• Title/Summary/Keyword: User's intention

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Librarians' Intention and Behaviors for Providing Podcasts and YouTube Services: An Application of Extended Technology Acceptance Model (도서관 팟캐스트와 유튜브 서비스에 대한 사서의 제공 의도와 제공 행위 연구 - 확장된 기술수용모델의 적용 -)

  • Ahn, EunJi;Oh, Sanghee
    • Journal of the Korean Society for Library and Information Science
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    • v.55 no.4
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    • pp.187-217
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    • 2021
  • This study investigated the perceptions of librarians about Podcast and YouTube services in libraries. The study was designed by applying the Extended Technology Acceptance Model. Librarian's personal, organizational, and social awareness of library Podcast or YouTube services and the degree of understanding of users and their needs on services were mediated by perceived usefulness or ease of services= and influenced to having intentions and providing the services. First, we investigated the types of Podcast and YouTueb services provided by 39 libraries in Korea. Also, we collected data using an online survey method from 181 librarians and conducted hierarchical multiple regression analysis. Findings showed that libraries are using Podcast and YouTube appropriately considering features and functions of media, mainly for library event information/promotion, library programs, book recommendations, and author (librarian) lectures or interviews. Organizational or social awareness of librarians, i.e., library educational support, human resource supports, librarian recognition, job-related features, and understanding of user perceptions and needs, influenced the intention to provide library services. Also, there was a difference in perceived usefulness and ease of services between librarians who provided Podcast and YouTube services and those who did not. We expect that findings could be used as references to understand and support various aspects of librarians in charge of developing and providing Podcast or YouTube services in libraries.

A Colored Workflow Model for Business Process Analysis (비즈니스 프로세스 분석을 위한 색채형 워크플로우 모델)

  • Jeong, Woo-Jin;Kim, Kwang-Hoon
    • Journal of Internet Computing and Services
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    • v.10 no.3
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    • pp.113-129
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    • 2009
  • Abstract Corporate activities are composed of numerous working processes and during the working flow, various business processes are being created and completed simultaneously. Enterprise Resources Planning (ERP) makes the working process simple, yet creates more complicated work structure and therefore, there is an absolute need of efficient management for business processes. The workflow literature has been looking for efficient and effective ways of rediscovering and mining workflow intelligence and knowledge from their enactment histories and event logs. As part of studies to analyze and improve the process, the concepts of 'Process Mining', 'Process re-discovery', 'BPR (Business Process Reengineering)' have appeared and the studies for practical implementation are proactively being done. However, these studies normally follow the approach throughout data warehousing for log data of process instances. It is very hard for these approaches to reflect user's intention to the rediscovering and mining activities. The process instances designed based on the consideration of analysis can make groupings effectively and when the analysis demand of user changes within the analysis domain can also reduce the cost of analysis. Therefore, the thesis proposes a special type of workflow model, which is called a colored workflow model, that is extended from the ICN (information control net) modeling methodology by reinforcing the concept of colored token. The colored tokens represent the conceptual types of constraints and criteria that can be used to classifying and grouping the workflow intelligence and knowledge extracted from the corresponding workflow models' enactment histories and event logs. Through the runtime information of process instances, it makes possible to analyze proactive and user-oriented process with the goal of deriving business knowledge from the beginning of process definition.

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Factors Affecting the Intention to Invade Privacy on Social Network Service (SNS에서 프라이버시 침해의도에 영향을 미치는 요인)

  • Ahn, Soomi;Jang, Jaeyoung;Kim, Jidong;Kim, Beomsoo
    • Information Systems Review
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    • v.16 no.2
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    • pp.1-23
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    • 2014
  • With side effects such as Phishing and Spam using personal information in Social Network Service, there is a growing need for studies related to harmful behaviors such as the reason for privacy violation. As such, this study assumed privacy violation to be ethical decision, making behavior and used the Theory of Planned Behavior and Motivation Theory, which are mostly used in social science to identify the factors affecting privacy violation. The results suggested that the Perceived Enjoyment and Punishment used in motivation studies affected privacy violation behaviors, and that the factors of the Theory of Planned Behavior such as Attitude toward Privacy Violation, Subjective Norms of Privacy Violation, and Perceived Behavioral Control with regard to Privacy Violation significantly influenced the Intention to Privacy Violation. On the other hand, Perceived Curiosity and Subjective Norms of Privacy Violation did not affect the Intention to Privacy Violation. Therefore, this study confirmed that the Theory of Planned Behavior was appropriate to explain the Intention to Privacy Violation, and that the variables of the Motivation Theory generally influenced the Attitude toward Privacy Violation. This study was significant since it extended the scope of theoretical privacy study from users and victims centered to inflictor and applied the Extended Theory of Planned Behavior using the variables of the Motivation Theory in the study of Intention to Privacy Violation. From the practical aspect, it provided the ground for privacy education based on the fact that the Attitude toward Privacy Violation can be curbed when education on the Privacy Concerns, Perceived Enjoyment, and Punishment with regard to privacy is strengthened. It also cited the need for the punishment of privacy violation and the practical ground to amend the terms and conditions of user license and Personal Information Protection Act to provide policy support.

