• Title/Summary/Keyword: User Impact

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Video Quality Assessment Based on Short-Term Memory

  • Fang, Ying;Chen, Weiling;Zhao, Tiesong;Xu, Yiwen;Chen, Jing
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.15 no.7
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    • pp.2513-2530
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    • 2021
  • With the fast development of information and communication technologies, video streaming services and applications are increasing rapidly. However, the network condition is volatile. In order to provide users with better quality of service, it is necessary to develop an accurate and low-complexity model for Quality of Experience (QoE) prediction of time-varying video. Memory effects refer to the psychological influence factor of historical experience, which can be taken into account to improve the accuracy of QoE evaluation. In this paper, we design subjective experiments to explore the impact of Short-Term Memory (STM) on QoE. The experimental results show that the user's real-time QoE is influenced by the duration of previous viewing experience and the expectations generated by STM. Furthermore, we propose analytical models to determine the relationship between intrinsic video quality, expectation and real-time QoE. The proposed models have better performance for real-time QoE prediction when the video is transmitted in a fluctuate network. The models are capable of providing more accurate guidance for improving the quality of video streaming services.

An Analysis of Interior Color of Experience Yachts : Focused on 40ft Yachts (체험형 요트 실내공간의 색채분석 : 40ft급 요트를 중심으로)

  • Cho, Joung-Hyung
    • Journal of the Korea Convergence Society
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    • v.11 no.12
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    • pp.125-130
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    • 2020
  • The Korean maritime industry is growing rapidly as income levels rise. In particular, the domestic yacht market is generating steady market demand, which is a good opportunity for users who want to enjoy leisure. Among them, the experience-type yacht is operated smoothly around Suyeong Bay in Busan. In this study, a survey of experienced yacht users conducted an analysis focusing on color as much as the interior structure. The colors you experience when you stay in a specific space for a short time have a significant impact on the user's satisfaction and sensibility. Often, systematic research into space is often focused on physical distribution. However, color leaves a strong impression on short experiences as much information as it accepts through the optic nerve. A survey of yacht passengers was conducted to derive appropriate adjectives, and the results were obtained after analyzing them by means of I.R.I monochrome and image scale. Afterwards, it is expected that this research will be used as a theoretical basic data that can be used to carry out the production, repair, and repair of hands-on yachts that are developed on their own.

Speed Prediction of Urban Freeway Using LSTM and CNN-LSTM Neural Network (LSTM 및 CNN-LSTM 신경망을 활용한 도시부 간선도로 속도 예측)

  • Park, Boogi;Bae, Sang hoon;Jung, Bokyung
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.20 no.1
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    • pp.86-99
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    • 2021
  • One of the methods to alleviate traffic congestion is to increase the efficiency of the roads by providing traffic condition information on road user and distributing the traffic. For this, reliability must be guaranteed, and quantitative real-time traffic speed prediction is essential. In this study, and based on analysis of traffic speed related to traffic conditions, historical data correlated with traffic flow were used as input. We developed an LSTM model that predicts speed in response to normal traffic conditions, along with a CNN-LSTM model that predicts speed in response to incidents. Through these models, we try to predict traffic speeds during the hour in five-minute intervals. As a result, predictions had an average error rate of 7.43km/h for normal traffic flows, and an error rate of 7.66km/h for traffic incident flows when there was an incident.

The Effect of Self-Deterministic Factors of Social Network Service Users on Psychological Well-Being by Self-Esteem and Satisfaction (소셜 네트워크 서비스 이용자의 자기결정성 요인이 자기존중감과 만족을 통해 심리적 안녕감에 미치는 영향)

