• Journal of Broadcast Engineering
• /
• v.18 no.2
• /
• pp.297-310
• /
• 2013

In this paper, we present a model-based video bit rate estimation scheme for reducing the bit rate while maintaining a subjective quality in many video streaming services limited by network bandwidth, such as IPTV services. First, we extract major parameters which serve as an indirect measurement of frame's bits. Using those parameters, the proposed bit rate estimation scheme can extract candidate frames. Finally, the bit rate of each segment is estimated by statistical analysis and a mathematical model based on a given target quality. In experimental results, we show that the proposed scheme can reduce the bit rate on average by 43% in low-complexity video while maintaining the subjective quality. To find the appropriate bit rate based on video contents, the proposed schemes can estimate the bit rate with neither the repeated full encoding nor subjective quality test. On average, the bit rate can be automatically estimated by encoding the candidate frames of 4%.

• Proceedings of the Korean Society of Broadcast Engineers Conference
• /
• 2014.06a
• /
• pp.67-70
• /
• 2014

본 논문은 TTA 에서 제정된 "HTML5 기반 스마트 TV 플랫폼" 표준(TTAK.KO-07.0111/R1)에 따라 개발된 스마트 TV 수신기가 표준의 기술 요구사항을 준수하여 적합하게 구현되었는지를 검증하기 위한 표준 적합성 시험환경을 소개한다. 적합성 시험을 위한 시험 기준과 수행절차, 판정 기준 등을 정의하고 있는 "HTML5 기반 스마트 TV 플랫폼 수신기 적합성 시험" 표준(TTAK.KO-07.0119)에 따라 200 여개의 테스트 케이스가 개발되었으며 이들은 스마트 TV 수신기에서 직접 동작하면서 수신기의 기능을 검증하고 결과를 판단하게 된다. 테스트 케이스를 실제 방송환경과 유사한 조건에서 실행하기 위하여 지상파, 케이블, IPTV, 위성 등 다양한 방송 헤드앤드를 활용한 방송 송출 서버를 구현하였으며, 시험에 관련된 정보를 처리하고 실제 시험의 수행 및 그 결과를 관리하는 적합성 시험 관리 시스템을 개발하였다. 그리고 테스트 케이스 앱을 호스팅하는 웹서버, VOD 콘텐츠를 위한 스트리밍 서버 등의 장비를 운용하여 적합성 시험을 위한 전반적인 환경을 구축하였다. 또한 본 논문에서는 구축된 시험 환경에서 표준 기반으로 개발된 참조 수신기를 대상으로 적합성 시험을 수행한 사례를 통해 시험환경의 유효성을 확인하고 향후 적합성 시험환경의 추진 방향을 제시한다.

• Proceedings of the Korea Information Processing Society Conference
• /
• 2006.11a
• /
• pp.171-174
• /
• 2006

본 논문에서는 IP-TV 보금을 위해서 고성능 저가의 IP-TV(Internet Protocol TV) 셋탑박스의 필요성을 감안하여 TV를 통한 인터넷 컨텐츠 이용에 최적화된 IP-TV 셋탑박스를 제조업체(Ninelanes)와 공동으로 개발하였다. 개발된 셋탑박스는 브로드밴드를 이용한 VOD서비스, 1Mbps급의 DVD급 화질을 지원하고 스트리밍 비디오와 저장된 콘텐츠를 직접 재생할 수 있다. 개발된 셋탑박스는 VHS(450kbps), DVD급(750kbps), DVD(1.2Mbps), MP3, AC3, MPEG-2/4, VP4/5/6, WMV9, DVIX 등의 다양한 디지털 미디어 재생 포맷을 지원 할 수 있도록 개발되어 가격경쟁력 향상 및 멀티미디어 지원환경 구축, 인코더방식의 코덱 전환이 가능하다. 또한 고집적, 저전력, 고성능, 저가형 개발 개념으로 개발된 이 셋탑박스는 각종 IP-TV기능을 펌웨어나 소프트웨어 수정으로 시스템 변경이 가능하여 IP-TV 셋탑박스 보급에 크게 기여할 것으로 기대된다.

