• 제목/요약/키워드: Use's Individual Factors

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소비자유형 데이터 분석방법론 연구 - www.ethno-mining.com 데이터를 중심으로 - (A Study on Consumer Type Data Analysis Methodology - Focusing on www.ethno-mining.com data -)

  • 정욱환;안진호;나요셉
    • 서비스연구
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    • 제12권2호
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    • pp.80-93
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    • 2022
  • 본 연구는 선행 연구를 통해 소비자 관점에서 제품/서비스에 대한 구매와 사용에 영향을 주는 다양한 요인들을 추출하고, 전체 연령과 성별에 따른 소비자의 유형과 성향을 분석할 수 있는 방법론에 관한 연구이다. 이를 위해서 일반적 개인 성향, 소비영향, 소비결정 등의 관점에서 요인을 수치화 하여 데이터 의 정합성을 확인하고 이러한 연구를 토대로 스타트업과 중소기업 관점에서 유의미한 소비자유형의 데이터 분석 방법론을 제시하고 입증하기 위한 연구를 수행하였다. 그 결과 소비자 관점에서의 데이터 분석을 위해 가정한 세 가지의 주요 요인인 일반 성향, 일반 소비 성향, 소비 결정 영향 요인의 상관관계가 있음을 교차 검증을 통해 확인하였고 소비자 관점의 데이터 분석 방법론의 정합성을 검증하였다. 본 연구는 소비자 관점에서의 데이터 분석 방법론과 소비자 데이터 분석의 프레임워크를 제시하였다. 디지털 인프라가 기하급수적으로 발전하고 개인의 선호도를 투영할 수 있는 방법을 강구하는 현재의 데이터 분석 추세에서 이러한 데이터 분석의 관점은 유효한 통찰이 될 수 있다.

근거이론 접근법을 이용한 인플루언서의 유튜브 채널 운영과 수익 창출에 미치는 영향요인에 관한 탐색 연구 (Exploratory Study on Factors Affecting Influencers' YouTube Channel Operation and Revenue Generation Based on the Grounded Theory Approach)

  • 김영락;박상혁;조재희;박정선
    • 한국정보시스템학회지:정보시스템연구
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    • 제30권4호
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    • pp.173-202
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    • 2021
  • Purpose This study explored overall phenomena in context such as YouTube channel operation, strategy, and profit generation through interviews with two research participants who started their own businesses and are recognized as influencer on YouTube and analysis of viewer responses to uploaded contents. With the explosive growth of YouTube content provision and use, previous studies on YouTube are only being conducted individually on YouTube's content, influence, and content providers, so it is need to explore YouTube channel operations and the effect of revenue generation in context from an integrated perspective. Therefore, the purpose of this study is to present an integrated model that provides a specific process by contextually linking the factors and results influencing YouTube channel operation and revenue generation phenomena to individuals and companies who are trying to operate YouTube channels for the first time. Design/methodology/approach This study systematized and structured the overall phenomena in context such as YouTube channel operation, communication strategy, effect on revenue generation, and YouTube channel operation results by selecting interview subjects and collecting data through interviews, and analyzing viewer reactions (likes, comments, etc.). Due to the lack of previous studies exploring integrated phenomena, research analysis used Strauss & Corbin (1998)'s grounded theory approach, which presented inductive research methods to discover new theories by structuring concepts and categories based on detailed observations and information provided by interviewees. Findings The academic implication of this study is that while previous studies are conducted as individual studies on YouTube's content, influence, and content providers in the current situation where YouTube content provision and use are exploding, it integrally explores and presents an integrated model throughout the process. In addition, taking into account the lack of previous studies, it can be found in the aspect of using the grounded theory approach, an inductive theory approach that establishes a new theory. The practical implications can be found in that it presented practical directions to beginners who want to start operating YouTube channels by identifying operational preparations, communication strategies with viewers, and response management strategies.

