• 제목/요약/키워드: Users' satisfaction

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온라인게임 이용자들의 만족도에 영향을 미치는 주요 요인에 관한 연구 (A Study on the Effect of Critical Factors on Consumer Satisfaction of Online Game Users)

  • 김정열
    • 한국컴퓨터정보학회논문지
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    • 제17권11호
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    • pp.163-171
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    • 2012
  • 온라인게임에 관한 대다수의 연구들은 주로 심리학자들에 의한 인터넷 중독과 과학자들에 의한 관련기술의 개발에 관해 수행되어왔다. 온라인 비즈니스 모델의 관점에서 고객만족을 연구한 논문은 드문 편이다. 본 연구의 목적은 온라인게임 이용자들을 대상으로 고객만족과 주요 요인들 간의 인과관계를 조사하는 것이다. 이를 위해 연구모델은 고객만족에 영향을 미치는 주요 요인들을 규명하기 위해 상호작용, 즐거움, 도전, 보상, 디자인의 개념을 이용하였다. 연구결과 상호작용, 즐거움, 도전 요인이 온라인게임 이용자들의 고객만족에 유의한 영향을 미치는 요인으로 규명되었다. 온라인게임 이용자들의 만족도에 영향을 미치는 주요 요인에 관한 연구는 지속적으로 논의되고 있다.

경영정보시스템의 사용자 만족모형에 관한 연구 (A Study on Model of MIS User satisfaction)

  • 이장형;박희석
    • 경영과정보연구
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    • 제3권
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    • pp.47-76
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    • 1999
  • Management Information System(MIS) User satisfaction, which was introduced at the earlier 1990's, has become a core way of strategic method. But domestic companies have little experience toward this concept and the methodological knowledge was not cumulated yet. So the definition of User satisfaction, as well as the validity and objectivity toward the estimation, is being under discussion In this report we will contain the contents as follows, 1) investigate limitations of exposed theories about Methodology, 2) look into the situations and handicaps of User satisfaction estimation which is being used in practical domains on company, 3) search for the better way in application through comparative analysis between case study of customer satisfaction structure by structural equation model and by ordinary estimation model. We have conclusions through model that Index values like GFI AGFL RMR are accepted as within limited range for estimating validity of used model. so we can expect to use the results for deduce accurate User satisfaction index. Therefore satisfied Users became lesser at complaint behavior instead higher at repurchase likelihood, while unsatisfied Users became lower. Results as above are accordance with the previous studies, and that proves ACSI model to be applied toward local MIS Users' case. Even though the scopes of this research are restricted in domestic market of MIS Users, ACSI model itself has developed with the purpose for compatibility toward inter-company and inter-industry. So this model can be applied beneficially in the future study to analyse the extent that latent variables affect to User satisfaction.

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인스타그램 이용자의 대상관계 요인과 감정반응 요인, 만족도의 구조적 관계 연구 (Structural Relationship among Object Relations, PAD Factors, and Satisfaction of Instagram Users)

  • 박종순;김수겸
    • 디지털산업정보학회논문지
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    • 제18권3호
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    • pp.55-73
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    • 2022
  • This study aims to identify the object relations and PAD factors of Instagram users, apply the object relations to the emotional response (PAD) factors, and empirically study the structural relationship between these factors and satisfaction. To this end, we proposed a research model to which the four factors of object relations theory and the three factors of emotional response (PAD) theory that emphasize the emotions of users are applied. Surveys were conducted on the college students in Seoul and Suwon who had used Instagram. As a result of this study, the following conclusions can be drawn: Non-alienation has a significant influence on pleasure, arousal, and domination. Secure attachment does not have a significant influence on pleasure and arousal, while it does have on domination. Social ability does not have a significant influence on pleasure, arousal, and domination. Egocentrism has a significant influence on arousal, but not on pleasure and domination. Pleasure has a significant influence on arousal and satisfaction. Arousal has a significant influence on domination and satisfaction. Domination has a significant influence on satisfaction. In conclusion, when emotions are shared among the users of Instagram, not alienated, it affects their satisfaction.

