Journal of Smart Tourism

  • 제2권3호
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  • Pages.17-30
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  • 2022
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  • 2765-2157(pISSN)
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  • 2765-7272(eISSN)
경희대학교 스마트관광연구소 (Smart Tourism Research Center, Kyung Hee University)
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Measuring Seasonality in Maldivian Inbound Tourism

  • 투고 : 2022.07.19
  • 심사 : 2022.10.10
  • 발행 : 2022.09.30
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초록

The tourism sector of the Maldives has seen rapid growth since its inception in 1972. One significant development is the transformation of the market composition in recent years. China has surpassed traditional European markets as the single largest source market. In this regard, this study seeks to assess the seasonality in the Maldivian tourism sector using a monthly dataset of visitor arrivals from 2003 to 2019. The seasonality ratio, the seasonality indicator, the Gini coefficient and the seasonal index were used to examine the seasonality patterns. The results of this study show that there are three distinct peaks (January to April, August, and November to December) and two off-peaks (May to July and September) periods. The findings also reveal that the rise of the Chinese market has significantly lessened the seasonality of Maldivian inbound tourism. Finally, some important implications are discussed.

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참고문헌

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