The Application of Fuzzy Logic to Assess the Performance of Participants and Components of Building Information Modeling

  • Wang, Bohan;Yang, Jin;Tan, Adrian;Tan, Fabian Hadipriono;Parke, Michael
    • Journal of Construction Engineering and Project Management
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    • 제8권4호
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    • pp.1-24
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    • 2018
  • In the last decade, the use of Building Information Modeling (BIM) as a new technology has been applied with traditional Computer-aided design implementations in an increasing number of architecture, engineering, and construction projects and applications. Its employment alongside construction management, can be a valuable tool in helping move these activities and projects forward in a more efficient and time-effective manner. The traditional stakeholders, i.e., Owner, A/E and the Contractor are involved in this BIM system that is used in almost every activity of construction projects, such as design, cost estimate and scheduling. This article extracts major features of the application of BIM from perspective of participating BIM components, along with the different phrases, and applies to them a logistic analysis using a fuzzy performance tree, quantifying these phrases to judge the effectiveness of the BIM techniques employed. That is to say, these fuzzy performance trees with fuzzy logic concepts can properly translate the linguistic rating into numeric expressions, and are thus employed in evaluating the influence of BIM applications as a mathematical process. The rotational fuzzy models are used to represent the membership functions of the performance values and their corresponding weights. Illustrations of the use of this fuzzy BIM performance tree are presented in the study for the uninitiated users. The results of these processes are an evaluation of BIM project performance as highly positive. The quantification of the performance ratings for the individual factors is a significant contributor to this assessment, capable of parsing vernacular language into numerical data for a more accurate and precise use in performance analysis. It is hoped that fuzzy performance trees and fuzzy set analysis can be used as a tool for the quality and risk analysis for other construction techniques in the future. Baldwin's rotational models are used to represent the membership functions of the fuzzy sets. Three scenarios are presented using fuzzy MEAN, AND and OR gates from the lowest to intermediate levels of the tree, and fuzzy SUM gate to relate the intermediate level to the top component of the tree, i.e., BIM application final performance. The use of fuzzy MEAN for lower levels and fuzzy SUM gates to reach the top level suggests the most realistic and accurate results. The methodology (fuzzy performance tree) described in this paper is appropriate to implement in today's construction industry when limited objective data is presented and it is heavily relied on experts' subjective judgment.

Optical spectroscopy of LMC SNRs to reveal the origin of [P II] knots

  • Aliste C., Rommy L.S.E.;Koo, Bon-Chul;Seok, Ji Yeon;Lee, Yong-Hyun
    • 천문학회보
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    • 제46권2호
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    • pp.65.2-66
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    • 2021
  • Observational studies of supernova (SN) feedback are limited. In our galaxy, most supernova remnants (SNRs) are located in the Galactic plane, so there is contamination from foreground/background sources. SNRs located in other galaxies are too far, so we cannot study them in detail. The Large Magellanic Cloud (LMC) is a unique place to study the SN feedback due to their proximity, which makes possible to study the structure of individual SNRs in some detail together with their environment. Recently, we carried out a systematic study of 13 LMC SNRs using [P II] (1.189 ㎛) and [Fe II] (1.257 ㎛) narrowband imaging with SIRIUS/IRSF, four SNRs (SN 1987A, N158A, N157B and N206), show [P II]/[Fe II] ratio much higher than the cosmic abundance. While the high ratio of SN 1987A could be due to enhanced abundance in SN ejecta, we do not have a clear explanation for the other cases. We investigate the [P II] knots found in SNRs N206, N157B and N158A, using optical spectra obtained last November with GMOS-S mounted on Gemini-South telescope. We detected several emission lines (e.g., H I, [O I], He I, [O III], [N II] and [S II]) that are present in all three SNRs, among other lines that are only found in some of them (e.g., [Ne III], [Fe III] and [Fe II]). Various line ratios are measured from the three SNRs, which indicate that the ratios of N157B tend to differ from those of other two SNRs. We will use the abundances of He and N (from the detection of [N II] and He I emission lines), together with velocity measurements to tell whether the origin of the [P II] knots are SN ejecta or CSM/ISM. For this purpose we have built a family of radiative shock with self-consistent pre-ionization using MAPPINGS 5.1.18, with shock velocities in the range of 100 to 475 km/s. We will compare the observed and modeled line fluxes for different depletion factors.