공유경제 환경에서 차량 공유서비스 활용에 영향을 미치는 요인에 관한 연구 : 중국의 디디추싱(滴滴出行) 사례 분석을 중심으로 (A Study on Factors Affecting the Utilization of Vehicle Sharing Service in the Sharing Economy Environment : Focusing on the Analysis of Didi Chuxing Case in China)

  • 윤민석;판찬;곡민
    • 한국IT서비스학회지
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    • 제20권2호
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    • pp.147-166
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    • 2021
  • As vehicle sharing service is being widely used in China. The sharing economy appeared to be a way to make people's lives more convenient and to utilize limited resources efficiently. Sharing economy companies have created an app to satisfy users' needs with providing more benefits. Although research on vehicle sharing services has been continuously conducted at the level of the sharing economy, there are not many empirical studies related to the perception of the sharing economy from the consumer's point of view. In this sense, this study considered the perceived relationship benefits (social benefits, economic benefits, psychological benefits, and functional benefits) of Didi chuxing service as the key independent variables influencing users' confirmation and satisfaction, And suggests that users' confirmation and satisfaction are the key determinants of Didi continuance intention . To test the proposed research model, this study conducted structural equation model using 268 data collected on the users who have experience of Didi service. According to the empirical analysis results, This study verifies that: First, social benefits, economic benefits, psychological benefits, and functional benefits are determinants of user's satisfaction. Second, expectation confirmation depends on economic benefits, psychological benefits, functional benefits and social influence, meanwhile, social benefit has no effect on expectation confirmation. Third, expectation confirmation is proved to be a positive predictor of users' satisfaction. Finally, this results indicate that continuous use intention is determined by users' satisfaction.

Analysis on Continuous Usage Intention of Chinese Mobile Games from the Perspective of Experiential Marketing and Network Externality

  • Lei, Bo;Lee, Jungmann
    • Journal of Information Technology Applications and Management
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    • 제27권6호
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    • pp.197-224
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    • 2020
  • Mobile games have become one of the most important driving forces of the game industry. We focus on the continuous intention to use Chinese mobile games from the perspective of experiential marketing and network externalities. We integrate user experience, network externalities and flow theory into expectation confirmation model and explore the influencing factors of continuous usage intention of Chinese mobile game and propose a research model. Game experience, service experience, perceived enjoyment, social interaction, challenge, perceived number of users and perceived number of peers were employed as independent variables, while flow, perceived value and satisfaction as mediating variables and continuous intention as the dependent variable. After surveying 426 samples, the model is tested with structural equation model. The results reveal that perceived enjoyment significantly positively influences perceived value, flow, satisfaction, and continuous intention. The greater the enjoyment of the game, the greater the satisfaction of the game and the greater the willingness to use it continuously. Game experience has a significant direct effect on continuous intention, which indicates that a better game experience can retain more users. Service experience and perceive number of peers positively influence satisfaction. Another finding is that social interaction and perceived number of users positively influence perceived value and flow, which indicate that social attributes are critical roles for retaining users. Game challenge also positively influences flow. The proper level of challenge is more likely to cause users to enter the state of flow. Flow indirectly influences continuous usage intention through the satisfaction of the game, which indicates that satisfaction is driven by flow experience and further retaining users. Empirical results implied that mobile game companies need to focus on improving user experience, expectation satisfaction and extending network externalities to improve the continuous intention of using mobile game.

E-Satisfaction and E-Loyalty of Online Marketplace Mobile Applications: An Empirical Channel Study in Indonesia

  • LOE, Kevin;TASIA, Aniq;INDRA, Ricardo;MANI, La
    • 유통과학연구
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    • 제20권9호
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    • pp.61-71
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    • 2022
  • Purpose: This study analyzes the effects of variables affecting e-satisfaction and e-loyalty in e-commerce. Research design, data, and methodology: A survey was conducted to 384 Indonesia online shopping mobile application users. The questionnaire construct was designed based on several independent variables, such as application attractiveness, application functionality, and customer service on e-satisfaction and e-loyalty. E-satisfaction was positioned as an intervening variable to determine the effect on e-loyalty. Results: Application attractiveness, application functionality, and customer service shown positive effect on e-satisfaction in online shopping mobile application. At the same time, e-satisfaction also affected e-loyalty significantly as referred in previous studies. However, application attractiveness, while showed positive effect on e-satisfaction, in contrary with previous study does not showed very significant effect. Conclusion: Application functionality significantly influences users satisfaction compared to application attractiveness. E-satisfaction mediates as a factor between visual design, information access, and transaction in online shopping mobile application, which stimulates user loyalty. The study findings' can be a reference for companies to create and maintain users' satisfaction and loyalty via different aspects of mobile application. Further research should be conducted on other field of study as the industry has different aspects that affects user loyalty.

