• Journal of Broadcast Engineering
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• v.24 no.3
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• pp.506-514
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• 2019

This study classified the different types of service attributes being provided through cable VOD services and looked at how the key service attribute types affect the willingness to use paid VOD for each group of paid and non-experienced users. Studies have shown that for a group of non-experienced people, 'content information-oriented attributes' have the greatest impact, and for a group of experienced people, 'convenience-oriented attributes' have the greatest impact. Thus, expanding users of paid VOD services requires setting up step-by-step strategies that match their respective collective characteristics. For a group of non-experienced people, it is necessary to take a direct persuasion strategy through the provision of relevant information and an indirect approach strategy through the expansion of promotion opportunities, and for an experienced group, a strategy to expand functional convenience.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2003.10a
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• pp.31-34
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• 2003

In recent, the rapid convergence of telecommunication and broadcasting has been considered as one of the hot issues in the IT industry. This convergence will provide telecom operators with both opportunities and threatens. This is because that telecom operators can enter the broadcasting industry, whereas broadcasters will also have a chance to provide telecom services. This work aims to discuss the business strategy for telecom operators to provide a TV VOD service, one of the convergence services between telecommunication and broadcasting, through the high-speed internet which is so much served in Korea. It seems that this service will achieve two business goals, namely "to minimise an additional investment" and "to find out a new benefit source", by fully utilising a current high-speed internet infrastructure. Finally, this paper mainly contains the market overview of in telecom and broadcasting service, the definition of TV VOD service and the necessity for this service, a market forecasting and the provision strategy of major telecom operators, and key success factors and a benefit model.

• Journal of Korea Multimedia Society
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• v.11 no.5
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• pp.685-691
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• 2008

Recently with the rapid evolution of the mobile computing and communication technologies, mobile VOD service becomes increasingly important for wireless mobile users. The VOD service is being widely used in various areas of application, such as education, entertainment and business, because it provides users convenience in easily having access to video information at any time in any places. However, in reality, the mobile system has many difficulties in providing the smooth VOD service owing to frequent transfers and cutoffs of clients. The importance of a technique to transmit broadcasting is being stressed as a method for providing stabler mobile VOD service to a large number of clients. This paper is aimed at showing how to reduce demands for server bandwidth and delay of earlier service through performance analysis by suggesting an effective VOD broadcasting transmission technique through channel division in the mobile atmosphere. Many researches have been made about regular broadcasting techniques in particular. This study divides the methods used for assigning channels which have been decided by the size of segments into a group of regular channels and assistant channels using wireless gap-fillers to provide effective VOD services to a large number of clients at the mobile environment using small bandwidth resources. The regular channels transfer regular streams, while assistant channels repeatedly transfer the first segment to reduce early service delay time to receive regular streams. In this way, the study suggests a technique to reduce server bandwidth demand and early service delay time. Through the proposed technique, the server bandwidth demand could be reduced by more than 30 percent and the study continuously shows reduced early service delay time through conducting performance analysis.

• Journal of the Korea Convergence Society
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• v.8 no.9
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• pp.277-283
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• 2017

This paper deals with a longitudinal time series study on the viewing behavior of digital media service. After holdback of terrestrial broadcasting VOD service was extended in 2013, viewers' terrestrial broadcasting VOD viewing went down sharply. Researcher assumed that there was driven by watching alternative products such as movies, kids, etc. as the cause of the decline of the terrestrial broadcasting VOD viewing. In addition, researcher assumed that the decline of terrestrial broadcasting VOD viewing had an influence on the viewing rate of the terrestrial real-time broadcasting, and confirmed the cause of the decreasing of the terrestrial real-time broadcasting viewing rate. In order for terrestrial broadcasters to retrieve real-time broadcasting and VOD viewing, it is necessary to shorten the VOD holdback and reacquire viewers away from terrestrial broadcasting.

• The Journal of the Korea Contents Association
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• v.20 no.5
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• pp.467-475
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• 2020

As the growth rate of IPTV VOD usage increases it is necessary to analyze VOD usage patterns systematically. This study divides VOD users into free VOD and paid VOD users, then explores how VOD usage motivations, usage patterns, and demographic factors affect the differences between two groups. The results show that social motivation, VOD satisfaction, using content after the holdback expiration, an intention to pay for ad-skip, the proportion of VOD usage, a VOD give-up experience, TV usage time, and SVOD usage time, are statistically significant. Except the VOD satisfaction factor, all of the factors analyzed are more likely to expect paid VOD users. Additionally this study found paid VOD users are more likely to use a SVOD service as an alternative one compared with free VOD users.