  • Han, Jeong Seop;Kwon, Do soon;Kim, Seong Jun
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.17 no.1
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    • pp.85-108
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    • 2021
  • In this study, we would like to consider the main factors that influence psychological well-being by using social network service. suggest ways to use healthy social network services, and empirically verify how behavioral approaches, in other words self-determination theory, that deals with human psychological needs, affect psychological well-being by self-esteem and satisfaction to comprehensively examine the characteristics of service and user individuals and social influences, etc. First research result, it has been confirmed that the autonomy has a positive effect on self-esteem. Second, it has been confirmed that the autonomy does not have a positive effect on satisfaction. Third, it has been confirmed that the competence has a positive effect on self-esteem. Fourth, it has been confirmed that the competence does not have a positive effect on satisfaction. Fifth, it has been confirmed that the relationship has a positive effect on self-esteem. Sixth, it has been confirmed that the relationship does not have a positive effect on satisfaction. Seventh, it has been confirmed that self-esteem has a positive effect on psychological well-being. Eighth, it has been confirmed that self-esteem has a positive effect on satisfaction. Ninth, it has been confirmed that satisfaction has a positive effect on psychological well-being. These results mean that meeting basic human psychological needs has a significant impact on psychological well-being of the social network service users. In addition, it was confirmed that increasing the desire for autonomy, competence, relationship, which are factors of self-determination, is an important factor to enhance psychological well-being.

Impact of the Fit of Immersive Technology and Media Art Type on User Commitment and Revisit Intention (몰입형 기술 특성과 미디어아트 관람 특성과의 적합성이 관객의 몰입감과 재방문의도에 미치는 영향)

  • Choi, Ji-Ae;Yoo, Kun-Woo;Kwon, Ohbyung
    • The Journal of the Korea Contents Association
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    • v.21 no.5
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    • pp.654-667
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    • 2021
  • This study examined the perceived fit between the characteristics of immersive technology and the type of media art affects commitment, satisfaction, and revisit intention. The results showed that the quality of projection mapping and the reputation of original art had a positive effect on the perceived fit whereas the accessibility of original art had a negative effect on the perceived fit. In addition, the reputation of original art and the perception of fit increased the commitment of the media art exhibition, which positively affected the satisfaction and revisit intention. This study provides theoretical and practical implications regarding the effect of immersive technology and media art type of digital media art.

A Study on the Influencing Factors from Use Intention &Flow of Netflix Users (넷플릭스 이용자의 이용 의도와 몰입에 이르는 영향요인 연구)

  • Li, Ting-Ting;Bae, Seung-Ju;Lee, Sang-Ho
    • Journal of Korea Society of Industrial Information Systems
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    • v.27 no.4
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    • pp.47-64
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    • 2022
  • This study attempted to identify the effect of personal innovation, perceived ease of use and perceived usefulness on the intention to use for users of OTT service platform Netflix, and finally affects flow and addiction. According to the research results, personal innovation has a positive impact on compatibility, simplicity and perceived usefulness, simplicity and perceived usefulness have a positive effect on use intention, compatibility and use intention have a positive effect on flow, and flow has a positive effect on addiction. This study is meaningful in that it can improve the understanding of user intention based on Netflix's new subscription standard and provide basic data that can be used for basic research on OTT service users' flow and addiction and development strategies of OTT content providers.

A Study on the UX Design for Satisfaction with Ownership of Autonomous Shared Vehicles - Focusing on Customizing in Boarding Stage (자율주행형 공유차량의 소유 만족감 충족을 위한 UX디자인 연구 - 탑승단계에서의 커스터마이징을 중심으로)

  • Lee, Da-Mul;Kan, Yea-Chan;Kim, Jae-Yeop
    • Journal of Digital Convergence
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    • v.19 no.4
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    • pp.275-284
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    • 2021
  • In this paper, we study whether customizing at the self-driving shared vehicle boarding stage can satisfy ownership satisfaction. To this end, a preliminary survey was conducted on the general public on the factors of satisfaction/uncomfortable in the current shared vehicle use along with a prior research survey. Subsequently, we validate the preference for customizing elements and their impact on ownership satisfaction through CVT. Pre-investigation has shown that olfactory and interaction elements give greater satisfaction to ownership satisfaction, and CVT results show that the customizing of boarding elements will enable the satisfaction of ownership satisfaction.

