• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.17 no.4
• /
• pp.180-187
• /
• 2016

This study was performed to identify the relationship between the SNS addiction tendency, self-assertiveness and interpersonal problems in college students. The subjects consisted of 198 students in Korea. The data were collected using a self-report questionnaire from September 10 to 12, 2013. The data were analyzed by frequency, t-test, ANOVA, and Pearson's correlation using SPSS for Windows version 22. The SNS addiction tendency was significantly negatively correlated with self-assertiveness(r=-.148, p<.05) and significantly positively correlated with interpersonal problems (r=.434, p<.001). Self-assertiveness was significantly negatively correlated with interpersonal problems (r=-.459, p<.001). The higher the SNS addiction tendency, the lower the self-assertiveness and the higher the interpersonal problems. The lower the self-assertiveness, the higher the interpersonal problems. Therefore, to decrease the SNS addiction tendency, increase the self-assertiveness and decrease the interpersonal problems, it is necessary to develop and test program.

• CRM연구
• /
• v.4 no.2
• /
• pp.31-41
• /
• 2011

Supporting communications among users, Social Network has encouraged various information flows through relationships among them. This paper studies on mentality or attitude of Social Network Services (SNS for short) users, on the basis of Technology Acceptance Model (TAM for short) and then proposes so-called TAMS, Technology Acceptance Model for Social Network Services. SNS users make full use of SNS as channels in order to create, expand, and obtain some information related to personal concerns. We will research on how the benefits that users get by using SNS exert influence on user-perceived usability. The SNS-using benefits focus on relationship benefits that are formed by interactions among users. Provided that perceived usability affects mental or informational benefits according to involvement of SNS users, we will check how perceived usability or ease of use is connected to brand attitude.

• Science of Emotion and Sensibility
• /
• v.26 no.1
• /
• pp.87-100
• /
• 2023

This study aimed to check the role of SNS upward comparison and SNS usage motivation in the effect of contingent self-esteem on inferiority feelings by verifying the link between each variable in young adults. Depending on passed studies, a study model for the relationship of each variable was founded and the moderated mediation effect was checked. We performed a survey on 400 young adults using SNS through an online survey, and finally, a total of 351 data were employed for analysis. The outcome of the analysis was as follows. First, contingent self-esteem, SNS upward comparison, SNS usage motivation, and inferiority feelings were all affirmed to reveal a positive correlation. Second, contingent self-esteem had an important impact on inferiority feelings, which was mediated by SNS upward comparison. Third, the relationship between SNS upward comparison and inferiority feelings was moderated by SNS usage motivation. Finally, SNS usage motivation moderated the indirect effect of contingent self-esteem on inferiority feelings via SNS upward comparison. Based on the results of this study, we presented the psychological and emotional implications that can experience the inferiority feelings in young adults.

• The Journal of Asian Finance, Economics and Business
• /
• v.7 no.10
• /
• pp.855-863
• /
• 2020

The purpose of this study is to investigate the impacts of two different kinds of interactivity, such as user-to-user and user-to-media interaction, on the relationship between SNS motivation and online word of mouth (WOM). An online survey was conducted with SNS users in Korea. Using the convenience-sampling method, 300 surveys were collected and 295 were used in the actual analysis after excluding data with careless responses or missing values. Hypotheses were tested using Structure Equation Model (SEM) and path analysis by using AMOS22. The results indicate that four different SNS motivations (self-expression, relational, fun, and browsing motivation) have a partially significant positive effect on perceived user-to-user and user-to-media interaction in SNS. Although both user-to-user interactivity and user-to-media interactivity were found to have a significant effect on online word of mouth, by comparing the standardized regression coefficients in these relationships, it was found that user-to-user interactivity has a greater effect on online WOM than user-to-media interactivity. These results show that the motivated SNS users want to express their desire to communicate with other users in contrast than their desire to learn media functions when motivated SNS users reveal their personalities, knowledge, and abilities. Theoretical and managerial implications are discussed.

