• Proceedings of the Korea Society of Information Technology Applications Conference
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• 2006.06a
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• pp.437-462
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• 2006

The objective of this study is to investigate what factors influence a major role in building trust on Internet shopping mall and to examine whether these factors on trust have differences between Korean and Chinese users. Based on relevant literature review, this study posits six factors of transaction security, perceived reputation, Perceived size, interactivity, propensity of trust, and familiarity as key determinants of trust in internet shopping mall. Analysis of 470 responses(Korean: 320 users, Chinese: 150 users) of survey questionnaire indicates the following; First, in terms of the relationship between influencing factors and the trust, five factors of transaction security, perceived reputation, perceived size, interactivity, and propensity to trust have a significant positive effects on the trust. Second, the differences between Korean and Chinese users are transaction security, perceived size, and familiarity. In conclusions, we suggested the factors to create user trust in internet shopping mall. Also we suggested differences in the determinant factors between Korean and Chinese users, and discussed some policies to build the trust in each user types.

• Proceedings of the Korean Institute of Intelligent Systems Conference
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• 2006.11a
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• pp.29-32
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• 2006

In this paper, we propose a customer personalized system that presents the web pages to users which are customized to their individuality. It analyzes the action of users who visit the shopping mall, and preferentially supplies the necessary information to them. When they actually buy some items, it forecasts the users' access pattern to web site and their following purchasable items and improves their web pare on the bases of their individuality. It reasons the relation among the web documents and among the items by using the log data of web server and the purchase information of DB. For reasoning it employs Rough Set, which is a method that searches the association rule and offers most suitable cases by reduces cases. It reasons the web pages by considering the users' access pattern and time by using the web log and reasons the users' purchase pattern by using the purchase information of DB. On the basis of the relation among them, it appends the related web pages to link of users' web pages and displays the inferred goods on users' web pages.

• Journal of Distribution Science
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• v.19 no.5
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• pp.49-60
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• 2021

Purpose: This study aimed to explore the variables that may play a significant role in inducing Facebook users to use Facebook as online information distribution channels continuously. Research design, data, and methodology: The population of this study are all Facebook users who have actively used Facebook as a social media as online information distribution for at least one year. Purposive sampling technique was used in this study and 290 respondents were enrolled. The data was collected using a questionnaire and further analyzed with path analysis and SEM-PLS approach. Result: The results showed that perceived ease of use, perceived critical mass, perceived enjoyment, and perceived information intelligence have a positive and a significant effect towards perceived usefulness. Perceived usefulness also has a positive and significant effect on users' attitude, and users' attitude has a positive and significant effect on intentions to use Facebook continuously among its users. Conclusions: Hence, it is important for Facebook as an online information distribution channel to maintain its perceived usefulness in order to create a positive impact on its users' and induce Facebook users' to use social media continuously.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.16 no.4
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• pp.1351-1372
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• 2022

A self-organizing multiple unmanned aerial vehicles (multi-UAVs) deployment based on virtual forces has a difficulty in ensuring the quality-of-experience (QoE) of users because of the difference between the assumed center for users in a hotspot and an actual center for users in the hotspot. This discrepancy is aggravated in a non-uniform and mobile user distribution. To address this problem, we propose a new density based virtual force (D-VF) multi-UAVs deployment algorithm which employs a mean opinion score (MOS) as a metric of QoE. Because MOS is based on signal-to-noise ratio (SNR), a sum of users' MOS is a good metric not only to secure a wide service area but to enhance the link quality between multi-UAVs and users. The proposed algorithm improves users' QoE by combining virtual forces with a random search force for the exploration of finding multi-UAVs' positions which maximize the sum of users' MOS. In simulation results, the proposed deployment algorithm shows the convergence of the multi-UAVs into the position of maximizing MOS. Therefore, the proposed algorithm outperforms the conventional virtual force-based deployment scheme in terms of QoE for non-uniform user distribution scenarios.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.5 no.4
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• pp.397-404
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• 2015

This study examined the relationships among financial capability, self-esteem and money relationship. For empirical analysis, the study conducted a survey of 429 users from 6 community center users in Seoul, Gyunggi and Chungnam areas in South Korea. Frequency analyses and structural equation modelling were carried out. The main findings are as follows: Firstly, household income had no statistically significant effect on the users' self-esteems. Second, the users' financial capabilities increased their self-esteem. Third, the users' money relationship problems lower their self-esteem. Fourth, the impact of financial capability on self-esteem was partially mediated by money relationship problems.

