• 한국정보시스템학회지:정보시스템연구
• /
• 제31권2호
• /
• pp.289-320
• /
• 2022

Purpose The purpose of this study is to empirically investigate impacts of e-Commerce traits on intention to use platform extended services based on Value-Attitude-Behavior(VAB) framework as well as the moderating effect of network impact as the current e-Commerce platforms provide more extended services to their customers. Design/methodology/approach The research model was developed based on the literature review and VAB framework in order to empirically investigate impacts of e-Commerce platform characteristics. The survey was conducted in order to test proposed hypotheses. 298 collected responses were analyzed for the structural equational modeling(SEM) with SmartPLS 3.0. Findings Findings show that all proposed hypotheses were supported with exception of responsiveness. Among five constructs represented as e-Commerce platform characteristics, product variety had a highest impact on platform value. In addition, this study confirmed that the variable - network effect - strength the relationship between platform attitude and intention to use extended service.

• 한국정보통신학회논문지
• /
• 제23권6호
• /
• pp.697-703
• /
• 2019

본 연구는 3D프린터의 지각된 인식 및 사용자 특성이 지각된 가치와 지속사용 의도에 미치는 영향이 무엇인지를 살펴보았다. 자료수집은 국내에 거주하고, 3D프린터를 사용해 본 직장인 등을 대상으로 300명의 설문을 수행하였다. 연구결과, 첫째, 지각된 인식은 지각된 가치와 사용 의도에 영향을 미치는 것으로 나타났다. 둘째, 사용자 특성은 지각된 가치 및 사용 의도에 영향을 끼치는 것으로 나타났다. 셋째, 지각된 가치와 지속적 사용 의도에 긍정적인 영향을 미치는 것으로 나타난다. 따라서 소비자들에게 3D프린터의 유용성과 용이성을 충분히 인식시키고, 소비자 중심의 편의성, 신뢰성을 함께 지각시킴으로써, 소비자들의 3D프린터 지속적 사용 의도를 제고 하여 3D프린터가 보급화, 대중화, 활성화를 할 수 있도록 관련 업계와 학계 등 많은 관심과 노력을 기울인 전략이 수립되면 효과적일 것이라고 사료 된다.

• 문화기술의 융합
• /
• 제10권4호
• /
• pp.721-728
• /
• 2024

본 연구의 목적은 메타버스의 사회적 실재감이 이용의도에 미치는 직·간접적 영향력을 확인하는 것이다. 이때 사회적 실재감의 직접 효과 외에 지각된 가치를 매개하여 사용의도에 미치는 간접효과를 함께 살펴보고자 하였다. 지각된 가치는 선행연구를 기반으로 하여 지각된 즐거움과 지각된 유용성을 긍정적 가치로 활용하였으며, 메타버스의 이용에서 지각되는 불안이나 걱정을 지각된 위험으로 정의하여 함께 적용하였다. 메타버스의 주이용자인 대학생을 대상으로 설문조사를 실시한 결과, 메타버스의 사회적 실재감은 이용의도에 직접적인 정(+)의 영향을 미치고 있었으며, 지각된 즐거움과 지각된 유용성의 매개효과를 확인할 수 있었다. 그러나 지각된 위험은 유의미한 매개효과가 나타나지 않았다. 메타버스의 사회적 실재감을 높이는 것이 메타버스의 가치를 높임으로써 이용의도를 강화할 수 있다는 본 연구결과를 바탕으로 전략적 함의를 제공하였다.

