• The Journal of the Convergence on Culture Technology
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• v.9 no.4
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• pp.601-610
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• 2023

The study analyzed the effect of VMD components of virtual reality (VR) stores on the psychological effectiveness of technology acceptance. As a result of the analysis, among the VMD components of fashion virtual reality (VR) stores, experientiality, aesthetics, and suitability had a significant positive effect on perceived usefulness, perceived ease of use, and perceived enjoyment. There was no significant effect on perceived usefulness, perceived ease of use, or perceived enjoyment. The results of this study are significant in that they conducted an empirical study on the intention of use due to the VMD components of a fashion virtual reality (VR) store, which was rarely covered in previous studies on fashion virtual reality (VR) stores.

• Journal of Internet Computing and Services
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• v.21 no.1
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• pp.137-146
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• 2020

VR(Virtual Reality), which has drawn attention as a major area in ICT, is currently being used in various fields, including medical care, movies and architecture. Although VR technology is used in various fields, contents are mainly developed by creators where needs of users are easily left out of consideration leading to failure in forming a consensus between UI(User Interface) and UX(user experience). To identify the consumer preference and attribute level of VR game content, which is responsible for the largest proportion of VR contents, this study was designed to examine the consumers' preference properties of VR game contents through a Conjoint Analysis and derive the relative importance and weightings of each group. The study collected 166 questionnaires over a total of three months from May to July 2019, 150 of which were completed (90.4%). Statistic analysis was conducted using SPSS Ver. 25.0. The results of the study showed that the genre of the game (42.6%), number of players (24.0%), price for payment (20.3%) and game planning (13.1%) were important attributes in choosing VR games. The optimal mix of attributes was derived with new games, RPGs, multi-play and medium price (22,000 KRW). Before mentioning technology in the expectations of users who use VR game content, which is the most preferred among VR contents, this study recognized the need to have a fun and new experience through VR game content. Therefore, it is expected that this will serve as a reference for consumer behavior of VR game contents and research on VR game contents development.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.6 no.4
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• pp.31-40
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• 2016

Recently, technology of Virtual Reality(VR) based on HMD among various kinds of VR implemented products has received widespread attention. Major IT-related companies around the world participated in VR HMD research and development. Therefore, the possibility of the spread of VR HMD has been highly praised. Demands of VR HMD products using Smart Phone has been especially increased so that it is required to create a high quality of VR contents. The purpose of study in this paper is to apply the depth value of stereoscopic to VR HMD. To implement it, we analyzed VR HMD optical system and converted an experimental image to virtual depth caused by binocular disparity based on the result of calculating NPP(Native Pixel Parallax). We produced the image of stereoscopic applied with the value converted and applied to VR HMD. This study is expected to be utilized as a VR content creation field of quantitative data.

• Journal of the Korean Society for information Management
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• v.37 no.3
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• pp.133-156
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• 2020

The purpose of this study is to propose ways to improve the Virtual Reality (VR) service in Korea through the user evaluations of a university library that provide users with VR experiences as a new technology. With the advent of the 4th industrial revolution, interests in the VR industry increase and access to technology is strengthened. The kinds of VR services at the university libraries and the status of VR services at the domestic and foreign libraries were analyzed. After carrying out user surveys and in-depth interviews with VR service users, improvement plans were suggested according to the users' opinions and the analysis of domestic and foreign case studies.

• Journal of Multimedia Information System
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• v.6 no.4
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• pp.309-316
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• 2019

Virtual Reality is broadly recognized as an "empathy machine". This reputation is due to the feeling of 'presence' that it provides to users, which is the sensation of being bodily present in a space, even when that space is virtual. The possibility of complete immersion attracts many creators looking to induce empathy and awareness about the most diverse subjects. One of the first types of VR non-fiction productions to be released was in the morally sensitive humanitarian documentary genre. This research aims to explore how VR productions differ from non-VR productions with a focus on humanitarian communication. Rather than targeting mechanical aspects of VR technology, this article compares the visual and narrative storytelling characteristics in VR and non-VR media. First, humanitarian communication and its nuances are explained. Then, 360° video filming characteristics are analyzed, followed by a comparison table contrasting VR and non-VR non-fiction. After evaluating VR non-fiction empirical studies, a discussion is initiated over the betterment of VR non-fiction storytelling in a way that could help it generate more empathy, since many productions seem to purely rely on the technology as a production novelty, and end up lacking emotional depth and audience engagement through story.

