• Korean Management Science Review
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• v.26 no.2
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• pp.71-89
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• 2009

The purpose of this research is to identify the factors affecting user acceptance of e-learning site. To more precisely explain an individual's behavior of accepting e-learning site, Perceived Interactivity is divided into four components; User Control, Responsiveness, Personalization and Connectedness. This research investigates the causal relationship among four components and basic factors of TAM. This research uses structural equation modeling (SEM) to confirm the validity and analyzes the causal relationship of the suggested model. The results indicates strong support for the validity of proposed model with 54.8% of the variance in behavioral intention to e-learning site. The result finds that all the basic casuality of TAM are significant and most components of Perceived Interactivity are significant. However the path Connectedness to Perceived Ease of Use and User Control to Perceived Playfulness is not significant. Among components of Perceived Interactivity, Personalization is the strongest antecedent of TAM. Perceived Usefulness is the strongest antecedent of behavioral intention of e-learning site.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.10
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• pp.481-489
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• 2020

The study examines the role of facilitating conditions and user habits in the use of technology in Online Learning Platform (OLP) in Indonesia. The adoption of online learning, persistence, and learning results in online platforms is essential for ensuring that education technology is implemented and gets as much value as possible. People who use technology and systems will embrace new technologies even more. This quantitative study is based on a survey of 254 respondents, who were active users of the technology, and considers the facilitating conditions and user habits variables. Two research hypotheses were tested using the Partial Least Square-Structural Equation Modeling method. Cronbach's Alpha, path coefficient, AVE, R-square, T-test were applied. The results showed that the factors significantly influence the Online Learning Platform technology behavioral intention. This impact is primarily associated with the availability of the resources required to use OLP technology. The availability of these resources includes supporting infrastructures such as widespread Internet access, easy access to mobile devices, and file sizes that affect access speed. The findings of this study suggest that it is necessary to introduce and increase the availability of resources for using OLP technology, and familiarize people with the technology features.

• Journal of Fashion Business
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• v.27 no.3
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• pp.50-62
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• 2023

The e-commerce fashion market has experienced a remarkable growth, leading to an overwhelming availability of shared information and numerous choices for users. In light of this, chatbots have emerged as a promising technological solution to enhance personalized services in this context. This study aimed to develop user-product attributes for a chatbot-based personalized fashion recommendation service using big data text mining techniques. To accomplish this, over one million consumer reviews from Coupang, an e-commerce platform, were collected and analyzed using frequency analyses to identify the upper-level attributes of users and products. Attribute terms were then assigned to each user-product attribute, including user body shape (body proportion, BMI), user needs (functional, expressive, aesthetic), user TPO (time, place, occasion), product design elements (fit, color, material, detail), product size (label, measurement), and product care (laundry, maintenance). The classification of user-product attributes was found to be applicable to the knowledge graph of the Conversational Path Reasoning model. A testing environment was established to evaluate the usefulness of attributes based on real e-commerce users and purchased product information. This study is significant in proposing a new research methodology in the field of Fashion Informatics for constructing the knowledge base of a chatbot based on text mining analysis. The proposed research methodology is expected to enhance fashion technology and improve personalized fashion recommendation service and user experience with a chatbot in the e-commerce market.

• Korean Management Science Review
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• v.23 no.2
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• pp.41-57
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• 2006

The purposes of this research are to identify causalities among flow and customer loyalty In Chinese online games, and to identify the factors by which flow are influenced. This research tests the model with Chinese on-line game users and compare this result with Korea and Japanese results which were conducted by Lee's research. These implications are thought to be helpful for Korean online game companies to understand the Chinese online game user and to develop the penetration strategies. The results indicated that significant Path coefficients to flow were the convenience of operator, the provision of information, the reality of design. The results indicated that significant path coefficients to customer loyalty were the involvement of virtual community and flow. The involvement of virtual community to flow was not significant but to customer loyalty was significant. The provision of information was negatively influenced on flow. The result of comparison indicated that the path coefficients were different among nations. Korea online game companies need to develop the indigenized online game and to Provide the information to their Chinese partner correctly and quickly.

• Journal of KIISE:Databases
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• v.31 no.2
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• pp.174-182
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• 2004

In order to produce information the author usually reference other authors' work. A citation index leads users to papers by citations. Citations lead the user to desired information. In this paper, KSCI(Korea Science Citation Index) which defines the relationships between citing documents and cited documents has been constructed. KSCI System is to solve problems for recursive retrieval in ISI's SCI(Science Citation Index) Path Encoding Indexing technique was used to solve the problems. From the analysis of data, this system has efficiency about 8.98% in the aspect of data storage. In the aspect of retrieval, there was efficiency between citing documents and cited documents, especially there was over 40% of efficiency in the retrieval of cited documents. It is concluded that suggested KSCI system will provide efficient storage and retrieval system.

