• 한국실내디자인학회논문집
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• 제23권2호
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• pp.40-50
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• 2014

The purpose of this study was to investigate how brand identity expressional elements in cosmetic road shops' facades would affect the brand awareness of consumers while extracting those brand identity expressional elements observed in the facades of the cosmetic road shops. In order to achieve the research goal, the study used Q methodology, a method to measure subjectivity. The results have been summarized as follows. (1) The elements to express the brand identity found in the facades of the cosmetic road shops were observed to be two-dimensional expressional elements, and they should include a symbol, a logo, a signboard, materials to express an image (products, models) and a brand color. As for the three-dimensional expressional elements, they were a building (form, materials, pattern), decorations (lean-to roof, canopy, sculptures, lighting, screen) and a display window (focusing on products, visuality or the inside of a shop). (2) The findings of the analyses on the brand awareness using Q methodology have been presented as follows. (1) When multiple identity expressional elements which would be associated with each other are used, the brand awareness gets increased relatively efficiently. (2) In case of men, they would perceive a brand more easily through those formative expressional elements such as a form of a building. (3) In case of women, they would perceive a brand more conveniently through those visual expressional elements such as a brand color. (3) In conclusion, the study figured out that, among the brand identity expressional elements, the one which would influence the brand awareness most would be (1) the brand color, followed by (2) the building-form, (3) the lean-to roof, (4) the display window and (5) the logo. Based upon what has been learned so far, the study confirmed that when it comes to securing the brand awareness in the market, cosmetic companies should, first, realize how important it is to make good use of the two-dimensional (visual) expressional element, the brand color, and the three-dimensional expressional element, the form of the building, together before they even try to design facades of their shops on the streets.

• 대한간호학회지
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• 제30권6호
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• pp.1556-1568
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• 2000

The aims of this study were to identify the effects on sexual role identity and sexual attitude of the A-V programed sexual education on Oct. 1. 1997 through Sep. 30, 2000. The program was focused on the formation of the desirable sexual activity, attitude and androgyny sexual role identity of the Korean adolescents, and that was the 25 minute VTR media "Our sexuality is healthful". This study was non equivalent post-test only quasi-experimental design, and the subjects were 530 middle school boys in Busan, Korea. After the manipulation, the change of sexual role identity and sexual attitude was analysed. Outcome measures were middle school boys′ sexual role identity toward KSRI on a seven-point Likert scale and sexual attitudes toward SAS on a five-point Likert scale. The data was analysed by SPSS WIN. The results were summarized as follows : 1) The experimental group who was exposed to the A-V media produced by the author showed the higher score of androgyny sexual role identity than the control group who didn′t watch the A-V program. 2) The experimental group showed the higher rate of the androgyny than the control group, On the other hand, their rate of the masculinity turned out to be lower than the latter group. 3) The experimental group didn′t show the difference of SAS score from the control group .In conclusion, "Our sexuality is Healthful" A-V program for sexual education brought about the significant change of sexual role identity of the middle school boys, but didn′t affect their attitude toward sexual activity.

• 한국실내디자인학회논문집
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• 제21호
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• pp.54-61
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• 1999

The Fashion Distribution Business (FDB) is thriving to such an extent that the current period is called "The Era of Fashion." This FDB shows tendencies towards specialzation, globalization and expansion. The domestic FDB has been rapidly globalizing, and thus it is time for us to recognize that the fashion business has grown beyond its former role as a production-oriented retail business to include multiple new roles. This strategy to plant Store Identity on customers is just a Visual Merchandising (VMD) Strategy. That is, a strategy to visualize the Product Planning, which can be called a Complex Visual Expressing Technical System that classifies and arranges products in order to be easily seen, chosen, and bought through exhibition and arrangement. My aim is to break away from the conept that has been focused only on display division and to present product scheme correctly and to establish a VMD Plan which can also contribute to sales promotion by providing infirmation and arranging Store Display efficiently for customers. Additionally, this is aimed to present an efficient and sensitive design process.esign process.