Comparison and Analysis of Web Accessibility for the Korea, USA, and Japan's Broadcast Web Sites (한·미·일 지상파 방송사의 웹 접근성 비교·분석)

  • Park, Seong-Je;Kim, Yung-Keun;Kim, Jong-Weon
    • Journal of Korea Society of Industrial Information Systems
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    • v.19 no.4
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    • pp.105-117
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    • 2014
  • Acquisition of information through the broadcast media is essential for modern life and each broadcaster has progressed its service over the internet with the development of digital technology. Under this circumstance, this study presented the results which compared and analyzed the web accessibility evaluation for Korea, USA, and Japan's leading broadcaster web sites. According to the study results, there was no significant difference in the level of accessibility in all web sites of three countries, but accessibility compliance rate such as alternate text, skip-navigation of repeated region, and title was somewhat insufficient for Korean web sites. In addition, accessibility errors in the brightness contrast of the text contents, the run of the functions that a user doesn't have any intention, the clear statement of the default language, and the label provision were investigated. Therefore, Korean broadcasters should urgently improve and modify these errors and problems for effective web accessibility.

Entrepreneur Speech and User Comments: Focusing on YouTube Contents (기업가 연설문의 주제와 시청자 댓글 간의 관계 분석: 유튜브 콘텐츠를 중심으로)

  • Kim, Sungbum;Lee, Junghwan
    • The Journal of the Korea Contents Association
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    • v.20 no.5
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    • pp.513-524
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    • 2020
  • Recently, YouTube's growth started drawing attention. YouTube is not only a content-consumption channel but also provides a space for consumers to express their intention. Consumers share their opinions on YouTube through comments. The study focuses on the text of global entrepreneurs' speeches and the comments in response to those speeches on YouTube. A content analysis was conducted for each speech and comment using the text mining software Leximancer. We analyzed the theme of each entrepreneurial speech and derived topics related to the propensity and characteristics of individual entrepreneurs. In the comments, we found the theme of money, work and need to be common regardless of the content of each speech. Talking into account the different lengths of text, we additionally performed a Prominence Index analysis. We derived time, future, better, best, change, life, business, and need as common keywords for speech contents and viewer comments. Users who watched an entrepreneur's speech on YouTube responded equally to the topics of life, time, future, customer needs, and positive change.

Predicting User Acceptance of Strong AI using Extension of Theory of Planned Behavior: Focused on the Age Group of 20s (확장된 계획적 행동이론을 통해 본 강한 인공지능 제품에 대한 이용자의 수용의도: 20대 연령층을 중심으로)

  • Rhee, Chang Seop;Rhee, Hyunjung
    • The Journal of the Korea Contents Association
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    • v.20 no.10
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    • pp.284-293
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    • 2020
  • The rapid progress of AI technology gives us the expectation to solutions to various problems in our society, and at the same time, it gives us anxiety about the side effects that can occur if AI develops beyond human control. This study was conducted in the early 20s with less objection to advanced devices. We attempted to provide clues to understand thoughts and attitudes of the targets about the future environment that will be brought by AI through the process of finding intent the acceptance of strong AI technology. For this, we applied the Theory of Planned Behavior, and further expanded this research model to identify factors affecting the attitude toward AI. As a result, the attitude toward AI and perceived behavioral control had a significant effect on the intention to use to strong AI. In addition, we found that the expectation of the benefit of improving task performance and the anxiety on the threat of relationship disturbance had a significant effect on the attitude toward AI. This study suggests implications for AI-related companies establishing the direction of technology development and for government setting a policy direction for AI adoption.