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Free vibration characteristics of three-phases functionally graded sandwich plates using novel nth-order shear deformation theory

  • Pham Van Vinh;Le Quang Huy;Abdelouahed Tounsi
    • Computers and Concrete
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    • 제33권1호
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    • pp.27-39
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    • 2024
  • In this study, the authors investigate the free vibration behavior of three-phases functionally graded sandwich plates using a novel nth-order shear deformation theory. These plates are composed of a homogeneous core and two face-sheet layers made of different functionally graded materials. This is the novel type of the sandwich structures that can be applied in many fields of mechanical engineering and industrial. The proposed theory only requires four unknown displacement functions, and the transverse displacement does not need to be separated into bending and shear parts, simplifying the theory. One noteworthy feature of the proposed theory is its ability to capture the parabolic distribution of transverse shear strains and stresses throughout the plate's thickness while ensuring zero values on the two free surfaces. By eliminating the need for shear correction factors, the theory further enhances computational efficiency. Equations of motion are established using Hamilton's principle and solved via Navier's solution. The accuracy and efficiency of the proposed theory are verified by comparing results with available solutions. The authors then use the proposed theory to investigate the free vibration characteristics of three-phases functionally graded sandwich plates, considering the effects of parameters such as aspect ratio, side-to-thickness ratio, skin-core-skin thicknesses, and power-law indexes. Through careful analysis of the free vibration behavior of three-phases functionally graded sandwich plates, the work highlighted the significant roles played by individual material ingredients in influencing their frequencies.

외국음식전문점 이용행동에 영향을 미치는 요인에 관한 연구 (Research on the Factors that Affect Consumption Behaviors of Ethnic Food Restaurants)

  • 정형식;김영심
    • CRM연구
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    • 제2권2호
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    • pp.1-19
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    • 2009
  • 본 연구는 소비자의 외국음식전문점 이용행동을 밝히기 위해 소비자의 특성 및 외국음식전문점 이용접근성, 제품특성, 사회적 요인이 외국음식전문점에 대한 태도에 영향을 미치며, 후속하여 외국음식전문점 이용태도가 향후외국음식 이용의사에 미치는 영향을 인과관계의 틀에서 검증하였다. 이를 위해 국내에서 외국음식을 먹어본 경험이 있는 소비자를 대상으로 약 한달 동안 조사를 실시하였다. 총 230부를 배포하여 215부를 회수하였으나 이중 불성실한 응답으로 분석대상으로 적합하지 않는 자료 5부를 제외한 210부를 최종분석에 사용하였다. 연구결과, 첫째, 소비자의 라이프스타일 중 미각추구형은 주관적 규범 및 이용태도 모두에 유의한 영향을 미치지 않는 것으로 나타났으나 유행추구형은 이들 모두에 영향을 미치는 것으로 나타났다. 둘째, 소비자의 다양성추구성향은 주관적 규범에는 영향을 미치지 않는 것으로 나타났으나 외국음식전문점 이용태도에는 영향을 미치는 것으로 나타나 외국음식 문화와 관련된 다양성추구성향은 타인에게 영향을 받기보다는 개인적 성향으로 인한 결과로 이해된다. 셋째, 외국음식전문점의 이용접근성이 주관적 규범에 유의한 영향을 미치는 것으로 나타나 외국음식전문점을 이용하는데 있어 접근성이 용이할수록 주변사람들의 영향으로 이용가능성이 높음을 시사하고 있다. 반면에 외국음식에 대한 소비자의 생소함이나 이용에 대한 부담감으로 인해 직접 체험하지 않는 상황에서는 접근이 용이하더라도 직접적 태도형성이 이루어지지 않음을 보여주고 있다. 넷째, 외국음식의 민족적 고유성이 주관적 규범에 영향을 미치지 않는 것으로 나타났으나 외국음식전문점의 이용태도에는 긍정적 영향을 미치는 것으로 나타났다. 다섯째, 소비자의 주관적 규범이 외국음식전문점의 이용태도와 향후 외국음식전문점 이용의사 모두에 긍정적 영향을 미치는 것으로 나타났다. 마지막으로 외국음식전문점 이용태도가 향후 외국음식 이용의사에 긍정적 영향을 미치는 것으로 나타나 소비자의 외국음식전문점 이용을 촉진시키기 위해서는 우선적으로 긍정적 태도가 형성될 수 있도록 하는 것이 효과적임을 보여주고 있다.