• 한국실내디자인학회:학술대회논문집
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• 한국실내디자인학회 2005년도 춘계학술발표대회 논문집
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• pp.257-258
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• 2005

The university building which is located in Daehak-ro where the commercial buildings are. The color of the building exterior and the signs are various to distinguish. To recognize the building exterior among the surrounding areas, it needs visual and bright color on it. The blue and white selected from the color of university identity. The core of the building is treated as a tower In vertically and white color is painted. And the rest parts of the building are treated horizontally and blue color is painted. The color of the building exterior shows the visual effects not only symbolism but attention.

• 한국실내디자인학회논문집
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• 제29호
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• pp.120-127
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• 2001

The study aims at finding out the spatial configuration of a small art museums through the analysis of visual Perception in spatial layouts. In so doing to analyze the characteristics of spatial perception in visual layouts and identity of space to evaluate the spatial construction with relation to the role of small art museums. Purpose of this study is to offer basic data to contribute effectiveness of the architectural planning of a small art museums by understanding of visual element of design and ultimately to make efficient use of space.

• 유통과학연구
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• 제14권8호
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• pp.153-160
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• 2016

Purpose - The current distribution enterprises have realized the necessity for integrated and specialized images in their stores. From those reasons, visual merchandising has been considered as a powerful means towards brand value judgement as well as maximizing both brand and corporate identity. This research intends to study and discuss the current situations in Korean visual merchandising and its future concept setting. Based on the research findings, this paper tries to propose the basic concept for development strategies of visual merchandising in Korean distribution market. Although the studies on visual merchandising in Korean traditional markets have been continued, visual merchandisers have been distorted by display control centers in real situations. Therefore, this study tries to set both current and future concepts in visual merchandising for further discussions and a new complement formulation. Research design, data, and methodology - This study has investigated previous studies with the way of normative study by comparing, organizing concepts and relating terms on visual merchandising. In order to be an exact research, it seems to be more appropriate to analyze this study with a deductive analysis way rather than inductive as for getting the core of visual merchandising. Besides, this study changed the term 'visual merchandising' into 'VMD', and used it as an unified one. Results - Visual merchandising has an important key in retail planning. With focusing on organizing visual merchandising concepts, it should be adequate for domestic circumstances because there are various visual merchandising concepts with different perspectives. Thus, it is necessary to establish a concept including modern and Korean features through previous studies and data. Visual merchandising can be defined as followings. It enhances the value of shop images from visual aspects and conveys brand concepts effectively. Its task is to plan and manage products sales by combining three merchandising domains such as interior, display, and merchandising. Conclusions - There are some limitations on setting academic concepts in visual merchandising due to its features as to be taken in the field focused studies. More meaningful case studies should be performed as an area of future studies. Therefore, it is necessary to perform an effectiveness analysis on empirical visual merchandising state and present the course of development.

• 디자인학연구
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• 제19권1호
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• pp.79-88
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• 2006

사람의 얼굴은 정체성의 시각적 상징이다. 사람마다 각기 다른 얼굴 모습은 타인과 구별할 수 있도록 하는 중요한 역할을 하면서 개인의 정체성과 직결된다. 역사적으로 볼 때 얼굴에 대한 시대적 인식의 변화와 함께 표현매체와 커뮤니케이션매체가 다양해지고 발전함에 따라 얼굴을 표현하는 것에도 많은 변화가 있었다. 그러나 지금처럼 얼굴에 대한 사람들의 관심과 주목이 컸던 적이 없었다. 기술적으로는 컴퓨터그래픽스의 등장으로 얼굴표현의 새로운 전기를 맞이하게 되었다. 특히 시각 이미지들이 디지털형태로 제작, 저장, 전송할 수 있게 되어 시간적, 공간적제약이 없어지면서 시각이미지정보는 커뮤니케이션에서 그 비중이 전보다 더 커지고 있다. 그 중에서 디지털로 만들어진 얼굴 이미지는 그 활용도가 점차 확대되고 있다. 이에 따라 컴퓨터그래픽스를 이용한 얼굴의 3d (3-dimensional) 표현은 수년전부터 얼굴 각 부분의 형태와 텍스추어 맵 등 각 요소들을 필요할 때 마치 퍼즐 조각처럼 조립해서 전문적인 기술이 없이도 손쉽게 표현할 수 있게 되었다. 본 연구에서는 3d 얼굴표현의 제작단계별 내용을 연구하고 그 결과를 바탕으로 케이스 스터디에서 시각화함으로써 3d 전문가가 아닌 일반 시각디자이너들이 3d 형태의 얼굴을 효과적으로 표현하는 방법을 연구한다.

