• Asian Journal of Business Environment
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• v.8 no.3
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• pp.5-12
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• 2018

Purpose - The purpose of current paper is to identify features of advertisements at social media that generate the ad-click and to further identify if these advertisements lead to purchase. If no purchase is made, then reasons for not making purchase are identified. Users' purchase experience after users clicked at advertisements are also studied. Research design, data, and methodology - Research design followed is exploratory research, where various factors leading to ad-clicks and generating purchase at social media platform were explored. Raw data was gathered by means of survey among a sample of 185 respondents in India using online structured questionnaire. GLM model and multinomial regression were used to analyze the data. Results - Several factors including endorsement by friends, advertisement aesthetics, product reviews, and aggressive pricing played major role in generating ad-clicks. Major impediment to purchase on were product misrepresentation in advertisement, false discounts, and site security. Female users clicked more on social media advertisements and made more purchases compared to their male counterpart. Conclusions - Social media advertisements have significant positive effect on buying behavior of online customers. Transactions culminating from social media ad-click generated significant positive experience for social media users. Thus, social media can be effective marketing tool.

• Journal of the Architectural Institute of Korea Planning & Design
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• v.35 no.12
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• pp.21-29
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• 2019

The purpose of the study is to be the pedestrian integrated circulation system of malling route and the third route in Mixed-use Building based on User Behavior. The study has performed by the following approaches: Initially, literature reviews are performed related to a pedestrian route by user in mixed-use building. Second, general and stroller users moving route are analyzed based on the outcome of the case study. Finally, the study develops the efficient pedestrian integrated circulation system of malling route and the third route in Mixed-use Building. According to the study, the following conclusions were made: First, An integrated plan for escalators and EVs, which are accessible to both users and strollers, is needed. Second, The entrance automatic door and circulation elements should be connected for continuous move by the stroller users. Finally, The circulation system of complex buildings should be a simple spatial structure and route plan that users can easily recognize.

• Journal of Korea Trade
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• v.24 no.7
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• pp.1-28
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• 2020

Purpose - This paper empirically investigates the predictors and main determinants of consumers' ratings of mobile applications in the Google Play Store. Using a linear and nonlinear model comparison to identify the function of users' review, in determining application rating across countries, this study estimates the direct effects of users' reviews on the application rating. In addition, extending our modelling into a sentimental analysis, this paper also aims to explore the effects of review polarity and subjectivity on the application rating, followed by an examination of the moderating effect of user reviews on the polarity-rating and subjectivity-rating relationships. Design/methodology - Our empirical model considers nonlinear association as well as linear causality between features and targets. This study employs competing theoretical frameworks - multiple regression, decision-tree and neural network models - to identify the predictors and main determinants of app ratings, using data from the Google Play Store. Using a cross-validation method, our analysis investigates the direct and moderating effects of predictors and main determinants of application ratings in a global app market. Findings - The main findings of this study can be summarized as follows: the number of user's review is positively associated with the ratings of a given app and it positively moderates the polarity-rating relationship. Applying the review polarity measured by a sentimental analysis to the modelling, it was found that the polarity is not significantly associated with the rating. This result best applies to the function of both positive and negative reviews in playing a word-of-mouth role, as well as serving as a channel for communication, leading to product innovation. Originality/value - Applying a proxy measured by binomial figures, previous studies have predominantly focused on positive and negative sentiment in examining the determinants of app ratings, assuming that they are significantly associated. Given the constraints to measurement of sentiment in current research, this paper employs sentimental analysis to measure the real integer for users' polarity and subjectivity. This paper also seeks to compare the suitability of three distinct models - linear regression, decision-tree and neural network models. Although a comparison between methodologies has long been considered important to the empirical approach, it has hitherto been underexplored in studies on the app market.

• Knowledge Management Research
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• v.21 no.3
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• pp.177-195
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• 2020

The social consciousness on fake reviews has triggered researchers to suggest ways to cope with them by analyzing contents of fake reviews or finding ways to discover them by means of structural characteristics of them. This research tried to collect data from blog posts in Naver and detect habitual patterns users use unconsciously by variables extracted from blogs and blog posts by a machine learning model and wanted to use the technique in predicting fake reviews. Data analysis showed that there was a very high relationship between the number of all the posts registered in the blog of the writer of the related writing and the date when it was registered. And, it was found that, as model to detect advertising reviews, Random Forest is the most suitable. If a review is predicted to be an advertising one by the model suggested in this research, it is very likely that it is fake review, and that it violates the guidelines on investigation into markings and advertising regarding recommendation and guarantee in the Law of Marking and Advertising. The fact that, instead of using analysis of morphemes in contents of writings, this research adopts behavior analysis of the writer, and, based on such an approach, collects characteristic data of blogs and blog posts not by manual works, but by automated system, and discerns whether a certain writing is advertising or not is expected to have positive effects on improving efficiency and effectiveness in detecting fake reviews.