• 한국정보시스템학회지:정보시스템연구
• /
• 제26권3호
• /
• pp.187-209
• /
• 2017

Purpose The sharing economy is the most important keyword that is changing the paradigm of the world economy and management, and it was selected as one of 10 ideas to change the world in 2011 in Time magazine. The purpose of this study is to verify the structural relationship between perceived value and risk, network effect, usefulness, trust, and intention to use of accommodation service. In addition, the effects of utility and trust, and the experience of using accommodation service are controlled by the effect of empirical value and reciprocal value among the perceived value of sharing economic service, The purpose of this study is to propose a plan to activate the accommodation sharing service. Design/methodology/approach This study was designed to investigate the structural relationship between perceived value, perceived risk, network effect, usefulness, trust, and intention to use. Empirical analysis was done using SPSS 21.0 and AMOS 21.0 Findings Based on the results of this study, the following conclusions can be drawn. First, it was concluded that the higher the economic value of the accommodation sharing service is, the more useful and reliable the service is. Second, the higher the experiential value of the accommodation sharing service is, the higher the usefulness and reliability of the service are. Third, it was concluded that the higher the value of the mutual benefit of the accommodation sharing service is, the higher the trust level of the service is, but not the usefulness of the service. Fourth, it was concluded that the higher the perceived risk of accommodation sharing service is, the lower the service trust level is, but the service usability is not affected. Fifth, it was concluded that the larger the network effect of the accommodation sharing service is, the more useful the service is, but it does not affect the reliability of the service. Sixth, it was concluded that the higher the overall reliability of the accommodation sharing service is, the higher the usefulness of the service is. Seventh, it was concluded that the higher the overall usefulness and reliability of the accommodation sharing service are, the higher the intention to use the sharing service is. Finally, in order to test the effect of the experience on the use of trust and usefulness of the accommodation sharing service, multiple group analysis was conducted to examine the relationship between trust and usefulness, It is shown that there is a moderating effect in the path.

• 벤처혁신연구
• /
• 제5권4호
• /
• pp.91-108
• /
• 2022

본 연구는 자율주행 자동차를 이용하고자하는 의도에 영향을 미치는 요인을 실증적으로 분석하기 위해 이루어졌다. 실증 분석을 위한 연구모형은 가치기반수용모델(VAM)을 기반으로 자율주행 자동차의 특성을 반영하여 도출하였다. VAM의 기본 변수인 유용성, 즐거움, 기술성, 인지된 비용에 자율주행 자동차의 특성인 편리성, 안전성, 보안성, 사회적 영향을 추가하였다. 이렇게 도출된 모형을 바탕으로 실증 분석을 위해 설문조사를 실시하였으며 유효한 216부를 분석의 대상으로 삼았다. 실증분석은 AMOS24를 활용한 구조방정식으로 하였다. 실증 분석 결과는 다음과 같다. 유용성, 즐거움, 편리성, 안전성, 보안성은 인지된 가치에 유의한 영향을 미쳤다. 기술성과 인지된 비용은 인지된 가치에 대한 영향 관계가 부(-)로 나타났다. 한편, 보안성과 사회적 영향은 인지된 가치에 유의한 영향을 미치지 못한 것으로 나타났다. 인지된 가치는 사용의도에 미치는 영향에 있어서 유의한 영향을 주는 것으로 나타났다. 유의한 영향을 미친 변수들의 영향력은 안전성, 편리성, 인지된 비용, 즐거움, 유용성, 기술성 순이었다. 한편, 인지된 가치의 매개효과를 분석한 결과 인지된 가치는 유용성, 즐거움, 편리성, 안전성, 기술성, 인지된 비용과 사용의도 사이 매개의 역할을 하는 것이 검증됐다. 반면 보안성 및 사회적 영향과 사용의도 간에는 유의한 매개효과가 검정되지 않았다. 이러한 연구 결과를 바탕으로 본 연구가 가지는 학술적, 실무적 시사점을 제시하고자 한다.

• The Journal of Asian Finance, Economics and Business
• /
• 제8권1호
• /
• pp.813-821
• /
• 2021

The relationship between capital structure policy and firm value is interesting to study because the concept of capital structure was initiated by Modigliani and Miller who claimed that the company's capital structure is not a factor in its value. They asserted that linking leverage with firm value was irrelevant. Therefore, this study examined the role of growth opportunities as a moderating variable for the relationship between capital structure and firm value. The population of this study is 300 companies from the manufacturing sector that are listed on the Indonesia Stock Exchange (IDX) for the period 2015-2018. To analyze the data, the subgroup moderation method was employed by dividing the data into two parts: companies with high growth opportunities and companies with low growth opportunities. The results revealed that capital structure had a direct positive effect on firm value. Furthermore, the test results of the two regression models of growth opportunities as the moderating variable are very interesting. It was found that for companies with high growth opportunities, the use of debt had a negative effect on firm value, and conversely, the use of debt had a positive effect on firm value for companies with low growth opportunities. The statistical F-test results proved that growth opportunities are a moderating variable for the relationship between capital structure and firm value.

