• KSCE Journal of Civil and Environmental Engineering Research
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• v.32 no.2D
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• pp.175-182
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• 2012

Korea Train Express (KTX) is now leading the train industry, heralding a new renaissance of transportation and changing the old construction-oriented policy to one based on customers' needs that intends to offer better service in speed, convenience, and space creation around the railroad stations. These new policies aims to provide differentiated 'utility' based services, with the commitment to environmentally friendly 'green growth'. Nevertheless, the new policy has the unspecified 'public' as its target and tends to change bus users to train users rather than automobile users to train users. Furthermore, due to the heavy dependence on automobiles, there exists the definite limit of the new policy to attract the automobile users to train services. The purpose of this paper is to analyze the car dependence in Seoul metropolitan area. Based on the analysis using structure equation modeling, it can be described that environment consciousness and public satisfaction level affect on the car dependence. Author concludes that emotional marketing needs to go with utility marketing and Incentive marketing to weaken the heavy dependence on automobiles and to successfully prompt the change to train services.

• Asia Marketing Journal
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• v.18 no.4
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• pp.125-138
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• 2017

The goal of the study is to understand how consumers' constraint as opposed to utility structure gives rise to final decision when consumers purchase more than one variant of product at a time, i.e., horizontal variety seeking or multiple-discreteness. Purchase and consumption decision not only produces utility but also involves some sort of cognitive pressure. Past consumption or last purchase is likely to be linked to this burden we face such as concern for obesity, risk of harm, and guilt for mischief. In this research, the existence and the role of dynamic constraint are investigated through a microeconomic utility model with multiple dynamic constraint. The model is applied to the salty snacks data collected from field study where burden for spiciness serves as a constraint. The results are compared to the conventional multiple discreteness choice models of static constraints, and policy implications on price discounts is explored. The major findings are that first, one would underestimate the level of consumer preference for product offerings when ignoring the carry-over of the concern from the past consumption, and second, the impact of price promotion on demand would be properly evaluated when the model allows for the role of constraint as both multiple and dynamic. The current study is different from the existing studies in two ways. First, it captures the effect of 'mental constraint' on demand in formal economic model. Second, unlike the state dependence well documented in the literature, the study proposes the notion of state dependence in different way, via constraint rather than utility.

• Journal of the Korean Society of Costume
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• v.53 no.8
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• pp.11-20
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• 2003

The purpose of this study was to compare the Korean and Chinese university students' materialism and clothing attitudes. Self-administered questionnaires developed by researcher were used and the research periods were from Feb. 20 to Mar. 19, 2003. 429 Korean and 405 Chinese students's data was used for analysis. Cluster analysis, one-way ANOVA, t-test, and discriminant analysis were done. Korean students pursuited happiness more than utility and accomplishment, but Chinese students pursuited accomplishment more than happiness and practicality. The students were divided into the happiness pursuit, the utility pursuit, and the accomplishment pursuit. The group size of the utility pursuit and the happiness pursuit among Korean students and the utility pursuit and the accomplishment pursuit among Chinese students were larger. Korean students preferred fashionability, psychological dependence, sexual attraction of clothing more, but Chinese preferred conformity more. Utility and accomplishment of materialism, and fashionability and conformity of clothing were strong variables which discriminated Korean students from Chinese students, and total discriminating power was 77.1%.

• Management Science and Financial Engineering
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• v.17 no.1
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• pp.1-18
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• 2011

The present study provides a theoretical investigation on pioneering advantage based on reference dependence and loss aversion effect under prospect theory (Kahneman and Tversky, 1979). Behavioral explanations for pioneering advantage are provided from two different perspectives: one based on the prototypicality and the other on the utility uncertainty of the option. A pioneer brand creates the product category and makes a strong impression in customers' mind, and thus becomes the most representative or prototypical option of the category. In addition, the pioneer brand becomes the first option to be experienced by the majority of consumers in the product category, thus has the lowest level of utility uncertainty compared with the late movers. This study integrates the previous accounts for pioneering advantage by showing that consumers have higher preferences for the most prototypical and the least uncertain option based on loss aversion and reference dependence effect. This study suggests that firms should carefully analyze the consumers' loss aversion and perceived uncertainty and prototypicality of their products in order to develop effective market entry strategies.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.16 no.3
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• pp.792-812
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• 2022

Multi-agent systems often need to achieve the goal of learning more effectively for a task through coordination. Although the introduction of deep learning has addressed the state space problems, multi-agent learning remains infeasible because of the joint action spaces. Large-scale joint action spaces can be sparse according to implicit or explicit coordination structure, which can ensure reasonable coordination action through the coordination structure. In general, the multi-agent system is dynamic, which makes the relations among agents and the coordination structure are dynamic. Therefore, the explicit coordination structure can better represent the coordinative relationship among agents and achieve better coordination between agents. Inspired by the maximization of social group utility, we dynamically construct a factor graph as an explicit coordination structure to express the coordinative relationship according to the utility among agents and estimate the joint action values based on the local utility transfer among factor graphs. We present the application of such techniques in the scenario of multiple intelligent vehicle systems, where state space and action space are a problem and have too many interactions among agents. The results on the multiple intelligent vehicle systems demonstrate the efficiency and effectiveness of our proposed methods.