A Study on Factors Affecting Intention to Use Online Collaboration Tools for the Non-Face-to-Face Educational Environment (비대면 교육 환경에서 온라인 협업 툴 사용의도에 영향을 미치는 요인에 관한 연구)

  • Seo, Jay;An, Sunju;Choi, Jeongil
    • Journal of Korean Society for Quality Management
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    • v.50 no.3
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    • pp.571-591
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    • 2022
  • Purpose: The purpose of this study is to examine the factors affecting the intention to use online collaboration tools for non-face-to-face educational environment in the perspective of the learners. Methods: For empirical analysis, the survey of this study was administered with data that were limited to experienced learners using online collaboration tools such as Google Docs, Allo, Padlet, and Slido in online education environments such as Zoom, Webex, MS Teams, etc. and valid 400 data were analyzed by SPSS(ver 22.0) and R(ver 4.1.0) program package. Results: The results of empirical analysis showed that performance expectancy were found to have an effect on reliability of system quality, empathy of service quality, playfulness and informativity of content quality among the characteristics of online collaboration tools. On the other hand, it was found that the security of system quality, responsiveness of service quality, and extroversion of user personality characteristics did not affect. It was analyzed that playfulness had the greatest positive effect, followed by informativity, empathy, and reliability. Among the characteristics of online collaboration tools, it was found that the reliability and security of system quality and informativity of content quality had an effect on the effort expectancy. It was analyzed that informativity has the greatest influence, followed by security and reliability. Conclusion: This study is meaningful in that it examines the perspectives of users and learners, who can be said to be the end customers of online collaboration tools. Based on the results of this study, it is expected that not only platform operators that provide online collaborative tools, but also providers that use online collaboration tools will have a significant impact on the development of edutech and infrastructure in the educational environment.

A Study on the Port Marketing Strategy for Strengthening the Competitive Power of the Container Terminal (컨테이너 터미널 경쟁력향상을 위한 항만마케팅 전략에 관한 연구)

  • Lee, J. K.;Kwak, K. S.
    • Journal of Korean Port Research
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    • v.9 no.2
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    • pp.9-24
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    • 1995
  • The intensification of the competition among container terminals has led to important affect such as, decision making or aggressive intervention of customers for terminal operation. Therefore, in case of developed ports, the large transition of port operation is composed of the press of terminal customer than decision making of terminal manager. Overall port tariffs for using terminal is made out by the conference of terminal customers than the supreme headquarters of terminal operation, and the related investment of terminal has been made according to requisition or proposal of customers. Therefore, among decision making problems that shippers, shipping companies, and freight forwarder among decision making problems that shippers, shipping companies, and freight forwarder face, the choice of the container terminal is one of the most important problems. So, the decision making of the users seems to have a significant impact on the competitive power of container terminals. The main objective of this study is to design port marketing strategy for strengthening the competitive power of container terminals. The results of this study were found as follows: Firstly, port authority should establish user-oriented operation policy of terminal as the means of activating the opinion window, using terminal monitoring system(TMS). Secondly, terminal planning and development of government should be made to minimize the lead time, to induce the civil capital and to utilize the economies of scale. Thirdly, port authority needs to endeavor to analyze the information of competing foreign terminals as well to promote the concentrated marketing for the terminal on the users, to train the expert and to develop the new port charge system. Fourthly, to improve the competitive power of the container terminal, Port Authority should optimize the subsystems related to port marketing, far more these systems should be joined organically to work effectively. Finally, port authority system should be introduced, Namely, port should have the enterprise inclination as well s the public inclination.

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Effect of Big 5 Personality Trait on a Game Behavior of Game Users (Big 5 성격이 게임이용자의 게임행동에 미치는 영향)

  • Shim, Sun-Ae;Jung, Hyung-Won
    • Journal of Korea Entertainment Industry Association
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    • v.13 no.3
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    • pp.317-332
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    • 2019
  • The purpose of this study is to analyze the personality trait of game users' game behavior and to investigate the differences according to demographic variables. For research, questionnaire survey was conducted for game users of 10~ 40's, and the collected data was analyzed and processed using the statistics package program SPSS 20.0. The results of the study showed that the Big 5 personality traits had a significant impact on game use, and in the case of Conscientiousness, most of them were positive for use of Adaptive games and most of them had negative effects on Maladaptive game use. Even in personal characteristics, a variable showing a significant influence on game use was found, which showed meaningful effects in game platform, game frequency, and occupation. In subsequent research, it is necessary to identify the variables such as types of games or platforms that can reflect characteristics of games, and to understand what kind of roles play in the relationship between game user characteristics and game use behavior.