• Journal of Environmental Health Sciences
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• v.50 no.4
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• pp.302-310
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• 2024

Background: The prevalence of allergic rhinitis in South Korean adolescents is increasing. Adolescents in South Korea currently use liquid electronic cigarettes more than heated tobacco products. Objectives: The purpose of this study was to assess the association between the use of liquid electronic cigarettes and allergic rhinitis diagnoses among South Korean adolescents. Methods: This study used data from the 17th Korea Youth Risk Behavior Survey in 2021. Out of a total of 59,066 students, data from 18,869 students who had experience with liquid electronic cigarettes were used in the final analyses. Diagnoses of allergic rhinitis by medical doctors were self-reported as outcome variables. Results: For females, when comparing 'daily users' and 'current users' with 'never users', the adjusted odds ratios (ORs) for 'allergic rhinitis' were 2.20 (95% confidence interval (CI), 1.00~4.84) and 1.49 (95% CI, 1.07~2.09), respectively. For males, when comparing 'daily users' and 'current users' with 'never users', the adjusted ORs for 'allergic rhinitis' were 1.42 (95% confidence interval (CI), 0.91~2.22) and 1.41 (95% CI, 1.08~1.84), respectively. Conclusions: The use of liquid electronic cigarettes was statistically significantly associated with increased odds of allergic rhinitis, especially for females. The results of this study will provide a useful scientific basis for establishing public health policy and using the educational data related to the use of liquid electronic cigarettes in the future.

• Journal of applied mathematics & informatics
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• v.17 no.1_2_3
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• pp.185-194
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• 2005

A Server-Proxies-Users communication system is studied by using Stackelberg strategy theory of game. A new model, in which the server, proxies and users are not equal is established, and that is a three-level programming. The solution existence of the model is proved.

• Journal of information and communication convergence engineering
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• v.7 no.2
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• pp.148-151
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• 2009

We consider the problem of optimizing the performance of a system with resources shared by non-cooperative users. The worst-cast ratio between the cost of a Nash equilibrium and the optimal cost, called Price of Anarchy, is investigated. It measures the performance degradation due to the users' selfish behavior. As the objective function of the optimization problem, we are concerned in a load balancing measure, which is different from that used in the previous works. Also we consider the Stackelberg scheduling which can assign a fraction of the users to resources while the remaining users are free to act in a selfish manner.

• East Asian mathematical journal
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• v.29 no.1
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• pp.101-107
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• 2013

We consider a cognitive network with a primary and a secondary channel. Primary users have higher priority on the usage of the primary channel, and secondary users are allowed to opportunistically access the primary channel at times when the channel is not occupied by primary users. The secondary channel is dedicated only to secondary users. An analytical model is presented to obtain the performance of an opportunistic spectrum access using both the primary and secondary channels, and is validated by simulations.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.26 no.4
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• pp.31-63
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• 2015

This research was based on the investigation of the awarenesses of librarians of issues regarding the privacy of the users of school libraries. It sought to determine if, by raising the issue of the importance of the need for the protection of the personal information of the users of the school libraries, and the implications of not paying attention to the rules in effect, the awareness regarding the privacy of the users of school libraries would be improved. For this, previous research related to the privacy of the students, the legal basis for the protection of the privacy of the domestic and foreign students, and the types of the infringements upon the protection of their personal information were investigated. A survey was conducted to measure the awareness of issues related to the privacy of the users of the library. The research showed the results as follows: First, the awarenesses regarding the privacy of the users of the school libraries appeared low, and low recognition was also found regarding the awareness of the cases of the infringements upon the privacy of the users of the school libraries; regarding the awareness in relation to the protection of privacy; regarding the seriousness of the privacy problems of the users; and regarding the factors that can encroach upon the privacy of the users. Second, regarding the seriousness felt when the library records of the users of the school libraries are leaked to the outside, 41.6% of the respondents responded by saying "It is serious", and 18.4% responded by saying "It is not serious". Third, as a result of investigating the awareness regarding whether the consent of the person concerned is needed in case a third party requests access to reading the records in the library, 68.5% of the respondent responded "It is needed", and only 10.4% responded "It is not needed". Last, in the investigation into whether the respondents had the experience of being educated as to the rules related to the privacy of the users at a school or an external organization, over 80% of the respondents answered that they did not receive it.