• Journal of Korea Society of Digital Industry and Information Management
• /
• v.18 no.1
• /
• pp.79-91
• /
• 2022

In this study, the effects of self-efficacy, perceived usefulness, perceived ease of use, and depression on college students' academic persistence in the COVID-19 epidemic and the resulting non-face-to-face education situation were identified as mediating effects on learning satisfaction. In the second semester of 2020, a survey was conducted on students enrolled in a four-year university in Daegu and the data were statistically analyzed. The path coefficient was estimated by the Smart PLS bootstrap method and the significance of the path coefficient was verified. The Sobel Test was conducted to verify the mediating effect of academic continuity intention as a parameter. The research results can be summarized as follows. First, it was found that self-efficacy and perceived usefulness had a significant influence in the relationship with learning satisfaction. Second, the relationship between learning satisfaction and academic continuity intention was found to have a significant influence. Third, depression and ease of use did not show any significant influence in the relationship between learning satisfaction. Finally, a Sobel Test was conducted to verify the mediating effect of academic continuity intention with self-efficacy, usefulness, ease of use, and depression as independent variables and learning satisfaction as parameters. As a result of both regression analyses, it was found that β values decreased, and learning satisfaction had a mediating effect. As a result of this study, it is suggested that research to increase learner satisfaction and develop various contents to increase the effectiveness of education that can increase self-efficacy and perceived usefulness should be conducted in parallel. I think this study can be used as basic data in establishing measures to continue studying for college students in natural disaster situations or psychological crisis situations called COVID-19.

• Asia pacific journal of information systems
• /
• v.33 no.4
• /
• pp.1156-1170
• /
• 2023

Various corporates have launched products and brands to meet the diverse needs of consumers. However, an excess of information and products could be collapsed into a choice paradox far from the intention. As an alternative to these problems, curation-based services have recently been in the limelight and can be adopted into e-commerce sites. As one of the earlier studies on the considerable factors of curation services, this study focuses on the online fashion recommendation system in which design quality, interactivity, and perceived usefulness will affect trust, satisfaction, and continued intention to use. In the result, the design quality factor shows a positive effect on satisfaction, but not on the trust. Also, interactivity doesn't demonstrate a significant positive effect on both the satisfaction and the trust factors far from the previous ones but the perceived usefulness had a positive effect on those. In addition, the personalization does not affect a significant effect on the satisfaction factor but on the trust factor. Subsequently, the trust affects the satisfaction, and the satisfaction on the continued intention to use factor, but trust does not significantly affect the continued intention to use directly.

• Fashion & Textile Research Journal
• /
• v.22 no.6
• /
• pp.762-776
• /
• 2020

This study tried to investigate the effect of the service quality attributes of the curation on the satisfaction, trust, and intention to continuous use of consumers in that curation services are derived in various forms and being greatly activated, there are not many academic discussions centered on them. Besides, differences between curation services by each service provider were also verified in this study. Data collection was conducted for one month in August 2019, with 373 men and women in their 20s. The results of the study are as follows. First, according to the result of investigating the variables that make effect on user satisfaction of curation service, it was identified that satisfaction has increased when figures of fulfillment, responsiveness, personalization, design, ease of use, and safety were higher. Second, among the variables that influence the reliability of the curation service, trust increases when user satisfaction, design, ease of use, and safety are higher. Third, satisfaction has a positive effect on trust, and both satisfaction and reliability affect the intention to continue use. Fourth, as a result of examining the difference in quality between the curation services divided by Curating subject, it was found that satisfaction, ubiquitous connectivity, and responsive quality were measured higher in the business operator service than in the user curation service.

• Journal of the Korean Society for Library and Information Science
• /
• v.48 no.2
• /
• pp.159-175
• /
• 2014

The purpose of this study is to analyze the relationships between the online information activities of older adults and their life satisfaction. Online information activities were categorized into 'information use ability', 'information use time', and 'information device use ability', and the life satisfaction included such as 'feeling of happiness', 'physical condition', and 'economical condition'. A total of valid 341 responses were examined and analyzed to test the research model using SPSS 19 and Amos. It found that the online information use ability and the online information use time had a positive effect to the information device use ability; it showed that the higher the information device use ability the higher their life satisfaction. However, the online information use ability and the online information use time had no effect to the older adults' life satisfaction in this study.

• Journal of Information Technology Applications and Management
• /
• v.26 no.3
• /
• pp.99-120
• /
• 2019

The purpose of this study is to provide information necessary for establishing a new strategy for customer service improvement by deriving factors affecting user satisfaction and continuous use intention of mobile app service user characteristics, system characteristics, and social characteristics. The results of this study are summarized as follows. First, reliability, innovation, familiarity, convenience, and self-efficacy among the characteristics of mobile app are analyzed as factors that have the greatest influence on user's perceived usefulness. Second, convenience, mobility, and visibility are some of the characteristics of mobile app service. Third, identity, security, and expectation agreement among mobile app service characteristics are analyzed as negative factors that do not affect users' perceived usefulness. Fourth, interactivity, familiarity, and self-efficacy among the characteristics of mobile app service were analyzed as positive factors that have the greatest effect on user's perceived ease of use. Fifth, reliability, mobility, visibility, and convenience among mobile app service characteristics are analyzed as factors that have some positive effects on perceived ease of use of app users. Sixth, identity, innovation, and security among the characteristics of mobile app service are negatively influenced by mobile app users' perceived ease of use. Seventh, the perceived usefulness of mobile app users is analyzed as a factor that has a very positive effect on user satisfaction. Eighth, the perceived ease of use of mobile app users is analyzed as a factor affecting perceived usefulness positively. Ninth, the perceived ease and expectation of mobile app users are positively influenced on user satisfaction. The tenth, the perceived usefulness of the mobile app users was analyzed as a factor having a very positive influence on the persistent intention to use. For the eleventh, the perceived ease of use of mobile app users was analyzed as a factor having a positive effect on the persistent intention to use. The twelfth, mobile app user satisfaction was analyzed as a factor having a very positive effect on the persistent intention to use.

