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http://dx.doi.org/10.5392/JKCA.2012.12.03.352

Building Trust in Smartphone Environment -Focused on the Undergraduate Students in Busan-  

Choi, Yoo-Jung (부산대학교 경영학과)
Cho, Dong-Hwan (경남과학기술대학교 벤처경영학과)
Publication Information
The Journal of the Korea Contents Association / v.12, no.3, 2012 , pp. 352-362 More about this Journal
Abstract
Recently, the number of smartphone user is increasing fast, and many companies provide various mobile applications. However, not all applications remain at the smartphones, they could be deleted easily if users don't trust them. Therefore in this study, we try to develop the model of building trust to use the smartphone applications and examines the influences of ease of use, usefulness, enjoyment on user satisfaction and trust. For this study the 221 sets of data collected, who use the smartphones, were tested against the model using PLS 2.0. The results of this study are as follows. First, perceived ease of use had an effect on usefulness and enjoyment. Second, usefulness and enjoyment had an effect on user satisfaction and trust. We can derive the factors which affect building trust in smartphone applications through this study, and provide a guideline to mobile application vendors and providers.
Keywords
Smartphone; Application; Trust; Ease of Use; Usefulness; Enjoyment; Satisfaction;
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Times Cited By KSCI : 3  (Citation Analysis)
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