• 제목/요약/키워드: VISITOR CENTER

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공공도서관 방문자수 및 자료실이용자수에 미치는 영향요인 - 2018년 전국도서관통계를 바탕으로 - (The Influence Factors on the Numbers of Visitors and Reference Room Users of Public Libraries: Based on the National Libraries Statistical Data 2018)

  • 이경진
    • 한국문헌정보학회지
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    • 제54권2호
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    • pp.105-125
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    • 2020
  • 본 연구는 2018년 전국도서관통계를 활용하여 공공도서관 방문자수 및 자료실이용자수에 미치는 영향요인을 log-log 중회귀모형으로 분석했다. 분석 결과를 요약하면 다음과 같다. 과거, '지식과 정보의 저장 및 전파'가 공공도서관의 주된 기능이던 시대에 이용자 유치에 가장 중요했을 것으로 생각되는 장서수나 좌석수 등의 요소를 넘어 현재는 문화 혹은 평생교육 프로그램, 도서관 운영, 이용자활동 등의 차원에서 매우 다양하고 복합적인 요소들이 방문자 및 자료실이용자 유인에 영향을 주고 있다. 이는 이제 도서관은 책이나 자료, 시설 등의 하드웨어적 요소보다는 문화 프로그램, 이용자 교육, 행사, 예산, 회원수, 개관시간, 건물의 스타일과 노후도, 동아리활동 등의 소프트웨어적 요소에 이끌려 찾아가는 종합문화센터가 되고 있다는 것을 뜻한다.

기계학습 알고리즘을 사용한 스포츠 경기장 방문객 마케팅 적용 방안 (A Study on Application of Machine Learning Algorithms to Visitor Marketing in Sports Stadium)

  • 박소현;임선영;박영호
    • 디지털콘텐츠학회 논문지
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    • 제19권1호
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    • pp.27-33
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    • 2018
  • 본 연구에서는 마케팅 분야 중 스포츠 경기장을 찾는 관람객의 빅 데이터를 분석하여 소비자에게 맞춤형 마케팅 서비스를 제공하는 연구를 진행한다. 이를 위해 본 연구에서는 K-평균 군집화 방법을 사용하여 유사 관람객 그룹을 도출하고자 하며, K-근접 이웃 방법을 사용하여 새로운 방문객의 관심 매장을 예측하고자 한다. 실험 결과를 통해 상기 두 가지 알고리즘을 사용하는 것은 유사 관람객 그룹을 도출하며 신규 관람객 입장 시 신규 관람객의 특성에 맞는 적합한 마케팅 서비스를 제공 할 수 있게 하였다.

월출산국립공원 탐방객의 환경해설 매체에 대한 탐방객 태도 (Visitors' Attitudes about Interpretive Media in Weolchulsan National Park)

  • 조우;유기준;김동필
    • 한국환경생태학회지
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    • 제20권2호
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    • pp.143-152
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    • 2006
  • 본 연구는 월출산국립공원에서 자기안내식 환경해설 방식으로 활용되고 있는 각종 해설매체에 대한 탐방객 인식을 파악하여 효율적인 공원관리 기초자료 제공을 목적으로 수행하였다. 이를 위해 탐방객 직접기입 방식의 설문조사를 실시하였고 총 196매의 설문지가 유효표본으로 이용되었다. 조사결과 '공원 이용자원 안내판'이 가장 이용률이 높은 환경해설 매체로 나타났으며 탐방로변 수목해설판, 탐방로변 문화자원 해설판, 자기안내식 자연관찰로도 비교 적 높은 이용률을 보였다. 그러나 공원안내지도, 정보게시판, 공원정보제공 LED사인, 간이탐방안내소내 전시물 등은 이용의 효율성이 떨어지는 매체로 평가되었다. 공원내 환경해설 매체에 대한중요도-성취도 분석에서는 전체적으로 높은 중요도와 이에 대한 긍정적인 성취 수준의 응답경향이 나타났다.