• Journal of Korea Game Society
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• v.19 no.5
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• pp.115-132
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• 2019

This study analyzed factors affecting the perceived fun of VR contents' reuse intention through use of the technology acceptance mode. The factors associated with perceived fun were identified by setting the content quality, VR characteristics, emotional character and flow. The results demonstrate that perceived fun exercises a positive effect on VR characteristics, emotional character and flow, but that high content quality does not have an affect on perceived fun. Also perceived fun, perceived usefulness and perceived ease of use are all influenced by the intention to reintegrate.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2018.11a
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• pp.77-80
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• 2018

360 VR 콘텐츠는 기존의 선형적인 일반 영상에 비해 사용자에게 더 많은 정보와 높은 몰입감을 제공할 수 있어 의학, 군사, 교육, 게임 등 다양한 분야에서 활용되고 있다. 최근에는 모바일 기기의 성능 향상과 통신기술의 발달에 힘입어 모바일 네트워크를 사용한 360 VR 콘텐츠 소비가 증가하는 추세이다. 모바일 네트워크는 대역폭이 한정적이고 가변적인 특성이 있어 이를 통해 용량이 큰 360 VR 콘텐츠 전송 시 초기 접속 지연 및 재생 끊김이 발생하여 사용자의 만족도를 감소시킬 수 있다. 이에 본 논문은 위에 언급한 문제를 해결하기 위해 360 VR 콘텐츠 전송 시 전체 요구대역폭을 감소시키고 사용자 초기 접속 속도를 향상시키는 것을 목표로, 360 VR 콘텐츠의 지오메트리 값과 사용자의 요(i.e. yaw)값을 활용하여 각도 기반으로 사용자의 현재 시점에 해당하는 타일을 확인하고 해당 타일에 높은 비트율을 할당하는 방법 및 웹 기반 전송에 대해 연구 개발하였다. 이를 위하여 웹 기반 3D 렌더링 API 인 WebVR API, HTTP Adaptive Streaming 기술의 표준 MPEG-DASH의 dash.js API를 활용하여 개발하고, 성능 확인 실험을 통해 요구대역폭 감소, 클라이언트 접속 속도 향상을 제시한다.

• Archives of Plastic Surgery
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• v.44 no.3
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• pp.179-187
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• 2017

Recently, virtual reality (VR) and augmented reality (AR) have received increasing attention, with the development of VR/AR devices such as head-mounted displays, haptic devices, and AR glasses. Medicine is considered to be one of the most effective applications of VR/AR. In this article, we describe a systematic literature review conducted to investigate the state-of-the-art VR/AR technology relevant to plastic surgery. The 35 studies that were ultimately selected were categorized into 3 representative topics: VR/AR-based preoperative planning, navigation, and training. In addition, future trends of VR/AR technology associated with plastic surgery and related fields are discussed.

• Proceedings of the KSME Conference
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• 2001.06c
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• pp.207-212
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• 2001

The virtual reality technology has been developed as the computer and computer graphic technology are progressed. However it has still the limits of the use because of it costs a great for system construction. A virtual reality technology is the best application example to reduce time and cost of development in engineering. Actually, VR(Virtual reality) technology has given engineers the ability to design, test and evaluate engineering systems in a virtual environment. The objective of this paper is to construct the arm mounted display VR system by using 3 channel spherical screen and to show its capabilities of an engineering system development. This paper describes the development of arm mounted display VR system with 3 channel spherical screen system and the generation of 3 channel graphic modules. The arm mounted display VR system provides a highly economical efficiency because of it uses a popular computer system as a graphic server.

• Journal of Broadcast Engineering
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• v.23 no.6
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• pp.800-812
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• 2018

In this study, we reviewed recent trends for enhancing human cognitive accessibility to social VR platform. We also proposed a practical method to predict VR sickness and improve the cognitive accessibility. In doing so, we investigated subtle changes in human body sway unconsciously made before, during, and after being exposed to extreme VR experience. The scientific assumption that VR sickness would be correlated with the subtle changes in body sway was validated. We found that participants who showed sensitive changes in the body sway before VR experience, felt more severe VR sickness than others. The findings can be practically applied in predicting susceptibility to VR sickness prior to VR experiences.