• The Journal of the Korea Contents Association
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• v.21 no.7
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• pp.119-126
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• 2021

Recently OTT video service has grown rapidly and has a negative impact on the growth of pay-TV subscribers. Consequently the substitution of OTT services for pay-TV services will begin. This study explores OTT usage patterns, dividing into three sectors (OTT service use, OTT usage volume, and paid-OTT service use), by considering users' demographice factors, smart device ownership, pay-TV subscription, and bundle service use, by employing the Mediapanel dataset. The results showed that age, income, smartTV usage, market size, cable/satellite subscribers, TV VOD expenses, movie VOD expenses, and mobile bundle use are associated with OTT service use. The results also showed that age, household sizes, tablePC usgage, cable/satellite subscribers, TV VOD expenses, other VOD expenses, and unlimited data plans are associated with OTT usage volume. Lastly the results showed that age, gender, income, tabletPC usage, cable subscribers, other VOD expenses, mobile bundle usage, and unlimited data plans are associated with paid-OTT service use.

• The KIPS Transactions:PartC
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• v.16C no.3
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• pp.363-372
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• 2009

For large scale VOD service, cluster servers are spotlighted to their high performance and low cost. A cluster server usually consists of a front-end node and multiple back-end nodes. Though increasing the number of back-end nodes can result in the more QoS streams for clients, the possibility of failures in back-end nodes is proportionally increased. The failure causes not only the stop of all streaming service but also the loss of the current playing positions. In this paper, when a back-end node becomes a failed state, the recovery mechanisms are studied to support the unceasing streaming service. For the actual VOD service environment, we implement a cluster-based VOD servers composed of general PCs and adopt the parallel processing for MPEG movies. From the implemented VOD server, a video block recovery mechanism is designed on parity algorithms. However, without considering the architecture of cluster-based VOD server, the application of the basic technique causes the performance bottleneck of the internal network for recovery and also results in the inefficiency CPU usage of back-end nodes. To address these problems, we propose a new failure recovery mechanism based on the pipeline computing concept.

• IE interfaces
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• v.11 no.2
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• pp.39-48
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• 1998

It is strongly believed that Video on Demand(VOD) will become one of the most promising services for Broadband Integrated Services Digital Network(B-ISDN). VOD service can be classified into two types of services: Near VOD(NVOD) and Interactive VOD(IVOD). Although VOD network requires many kinds of resources, we only consider video servers, programs. and storages. In the network. some video servers should be installed at some nodes(especially, at the root node for NVOD service). so that each node with video server stores video programs and distributes stored programs to customers. We take into account three kinds of costs related with the above resources: a program transmission cost, a program storage cost, and a video server installation cost. There exists a trade-off relationship among those three costs according to the locations of video servers and the kinds of programs stored at each video server. Given a multi-level VOD network and the total number of programs being served in the network. the resource. optimization problem for providing both IVOD and NVOD services is to determine where to install video servers, and which and how many programs should be stored at each video server, in order to minimize the total cost. In this paper we develop an efficient dynamic programming algorithm to solve the problem. We also implement the algorithm based on two different service policies assumed in this paper.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.7
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• pp.26-32
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• 2017

VOD (Video-On Demand) Services are considered to be one of the most successful data broadcasting services, along with Electronic Program Guides (EPGs). In particular, VOD services provide supplementary revenue for broadcasting companies in addition to the existing subscription fees and advertisement-based revenue. Therefore, each broadcasting company has developed its own VOD service and constantly seeks to improve it. This leads to the development of new VOD services, so developers are considering ways to effectively handle the frequent development needs. In this background, we conducted underlying research to apply the feature-oriented analysis model to the development of VOD services. The feature-oriented analysis model used in this study is the Feature-Oriented Domain Analysis (FODA) one developed by SEI of Carnegie Mellon University. FODA provides a tool for specifying the feature model of a software domain, based on which the developers can determine the configuration of the software with the customers. This study developed a feature model of the VOD service domain and devised the functionalities and test cases in an integrated manner with the feature model. Additionally, we proposed a VOD service development process utilizing the feature model, function specification, and test cases.

• Journal of KIISE:Information Networking
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• v.32 no.1
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• pp.80-88
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• 2005

In ubiquitous spaces, a user wants to be provided with a VOD service while moving one space to another freely. Since the traditional VOD system is dependent on user location, the VOD server transmits video data to a single client during a session. If the user moves to another space, he/she should close the old session and make a new request for the same video. However, the location-aware VOD system supports user mobility by closing and opening the session automatically. That is, the VOD system automatically perceives the movement of a user and allows the server to change the data flow so that a client near the user can receive the video data. This paper proposes a location-aware VOD service architecture and a session handoff scheme to provide a mobile user with continuous video delivery and implements a location-aware VOD prototype system based on Jini and Java. In experiment, we show that the proposed handoff scheme has a smaller handoff delay than the other handoff scheme.