일본 가고시마 이즈미 후모토 마을의 근세 무사주택의 평면공간특성에 관한 연구 (A Study on the Plane Spatial Characteristics of Modern Samurai Houses in Izumi Fumoto Village, Kagoshima, Japan)

  • 김윤상
    • 대한건축학회논문집:계획계
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    • 제34권5호
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    • pp.29-38
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    • 2018
  • This study aims to analyze the spatial characteristics of a group of samurai residences among other traditional Japanese villages and to accumulate the village-level sample data of a residential group, which can serve as the foundation for a wide range of discussions. Using data that had been gathered since 1989, this study draw up a prototype floor plans to analyze the indoor spatial features of the residences in the modern period, and sampled 35 samurai houses. The following are the results of this study. The general characteristics of traditional Japanese houses were found among many Izumi Fumoto samurai residences up until the early Meiji period. However, after gradually the floor plan became more and more simplified; connections between rooms were reduced, decreasing their flexibility; and there was a rise in the number of houses with a larger area devoted to the Nando, a room for women and family members. The access of a visitor involved changes in one's eye-level view and established physical and psychological boundaries, which this study conjectures was used as a method to ensure that the visitor recognized the authority of the patriarch and to raise the family's reputation. As their floor plan was simplified, Izumi Fumoto samurai houses established one's eye view, boundaries, and procedures as a way to enhance the authority of the man of the family and the family's reputation. In addition, while there was an increasing number of residences that expanded the area of the Nando, in which family members slept and used the space in a stable way, they maintained the exclusivity of private space and did not clearly show who would use it.

Enhanced Smart Tourism and its Role in Reshaping the Tourism Industry

  • Ulrike Gretzel;Hyunae Lee;Eunji Lee;Namho Chung;Chulmo Koo
    • Journal of Smart Tourism
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    • 제3권4호
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    • pp.23-31
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    • 2023
  • This paper explores the concept of enhanced smart tourism as a response to the challenges and opportunities arising in the post-pandemic tourism landscape. The COVID-19 pandemic has not only halted the global tourism industry but also prompted a reevaluation of its sustainability, technological integration, and impact on local communities. The need for a paradigm shift in tourism is emphasized, focusing on digitalization, innovation, and resilience. Enhanced smart tourism is characterized by a shift from traditional practices to innovative governance models, increased emphasis on sustainability, and the integration of technology for better management and visitor experiences. The paper discusses the four pillars of enhanced smart tourism - Technology, Sustainability, Accessibility/Mobility, and Innovation/Creativity, and their expansion in the post-pandemic era. Furthermore, the significant role of data in smart tourism is examined, highlighting the importance of data valuation, management, and ethics. The paper proposes frameworks and methods for data valuation and emphasizes the necessity of a comprehensive approach to data within the smart tourism ecosystem. The conclusion points to the need for further empirical and conceptual research to fully realize the potential of enhanced smart tourism.

콘텐츠 이해도 강화를 위한 전시방식에 관한 연구 - 국내 댐 전시관을 중심으로 - (A Study on the Exhibition Method to Enhance the Visitors' Understanding Contents - Focus on the Domestic Dam Exhibition Centers -)

  • 이주형
    • 한국실내디자인학회논문집
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    • 제19권3호
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    • pp.196-204
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    • 2010
  • Human beings are having suffered from the unexpected climate changes which are caused by global warming leaded from air pollution. More than 3 billions of people will be forced to experience insufficient water in 2015. In Korea, over 70% of precipitation has been concentrating in Summer season. Furthermore, natural disasters has been occurred constantly all over the country. The unusual flood and drought have broken out not only victims but also, property damages. By the natural condition, the effective consuming and controlling system of water is going to be the core business field and constructing dams will be encouraged and promoted for the system. To convince the objectionable against the constructing dams, a dam exhibition center stands the very important position by being responsible for the presenting positive factors and highlighting the beneficial functions. The dam exhibition center is built as complex space combined by information center regarding water resources and visitor center for the community nearby the inundated area. Combined of the different purposes, the dam exhibition center can be confused to understand the concept and contents established in the space. To enhance the visitors' understanding contents of the dam exhibition center, the spatial composition and contents are being analyzed with existing centers and define the most effective exhibition methods between the spaces and visitors. This study will be the basic quantitative analysis data for the following design works those can get the better insight how to make visitors to get information and agreement of constructing dams effectively.

R-IPA를 활용한 무역박람회 참가업체의 전시회 선택요인과 참가목적에 관한 연구 (A Study on the Exhibitors' Objectives and Choice Attributes of Participating in Trade Fairs Using R-IPA)

  • 김용석;정윤세
    • 무역학회지
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    • 제44권1호
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    • pp.57-73
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    • 2019
  • The purposes of this study are to propose exhibition planning and management skills of trade fair organizers and to provide suggestions on the direction of government policies related to fair items. This study analyzes exhibitor objectives of exhibition participation and exhibition choice attributes using revised importance-performance analysis. This research uses visitor level, organizer services and market attraction of hosting country, as explanatory variables affecting companies' trade show choices. It also utilizes sales and non-sales purposes of participants as variables of exhibitors' objectives. As a result of the empirical analysis and examination of prior research, this study presents some recommendations for exhibition organizers and governments of hosting countries. First, the exhibition organizer should consider the importance of the number of visitors. Thus, the organizer should focus on prior marketing activities to attract visitors. Second, the organizer should make a trade fair plan in compliance with participants' needs. Third, policy authorities should provide environment of free competition among players.

