• 유통과학연구
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• 제15권2호
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• pp.21-26
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• 2017

Purpose - Sharing economy is a promising research topic as a complementary approach for solving difficult issues resulting from market economy. Motive factors for consumer participation in sharing economy are necessary to facilitate the growth of sharing economy. This study analyzes motives for participating in sharing economy using samples from a car sharing service in South Korea. Research design, data, and methodology - Four hypotheses drawn from a new research model integrating the relationships between economic and social value, social value, and the intention to use sharing economy services were proposed. 292 valid samples were collected from Socar users in South Korea. Multiple regression analysis was employed to test the hypotheses. Results - An empirical study identified the importance of convenience and time savings as determinants of intention to use continuously a car sharing service. Cost savings and social value did not significantly influence the intention to use car sharing service. Conclusions - The present study implies that managers working in sharing economy don't have to miss a role of convenience. Although a new finding implies that convenience is an important factor influencing car sharing service, the present study has a limitation of generality that samples are mostly collected from the age range of 20 to 30 years.

• 통상정보연구
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• 제3권2호
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• pp.71-92
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• 2001

The number of internet electronic commerce users has increased steadily and EC is now considered not only as the communication tools, but also as the economic activity. But in spite of these global trends, current studies limited to managerial approach are insufficient in the evaluation of EC policies and situations. The purpose of this study are to present satisfaction of customers who will operate foreign internet shopping mall, and to analysis after-purchase behavior on EC satisfaction. As a result of making regression analysis, for its satisfaction. the hypotheses on "Shopping Mall Contents", "Information supply", "Convenience of order process", "Economy", "The reliability", "Customer Service" were accepted at the p<.0.05 level of significance, for its after purchase behavior, the hypotheses on "Shopping Mall structure", "Convenience of order process", "Economy", "The reliability", etc factors were accepted at the p<0.05 level of significant in 4 factors. In order words, electronic commerce satisfaction became greater when better convenience and economy were provided, the ethics were observed better, more diverse information was supplied and better system support was given, and those who had a higher educational background or better perception of electronic commerce felt more satisfaction. Finally, more usefulness of electronic commerce led to bigger satisfaction after purchase.

• 한국융합학회논문지
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• 제6권5호
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• pp.199-206
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• 2015

본 연구는 페이스 북 브랜드 팬 페이지 사용자들이 추구한 편익을 기능적, 정서적, 상징적 편익의 세 차원으로 분류하여 이들 편익이 브랜드 애착과 브랜드 몰입에 어떠한 영향을 미치는지를 구조적으로 살펴보고자 하였다. 연구 결과, 기능적 편익에 비해 감성적 편익이 브랜드 애착을 형성하는 데 중요한 역할을 하는 것으로 나타났다. 또한 상징적 편익과 기능적 편익 간의 비교에서는 상징적 편익이 브랜드 애착 형성에 중요한 역할을 하는 것으로 나타났다. 그러나 감성적 편익과 상징적 편익은 차이가 없이 브랜드 애착에 영향을 미치는 것으로 나타났으며, 브랜드 애착은 브랜드 몰입에 영향을 주는 선행 변수라는 점이 확인되었다.

• 한국자동차공학회논문집
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• 제24권6호
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• pp.668-676
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• 2016

The accelerated convergence of automobiles and ICT has led to an increase in in-vehicle electronic devices designed to enhance the safety and convenience of drivers. Consequently, the information presentation on in-vehicle display systems for drivers and passengers need to be taken into account in order to guarantee driving stability while satisfying the needs of UX-based design users. This study compared and evaluated requirements for information items shown on in-vehicle displays regarding driving safety and convenience by groups according to driving career. A total of 38 information items related to safety and convenience that can be displayed while driving and pulling over were collected. Their level of necessity was tested and evaluated by 234 drivers. Using the results, we conducted a comparative analysis on the requirements for information presentation on in-vehicle display systems by groups according to driving career.

• 한국환경복원기술학회지
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• 제15권4호
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• pp.111-118
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• 2012

The purpose of this study is to work out strategy for utilization of Environmental Conservation Value Assessment Map (ECVAM) using the user survey. It surveyed system users of ECVAM about its recognition and satisfaction. The results of the survey, the ECVAM became more popular and were highly satisfied with updated data. Especially, the study found a relationship between the satisfaction of ECVAM and accuracy, utilization, and convenience of the system. However, the satisfaction has a difference between user groups, a government official and a agent for EIA including researchers. The satisfaction of the agent group was affected by the convenience, the accuracy, and the utilization in order. In the other hand, the satisfaction of the government official group was affected by the utilization, the convenience, the accuracy, and recognition in order. Therefore, we need to adopt different strategies for educations of ECVAM and publicity activities depending on user groups. To increase the satisfaction of ECVAM, we should research not only to attain pinpoint accuracy, but also to suggest the guideline to utilize the map for a government official.

