer purchase behavior. The research tries to offer valuable insights and implications for fashion industry practitioners, enabling them to harness the power of the Metaverse to enhance customer engagement, drive sales, and stay ahead in this ever-evolving digital landscape. Research design, data and methodology: The research design for this study is a systematic literature review. A systematic and rigorous approach was adopted to ensure the reliability and validity of the research findings. By conducting this kind of approach to achieve the purpose of the study, this research aims to comprehensively analyze existing academic articles, peer-reviewed journals, and relevant publications related to the topic. Results: According to various academic search engines, the results revealed several dimensions of value associated with digital fashion products on the Metaverse platform, which significantly influence consumer perceptions. These dimensions of value extend beyond traditional tangible attributes and are uniquely shaped by the immersive and interactive nature of the virtual environment. Conclusions: All in all, the findings highlighted the significance of experiential value in driving purchase behavior. Creating immersive and interactive virtual shopping experiences emerged as a crucial strategy for fashion industry practitioners to engage potential consumers effectively.

The Influence of Ramen Selection Attributes on Consumer Purchase Intention

  • CHA, Seong-Soo;LEE, Su-Han
    • The Korean Journal of Food & Health Convergence
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    • v.7 no.4
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    • pp.1-11
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    • 2021
  • The purpose of this study is to investigate the ramen selection attributes of consumers. This research assigned taste, price, quantity, design, and brand as selection attributes, all of which have already been verified by previous studies as selection attributes when purchasing processed foods. A total of 500 questionnaires were issued, and the survey results were analysed to ensure validity and reliability. A Structural Equation Model was used to test the hypotheses of the study. Based on the analysis, taste, price, quantity, design, and brand had a statistically significant effect on satisfaction. Furthermore, satisfaction had a statistically significant effect on repurchase intention. Among the selection attributes (taste, price, quantity, design, and brand), only price had a statistically significant effect on repurchase intention. However, the influence of the selection attributes on satisfaction varied depending on the consumer's consumption value. In order to analyse the moderating effect of consumption value, the respondent group was divided into a hedonism group and pragmatism group, and analysed. It empirically proved that the hedonistic value-oriented group valued taste, and the practical value-oriented group valued price the most. This study empirically verified the relationship between ramen selection attributes and consumption value, and provided corresponding theoretical and practical implications.

A Study on The Process of Design Idea - Focused on An Expansion and A Diversity of Idea (디자인 아이디어 전개에 관한 연구 - 사고의 확장성과 다의성을 중심으로)

  • 이한성
    • Archives of design research
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    • v.17 no.2
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    • pp.67-76
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    • 2004
  • The main stream of consumption about the products is tend to transfer from low price value with mass production, to the second value of products, such as pleasure, familiarity, humor, and metaphor. This second value is closely connected to a redundancy which are also related to modern science as well as product design. These terms such as matrials, identity, and gravitation, disappeared gradually, and these are substituted with an uncertainty principle, a fortuity, a contradictory concept, entropy etc. In sum this study focuses on the tendency of intelligency issue the recent design trends. This result shows that The 4th Column Thinking and Formation System which is related to an expansion and diversity of design intellectual ideas.

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An Orthogonal Representation of Estimable Functions

  • Yi, Seong-Baek
    • Communications for Statistical Applications and Methods
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    • v.15 no.6
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    • pp.837-842
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    • 2008
  • Students taking linear model courses have difficulty in determining which parametric functions are estimable when the design matrix of a linear model is rank deficient. In this note a special form of estimable functions is presented with a linear combination of some orthogonal estimable functions. Here, the orthogonality means the least squares estimators of the estimable functions are uncorrelated and have the same variance. The number of the orthogonal estimable functions composing the special form is equal to the rank of the design matrix. The orthogonal estimable functions can be easily obtained through the singular value decomposition of the design matrix.