• 디자인학연구
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• 제19권1호
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• pp.39-48
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• 2006

현재 마케팅 환경은 과거의 가격 위주 전략의 제품판매 시대를 지나 상품, 기업, 브랜드 이미지를 통한 감성마케팅 시대로 접어들었다. 특히 고객의 직접 대면 장소인 기업 상업 공간 Space Identity는 직접 체험, 감각적 자극, 즉시 만족, 사회적 관계 형성을 할 수 있는 중요한 전략 요소임에도 불구하고 대부분의 국내 기업이 CI 기본 시각 시스템을 그대로 대입하는 2차원적 디자인 고려에만 머무르고 있으며 상업공간의 다양한 기능성, 컨셉, 상품과 고객 만족에 대한 고려는 부족한 것이 현실이다. 특히 공간과 고객의 최초 대면 접점인 파사드는 시각적 정보전달, 물리적 경계 역할과 더불어 내외부 공간의 연결성을 통해 공간의 컨셉과 기업과 상품 이미지, 정보 전달 및 고객 유입 정도를 결정하는 중요한 요소이다. 본 연구는 판매, 서비스, 홍보 등이 중심이 된 기업의 상업공간 파사드를 통해 상업 공간 전반에 적용된 Space Identity 적용 사례를 조사하여 상업 공간의 기능에 따른 상품, 고객 유입을 위한 이론 연구 바탕을 마련하고, 이론적 배경과 사례에서 지적된 문제점 개선을 위한 발전된 디자인을 위한 제안을 한다.

• 한국실내디자인학회논문집
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• 제18권4호
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• pp.124-131
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• 2009

The aesthetics of current dermatology clinics are the main space of dermatology, which is gradually becoming an area of specialty. Paths requiring spatial transition due to the expansion of treatment field in dermatology clinics are currently emerging, meaning that the duty to provide medical and aesthetic environment with high spatial connection must be accompanied. Contrary to past clinics where only functional aspects were emphasized, current clinics require a differentiated environment that considers both aspects of function and aesthetics, centered on the patient. The purpose of this research in this perspective is to study the efficient connection between dermatology and aesthetics, while also analyzing identity factors to indicate design factors differentiated from other functional spaces, to apply them as preliminary data for the planning of dermatology clinics. Based on the above, six dermatology clinics located in Seoul were designated for case studies through field studies. Overall, Aesthetics connected to dermatology clinics legally must have separate business registrations and have alternative entrance ways. Currently however, there were many cases where entrance, waiting, reception and receipt were not separated. there were efforts to partially display identities when analyzing design factors that formed the identity of dermatology clinics. However, there were insufficient cases where visual communication factors such as a clinic's spatial identity, logo, signing system, and applied products were integrated into a coherent theme. At this point when dermatology clinics are becoming brands, all fields must merge for integrated identity effects that go beyond the boundaries of contemporary H.I, to clearly display their identity with the clinics' professional image and consistent concept.

• The Journal of the Acoustical Society of Korea
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• 제28권3E호
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• pp.109-117
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• 2009

Identity recognition in real environment with a reliable mode is a key issue in human computer interaction (HCI). In this paper, we present a robust person identification system considering score-based optimal reliability measure of audio-visual modalities. We propose an extension of the modified reliability function by introducing optimizing parameters for both of audio and visual modalities. For degradation of visual signals, we have applied JPEG compression to test images. In addition, for creating mismatch in between enrollment and test session, acoustic Babble noises and artificial illumination have been added to test audio and visual signals, respectively. Local PCA has been used on both modalities to reduce the dimension of feature vector. We have applied a swarm intelligence algorithm, i.e., particle swarm optimization for optimizing the modified convection function's optimizing parameters. The overall person identification experiments are performed using VidTimit DB. Experimental results show that our proposed optimal reliability measures have effectively enhanced the identification accuracy of 7.73% and 8.18% at different illumination direction to visual signal and consequent Babble noises to audio signal, respectively, in comparison with the best classifier system in the fusion system and maintained the modality reliability statistics in terms of its performance; it thus verified the consistency of the proposed extension.