• The Journal of Asian Finance, Economics and Business
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• v.7 no.10
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• pp.939-947
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• 2020

The aim of this research was to empirical examine the influence of brand trust, perceived value on brand preference, and purchase intention for branded phones. The samples were gathered by a convenient sampling method. We collected data from 285 consumers who were visiting electronic supermarkets in Ho Chi Minh City, Vietnam. The measurement used a 5-point Likert scale ranging from 1=completely disagree, and 5=completely agree. PLS - Partial Least Squares method was performed to analyze the measurement model and the structural model. The study model was proposed from prior research. We had assessed the reliability of the scales through Cronbach's alpha and composite reliability. As well, we also had evaluated discriminant validity through the Fornell-Larcker criterion. The findings of the study demonstrated that brand trust had a significantly positive influence on brand preference. Likewise, the findings of the research also stated that brand trust had a positive impact on purchase intention. The results revealed that perceived value had a positive effect on brand preference. Furthermore, the outcomes show that perceived value had a positive influence on purchase intention as well. Furthermore, the findings of the research showed that brand preference had a positive effect on purchase intention.

• Journal of the Korea Safety Management & Science
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• v.12 no.4
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• pp.145-151
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• 2010

It seems that a primary concern of the project-based company, which provides a large scale product or service over long term period, is to run a successful project through systematic project process control and control costs. One of the typical project control methods is Earned Value Management System(EVMS) which analyses the precess through performance measurement. Even though the EVMS is a highly efficient tool in the managerial aspect, it cannot easily determine the Planned Value(PV), Actual Cost(AC), or Earned Value(EV) due to the indistinct criteria and extensive data. The accurate calculation of AC in particular, is the basic of project management, but most companies record direct personnel expenses or direct expenses only. Since they calculate indirect expenses based on the estimated ratio, it limits the systematic project management that reflects changes in profit and loss of a company. This study introduces a EVMS for project management and its actual case based on EVMS and ERP system which some additional modules are installed for performance measurement. It is expected that this new method enables a company to save time and effort, and also to improve transparency by specifying expense items in detail and to switch quarterly settlement to monthly by reducing the time of calculation.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2017.10a
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• pp.399-402
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• 2017

We consider an sensor partitioning problem for energy-efficient measurement scheduling in a spatially correlated sensor field where sensors are located randomly. We divide the whole sensors into subsets of k sensors in the way of letting each subset give similar amount of mutual information. Then it allows more prolonged life time of the sensor field than measuring the sensors that gives most information only. To this end, we compute the Shapley value of each sensor and compose the subsets so that each subset can have total Shapley value similar with the other subsets.

• Journal of the Society of Naval Architects of Korea
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• v.57 no.6
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• pp.373-380
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• 2020

We have developed the hybrid prototype load cell structures. These developed load cell structures may increase the reliability of the load sensing by deriving the load values through the double sensing method through the vertical maximum deflection and bending stress of the simple beams. For this purpose, the structure design was performed so that the load value, the deflection and stress value could be output to the same value through the optimal structure design. The structurally designed dimensions reaffirmed the accuracy of the design through the structural analysis program and the matching of the load value and the deflection value. Based on the designed structural dimension, the prototype form was constructed through laser cutting and production using hot rolled steel materials. The developed prototype load cell structure can be used as good educational material in various subjects such as material mechanics, steel structure design, measurement engineering, and mechatronics engineering. It is also believed that the measurement system ideas can inform the occurrence of errors in the event of a problem, and if a major accident caused by a sensing error is predicted, it will show good utilization to prevent accidents.

• Proceedings of the Korean Institute Of Construction Engineering and Management
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• autumn
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• pp.307-310
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• 2003

Construction projects include risks due to uncertain factors, so it's important to repeatedly evaluate the performance of on-going work in all aspects of the projects. But construction projects are usually managed focusing on the results of projects. Moreover, cost and schedule are managed separately even though the efficiency of integrated management is very high. Recently many researches about cost and schedule integration methods are in progress according to the increasing of interest and EVMS (Earned Value Management System). Though researchers comment and propose many methods, it's hard to find example to apply it to the real project. So, the purpose of this study is to improve a method of construction Progress measurement Based on Earned value Concept by integration of cost and schedule management. It investigates the previous studies, interviews and performs a case study.