• Journal of Distribution Science
• /
• v.19 no.10
• /
• pp.5-15
• /
• 2021

Purpose: This study aims to present individual motivation and channel characteristics affecting omnichannel service use, as well as the effect relationship of the brand factor on consumption value, service satisfaction, and continuous usability based on convenience store pickup service, one of online shopping customers' omnichannel use services. Primarily, this study divided consumption value into emotional value and functional value and examined the consumption value characteristics of omnichannel-based pickup service customers. Research design, data and methodology: A questionnaire survey was carried out targeting 324 consumers having the omnichannel-based pickup service user experience in online shopping in Korea. A confirmatory factor analysis and path analysis were carried out based on the structural equation to verify hypotheses. Results: According to the analysis result, individual motivation affected the emotional value, and the omnichannel characteristics affected functional value. The brand effect influenced both emotional and functional values. The emotional value affected continuous use intention, and the functional value affected service satisfaction. Conclusions: Therefore, consumers' emotional and functional values showed differences in consumption behavior. In online shopping companies' marketing strategy construction for omnichannel, it was confirmed that a differentiated approach is needed depending on the strategic goal of satisfaction improvement and continuous use intention consolidation.

• Journal of Korean Society of Rural Planning
• /
• v.15 no.4
• /
• pp.59-74
• /
• 2009

This study reviews and modifies general IS success models to find success factors of WIS(Web-based Information Systems) and to confirm the relationship between WIS success and user's satisfaction of web use. A WISSM(Web-based Information Success Model extended to include EQ(E-Quality) is developed to anticipate user's intention to use Web-based Agricultural Information System and fit into the survey data from 252 WIS users of RDA(Rural Development Administration). PLS is applied to estimate a structural model based on EQ-WISSM to test hypotheses including 1) users reach a high level of intention to use Web-based Information Systems when they feel a high level of interactivity among an 'E-Quality', 'Decision Making Support Satisfaction' and 'Task Support Satisfaction', and E-Quality boosts intention to use Web-based Information Systems. The results show high path coefficients and $R^2$ values and find followings; First, the EQ-WISSM explains the user's intention to use WAIS quite well. Second, E-Quality can be used well in web-based IS environment to predict IS Success. Finally, this research finds the importance of 'Task Support Satisfaction' as a mediator between 'Decision Making Support Satisfaction', 'E-Quality' and 'Intention to Use'.

• The Journal of Information Systems
• /
• v.16 no.3
• /
• pp.133-159
• /
• 2007

The primary purpose of this study is to examine the effects of perceived characteristics on user satisfaction and continuous usage intention in personal communities. We developed a research model based on the literature reviews of personal communities, TAM, perceived risks, and satisfaction. The research model includes perceived playfulness, perceived ease of use, perceived usefulness, and perceived risk as perceived characteristics in personal communities. For validation of this theoretical model, we survey the users of 'Mini-hompy', one of the most popular personal communities in Korea. The research model was empirically verified by structural equation model analysis with data collected from 407 samples. Analysis of the results indicates that perceived ease of use is positively related perceived playfulness and perceived usefulness. Perceived playfulness, perceived ease of use, and perceived risks are significantly related to satisfaction. User's satisfaction has positive relationship with continuous usage intention in personal communities.

• The Journal of Industrial Distribution & Business
• /
• v.9 no.4
• /
• pp.43-52
• /
• 2018

Purpose - The purpose of this article is to examine the effects of perceived value, satisfaction, and continued use intention of e-service Quality of taxi-booking apps. Research design, data, and methodology - The questionnaire was created to examine every relevant variables to practical and theoretical implications. The pilot survey was conducted for 15 days from April 7^th to April 21^st in 2016. Their total numbers were 354 surveys. But 330 copies were used for the analysis except 24 of them. To make a more effective analysis, several analysis tools and analysis programmes were used, such as IBM SPSS and AMOS. Results - The results are as follows. First, all variables of e-service quality except safety make influences on perceived value. Second, e-service quality except safety makes influences on satisfaction. Third, perceived value makes influence on satisfaction and on intention of continued use. Fourth, satisfaction makes influence on intention of continued use. Conclusions - First, 5 variables are very limited. more valuable variables are need to test with this model. Second, this study was conducted only in China. So there may be possible to the representatives. To use this model for better analysis and application abroad, more characteristics and strategic factors should be considered like the local culture of a particular country, attributes for different environment etc.

• The Journal of the Convergence on Culture Technology
• /
• v.9 no.2
• /
• pp.407-412
• /
• 2023

We attempted to confirm the current status of the use of mobile phones by soldiers, especially SNS, in today's situation where the use of mobile phones is completely allowed, and to reach an agreement for the use of functional SNS in military life. To this end, 189 students at the Korea Army Academy at Yeongcheon were measured for SNS use motivation and life satisfaction, and the relationship between each sub-variable of SNS use motivation and satisfaction was analyzed. As a result, 3 out of 4 motives for using SNS had nothing to do with satisfaction, and rather, among the sub-variables, the pursuit of status showed a negative correlation with satisfaction. Therefore, the use of SNS to search for information or ideas should be encouraged. In addition, these findings prove that the vague belief that allowing SNS will increase the satisfaction of soldiers is not reasonable, suggesting that a careful approach is required to utilize functional SNS in the military.