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카 쉐어링 서비스 특성이 사용자 평가와 순 편익에 미치는 영향 (The Effectiveness of Service Characteristics of Car Sharing on User Evaluation and Net Benefit)

  • 손봉진;최재원;권혁준
    • 한국전자거래학회지
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    • 제23권2호
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    • pp.1-20
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    • 2018
  • 공유 경제의 대표적인 사례 중 하나의 카 쉐어링 서비스는 차량을 공유하여 사용자가 원하는 시간, 장소에서 원하는 만큼 공유하여 사용할 수 있는 서비스를 제공하고 있다. 본 연구에서는 카 쉐어링 서비스의 시스템이 제공하는 기반적 특성인 희소성과, 시스템 품질, 서비스 품질이 사용자의 평가 요소에 영향을 줄 것이라 가정하고 사용자의 평가를 통하여 사용자의 순 편익을 확인하고자 하였다. 분석결과 희소성의 쿠폰과 시간제한은 사용자 평가 요소인 인지된 사회적 지지와 앱 신뢰에 영향을 주었으나 제한 수량은 영향을 주지 않아 카 쉐어링 서비스에서 수량에 대한 제한은 관련 없는 것으로 나타났다. 시스템 품질의 대부분의 변수들이 인지된 사회적 지지와 앱 신뢰에 영향을 주었다. 사용자 평가는 사용자 만족과 추천의도에 영향을 주었다. 사용자가 얻을 수 있는 순 편익으로써 만족감과 조직적 측면에서의 간접적 성과인 추천 의도가 채택되어 순 편익 변수의 역할을 하였다. 공유경제와 관련된 연구는 주로 탐색적 연구에서 국한하는 점으로 비추어 볼 때 본고에서 언급하고 있는 비즈니스 성공 모델의 적용과 사회적 변수 적용 등 실증적으로 분석했다는 점에서 본 연구의 의의가 있다.

u-헬스케어 시스템에서 사용자 요구사항을 분석하기 위한 TAM과 QFD의 적용 - u-휘트니스 서비스 중심 (Application of TAM and QFD for analyzing the user requirement in u-Healthcare System - Focused on fitness service)

  • 김민철
    • 디지털융복합연구
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    • 제10권3호
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    • pp.191-196
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    • 2012
  • 현재 모바일 또는 유비쿼터스 시스템을 포함한 하이테크 통신 기술의 중요성과 관련된 비즈니스 분야는 성장세를 거듭하고 있다. 개인적 삶의 질을 제고하기 위한 웰빙의 의미에서, ICT 기술은 선택이 아니라 필요 사항이 되고 있다. 본 연구의 첫 번째 목적은 u-휘트니스에 대상으로 TAM의 수용과 관련된 사용자의 인지된 유용성과 사용 용이성에 영향을 미치는 요소들을 인식한다. 이는 다중회귀분석을 통하여 그 사용자 행위에 영향을 미치는 요인을 탐색한다. 이러한 분석 결과와 연계하여 본 연구의 두 번째 목적은 QFD 방법을 사용하여 그 u-헬스 시스템에의 적용 가능성을 제시한다. 즉 본 연구는 QFD 방법을 사용하여 사용자 요구사항과 관련된 특성에 그 TAM의 외부 변수들을 결합할 수 있다는 가능성을 제안하는데 있다. 이러한 연구 결과에 근간하여 그 적합한 시스템이 구축되고 개발될 수 있을 것이다.