The Effect of Benefits of Mobile Application Use-Diffusion and Purchase Intention in Service Management (서비스경영에 있어 모바일 애플리케이션의 편익이 사용-확산과 이용의도에 미치는 영향에 관한 연구)

  • Yim, Ki-Heung;Kwon, Jin-Hee;Quan, Zhi-xuan
    • Journal of Digital Convergence
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    • v.14 no.3
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    • pp.63-69
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    • 2016
  • One of the biggest recent issues in the communication market is the explosive distribution of smartphones. One of the reasons why a smartphone could have seen this rapid distribution in terms of the service management is because it enables the access to the Internet without getting restricted by place and time through customization by a user, unlike a feature phone which only has the existing functions mounted on that were already chosen by a suppler. The other reason is because of its applications. This study aimed to make an empirical investigation of the impact of each of the different convenience types of mobile applications on the usage and the use diversity, consider the process of use diffusion, and find out whether there is a difference in the effect of each convenience type on the use-diffusion. According to the findings of this study, it was firstly shown that the effect of each convenience type on the use-diffusion is different, and secondly, it appeared that the more various functions of the mobile applications are used, the more usage increases.

Design of Spatial Relationship for 3D Geometry Model (3차원 기하모델에 대한 공간 관계 연산 설계)

  • Yi Dong-Heon;Hong Sung-Eon;Park Soo-Hong
    • Spatial Information Research
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    • v.13 no.2 s.33
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    • pp.119-128
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    • 2005
  • Most spatial data handled in GIS is two-dimensional. These two-dimensional data is established by selecting 2D aspects form 3D, or by projecting 3D onto 2D space. During this conversion, without user's intention, data are abstracted and omitted. This unwanted data loss causes disadvantages such as restrictingof the range of data application and describing inaccurate real world. Recently, three dimensional data is getting wide interests and demands. One of the examplesis Database Management System which can store and manage three dimensional spatial data. However, this DBMS does not support spatial query which is the essence of the database management system. So, various studies are needed in this field. This research designs spatial relationship that is defined in space database standard using the three-dimension space model. The spatial data model, which is used in this research, is the one defined in OGC for GMS3, and designing tool is DE-9IM based on Point-Set Topology blow as the best method for topological operation.

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A Research on an Actual State of Drinking and Smoking of Elementary School Children (초등학생의 음주 및 흡연경험 실태조사)

  • Kan Kyoung Ae;Kim Young Hae
    • Child Health Nursing Research
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    • v.6 no.1
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    • pp.51-59
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    • 2000
  • The purpose of this study was to investigate the actual state of and the factors in relation to drinking and smoking of elementary school. The subject for this study consisted of 604 students of six elementary schools located in Pusan. The data were collected by using a anonymous questionnaire during the period from Nov. 1, 1998 to Nov. 15, 1998. The results of this study are summarized as follows. 1. The rate of drinking of the whole respondents was 20.7% (male 25.4%, female 15.6%), the rate of smoking was 8.1%(male 11.7%, female 4.2%). The user of drink and cigarets together showed 5.6%. 2. The school year of the first drinking and smoking was most at the 5th grade in elementary school(drinking 24.8%, smoking 20.4%). The motivation of beginning drinking and smoking was curiosity for the most part(32.0%, 61.2%). As to a way to get drink and cigarets, using a thing in the house' was most(82.2%). As to a used place, their own home or their friends' home showed 32.2% for the most part. Companion was mostly alone(84.0%). 3. Those who had experience of drinking and smoking took more positive attitude toward drinker and smoker, were more hospitable to exhortation to drinking and smoking, and were more positive about the late intention of drinking and smoking, but his desire for health education was lower than not. And he showed overlooking or keeping step with his friend's drinking and smoking. 4. In the results so far investigated difference of drinking and smoking according to a general tendency of respondents. The experience of drinking was related to sex distinction (P=0.003) and the marital status of parents (P=0.001). And the experience of smoking had relation to sex distinction(P=0.001), the marital status of parents(P=0.001), the parent's attitude of bring up(P=0.020) and making use of leisure (P=0.029)(P<.05).

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Antecedents of Users' Intentions to Give Personal Identification Information and Privacy-Related Information in Social Media (소셜 미디어에서 개인 식별 정보와 사생활 정보 공유 의지에 영향을 미치는 요인)

  • Kim, Byoungsoo;Kim, Daekil
    • Journal of Digital Convergence
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    • v.17 no.11
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    • pp.127-136
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    • 2019
  • In the social media, information that users share with service providers can be divided into personal identification information such as gender and age and privacy-related information such as photos and comments. However, previous works on IS and service management have shed relatively little light on the difference of information-sharing decisions depending on the type of information. This study examines information-sharing decisions by separating the two types of information. A structural equation modeling method is used to test the research model based on a sample of 350 Facebook in South Korea. Analysis results show that self-expression, trust, and perceived security had a significant positive effect on both user's intentions to give personal identification information and their intentions to give privacy-related information. However, privacy concerns negatively affected their intentions to give personal identification and intention to give privacy-related information. The analysis results confirm that there was no difference between decision-making processes about sharing personal identification information and ones about sharing privacy-related information.