• Journal of Advanced Navigation Technology
• /
• v.15 no.2
• /
• pp.273-280
• /
• 2011

Mobile directory has offered just the same function until now, SNS service also has offered for our to meet other people and liaise between person and person. But it has a important thing which can not offer direct to liaise between person and person. In this paper, we has developed the "SNS Consolidation Directory" for solve the problem which needs to modern people with. A main purpose of SNS Consolidation Directory will develop the smart directory which offer to improve SNS service and personal relation supervision. This system function has initial search, anniversary, birthday alarm, using the UI contact frequency, SNS service and directory exchange.

• Journal of Distribution Science
• /
• v.15 no.11
• /
• pp.31-39
• /
• 2017

Purpose - This research aims to examine the influence of social capital formed on SNS on SNS users' life satisfaction. This research divides social capital into bridging and bonding social capital based on Social Capital Theory and suggests that each type of social capital will have a positive impact on SNS users' life satisfaction. In addition, this research suggests the self-construal of SNS users as a moderating variable based on Self-Construal Theory. Research design, data, and methodology - To test the hypotheses presented, an online survey was conducted with adult participants. An online research company was hired to conduct an online survey; survey participants were volunteer adult participants residing in Korea. And data was analyzed using SPSS. Results - Analysis results showed that the impact of bonding social capital on life satisfaction was not statistically different between SNS users of differing self-construals(independent vs. interdependent self-construal). However, this study also determined that the impact of bridging social capital on life satisfaction was greater for SNS users with an interdependent self-construal as opposed to those with an independent self-construal. Conclusions - The results of this study expand the scope of available research on social capital formed on SNS and provide practical implications for SNS providers.

• Journal of Service Research and Studies
• /
• v.5 no.2
• /
• pp.149-159
• /
• 2015

This paper proposes a making study model using Ajzen's Theory of planned behavior (TPB) and established hypothesis and then analysed propensity of conflict resolution according to the types of SNS users, usages and conflicts. The results of study, active users of SNS have propensity of resolution for their own conflicts through SNS. The users having conflicts between person and person are same with active users. The results of this study could be referenced to other researches for resolving conflicts in or between people in the future.

• Journal of Korean Academy of Rural Health Nursing
• /
• v.15 no.1
• /
• pp.9-15
• /
• 2020

Purpose: The purpose of this study was to examine the effectiveness of smartphone use to enhance self-efficacy and decrease loneliness in elders through communication using the SNS Program Methods: Participants in this study were assigned to the experimental group (25) or control group (25). Data were collected from June 3 to July 12, 2019. For this study, the communication Program through SNS was run once for a total of 12 sessions. All data were analyzed using SPSS version 18.0 program, 𝑥² test, t-test, Repeated Measure ANOVA and Fisher's exact test. Results: It was found that H1 was supported (z=-4.12, p=.005) as "the experimental group participating in the communication Program through SNS had greater self-efficacy than the control group". H2 was supported as "the experimental group participating in the communication Program through SNS had less loneliness than the control group", (z=3.20, p<.001). Conclusion: This basic information may be used as an intervention on communication Program through SNS. Findings suggest the necessity of improving self-efficacy and reduction of loneliness through an intervention communication Program through SNS.

• Journal of the Korea Institute of Information Security & Cryptology
• /
• v.23 no.1
• /
• pp.81-88
• /
• 2013

As social network service(SNS) has grown rapidly, the variety information being shared through SNS. However, the privacy of individuals can be violated due to the shared information through a SNS or the post written in the past at the SNS. Although, many researches concerned about it, they did not suggest key management and access control especially. In this paper, we propose the method for the protection of the message in SNS using access control and hash-chain.

• The Journal of the Korea Contents Association
• /
• v.13 no.12
• /
• pp.690-701
• /
• 2013

With the increasing adoption of social network services (SNS), the cultural and art industry is also embracing SNS as an important tool of marketing. Users can share various cultural experiences on SNS easily, and companies can analyze SNS to understand the users for effective marketing. Based on this background, this study analyzed users' behavior and attitude about movies according to SNS usage types. Users of SNS were surveyed and clustered into 'information seekers', 'fun seekers', and 'relationship seekers'. Next, the behavior of the users in each cluster was compared regarding information search about movies, preferred online advertisement channels, and post-watching behavior. The results showed that the SNS usage type has significant relationship with the behavior and attitude about movies. This suggests that movie industry can establish effective online marketing strategy by analyzing SNS usage of users.