• 디지털융복합연구
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• 제6권1호
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• pp.75-82
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• 2008

This paper is aimed to exam factors in the perceived service quality of web portal site and to analyze their effects on customer satisfaction. And this paper analysis satisfaction effects on revisit intention. To accomplish this purpose, this study examined previous studies and summarized core factors of service quality. Form literature survey, we drawn core factors. They are convenience, technologies, valuable of contents and service, communication, positioning. These core factors will affect on customer trust, satisfaction and satisfaction will affect on revisit intention. This study examined previous studies and summarized core factor in perceived service quality of web portal site. Fourteenth hypothesis were developed. Data for empirical testing were collected through survey to portal sites user. The results of this study are as follows; First, we find that service, communication and positioning have positive influence on the trust. Second, convenience, valuable of contents and postioning factors have a positive influence on the satisfaction. Third, it is shown that satisfaction have a positive influence on the revisit intention.

• Asia pacific journal of information systems
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• 제33권4호
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• pp.1156-1170
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• 2023

Various corporates have launched products and brands to meet the diverse needs of consumers. However, an excess of information and products could be collapsed into a choice paradox far from the intention. As an alternative to these problems, curation-based services have recently been in the limelight and can be adopted into e-commerce sites. As one of the earlier studies on the considerable factors of curation services, this study focuses on the online fashion recommendation system in which design quality, interactivity, and perceived usefulness will affect trust, satisfaction, and continued intention to use. In the result, the design quality factor shows a positive effect on satisfaction, but not on the trust. Also, interactivity doesn't demonstrate a significant positive effect on both the satisfaction and the trust factors far from the previous ones but the perceived usefulness had a positive effect on those. In addition, the personalization does not affect a significant effect on the satisfaction factor but on the trust factor. Subsequently, the trust affects the satisfaction, and the satisfaction on the continued intention to use factor, but trust does not significantly affect the continued intention to use directly.

• Journal of Information Technology Applications and Management
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• 제17권1호
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• pp.55-81
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• 2010

ASP service users' needs for flexible and customized services to deal with changes in business environments and user contexts seems to be appealing due to the progress of technology and IT paradigm such as ubiquitous computing and web 2.0. Through the lens of expectancy confirmation and flexibility, we explored factors that influence users' repurchase intent and organizational benefit in ASP services. With an empirical study, we examined information quality, service quality, flexibility, customization, user satisfaction, trust in ASP services can contribute to the repurchase intent and organizational benefit. In addition to, business type and company size are added to the research model as control variables for user satisfaction, trust, and repurchase intent. Our findings suggested that the service quality and flexibility significantly were cruicial determinant of user satisfaction in ASP services. Furthermore, user satisfaction significantly influenceS repurchase intent, and organization benefits were affected by repurchase intent. This study has important implications for academic researchers and practitioners who seek to understand factors that affect ASP service users' repurchase intent and organization benefits.

• 한국항공운항학회지
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• 제32권2호
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• pp.124-134
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• 2024

This study is based on the Expectation Confirmation Theory (ECT) and categorizes trust types in non-face-to-face boarding services into three dimensions: structural assurance, platform, and service provider. It analyzes the impact of these trust types on users' perceived usefulness, satisfaction, and continuous usage intentions. Using a structural equation model, the study found that the three dimensions of trust positively influence users' satisfaction and perception of usefulness, thereby promoting intentions for continuous use. However, perceived risk weakens the positive relationship between trust and continuous usage intentions. By exploring the moderating role of perceived risk in non-face-to-face boarding services, this study analyzes its impact on user behavior patterns, contributing to the optimization of service design and enhancement of user trust. This study promotes widespread acceptance and continuous use of the service, and is crucial for developing effective non-contact service strategies that meet the needs and expectations of Chinese travelers in the post-pandemic travel environment. The findings provide a new perspective and empirical evidence for understanding user attitudes and behaviors towards non-face-to-face services, holding significant theoretical and practical implications.

• 디지털콘텐츠학회 논문지
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• 제13권3호
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• pp.301-307
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• 2012

본 연구는 모바일 쿠폰 서비스의 만족도에 미치는 영향 요인을 정량적으로 실증하고자 하였다. 따라서 연구자는 사용자가 인식하는 모바일 쿠폰의 만족도, 구전, 그리고 외생변인들 (경제적 가치, 신뢰도, 즐거움, 혁신성 등) 간의 경로와 관계를 검정하기 위해 구조방정식 모델링 방법론을 통해 확인하였다. 연구 결과 모바일 쿠폰의 사용자들(일부지역 대학생 중심)은 기존의 쿠폰과 유사한 모바일 쿠폰의 특성에 대해 이해하고 있으며, 쿠폰의 경제적 가치, 혁신성 등이 신뢰, 즐거움에 영향을 주고, 이들이 만족과 구전에 영향을 주는 것으로 확인이 되었다. 또한 연구자는 현재 다양한 쿠폰 관련 앱들이 개발되는 시점에 제시하는 정량적 연구로서 공헌점이 있을 것으로 보았다.

• 웰빙융합연구
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• 제7권3호
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• pp.43-53
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• 2024

Purpose: his study aims to explore how healthcare provider service characteristics in telemedicine services, which have become more common since the pandemic, affect rapport formation and service satisfaction with healthcare providers. Research design, data and methodology: A group of actual telemedicine users underwent data collection and empirical analysis. After analyzing reliability and validity, hypotheses were tested using a structural equation model. Results: Key perceived attributes of healthcare providers in telemedicine services were identified as doctor effort, doctor listening, and doctor expertise. Each of these variables had a significant positive impact on trust in telemedicine. Moreover, these attributes significantly positively impacted rapport formation and user service satisfaction, which was mediated by trust. However, the direct impact of rapport formation on service satisfaction was not supported. Conclusions: The study's findings have academic and practical implications for expanding telemedicine services. As an initial empirical study on telemedicine services, it confirms the importance of trust and rapport formation even in non-face-to-face medical situations. In order to overcome the limitations of non-physical contact, telemedicine services should strive to develop UI/UX designs that are more interoperable and boost trust in service apps.