• Journal of Information Technology Applications and Management
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• 제19권4호
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• pp.137-152
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• 2012

As social media such as facebook and twitter is widespread, social commerce appears as a new way of e-commerce. Social commerce is a subset of electronic commerce that involves using social media that supports social interaction and user contributions. From the understanding of social commerce and literature review, we deduced the research model that relationship, collectivism, convenience, usefulness, low price, reputation, and rapidness have influence on satisfaction and repurchase intention. As a result of data analysis, relationship, convenience, usefulness, low price, and rapidness had influence on satisfaction and repurchase intention. And collectivism had influence on relationship. But reputation did not have influence on satisfaction. The focus of this study is on the effect of relationship and collectivism on satisfaction and repurchase, because relationship and collectivism is the major feature of social commerce. Succinctly speaking, collectivism affects relationship among users, in turn, relationship affects satisfaction and repurchase intention. This study gives a contribution to business. Business related with social commerce has to make a business strategy for managing relationship and consider collectivism tendency for selecting target customer.

• 한국의류산업학회지
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• 제12권4호
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• pp.450-458
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• 2010

The purpose of this study was to investigate the effect of shopping orientation on price perception and the effect of shopping orientation and price perception on purchase satisfaction. This study administered a questionnaire survey to adults in their 20s and 30s who had once purchased fashion products in surrogate internet shopping malls. Among 327 questionnaires, 263 were collected through convenience sampling and 94 were collected from six internet communities. Data were analyzed by factor analyses and regression analyses. The results of this study are as follows. First, factor analysis of price perception revealed that two factors such as price reasonability and price reduction were extracted and the mean of price reduction was higher than one of price reasonability. Second, factor analysis of purchase satisfaction extracted four factors such as service quality, shopping convenience, product scarcity and product variety/price satisfaction. Mean comparisons showed that the mean of product scarcity was the highest among four factors. Third, regression analyses that recreational, economic, and convenience shopping orientation affected price reduction, a factor of price perception. Fourth, regression analyses showed that shopping orientations and the price perception had significant effects on the purchase satisfaction.

• 복식문화연구
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• 제14권6호
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• pp.1027-1041
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• 2006

The purpose of this study was to identify the differences of internet shopping attitude, shopping behavior, and shopping satisfaction according to purchasing frequency of internet shoppers for children's clothing. Data were collected from 170 female internet users who had purchasing experiences of children's clothing. For data analysis, factor analysis, one-way ANOVA, Duncan test, cross tabulation, regression analysis, t-test, frequency and multi- response analysis were conducted. The results are as follows: The internet shoppers for children's clothing were classified by purchasing frequency. Factors of internet shopping attitude were convenience, reliability, and safety. Significant differences were found on internet usages, internet attitudes, and shopping behaviors between two groups. Heavy purchasers used internet longer, had more positive attitude toward convenience and safety, and paid more money than light purchasers. Significant differences were found on internet attitudes according to age and internet usage. Convenience and safety factors had impact on internet shopping satisfaction.

• 한국IT서비스학회지
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• 제20권5호
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• pp.73-87
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• 2021

The COVID-19 pandemic has brought about many changes in our daily lives and in industries as a whole. The most notable change was the spread of the untact culture to minimize face-to-face contact. The spread of the untact culture has changed the use of public transportation. Looking at the results of previous SARS and MERS studies, it was found that as the pandemic spreads, the use of public transportation decreased. Recently, the mobility sharing service is attracting attention as a personalized means of transportation instead of public transportation. Therefore, in this study, the factors affecting the intention to use the mobility sharing service were to be identified by the actual users. In this study, economic benefit, convenience, sustainability, and sense of belonging were set as independent variables based on previous studies. In addition, the relationship between the perceived usefulness and perceived pleasure of these factors of use on intention to use was empirically analyzed through PLS-SEM. As a result of the study, it was found that economic benefits, convenience, sustainability, and sense of belongingness had a significant effect on intention to use through perceived usefulness and enjoyment. This study was meaningful in that it was verified through the study that economic benefits, convenience, sustainability, and a sense of belongingness were significant variables affecting the intention to use through usefulness and pleasure.

• 한국멀티미디어학회논문지
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• 제12권7호
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• pp.953-961
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• 2009

DRM 기술이 적용된 콘텐츠를 이용하는 것은 사용자의 편의성을 감소시키기 때문에 사용자는 이러한 콘텐츠를 사용하는 것을 기피하게 된다. 따라서 본 논문에서는 DRM 기술이 적용된 디지털 콘텐츠를 구입하는 사용자들이 서로 간에 디지털 콘텐츠를 자유롭게 매매하도록 하는 새로운 유통 모델을 제안한다. 이는 사용자를 유통 객체에 포함시켜 건전하게 콘텐츠를 유통시키도록 유도한다. 이를 위하여 본 논문에서는 기존의 디지털 티켓이나 쿠폰에 적용되는 방식을 기반으로 패키징된 콘텐츠와 사용권한을 양도하는 방식을 제안하고 이중양도(double transfer), 사용권한의 위조 및 변조(forgery and modification) 가능성, 사용권한 및 콘텐츠의 재생성(reproduction)에 관한 안전성을 논의한다.