• International Journal of Computer Science & Network Security
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• v.22 no.8
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• pp.35-44
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• 2022

The Internet is extremely important to accomplish numerous items, from education to businesses and entertainment. Therefore, the quality of its performance must be efficient. Nowadays, there is a lack of information available for users to choose a suitable Internet service. What information is available might be insufficient, inaccurate, or regularly updated. Accordingly, there is a need to develop an electronic system that enables users to evaluate their current Internet service subscription. Several factors are used as evaluation criteria in the system that affect users' decisions. In this paper, a prototype of a design science research project is proposed to address a few objectives. First, it can help Internet service users in Saudi Arabia to make the best decision for themselves regarding Internet services subscriptions. Second, it can assist the Saudi government to seek one of the 2030 vision goals: the digital transformation that depends on having a good Internet connection. The proposed solution is a promising one that would help Internet service users to make the best decision for themselves and choose the best Internet service that fits their needs. A qualitative method has been used to evaluate the efficiency and the utility of the proposed system prototype. The results showed the extent of participants' acceptance of the Internet Service Evaluation System.

• Journal of Korean Port Research
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• v.10 no.2
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• pp.31-41
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• 1996

This paper focuses on the Japannese policies on infrastructure investment. Generally such issue is considered with respect to the three points: the body who is in charge of the development, maintemance and ownership of a particular infrastructure: financial resources required for investment: and the amount of charge imposed on users. These points are closely related to each other, and are essential for the effective supply of infrastructure. Therefore, this paper reviews the case in Japan and get some insight for solving the problem faced by Korea.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.5 no.4
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• pp.113-128
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• 2010

Moblie games are getting popular in that more mobile handsets are available. The mobile phone is expected to be the dominant platform the way the PC turned out to be the dominant platform of desktop computing. Ubiquity enables the mobile phone users interact socially with other users. Mobile game developers are now competing globally on the Apple Appstore, where any developers in the world are able to publish their own games easily. This study reviews the case of Gamevil, one of the leading mobile game service providers, from its foundation to the current global competition in order to draw implications for mobile game industry.

• Asia pacific journal of information systems
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• v.2 no.1
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• pp.93-103
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• 1992

In spite of the importance that MIS researchers place in Expert Systems, there is no agreement as to whether Schools of Business should include this topic in their curriculum. To answer this question, this study presents a survey of the use and impacts of Expert Systems in Organizations. The study also assesses the impact of training on users ' perceptions and use of Expert Systems. The survey indicates that Expert Systems are being used in several areas of industry and that Business schools would serve their student body better by exposing thenm to these tools. The study also reviews the alternatizes used by IBM MoIS Grant Schools for incorporating Expert Systems in their curriculum. A discussion of the cases where each alternative would be more appropriate is included.

• Journal of the Korean Society for Library and Information Science
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• v.55 no.1
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• pp.439-467
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• 2021

While the body of cases on startup has grown substantially, there has been a lack of a one-stop gateway of entrepreneurship. The study attempts to build a subject gateway for startup information services based on case studies, users' needs analysis, and literature reviews. The results show that users have difficulty in selecting useful information since the excess of information and the search for the desired information as it is scattered across a wide range of sources. The study designed a subject gateway by a navigation system that enables flexible browsing within the entire gateway through the ontology modeling. The study also presented an example of startup records to display how startup information can be explored. This study is expected to contribute to the understanding of the current status related to business startup services. The business startup digital gateways based on empirical data analysis will contribute to extending library service for startup.

• International Journal of Knowledge Content Development & Technology
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• v.11 no.1
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• pp.85-111
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• 2021

This study aims to analyze users' assessment of electronic libraries in the mobile app market and promote service improvement based on this. To this end, the basic background and purpose of the research, research method, and research scope were first set, and the relevant literature and empirical prior studies were analyzed. Next, users' evaluations of electronic libraries were collected and analyzed from Google Play Store. Based on the results analyzed, measures to improve the quality of electronic libraries were discussed. Based on the results of the study, the following improvement measures are proposed. Need for systemic improvement and stabilization. Provision of applications suitable for multi-device environments. Resumption of services after systematic inspection after updating. Simplification of sign up, log in, and authentication procedures. User support through real-time chat. Introduction of a detailed assessment of reviews. Provision of guidance and user manual for electronic libraries. Improvements to expand user convenience, and Securing differentiation from other similar services.