• 아태비즈니스연구
• /
• 제14권4호
• /
• pp.331-342
• /
• 2023

Purpose - This study aims to develop a valid and appropriate method for measuring the economic value of intangible cultural resources. Design/methodology/approach - Building upon the concepts explored in many studies on the total value regulation of public goods or environmental goods, which are non-market value commodities, with a focus on the intangible cultural property Arirang, this study aims to formulate a new economic value concept for cultural resources that contributes to the overall economic total value, including non-use value. Based on this foundation, the study aim to identify and apply the most efficient model(CVM) among economic value measurement methods, as suggested by Tietenberg (2003). Findings - This involves estimating economic value through consumer behavior, encompassing the use or experience of cultural resources, as well as utilizing statements to estimate economic methods through consumer surveys. Only by presenting individual resource economic values of cultural resources in objective figures can a foundation be established for creating budgets and organizational structures to promote projects and policies. Research implications or Originality - Appropriate decisions can then be made by comparing these values with the expected costs in the management and planning process.

• 대한원격탐사학회:학술대회논문집
• /
• 대한원격탐사학회 2003년도 Proceedings of ACRS 2003 ISRS
• /
• pp.231-233
• /
• 2003

Agricultural land use generally shows specific temporal characteristics of NDVI obtained from satellite data. In terms of winter wheat, a higher value compared with other land use types in May and a considerably low value in June could be discriminative features of temporal change of NDVI. In this study, the author examined methods for estimating winter wheat sown area in sub-pixel level of coarse resolution satellite data using temporal characteristics of NDVI. Application of the methods to the major grain production area in China exhibited properly a spatial distribution pattern of winter wheat sown area.

• 한국경제지리학회지
• /
• 제17권3호
• /
• pp.482-501
• /
• 2014

이 연구는 2013년 개별공지시가 자료를 활용하여 대구시 중구를 사례로 대도시 도심의 토지용도별 지가구조를 분석하였다. 분석결과, 지가구조가 토지용도에 따라 상당한 차이가 있는 것으로 밝혀졌다. 도심의 지가는 좁은 공간에도 불구하고 필지에 따라 변동성이 매우 크지만, 이것은 상업용지에 해당하는 것으로 주거용지나 주상복합용지에는 해당하지 않는다. 지가의 거리조락 역시 상업용지는 매우 크게 나타나지만, 주거용지나 주상복합용지는 거리조락 현상이 거의 없다. 주거용지와 주상복합용지는 지가최고점(PLVI)으로부터 가까울수록 지가가 오히려 하락하는 분화구 현상이 발견된다. 선형화한 지가함수의 회귀식에서도 상업용지와 업무용지는 지가의 거리 설명력이 크지만 주거용지나 주상복합용지는 거리 설명력도 미미하고, 특히 기울기가 음이 아닌 양의 값을 갖는다. 따라서 지금까지 일반적으로 상정되어 온 지가구조는 상업용지에는 유효하지만, 주거용지나 주상복합용지에는 유효하지 않다고 할 수 있다. 그러나 지가함수에 의한 토지용도의 분화 예측은 실제 토지이용 상황에 상당히 부합하여 알론소의 입찰지대이론의 현실적 적합성이 확인된다.

• Journal of Preventive Medicine and Public Health
• /
• 제55권4호
• /
• pp.389-397
• /
• 2022

Objectives: This study examined the effect of out-of-pocket (OOP) payment reduction on the potential utilization of low-value magnetic resonance imaging (MRI) across income groups. Methods: We conducted an experimental vignette survey using a proportional quota-based sample of individuals in Korea (n=1229). In two hypothetical vignettes, participants were asked whether they would be willing to use MRI if they had uncomplicated headache and non-specific low back pain, each before and after OOP payment reduction. To account for the possible role of physician inducement, half of the participants were initially presented with vignettes that included a physician recommendation for low-value care. The predicted probability, slope index of inequality (SII), and relative index of inequality (RII) were calculated using logistic regression. Results: Before OOP payment reduction, the lowest income quintile was least likely to use low-value MRI regardless of physician inducement (36.7-49.6% for low back pain; 30.5-39.3% for headache). After OOP payment reduction, almost all individuals in each income quintile were willing to use low-value MRI (89.8-98.0% for low back pain; 78.1-90.3% for headache). Absolute and relative inequalities concerning potential low-value MRI utilization decreased after OOP payments were reduced, even without physician inducement (SII: from 8.15 to 5.37%, RII: from 1.20 to 1.06 for low back pain; SII: from 6.99 to 0.83%, RII: from 1.20 to 1.01 for headache). Conclusions: OOP payment reduction for MRI has the potential to increase low-value care utilization among all income groups while decreasing inequality in low-value care utilization.