• Asia pacific journal of information systems
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• v.34 no.1
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• pp.1-25
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• 2024

Consumer demand for e-commerce services has skyrocketed due to the introduction of social distancing standards and lockdown measures that countries have taken to combat the pandemic. There has been a notable surge in the popularity of on-demand delivery services, with a significant influx of new users turning to the e-platform for assistance. This research paper tries to identify the enablers of E-commerce Utility and Service Quality and establish a connection using total interpretive structural modelling (TISM). Enablers are the building blocks for providing customers with an enhanced and more consistent service experience contributing to service quality. The enablers and the linkages thus established hold valuable insights for e-commerce marketers, aiding them in effectively reaching their customers, and achieving desired growth outcomes. The TISM- based model and the MICMAC analysis identified two barriers; website design and personalization as the decisive attributes of e-commerce service quality, possessing strong driving power and weak dependence. Furthermore, the factors of reliability, responsiveness, information, and ease of use form the linkage zone, indicating that any action taken on these factors would not only influence other factors but also have a reciprocal effect on them.

• Journal of the Society of Disaster Information
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• v.19 no.3
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• pp.498-509
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• 2023

Purpose: This paper proposes a method detecting the falling of a maintenance worker in the underground utility tunnel, by applying deep learning techniques using CCTV video, and evaluates the applicability of the proposed method to the worker monitoring of the utility tunnel. Method: Each rule was designed to detect the falling of a maintenance worker by using the inference results from pre-trained YOLOv5 and OpenPose models, respectively. The rules were then integrally applied to detect worker falls within the utility tunnel. Result: Although the worker presence and falling were detected by the proposed model, the inference results were dependent on both the distance between the worker and CCTV and the falling direction of the worker. Additionally, the falling detection system using YOLOv5 shows superior performance, due to its lower dependence on distance and fall direction, compared to the OpenPose-based. Consequently, results from the fall detection using the integrated dual deep learning model were dependent on the YOLOv5 detection performance. Conclusion: The proposed hybrid model shows detecting an abnormal worker in the utility tunnel but the improvement of the model was meaningless compared to the single model based YOLOv5 due to severe differences in detection performance between each deep learning model

• Proceedings of the Acoustical Society of Korea Conference
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• 1998.06c
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• pp.291-296
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• 1998

In the experiment carried out on 20 college students, recorded were frontal, temporal and occipital EEG, skin conductance response, skin conductance level, heart rate and respiration rate during listening to two music fragments with different affective valences and white noise administered immediately after negative visual stimulation. Analysis of physiological patterns observed during the experiment suggests that affective auditory stimulation with music is able to selectively modulate autonomic and cortical activity evoked by preceding aversive visual stimulation and to restore initial baseline levels. On other hand, physiological responses to white noise, which does not possess emotion-eliciting capabilities, evokes response typical for orienting reaction after the onset of a stimulus and is rapidly followed by habituation. Observed responses to white noise were similar to those specific to attention only and had no evidence for any emotion-related processes. Interpretation of the obtained data is considered in terms of the role of emotional and orienting significance of stimuli, dependence of effects on the background physiological activation level and time courses of attention and emotion processes. Physiological parameters are summarized with regard to their potential utility in differentiation of psychological processes induced by auditory stimuli.

• Structural Engineering and Mechanics
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• v.34 no.3
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• pp.285-300
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• 2010

The two-dimensional deformation of a homogeneous, isotropic thermoelastic half-space with voids with variable modulus of elasticity and thermal conductivity subjected to thermomechanical boundary conditions has been investigated. The formulation is applied to the coupled theory(CT) as well as generalized theories: Lord and Shulman theory with one relaxation time(LS), Green and Lindsay theory with two relaxation times(GL) Chandrasekharaiah and Tzou theory with dual phase lag(C-T) of thermoelasticity. The Laplace and Fourier transforms techniques are used to solve the problem. As an application, concentrated/uniformly distributed mechanical or thermal sources have been considered to illustrate the utility of the approach. The integral transforms have been inverted by using a numerical inversion technique to obtain the components of displacement, stress, changes in volume fraction field and temperature distribution in the physical domain. The effect of dependence of modulus of elasticity on the components of stress, changes in volume fraction field and temperature distribution are illustrated graphically for a specific model. Different special cases are also deduced.

• Transactions of the Korean hydrogen and new energy society
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• v.32 no.6
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• pp.618-635
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• 2021

Environmental issues caused by our dependence on fossil fuels have caused our society to move toward new renewable sources of energy and chemicals. In this study, we develop an integrated process that co-produces butene oligomer (i.e., biofuels) and 1,3-butadiene (i.e., monomer for the production of synthetic rubber). To minimize utility consumption, we conduct heat integration. Then, we conduct a range of techno-economic analysis and life-cycle assessment to investigate economic and environmental feasibility of the proposed process.