고등학교 기숙사 주거시설에 대한 사용자 만족도 (Users' Satisfaction on the Dormitory of High School in Jeonju City)

  • 안진숙;최병숙
    • 한국주거학회:학술대회논문집
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    • 한국주거학회 2006년도 추계학술발표대회 논문집
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    • pp.202-207
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    • 2006
  • This study was to find out users' satisfaction on the dormitory high school in Jeonju City and to propose it's physical environmental improvement directions. This was performed by a questionnaire survey method, and the questionnaire was designed by researchers considering relative literatures. Data were collected from 200 students, who had been dwelling 4 high school dormitories in Jeonju City. By analyzing those data, findings were as follows : 1) Users of students were satisfied the whole of their dormitory; facilities, spaces, and living. 2) They were highly concerned about a library and a personal unit space in their dormitory. 3) They needed their personal unit space to be designed bedroom+bathroom type with 2 persons' sharing and be equipped one story bed and desk furniture. Also, they needed improvement on heating & cooling, small space and indoor air quality of unit space. 4) The users' satisfaction on unit space were 3.23, and the space utility and the space size of functional factor and the heating/ventilation of technical factor were highly effected their satisfaction.

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공동주택단지 주차공간의 정량적 계획특성과 이용자만족도에 관한 연구 - 1990년대 사례를 중심으로 - (A Study on the Physical Quality Indicators and the Users' Satisfaction of Parking Space in Apartment Housing Estates, built in 1994-1998)

  • 김기수
    • KIEAE Journal
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    • 제8권6호
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    • pp.39-46
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    • 2008
  • The purpose of this research is to analyze the planning characteristics based on the physical quality indicators and the users' satisfaction of parking space in apartment housing through the case study of 36 housing estate samples which were built in 1994-1998. The contents of this research consists of three main parts. The first part is to analyze the characteristics of residential environment based on the quality indicators of parking space in apartment housing. The second part is to analyze the correlation of quality indicators of parking space and development conditions in apartment housing. The third part is to analyze the correlation of users' satisfaction and physical quality indicators of parking space, and to propose the planning methods which increase the quality of residential environment of parking space in apartment housing.

모악산 도립공원 관리방안에 과한 기초연구 (A basic study on the users' activities and cognition for management in Moaksan Provincial park)

  • 김세천;허준;노재현;강철기
    • 한국조경학회지
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    • 제23권4호
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    • pp.28-39
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    • 1996
  • The purpose of this study is to suggest objective basic data for park management proposal through the quantitative analysis of users' needs and satisfaction for the actual conditions of management in Moaksand provincial park. For this, users' needs and satisfaction for facilities have been analyzed. And user's satisfaction for the actual conditions of management had been analyzed by using the multiple regression. Users want more toilets and sign boards and to replace damaged facilities. Users gave thought to trail and had high pressure to improvement, and many users were uncomfortable by crowding, and had a positive view to restrict use of intensity. Systematic careful concern about trail and rest area should be need and periodic observation to change of facility condition also. According to the multiple regression analysis, the major variable to the satisfaction for the actual condition of facilities management was trail ground condition.

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온라인 데이터베이스 이용자와 비이용자의 선행 정보탐색이 이용자 만족도에 미치는 영향 (A Study of the Precedent Information Search Patterns of On-line Database Users Compared to Non-users have an Effect on User Satisfaction)

  • 구연배
    • 한국문헌정보학회지
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    • 제41권1호
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    • pp.215-230
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    • 2007
  • 본 연구는 온라인 데이터베이스 이용자와 비이용자의 선행 정보탐색이 이용자 만족도에 끼치는 영향에 관하여 알아보기 위해 시도되었다. S대학 학생들의 도서관 시스템 이용 행태를 분석해봄으로써, 도서관의 정보서비스 및 시스템 점검과 효율성 측정 그리고 이용자 만족도를 높이기 위해 고려해야 할 사항들을 파악해보는데 목적이 있다. 그 결과 온라인 시스템을 이용하는 이용자가 이용하지 않는 이용자 보다 만족도가 높은 것으로 나타났다. 따라서 이용자들의 요구를 만족시키기 위하여 다양한 정보 접근점을 제공해야 할 것으로 생각된다.