• The Journal of the Korea Contents Association
• /
• v.10 no.10
• /
• pp.111-119
• /
• 2010

This paper deals with the experiments of optokinetic differentiation within eye tracking test through the menu direction and cognitive degree of service menu title for watching digital media service. Researcher establish a research topic which verification of differentiations of eye tracking velocity when media user perceive the service menu title within vertical structure or horizontal structure. Experimentation was designed with two types of menu structure-vertical or horizontal-and these have each 9 cases of eye tracking tasks for experimentee. Researcher arrives at a conclusion through as stated above experiment that cases of vertical menu structure is more effective method with linear channel service menu, otherwise that cases of horizontal menu structure is more effective method with non linear channel service menu, like a video on demand service. The research results will be very helpful with actual media industry players when they planning the evolutionary direction of their menu layout.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
• /
• 2012.10a
• /
• pp.511-514
• /
• 2012

IPTV는 기술적으로 TV에 PC적 기능이 더해지고 인터넷 프로토콜(IP)을 통해 인터넷과 연결되는 서비스로, 국내 초고속인터넷의 속도가 VDSL, 광랜과 같은 서비스의 등장으로 최대 100Mbps에 이르러 동영상 콘텐츠의 실시간 스트리밍 서비스가 가능한 환경이 구현되었다. IPTV 도입을 통해 산사건 방송, VOD 등의 기본적인 서비스뿐만 아니라, 양방향 광고, IPTV 민원발급 및 IPTV 공공서비스 제공 등 다양한 응용서비스의 개발 및 활성화를 기대하였다. 또한 IPTV를 통해 유료방송의 경쟁을 촉진시키고 케이블TV의 디지털 전환을 촉진시킴으로써 시청자들의 복지를 향상시킨다는 취지도 함께 있었다. 정량적으로는 IPTV가입자가 2012년에 이르러 보수적으로 290만가구, 낙관적으로는 450만 가구에 이를 것으로 예상하였으며, 관련 시장규모도 동년도에 약 7,515억원에 이를 것으로 전망하였다. 하지만, 2011년 말이 이미 450만 가입자를 돌파하고 2012년 8월 500만 가입자를 유치하면서 IPTV 서비스는 본격적인 mass market을 형성해 나가고 있다. IPTV 시장이 확대해 나가면서 유료방송 가입가구 수도 증가하였는데, 도입당시인 2008년 말 1,740만 가구가 유료방송에 가입하여 104%의 보급률을 보였으나 2011년 6월말 현재 가구수 대비 유료방송 가입자구수는 127%로 증가하였다. 이렇게 IPTV서비스 시장이 확대되고는 있으나, 정부의 신규 서비스에 대한 과도한 요금규제, IPTV와 경쟁하는 케이블방송사(SO) 계열의 콘텐츠 사업자(CP)들의 방송채널 공급거절 및 지상파 방송사의 과도한 재전송 대가, 전국 권역사업자인 IPTV에 대한 권역별 가입자점유율 규제, IPTV의 차별성으로 내세웠던 T-Commerce 및 양방향 광고에 대한 규제는 앞으로 개선해 내가야할 과제이다. 이에 본고는 IPTV의 시장성과를 조망하고, 시장의 지속성장을 위해 필요한 제도개선 방향을 살펴보았다.

• The Journal of the Korea Contents Association
• /
• v.15 no.11
• /
• pp.672-679
• /
• 2015

The early stage of Korean language education was to understand grammar. However, recent Korean language education aims to improve expressive ability for smooth communication. Hence, educational drama for education has gained attention as one of the effective ways of improving communication skills. Educational drama provides an actual conversational situation in which one can use appropriate words and grammar depending on the situation. Non-verbal expression such as body language and facial expression could be picked up so one also improves one's communicative abilities naturally. This means that educational drama shares Korean language education's goal of improving communicative ability. Moreover, the student becomes the core of the activity and finds solutions through cooperation with others, and this also helps improve social skills and self-esteem. This thesis covers methods of having interviews, re-writing texts to scripts, writing up post-script by imagining the following text, role-playing, and improving expressive ability by debating educational theatrical techniques. To make these activities successful, good quality VOD and learning materials shall be developed and used. Also, efficient training programs shall be created so that teachers make use of what they learn and improve their teaching skills.

• Journal of Digital Contents Society
• /
• v.11 no.4
• /
• pp.445-452
• /
• 2010

This paper deals with the exploratory study & experimentation for foundation & theoretical base of menu structuring & design improvement of digital media (IPTV, Digital cable TV) service players. Digital media service providers had been offered many cases of menu structure since their service launched. Researcher set a research topic which verification of eye tracking velocity when media user feels with perceived ease of design and the familiarity. Researcher arrives at a conclusion through as stated above experiment that vertical type of menu and horizontal type of menu are differentiated from the contents characteristics. Research conclusions & implications are strong theoretical base with digital media service players when they planning and designing their service structuring.