웹 기반 문제중심학습에 대한 학습자의 인식, 성찰수준, 학습활동에 관한 연구 - 간호학 대학원 학생을 중심으로 - (A Study on a Student's General Recognition of Web-Based PBL and Learning Activity of Students by Their Reflective Thinking Level)

  • 이선옥;박영숙
    • 한국간호교육학회지
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    • 제15권2호
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    • pp.194-204
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    • 2009
  • Purpose: Level of reflective thinking of students are important factors in the area of nursing studies on web-based PBL. These factors were used as a component of learning strategies. One was to understand general recognition to web-based PBL and reaction to the use of reflective journal. The other was to investigate the level of reflective thinking was related to learning activity. Method: PBL was adopted for an online course titled 'Nursing Assessment and Intervention'. Twenty graduate students were evaluated from questionnaire, reflective journals, and individual assignments. Result: Web-based PBL was strong for self-directed learning, team activity, creative thinking, diversity of thinking, and diverse process of learning while hard time, lack of cooperation, uncertainty of outcome, and lack of time were considered as weakness. Reflective journal gave moderate help to learning activities. The learners' learning activities was the lowest in the middle level of reflective thinking. Conclusion: Generally, graduate students in college of nursing showed slightly positive attitude to PBL experience and slightly positive reaction to the learning effect of reflective journal. PBL was estimated to be valuable and meaningful. There was no relationship between the level of reflective thinking and learning activities.

Influencing Factors Analysis of Facial Nerve Function after the Microsurgical Resection of Acoustic Neuroma

  • Hong, WenMing;Cheng, HongWei;Wang, XiaoJie;Feng, ChunGuo
    • Journal of Korean Neurosurgical Society
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    • 제60권2호
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    • pp.165-173
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    • 2017
  • Objective : To explore and analyze the influencing factors of facial nerve function retainment after microsurgery resection of acoustic neurinoma. Methods : Retrospective analysis of our hospital 105 acoustic neuroma cases from October, 2006 to January 2012, in the group all patients were treated with suboccipital sigmoid sinus approach to acoustic neuroma microsurgery resection. We adopted researching individual patient data, outpatient review and telephone followed up and the House-Brackmann grading system to evaluate and analyze the facial nerve function. Results : Among 105 patients in this study group, complete surgical resection rate was 80.9% (85/105), subtotal resection rate was 14.3% (15/105), and partial resection rate 4.8% (5/105). The rate of facial nerve retainment on neuroanatomy was 95.3% (100/105) and the mortality rate was 2.1% (2/105). Facial nerve function when the patient is discharged from the hospital, also known as immediate facial nerve function which was graded in House-Brackmann : excellent facial nerve function (House-Brackmann I-II level) cases accounted for 75.2% (79/105), facial nerve function III-IV level cases accounted for 22.9% (24/105), and V-VI cases accounted for 1.9% (2/105). Patients were followed up for more than one year, with excellent facial nerve function retention rate (H-B I-II level) was 74.4% (58/78). Conclusion : Acoustic neuroma patients after surgery, the long-term (${\geq}1year$) facial nerve function excellent retaining rate was closely related with surgical proficiency, post-operative immediate facial nerve function, diameter of tumor and whether to use electrophysiological monitoring techniques; while there was no significant correlation with the patient's age, surgical approach, whether to stripping the internal auditory canal, whether there was cystic degeneration, tumor recurrence, whether to merge with obstructive hydrocephalus and the length of the duration of symptoms.