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http://dx.doi.org/10.18807/jsrs.2022.12.2.080

A Study on Consumer Type Data Analysis Methodology - Focusing on www.ethno-mining.com data -  

Wookwhan, Jung (Department of Fashion Industry at Hansung University)
Jinho, Ahn (idinnolab Inc)
Joseph, Na (artificial intelligence& bigdata at Kookmin University)
Publication Information
Journal of Service Research and Studies / v.12, no.2, 2022 , pp. 80-93 More about this Journal
Abstract
This study is a study on a methodology that can extract various factors that affect purchase and use of products/services from the consumer's point of view through previous studies, and analyze the types and tendencies of consumers according to age and gender. To this end, we quantify factors in terms of general personal propensity, consumption influence, consumption decision, etc. to check the consistency of data, and based on these studies, we conduct research to suggest and prove data analysis methodologies of consumer types that are meaningful from the perspectives of startups and SMEs. did As a result, it was confirmed through cross-validation that there is a correlation between the three main factors assumed for data analysis from the consumer's point of view, the general tendency, the general consumption tendency, and the factors influencing the consumption decision. verified. This study presented a data analysis methodology and a framework for consumer data analysis from the consumer's point of view. In the current data analysis trend, where digital infrastructure develops exponentially and seeks ways to project individual preferences, this data analysis perspective can be a valid insight.
Keywords
consumer analysis; customer experience; consumer type; consumer propensity; emotional experience data;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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