• 가정과삶의질연구
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• 제9권2호
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• pp.171-190
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• 1991

This study focused on time use and the influencing factors of employed wives. Its aims are specified as follows.:1) to figure out the tendency of time use spent on a holiday and weekday by employed wives ; (2) to find out factors influencing the amount of time in each domain spent on each day. The samples were composed for 396 employed wives living in Seoul and Kwangju city who had the eldest child less than 18years old. were sampled based on their work kind, work status, and residential quarter. The results are as follows; 1) Employed wives spend 423 minutes a weekday, and 513 minutes a holiday on the sleep and 522 minutes(weekday ), 618 minutes (holiday) on the total Physiological time 599 minutes (weekday), 72 minutes(holiday) were devoted to the employed time. compared to 214 minutes. 395 minutes for the housework Finally 103 minutes and 349 minutes were assigned to leisure time. Compared with the research results in Japan and the United States, this shows large difference. Korean wives; work time is excessively too long while the time for leisure and psysiological time is too short, which means the life style of Korean wives ti too simple and monotonous. 2) Social demographic variables(such as work status, education, income, wive's relative income rate, family type. family number, the younger child's age, and etc. )and variables connected with employment (such as employed work time and employment motivation) significantly differentiate the time use. A wive with higher education, employment status, and income level, spends more time for the psysiological , leisure time, and manegerial housework time, while spending less time for work and physical housework.

• 한국콘텐츠학회논문지
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• 제20권10호
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• pp.630-640
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• 2020

최근 인공지능 기술을 이용한 챗봇 서비스가 다양한 플랫폼에 적용되면서 그 이용자의 수도 급증하고 있다. 이에 본 연구에서는 자기결정성이론(Self Determination Theory)을 적용해 이용자의 세 가지 심리욕구(인지된 자율성, 인지된 유능성, 인지된 관계성)가 사용 만족도 및 지속사용의도에 미치는 영향을 살펴보고자 한다. 또한, 챗봇의 타입을 음성 기반 인공지능 비서, 텍스트 기반 모바일 메신저의 두 가지로 구성하고, 챗봇 이용동기는 실용적 동기, 유희적 동기, 사회 및 관계적 동기의 세 가지 차원으로 구성하여 이들간의 관계도 규명하고자 하였다. 본 연구는 챗봇 사용 경험이 있는 이용자들을 대상으로 설문조사 실시하였다. 분석 결과, 자기결정성 요인인 인지된 자율성, 유능성, 관계성이 모두 사용 만족도 및 지속사용의도에 긍정적인 효과를 보였다. 또한 챗봇 이용자의 사용만족도는 지속사용의도에 긍정적인 영향을 미치고 있었다. 또한, 사회 및 관계적 동기가 인지된 자율성과 사용만족도간의 관계를 조절하는 것으로 나타났다. 본 연구는 자기결정성이론을 적용해 이용자 심리적인 특성의 중심으로 이용자 심리욕구가 챗봇 사용 만족도 및 지속사용의도에 어떠한 영향을 미치는지 설명함으로써 다양한 분야의 인공지능 관련 연구의 확장을 도모하고, 급속도로 성장하고 있는 챗봇 시장에 유용한 실무 전략을 제공한다는 점에서 의의가 있다.

• 경영정보학연구
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• 제5권2호
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• pp.91-108
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• 2003

인터넷과 웹을 전략적으로 이용하는 기업들이 기하급수적으로 증가하면서, 많은 기업들이 웹 사이트를 구축하여 운영하고 있다. 그러나 아직도 대부분의 기업들은 이를 충분히 활용하고 있지 못한 실정이다. 훌륭한 웹사이트를 구축했다 할지라도, 웹사이트가 사용자의 니즈를 충족시키지 못하고 사용자들이 웹사이트에 흥미를 느끼지 못한다면 웹사이트의 효과는 줄어들 것이다. 본 연구는 이러한 측면에서 사용자의 관점에서 본 웹 사이트의 동기유발 효과에 대하여 연구하였으며, 업종별 웹사이트 평가는 WebMAC Business에서 제공하는 흥미적 요인, 의미적 요인, 구조적 요인, 사용용이성 요인으로 사용자의 모티베이션을 측정하였다. 결과적으로, 이들 4가지 요인들은 업종별로 유의한 차이를 보였으며, 금융업, 인터넷 기업, 소매업에 비해 제조업은 상대적으로 웹 사이트의 모티베이션이 낮게 평가되었다.