• The Journal of the Korea Contents Association
• /
• v.17 no.2
• /
• pp.521-534
• /
• 2017

In 2013 the Netflix, an OTT in USA, launched all at once 13 episodes of the House of Cards season. Binge-watching is the word which means watching continuously 2~6 episodes of a TV program with one sitting, the new normal of TV watching behavior, cultural and social currents all over the world. This study has analyzed the factors and motivations which affect to the persistent intention to use binge-watching. It conducted an online survey from 333 Quota sample from Korean age groups between 20th~60th with 81 questionnaires. The 5 groups were induced as motivation factors to binge-watching. The 3 groups which consisted of , , are affecting as positive to intention to use binge-watching. But the other 2 groups which are and doing as negative. The survey has shown that the persistent intention to binge-watching is affected by ages more younger, whom doing binge watching more frequently, whom estimating more higher to the conceived usefulness to use. As a theoretical model, expanded technology acceptance model was adopted and US drama House of Cards. This study could promote the next generation contents planning and S-VOD service industry.

• Korean journal of communication and information
• /
• v.32
• /
• pp.147-168
• /
• 2006

This study attempts to evaluate the Korean terrestrial television networks‘ internet site effectiveness, specifically in addressing user motivations and user evaluations and in gauging the broadcasters' feedback. The result shows that the primary motive for using a broadcaster's internet homepage was to obtain information. Overall, the users tended to be dissatisfied with the services, especially with regards to its navigational structure and design and with the insufficient number of appropriate content items. The reason cited highest for dissatisfaction was the fee-based services. Among the three networks, Seoul Broadcasting System, the sole commercial network, received the most complaints from the respondents in this respect. The study results reveal that broadcasters' feedback systems to users were deemed responsive and timely, but a true interactivity between the broadcasters and the viewers was lacking. In conclusion, network televisions' internet sites and increased content access through them have provided a platform for increased communication with their viewers, however, these sites are not yet being fully utilized as effective interactive communication feedback channels but more as a unidirectional information source. In addition, the network television services seem to be lacking in providing users with efficient navigational structure, good design, or adequate content level and quality. Thus, to better serve the public, it is recommended that they improve internet homepage usability by assessing and applying qualitative researches regarding the users.

• Journal of Korea Multimedia Society
• /
• v.14 no.1
• /
• pp.54-75
• /
• 2011

PoC(Push-to-talk Over Cellular) is an integrated technology of group voice calls, video calls and internet based multimedia services. If a PoC user can not participate in the PoC session for various reasons such as an emergency situation, lack of battery capacity, then the user can use the PoC Box which has a similar functionality to the MM Box in the MMS(Multimedia Messaging Service). The RTSP(Real-Time Streaming Protocol) method is recommended to be used when there is a transmission session between the PoC box and a terminal. Since the existing VOD service uses a wired network, the packet size of RTSP-based VOD service is huge, however, the PoC service has wireless communication environments which have general characteristics to be used in RTSP method. Packet loss in a wired communication environments is relatively less than that in wireless communication environment, therefore, a buffering latency occurs in PoC service due to a play-out delay which means an asynchronous play of audio & video contents. Those problems make a user to be difficult to find the information they want when the media contents are played-out. In this paper, the following techniques and methods were proposed and their performance and superiority were verified through testing: cross-over dual reception buffering technique, advance partition multi-reception buffering technique, and on-demand multi-reception buffering technique, which are designed for effective picking up of information in media content being transmitted in short amount of time using RTSP when a user searches for media, as well as for reduction in playback delay; and same-priority packetization transmission method and priority-based packetization transmission method, which are media data packetization methods for transmission. From the simulation of functional evaluation, we could find that the proposed multiple receiving buffering and packetizing methods are superior, with respect to the media retrieval inclination, to the existing single receiving buffering method by 6-9 points from the viewpoint of effectiveness and excellence. Among them, especially, on-demand multiple receiving buffering technology with same-priority packetization transmission method is able to manage the media search inclination promptly to the requests of users by showing superiority of 3-24 points above compared to other combination methods. In addition, users could find the information they want much quickly since large amount of informations are received in a focused media retrieval period within a short time.