• Journal of Distribution Science
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• v.16 no.4
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• pp.57-65
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• 2018

Purpose - As society continues to develop and the economy grows, consumer participation in sports activities and consumption of sports-related goods are steadily increasing. Nowadays, Spyder, the sporting goods company has achieved great success in the Korean market. In the launching, Spyder tried to communicate the sport authentic brand value to consumers as successful sporting goods brands did. The purpose of this study is to identify the key factors influencing the successful branding strategies of sporting goods retailers. In the process of value trading to the consumer, the concept of authenticity which includes 'originality', 'truth' and 'genuine' is considered as one of the most important factor for branding. This study tries to define the brand authenticity in sporting goods retailer and to develop measurement scale. This study suggests a new paradigm for sports brand research and implications for management of domestic sporting goods retailer that is losing the direction to develop brand value. Research design, data, and methodology - This research consists of two parts of study. The first study is a qualitative research to define sport brand authenticity and measuring items through expert interviews. The second study is the development of scales to the authenticity. And reliability and validity of the scales are verified by quantitative methods. A total of 500 respondents were surveyed and the statistical tests were conducted by dividing two groups. Results - This study defines the authenticity of sports brand which is divided into four dimensions; behavioral authenticity, performance authenticity, spiritual authenticity and virtuous authenticity. And this newly defined four dimensions measurement tool is proved statistically in this study in terms of reliability and validity. Conclusions - For the success of sporting goods retailers, it is important to understand the value of sport and to communicate it with customers effectively. This study suggests a tool for sport brand authenticity and also significant implications for brand strategies. In addition, every entity which is related with sport can apply the measurement scale of this study to understand their position and find direction in terms of authentic sport value.

• Journal of the Korea institute for structural maintenance and inspection
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• v.24 no.4
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• pp.38-47
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• 2020

A parametric study for analytical correction using measurement results was performed to minimize errors in the predictions of column shortening in RC tall building. The parameters of the column shortening analytical correction are the execution standard of analytical correction, the value of the analytical correction, and the measurement location, and the analytical correction models with the parameters were applied to the construction sequence analysis of a 41-story RC building to compare and analyze the correction effect according to the parameter. The reduction ratio of the error value for each floor was compared with the number of corrections and the total corrected value, and it was confirmed that the error tended to be minimized when the execution standard of analytical correction was performed based on a regular interval, when the analysis correction value was corrected by the error value, and when the measurement position was measured every floor. From this, it was confirmed that the most appropriate analytical correction model can be derived by applying multiple analytical correction models to the actual analysis model.

• Health Policy and Management
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• v.5 no.2
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• pp.202-229
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• 1995

In Korea, Resource-Based Relative Value Scale(RBRVS) is suggesting to the alternative of Korean Medical Fee Schedule. This study developed to methodology of RBRVS applicable to Korean situation and applied to services of internal medicine and general surgery. Our methodology of RBRVS is basically same to Hsiao's. But there are some differences between our method and H냐매's because Korean medical situation differs to American. The first difference is method of measurement of work. The Unit of work in our study is total work including intra-servic work and pre-/post-service work. Secondly, in extrapolation, we use primary data gathered to small group of physician. Tertially, in measurement of practice cost, we directly survey to budget data of hosptials and analyse practice costs by service. Some results are presented in a companion article.

• Proceedings of the Korea Concrete Institute Conference
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• 2001.11a
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• pp.985-990
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• 2001

The widened Seoul-Bridge is the first continuous 8-span prestressed concrete(PSC) girder bridge in domain. The construction sequence of the bridge consists of S steps in a large way. The measuring in construction stage includes the determination of the allowable fluctuation value of beam stress in each step and the measurement beam stress during prestessing. The measured tendon prestress force was compared with the design value. When it was compared with the analytic result, the difference between the measured stress and the analytic stress was below allowable error. The friction loss and the anchorage slip loss of the tendon prestress force was lower than the design loss value.

• IE interfaces
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• v.12 no.4
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• pp.487-495
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• 1999

Mobile telecommunication service is one of the most competitive and rapidly growing industries in Korea. In competitive environments, it is essential to measure and improve customer satisfaction(CS) levels. However, there are a few problems in existing methods of CS measurement. First, sacrifice such as price is not included properly. Thus, the CS is not expanded into the value concept which is important to customer's behavioral intention. Second, CS measurements are not benchmarked with other competitive companies and CS index cannot reflex it properly. AT&T experienced these problems and suggested customer value added (CVA) for CS measurement. In this study, we try to introduce the CVA concept into our mobile telecom services. CS attributes were constructed, an survey was conducted for 5 mobile telecom companies, CS survey results were presented, and the validity of CVA concept was discussed.