• 한국콘텐츠학회논문지
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• 제12권3호
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• pp.352-362
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• 2012

최근 스마트폰 사용자수가 빠르게 증가하고 있으며 많은 기업들은 다양한 모바일 애플리케이션을 만들어내고 있다. 하지만, 만들어진 애플리케이션이 모두 사용자의 스마트폰에 오래 남아 사용되는 것이 아니라 신뢰하지 못하는 애플리케이션은 쉽게 삭제할 수 있다. 따라서 본 연구에서는 스마트폰 애플리케이션이 오래도록 사용되기 위해 필요한 스마트폰 사용 환경에서 신뢰 구축 모델을 개발하고 사용편의성, 유용성, 즐거움이 사용자만족도와 신뢰에 미치는 영향력을 검증한다. 이 연구를 위해 스마트폰 사용자 221명을 대상으로 한 설문을 사용하였으며, 분석에는 PLS 2.0이 사용되었다. 분석결과 사용편의성은 유용성과 즐거움에 유의한 영향을 미치며, 유용성과 즐거움은 사용만족도에, 사용만족도는 신뢰에 유의한 영향을 미치는 것으로 나타났다. 본 연구의 결과를 통해 스마트폰 애플리케이션 신뢰형성에 영향을 주는 요인을 파악해내고, 애플리케이션 개발 및 유통의 가이드라인을 제시할 수 있다.

• 한국컴퓨터정보학회논문지
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• 제12권5호
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• pp.243-251
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• 2007

본 연구에서는 정보시스템 성공모형과 전자상거래 성공모형을 바탕으로 인터넷뱅킹의 특성과 성공요인을 반영한 인터넷뱅킹 성공모형을 설계하고 구조방정식 모형분석을 이용하여 모형의 유용성을 검증하였다. 구조방정식 모형을 통한 실증분석 결과, 사용의 용이성은 유용성과 사용자 만족, 신뢰에 유의한 영향을 미치는 것으로 나타났으며, 안전성은 신뢰에만 유의한 영향을 미치는 것으로 나타났다. 경제적 효익과 유용성, 신뢰는 사용자 만족에 유의한 영향을 미치는 것으로 나타났으며, 유용성과 사용자 만족은 행위의도에 유의한 영향을 미치는 것으로 나타났다. 인터넷뱅킹 사용이 급격히 증대됨에 따라 인터넷뱅킹의 성공을 위해서는 다른 인터넷뱅킹 사이트보다 더 차별화된 서비스를 제공해야 할뿐만 아니라 안전하고 신뢰할 만한 인터넷뱅킹 사이트를 구축해야 한다. 따라서 인터넷뱅킹 성공을 가져다 줄 수 있는 인터넷뱅킹 성공모형을 통하여 다른 은행보다 훨씬 더 우수한 인터넷뱅킹 서비스를 제공할 수 있는 지속적인 평가와 개선이 이루어져야 할 것이다.

• 인터넷정보학회논문지
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• 제21권5호
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• pp.87-95
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• 2020

Highly competitive environment has been forcing e-commerce industries to seek strategies to achieve competitive advantages. Mobile payment is a kind of service that allows mobile phone user to easily and conveniently initiate payments and transfer funds using their mobile phone anytime, and anywhere. This study is designed to identify factors that affect the intention of continued use of mobile payment services between users in Korea and Laos. As a result, first, in the case of Korean consumers, system quality, information quality and service quality were shown to have a positive effect on trust and satisfaction. In addition, trust and satisfaction were shown to have a positive effect on continuance intention. Second, in the case of Laotian consumers, system quality and service quality were shown to have a positive effect on trust, and system quality and information quality were shown to have a positive effect on satisfaction. In addition, trust and satisfaction were shown to have a positive effect on continuance intention. The study has its implications by analyzing factors affecting the continuance intention with the comparison of the customers from a developed nation and a developing nation, providing a direction of development for developing competitive advantages for those in development. For the developed, the study provides a guideline of what to modify and supplement in cases of entering the markets of developing nations.

• International Journal of Internet, Broadcasting and Communication
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• 제16권1호
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• pp.226-232
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• 2024

This study attempted to demonstrate the role of perceived value and trust in the relationship between mobile banking service quality and use satisfaction. A survey was conducted on customers of Mongolian banks, and an analysis was conducted based on the collected data With the development of the fintech industry, the Internet-based mobile banking market is striving to provide convenient services to consumers. The result led to the introduction of an online-oriented Internet bank that can operate 24 hours a day regardless of time and space. The characteristic of operating only with the Internet has a positive aspect of providing services quickly and conveniently, but at the same time, including concerns about security and personal information leakage. This can make you hesitate to use the service. Therefore, we attempted to find out how the quality of mobile banking service affects the perceived value and satisfaction of using trust. A survey was conducted to verify the contents of the research model and hypothesis. This is to secure data to be used for empirical analysis of research hypotheses. The survey was conducted with 124 consumers in Ulaanbaatar, the capital of Mongolia. Based on the analysis results, we understood the satisfaction of consumers using mobile banking and suggested ways for consumers to improve their actual satisfaction using mobile banking. Specifically, service quality sensitivity, security, convenience, and design had a positive effect on perceived value or trust, ultimately leading to consumer satisfaction.