Measuring Seasonality in Maldivian Inbound Tourism

  • Rabeeu, Ahmed;Ramos, Disney Leite;Rahim, Abdul Basit Abdul
    • Journal of Smart Tourism
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    • 제2권3호
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    • pp.17-30
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    • 2022
  • The tourism sector of the Maldives has seen rapid growth since its inception in 1972. One significant development is the transformation of the market composition in recent years. China has surpassed traditional European markets as the single largest source market. In this regard, this study seeks to assess the seasonality in the Maldivian tourism sector using a monthly dataset of visitor arrivals from 2003 to 2019. The seasonality ratio, the seasonality indicator, the Gini coefficient and the seasonal index were used to examine the seasonality patterns. The results of this study show that there are three distinct peaks (January to April, August, and November to December) and two off-peaks (May to July and September) periods. The findings also reveal that the rise of the Chinese market has significantly lessened the seasonality of Maldivian inbound tourism. Finally, some important implications are discussed.

보건소 이용자의 의료서비스 만족도에 영향을 미치는 요인 (The Factors Affecting on the Health Service Satisfaction of Health Center Visitors)

  • 박재산
    • 보건교육건강증진학회지
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    • 제22권1호
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    • pp.147-160
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    • 2005
  • The purpose of this study is to identify the nature of the patient service quality of health center, and based on that, to examine the relationship of health center visitor's perceived quality and overall satisfaction. Data were collected on the basis of 'the 3rd Regional Health Care Planning' operated by Rural Health Care Service Technology Aid Task-force Team(RHCSTAT), Ministry of Health and Welfare. Basically, the Manual of 3rd Regional Health Care Planning is composed of structure, process, and outcome measurement indicators. Of these indicators, 21 patient satisfaction questions as outcome indicators are used in this study. The samples are 3,530 patients who visited 80 health centers all of the nation. First, the reliability and validity of patient service quality items was evaluated. Second, the descriptive statistics of health service quality are calculated. Third, through the T-test and ANOVA, the differences of patient satisfaction by responder's general characteristics are compared. In final, to explore the relationship of service quality and overall satisfaction, multiple regression analysis was used. This study shows firstly, the dimension of patient service quality was categorized into 3 dimensions, that is, facilities and environment, staff kindness, and access convenience. Secondly, the reliability and validity of patient service quality items was satisfied. Thirdly, the mean score of staff kindness factors are high in contrast to the facilities and environment. And in regard to the overall satisfaction, the mean score is more higher in Daegu region, County type health center, male group, and upper 65 age group than comparison groups. Lastly, as a result of multiple regression analysis, the effect of patient's perceived service quality, especially, appropriateness of billing time(Beta=0.190) and of reservation time(Beta=0.132) are statistically significant(P<0.01). In conclusion, to satisfy the health need of community people and improve the service quality of the health center, the efforts for the access convenience might be needed. Additionally, the enlargement on health center space and supply of new medical equipment is urgent for the patient satisfaction.

위치기반서비스(LBS) 적용 전시관의 콘텐츠 체험방식과 기술특성에 관한 연구 - 이동통신 기업홍보관 티움(T.um)을 중심으로 - (A Study on the Characteristics of Methods for Experiencing Contents and Network Technologies in the Exhibition space applied with Location Based Service - Focus on T.um as the Public Exhibition Center for a Telecommunication Company -)

  • 이주형
    • 한국실내디자인학회논문집
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    • 제19권5호
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    • pp.173-181
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    • 2010
  • Opened on November 2008, as the public exhibition center of a telecommunication company, T.um is dedicated for delivering the future ubiquitous technologies and business vision of the company leading domestic mobile communication business to the global expected clients and business partners. Since the public opening, not only over 18,000 audiences in 112 nations have been visiting T.um, but also the public media have been releasing news regarding the ubiquitous museum constantly. By the reasons, T.um is regarded as a successful case for public exhibition centers. The most distinguished quality of the museum is established by the Location Based Service technology in the initial construction stage. A visitor in anyplace of T.um can be detected by digital devices equipped GPS systems. The LBS system in T.um allows visitors to get the information of relevant technologies as well as the process of how to operating each content at his own spots by smart phone of which wireless network systems make it possible. This study is focusing on analyzing and defining the T.um special qualities in terms of technologies to provide the basic data for following exhibition space projects based on LBS. The special method of experiencing contents can be designed by utilizing the network system applied to T.um in the planning stage.