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http://dx.doi.org/10.5392/JKCA.2021.21.05.654

Impact of the Fit of Immersive Technology and Media Art Type on User Commitment and Revisit Intention  

Choi, Ji-Ae (동국대학교 연극영화학과)
Yoo, Kun-Woo (경희대학교 경영대학)
Kwon, Ohbyung (경희대학교 경영대학)
Publication Information
The Journal of the Korea Contents Association / v.21, no.5, 2021 , pp. 654-667 More about this Journal
Abstract
This study examined the perceived fit between the characteristics of immersive technology and the type of media art affects commitment, satisfaction, and revisit intention. The results showed that the quality of projection mapping and the reputation of original art had a positive effect on the perceived fit whereas the accessibility of original art had a negative effect on the perceived fit. In addition, the reputation of original art and the perception of fit increased the commitment of the media art exhibition, which positively affected the satisfaction and revisit intention. This study provides theoretical and practical implications regarding the effect of immersive technology and media art type of digital media art.
Keywords
Immersive Technology; Media Art Type; Commitment; Satisfaction; Revisit Intention;
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Times Cited By KSCI : 1  (Citation Analysis)
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