• 한국의류학회지
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• 제37권3호
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• pp.334-347
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• 2013

This study obtains information required for a comprehensive understanding of the brand-switching behavior by cosmetics consumers and for the establishment of effective strategies to make customers more loyal to the company. The study examines the relationships between customer shopping orientation and brand switching motives with respect to cosmeceuticals. A descriptive survey method using a self-administered questionnaire was employed. The sample consisted of 1,258 females between the ages of 20's and 30's residing in Seoul and the Gyeonggi area who use whitening products, sunscreen, or other anti-aging cosmetics. The results showed that shopping orientation influenced brand-switching motives in regards to purchasing cosmeceuticals. The orientation of depending on information and seeking fashion trend were the major factors to induce brand-switching behavior in purchasing whitening products, sunscreen, and anti-aging treatments. However, there were differences in the type of factors of shopping orientation and in their intensity of affecting brand-switching motives depending on the specific cosmeceuticals. In particular, in the case of sunscreen, as compared to other products, the customer shopping orientation should be considered from more diverse perspectives in order to formulate effective marketing strategies related to brand switching. In light of these results, customer shopping orientation with respect to cosmeceuticals is a variable that influences the cause brand switching. Therefore, differentiated marketing strategies that reflect the different characteristics of shopping orientation according to each item of cosmeceuticals are recommended to improve the satisfaction level of the companies' target market. Current consumer needs for practical benefits and for new products should be simultaneously reflected in the plans for new product development of each type of cosmeceutical.

• 한국콘텐츠학회논문지
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• 제17권8호
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• pp.301-311
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• 2017

본 연구는 동기 활성화의 개인 성향이 마약 이용을 예측하는 변인으로 작용하는지와 개별 감성과 상호작용하여 마약퇴치 광고의 반응에 영향을 미치는지 조사하였다. 동기 활성화는 식량과 같이 생존에 필요한 요소들을 성취하기 위한 동기(접근 동기), 혹은 천적과 같이 위협적인 요소들을 회피하려는 동기(회피 동기)가 발현되는 정도를 의미한다. 개별 감성은 기쁨, 슬픔, 공포를 유도하는 광고 방식의 차이를 의미한다. 실험을 자가 보고와 생리적 반응을 이용하여 진행하였으며, 총 80명이 참여하였다. 연구 결과, 접근 동기의 활성화는 마약 이용을 예측하고, 방어 동기의 활성화는 예측하지 않는 것으로 나타났다. 마약퇴치 광고의 시청에서 접근 동기의 활성화는 자가 보고 반응에서는 차이를 나타내지 않았지만 생리적 반응에서 차이를 발현시켰고, 방어 동기의 활성화 성향은 자가 보고, 생리적 반응 전부에서 차별적 반응을 구현하는 것으로 나타났다. 전체적으로 접근 동기의 활성화가 높은 개인들을 마약퇴치 광고의 표적으로 삼을 수 있으며 이를 위해서는 긍정적 감성을 유도하는 방식이 중요하다는 단서를 제공하고 있다.

• 한국IT서비스학회지
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• 제6권3호
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• pp.1-26
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• 2007

In this paper, we identified factors that affect the usage of UCC, which is becoming increasingly popular in our society and throughout the globe. Four hypotheses were tested using a new integrative model of UCC usage, which is built up by incorporating the TAM and the PA(pleasure-arousal)model. We analyzed the data collected in our survey of 258 individual UCC users during the period from Oct 2006 to Dec 2006. We found that pleasure and arousal showed a strong significant effect on individual's UCC usage, supporting the findings of the exiting research on TAM. To be specific, arousal had an effect on the UCC usage through its effect on pleasure and self efficacy. Pleasure affected the UCC usage in two ways: First, pleasure affected UCC usage through increasing the ease of UCC service. At the same time, pleasure had a direct effect on the UCC usage. Contrary to what the prior research on technology acceptance suggested, we found ease of use and social influence had no significant effect on individual’s UCC usage. We suggest that this finding of no effect of ease of use and social influence has an important implication in understanding the UCC usage. That is, the UCC usage may be motivated by different factors than those which inspire other technology acceptance behavior. The UCC users may be engaging in a creative activity enjoying the sheer pleasure of creating UCC, self expression, and sharing what they want to tell. Intrinsic motivation rather than extrinsic motivation seems to click this new type of technology users.