• Journal of the Korean association of regional geographers
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• v.13 no.5
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• pp.563-575
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• 2007

This study aims to investigate a possibility of using topographic information by web mapping in open environments. Web mapping intends to focus on a map analysis and application of the function and geo-visualization. Functions of Web topographic info-map include a spatial analysis, enlargement and minimization, movement, landuse information, user-controling 3 dimension map, landform cross-section analysis, shortest path analysis. The web system adopts SVG(scalable vector graphics), MYSQL, PHP, XML for mapping. SVG has open source policy, so everyone can use it, as well, it is effective on flexible database linkage, cartographic representation. 3D map is intended to represent 3D map by user-controlled sunshine putting pixel opacity by elevation values after making DEM. Landform is designed to show a cross-section analysis and statistics by retrieving height information from database engine with clicking two points on the map. Shortest path analysis within regions uses Dijkstra's algorithm. Near future, resultantly, the area of WebGIS will have to meet more social demands for use-created geo-information and application, so more researches are needed to be web mapping more applicable for users.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.40 no.2
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• pp.78-91
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• 2017

In this study, we conducted a comparative study on user's perception and behavior on public system service (PSS) using institutionalism theory and MGA (multi-group analysis) methodology. In particular, this study focuses on how institutional isomorphism is applied to public system services and how MGA can be implemented correctly in a variance based SEM (structural equation model) such as PLS (partial least square). A data set of 496 effective responses was collected from pubic system users and an empirical research was conducted using three segmented models categorized by public proximity theory (public firms = 113, government contractors = 210, private contractors = 173). For rigorous group comparisons, each model was estimated by the same indicators and approaches. PLS-SEM was used in testing research hypotheses, followed by parametric and non-parametric PLS-MGA procedures in testing categorical moderation effects. This study applied novel procedures for testing composite measurement invariance prior to multi-group comparisons. The following main results and implications are drawn : 1) Partial measurement invariance was established. Multi-group analysis can be done by decomposed models although data can not be pooled for one integrated model. 2) Multi-group analysis using various approaches showed that proximity to public sphere moderated some hypothesized paths from quality dimensions to user satisfaction, which means that categorical moderating effects were partially supported. 3) Careful attention should be given to the selection of statistical test methods and the interpretation of the results of multi-group analysis, taking into account the different outcomes of the PLS-MGA test methods and the low statistical power of the moderating effect. It is necessary to use various methods such as comparing the difference in the path coefficient significance and the significance of the path coefficient difference between the groups. 4) Substantial differences in the perceptions and behaviors of PSS users existed according to proximity to public sphere, including the significance of path coefficients, mediation and categorical moderation effects. 5) The paper also provides detailed analysis and implication from a new institutional perspective. This study using a novel and appropriate methodology for performing group comparisons would be useful for researchers interested in comparative studies employing institutionalism theory and PLS-SEM multi-group analysis technique.

• Journal of KIISE:Databases
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• v.28 no.3
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• pp.449-457
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• 2001

As XML has become an emerging standard for information exchange on the World Wide Web, it has gained attention in database communities to extract information from XML seen as a database model. XML queries are based on regular path queries, which find objects reachable by given regular expressions. To answer many kinds of user queries, it is necessary to evaluate queries that have multiple regular path expressions. However, previous work such as query rewriting and query optimization in the frame work of semistructured data has dealt with a single regular expression. For queries that have multiple regular expressions we suggest a two phase optimizing technique: 1. query rewriting using views by finding the mappings from the view's body to the query's body and 2. for rewritten queries, evaluating each query conjunct and combining them. We show that our rewriting algorithm is sound and our query evaluation technique is more efficient than the previous work on optimizing semistructured queries.

• The Journal of the Korea Contents Association
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• v.8 no.1
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• pp.290-299
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• 2008

We propose the query optimization technique using query classification in hybrid spatial DBMS. In our approach, user queries should to be classified into three types: memory query, disk query, and hybrid query. Specialty, In the hybrid query processing, the query predicate is divided by comparison between materialized view creating conditions and user query conditions. Then, the deductions of the classified queries' cost formula are used for the query optimization. The optimization is mainly done by the selection algorithm of the smallest cost data access path. Our approach improves the performance of hybrid spatial DBMS than traditional disk-based DBMS by $20%{\sim}50%$.

• Transactions of the Korean Society of Mechanical Engineers
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• v.14 no.2
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• pp.376-381
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• 1990

An interactive computer program to design a mold cavity with the proper rigging system has been developed. In addition to the pattern and the risers generated in part 1 of this work, the various components of the gating system are generated in complete three dimensional models by a rational approach. Then they are laid interactively by the user, and united together with the pattern and the risers to result in the three dimensional model of the mold assembly. Finally, the vents and the mold box are constructed following the user's interactive specification and then the mold cavity is completed in a three dimensional geometric model by subtraction the mold assembly and the vents from the mold box. The three dimensional model of a mold cavity is useful for many related applications such as the solidification simulation for mold evaluation and the NC tool path generation for mold production.