• Integrative Medicine Research
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• 제7권4호
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• pp.333-340
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• 2018

Background: Traditional Korean medicine (TKM) is widely used to treat children with cerebral palsy (CP) in Korea; however, studies investigating factors that influence the use of TKM are scarce. Thus, we investigated the clinical factors that might influence the use of TKM. Methods: A population-based, cross-sectional, multicenter survey was performed from August 2014 to May 2016. The history of TKM use, type and severity of CP, current treatment characteristics, presence of accompanying disabilities or other health problems not directly related to CP, and monthly cost for the treatment of CP were surveyed. Results: In total, 182 children were recruited, and 78 children (42.9%) had used TKM. Among these 78 children, 50 (64.1% of the TKM-use group) had used both acupuncture and herbal medication, 15 (19.2%) had used acupuncture only, and 13 (16.7%) had used herbal medication only. Children with non-typical CP, accompanying disabilities and general health problems tended to use TKM. The monthly cost of treatment for CP was significantly higher in the TKM-use group than that in the no-TKM-use group, suggesting that economically disadvantaged children may have difficulty in accessing TKM. Dietary supplements, conventional pharmacological treatments, and rehabilitation therapies did not affect TKM use. Conclusion: Children with non-typical symptoms or those with poor overall health status are likely to use TKM. Additionally, TKM use leads to increased treatment costs. Studies investigating the motivation for starting or ceasing TKM therapy, socioeconomic factors and the attitude of parents towards complementary and alternative medicine should be performed.

• 교육시설
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• 제13권3호
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• pp.17-28
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• 2006

This study tries to suggest a program that the function of a campus can be extended to its community and to be decentralized. This sort of program should be applied to the community without any trouble and be an integration type which the campus members can use actively. To make this possible we observe the activity patterns of the campus members and try to understand the motivation of the activity choice. Finally we deduce the campus activity core. Also, based on understanding the community closed to the campus, we find out what campus can contribute as a community member, not an isolated campus. Through this, the study suggests a program that community and campus devise the growth together as a companion and finally be able to extend its main functions to the community.

• 한국관광식음료학회지:관광식음료경영연구
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• 제10권
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• pp.139-158
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• 1999

This study is concerned with analysis of user satisfaction for travel behavior. It is aimed at investigating the socioeconomic characteristics, motivation, and use pattern of the visitors at tour. For tourists' perception and preference analysis, multi-dimensional scaling was used. It is left that this type of marketing analysis of tourism and travel offers great potentional for those concerned with the developement and management of tourist vacation areas. First, the study demanstrated clearly that different tourist and portential visitors to a tourist area seek different benefit bundles from their vacation in a particular tourist areas. Second, it demonstrated that a benefit segmentation approach to tourism and travel would be the most effective that the demographic segmentation approach usually pursued in the tourism and travel industry. Form a methodological viewpoint, it has demonstrated an application of multidimensional scaling techniques to marketing in an important industry.

• 한국멀티미디어학회논문지
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• 제25권4호
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• pp.640-648
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• 2022

Menopausal women have to care for their health. Menopause is a symptom that needs to be managed in the long term, which requires safe and economical treatment even after long term use. This study proposes digital-based exercise therapy. This study also suggests resistance exercise and walking exercise methods according to the proof of previous studies. It provides motivational contents for those who cannot perform regularly. As motivational methods, self-efficacy and narrative-based history methods are accepted. Self-efficacy is improved through voice agents feedback during exercise. Feedback is a type of messages such as encouragement and motivation. The narrative-based history consists of characters of visualization that improves through values, which leveraged by the exercise.